Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
Bob Sutton author of "Scaling Up Excellence" & “Good Boss Bad Boss” says. “But, if you want to see real innovation, often you have to hire defiant rule-breakers who don’t think much of corporate culture.”
How to cultivate Positive Deviants in your organization who can drive the change and innovation you need to keep your business ahead in the market.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Lets get started on a transformative journey as we delve into the art of personal branding and the magnetic force of opportunities. Explore the foundational elements of a robust personal brand and unlock the secrets to becoming a magnet for meaningful opportunities. We'll guide you through crafting a solid personal brand framework, featuring real-world case studies that highlight the impact of intentional branding. Discover practical tips and actionable insights to immediately elevate your personal brand, regardless of your career stage. Join me, Prajwal Bhattarai, on this empowering exploration, and let's navigate the path to success together.
Presented at the National Forum for Black Public Administrators (NFBPA) Forum 2014.in San Antonio, TX Instructs public service administrators on using social media to establish public image and relationships.Derived from Alison Doyle 's "How to Create a Professional Brand", Laura Lake's "How to Write Your Personal Branding Statement", Dan Schawbel's "HOW TO: Build the Ultimate Social Media Resume", and Heather Krasna's, "The Networking Process".
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
Bob Sutton author of "Scaling Up Excellence" & “Good Boss Bad Boss” says. “But, if you want to see real innovation, often you have to hire defiant rule-breakers who don’t think much of corporate culture.”
How to cultivate Positive Deviants in your organization who can drive the change and innovation you need to keep your business ahead in the market.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Lets get started on a transformative journey as we delve into the art of personal branding and the magnetic force of opportunities. Explore the foundational elements of a robust personal brand and unlock the secrets to becoming a magnet for meaningful opportunities. We'll guide you through crafting a solid personal brand framework, featuring real-world case studies that highlight the impact of intentional branding. Discover practical tips and actionable insights to immediately elevate your personal brand, regardless of your career stage. Join me, Prajwal Bhattarai, on this empowering exploration, and let's navigate the path to success together.
Presented at the National Forum for Black Public Administrators (NFBPA) Forum 2014.in San Antonio, TX Instructs public service administrators on using social media to establish public image and relationships.Derived from Alison Doyle 's "How to Create a Professional Brand", Laura Lake's "How to Write Your Personal Branding Statement", Dan Schawbel's "HOW TO: Build the Ultimate Social Media Resume", and Heather Krasna's, "The Networking Process".
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
Holy ShIft! Learnings from changes in UX Research role over the yearsSHRUT KIRTI SAKSENA
In a recent survey looking at 100 Experience Researcher job postings in the US in 2021, it was found that collaboration (84%) and business acumen(scoping, translating business requirements, & influencing product strategy) were the most sought-after requirements, other than the expected requirements of designing and conducting research studies (84%) for a UX Researcher. Also, it is no secret that there is now more demand for user insights than there are UX researchers in the industry.
Shruti's talk highlights the emerging demands of the industry from a UX Research role, elucidates why a change in perspective of mentorship & learning is required to meet these demands & how one could benefit from this perspective shift to grow into an experienced researcher: amplifying the impact of UX research and leveraging research soft-skills of collaboration, communication, connection, and influence to empower product teams & stakeholders.
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn ProfilesMerja Lindroos
Is your LinkedIn public profile current? Have you tweaked it to maximum effectiveness for attracting potential clients and leads? Re-visiting your profile may be “un-sexy”—but vital to core success.
Download my LinkedIn Template >> http://multiplyprosperity.com/revisit-linkedin-profile/
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
How volunteer volunteering can accelerate your careerMark Horoszowski
The things you do outside of work - especially the social impact initiative you partake in like volunteering and social good activities - can accelerate your career. It's just one of the many more reasons to give back!
Top Ten Best Practices for Talent Acquisition ClearedJobs.Net
Kathleen Smith, CMO, ClearedJobs.Net presented at the Tidewater Techexpo Business to Government Conference on Top Ten Best Practices for Talent Acquisition. This presentation is focused on small to medium size businesses who can and should engage their business development community along with their talent acquisition community.
Food is ripe for an upgrade: how emerging tech is transforming an industryEric Weaver
In 2018, Americans wasted over $165 billion of food - 40% of the entire US food supply (CNBC). In the meantime, 40 million Americans were listed as "food insecure" (USDA). What's creating this waste? According to Maersk Growth, 75% of food waste happens before product reaches retail shelves. The culprit: inefficiencies created by poor or missing data.
There are four emerging technologies that can save billions of dollars and reduce financial, reputational and health risks. They include IoT sensors (to gather data), 5G networks (to connect that data), blockchain data ecosystems (to share that data), and artificial intelligence (to operationalize that data).
In this keynote from the 2019 Emerging Technologies Conference, Transparent Path CEO Eric Weaver shares how these four emerging technologies are beginning to work together to leverage data in ways that identify and limit waste earlier in the supply chain.
What are you feeding me? Blockchain, trust & the future of foodEric Weaver
Arsenic in your rice. Donkey meat in your ground beef. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been? If they were real - or if they'd spoiled? Former Xerox VP Eric Weaver discusses the growing risks around these very personal products and how distributed ledger tech is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies with on-the-ground certification is transforming the packaged goods sector.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
Social Business: the Opportunity for India (Engage Kolkata edition)Eric Weaver
What's the opportunity behind Social Business? How does customer engagement lead to increased revenue? What path should marketers take in social channels? How can other departments play a part?
Some of the questions I answer in this presentation made for the Engage Digital Summit held in Kolkata, India on June 5-6, 2012.
This is my last presentation as an employee of superstar social business consultancy Ant's Eye View. Many thanks to my AEV colleagues for 18 months of learning and fun.
Applying a Marketing Lens to Police CommunicationsEric Weaver
VANCOUVER, BC, CANADA - April 11, 2011 - Speech from the 2011 Police Leadership Conference discussing how social marketing techniques used by major brands can be used to enhance police communications and engagement with the public.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Communicate Your Value - and Brand Yourself to Win (Designer Edition)
1. COMMUNICATE YOUR VALUE —
AND BRAND YOURSELF TO WIN
ERIC WEAVER • SVP SOCIAL STRATEGY • MEDIABRANDS
MARCH 2013
2. Currently SVP Social Strategy for Mediabrands (IPG)
22 years in digital marketing
Brand strategies for Ford, Brita, P&G, BMW and others
Social strategies for Intel, Jack in the Box, Holland America,
HP, Starbucks, HTC
Last three roles came from my social media footprint!
3. …yet — cobbler’s kids —
not all of us can package
and communicate our
value — to managers,
peers or clients.
WE ALL BRING SOME How do we communicate
KIND OF VALUE TO THE our story and our value?
WORLD Prove you’re the kind of
person successful
businesses want?
Create a visible, concise
story that is easily found
online?
3
4. The need for a personal
branding strategy
How to craft this
strategy
TODAY’S TOPICS Content
Venues for content
Best practices/
cautionary tales
4
6. A PERSONAL WHUTT?
A personal brand strategy is a simple 2-3 page document that can help
you:
1. KNOW YOURSELF
Who am I, really?
How do I work? What am I like? What do I value?
What problems do I solve?
2. DETERMINE WHERE YOU WANT TO GO
Subject matter expert? Team lead? Creative?
Where do I get the most joy? Challenge? Satisfaction?
Who is my audience for that kind of role?
3. POSITION YOURSELF FOR COMPETITIVE ADVANTAGE
What are competitors saying to the market?
What makes me different? Better?
What are the reasons others should believe me?
Can I leverage existing truths about me — and suggest new truths
— that will make me a more desirable candidate?
6
7. Judging how we are
perceived is difficult
A little thought and
structure around our
perception helps remove
subjectivity
AND WHY WOULD I
If you can create a
NEED SOMETHING perception that better
LIKE THAT? aligns you with what your
clients want — and if you
can bring consistency and
clarity to that perception —
you can get past their time
starvation and build trust
7
8. 49% of surveyed hiring
managers caught a job
applicant fabricating
resume data
34% of all applications
contain outright lies about
experience, education and
TWO PROBLEMS ability to do the job
TRUST ISSUES FOR JOB The average cost of a bad
APPLICANTS hire can equal 30% of their
salary
To replace them: $7k for
entry-level, $10k for mid-
manager, $40k for exec
OUCH.
SOURCES: US DEPARTMENT OF LABOR, SHRM,
CAREERBUILDER.COM
8
9. PROBLEM #2:
TIME STARVATION
Attention deficit
Smartphone addiction
Girl Scouts now can earn
a merit badge in time
management
Hiring professionals are
ESPECIALLY time-
starved, so asking for
their time means a good
ask, and a good story.
9
10. PERSONAL BRAND STRATEGY
#1) WHO ARE YOU – REALLY?
WORK TRAITS – DESCRIBES THE THE PRIMARY PROBLEM
ROLE FIT: think #keywords. YOU SOLVE:
Adjectives others would use to “I help overworked clients
describe HOW you do what you make smarter decisions
do. Analytical. Collaborative. around their marketing
Strategic. Consensus builder. efforts.”
Investigator. Translator.
“I bring clarity and usability
PERSONALITY – DESCRIBES THE to digital channels.”
CHEMISTRY FIT: adjectives
others would use to describe “I persuade clients to
WHO you are. Funny. Warm. innovate without adding
Humble. Friendly. Driven. Matter- risk.”
of-fact. Trustworthy. Both good & “I bring stories to life
bad. through unique, compelling
VALUES – DESCRIBES THE creative.”
POTENTIAL OUTCOME: what’s
important to you? Curiosity.
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Dependability. Speed. Accuracy.
11. PERSONAL BRAND STRATEGY
#2) WHERE DO YOU WANT TO GO?
DESIRED CAREER PATH: what do
you see yourself doing in three
years? Five years?
SPECIALTY EXPERT, TEAM
LEADER OR FREE AGENT? Do
you want to be the best in your
field? Lead and coordinate
people? Or act as a lone agent
accomplishing tasks for a
company?
SUCCESS MEASUREMENT: how
do you know you’ve achieved
your goal? Salary? Title?
Responsibilities? Staff? Industry
recognition? Awards?
11
12. PERSONAL BRAND STRATEGY
#3) HOW DO I POSITION MYSELF TO GET THERE?
AUDIENCE: who do I have to
connect with and communicate
my value to, in order to advance
along the path? What do they
want to hear from me? What
don’t they?
DIFFERENTIATORS: for that
audience, what makes me
different? Better than the next
person? Uniquely qualified?
REASONS TO BELIEVE: why
should anyone believe I’m better?
What proof points do I have?
12
15. Do an HONEST
assessment of where
you are today – good
and bad – warts and all
Tweak your traits to
become aspirational —
IMPORTANT but don’t be so far off-
script of who you are as
to be non-credible
Test your personal brand
strategy with colleagues
and friends
15
17. In Jena’s case, she wants to
not only explore UX/UI, but
become enough of an
expert to become a
thought leader. So we’ll
suggest she both CURATE
and CREATE content that
will
WHAT TO POST OR Help her grow
PUBLISH? Build trust in her abilities
Show off her thinking
process
Show off what she’s
learned during her
career
Share her vision for her
area of expertise
17
18. CURATE CREATE
Post articles to friends and Continue to showcase
colleagues that discuss or her design savvy
demonstrate great UX/UI Post commentary about
Engage in related forums how function can have
React to related current compelling form
events or industry news, Share her team’s success
and solicit opinions stories
Share her own
cautionary tales
Share her career journey
and learnings
18
20. STRONG VENUES FOR CREATED CONTENT
Personal blog
Facebook/Twitter
Video blog
Audio podcast
SlideShare
20
21. MORE ABOUT SLIDESHARE
60MM monthly visitors,
140MM monthly pageviews
Content sharable on
intranets
Audio “slidecasts” give the
audience an idea about you
Voted amongst the World’s
Top 10 Tools for education
and eLearning
By paying for PRO edition,
content more likely featured
on homepage
21
22. MORE ABOUT
RICH MEDIA
Aids in retention
Easily digestible
when time-starved
Provides a more 3-
dimensional view of
you as an expert
BlogTalkRadio allows
you to interview
others, provide more
perspective, widen
the value
22
23. RICH MEDIA
NEED NOT BE
DIFFICULT –
NOR EXPENSIVE
Animoto.com lets you
create a HD video
very cheaply (or free)
– synced slides to
music or an audio
track
23
26. FILTER YOUR FACEBOOK
Links back to your primary site, blog
or profile (aggregator) page
Share personal side of yourself, but:
Create a separate list for clients or
colleagues
Segregate your posts so colleagues
and potential hiring managers
aren’t bombarded by this:
26
27. LEVERAGE YOUR
LINKEDIN
Ask for testimonials
(particularly from clients
with whom you have a
good relationship)
Link back to your blog,
Twitter account,
SlideShare
Keep it succinct
Probably should think
about “Open to Job
Opportunities”
Provide industry-
specific advice on the
successor to LinkedIn
Answers
27
28. Pinterest has grown to the size of Twitter, in a
PONDER shorter time
PINTEREST ADD A PIN IT! BUTTON TO YOUR WEBSITE
28
29. Pinterest has grown to the size of Twitter, in a
PONDER shorter time
PINTEREST ADD A PIN IT! BUTTON TO YOUR WEBSITE
29
31. SET UP ONE
PRIMARY PROFILE
PAGE
About.me
Google+ profile
LinkedIn
Naymz (Premium)
…and add links to
content to drive traffic
back to your profile
31
38. DO build proof points
Video
Testimonials
Sourced statistics
wherever possible
DO build a content
calendar, targeting:
OTHER
Important industry
CONSIDERATIONS dates, events,
conferences
Regular update
times
Example: Jena might
read about an
upcoming Facebook UI
change & prepare a
38
post
39. Don’t ever lie or even
stretch – you run the risk of
being called out, publicly
If you have experiences
where you have damaged
others’ trust, make a nod to
them first, before others do
Don’t stalk hiring managers
DON’TS on social channels
If you friend them, explain
why you’re doing so
Don’t spam, bombard or
intrude as it annoys
recruiters and managers, as
it would in real life
Fear smells awful
39
40. Don’t ever lie or even
stretch – you run the risk of
being called out, publicly
If you have experiences
where you have damaged
others’ trust, make a nod to
them first, before others do
Don’t stalk hiring managers
DON’TS on social channels
If you friend them, explain
why you’re doing so
Don’t spam, bombard or
intrude as it annoys
recruiters and managers, as
it would in real life
Fear smells awful
40
42. CONSIDER GENERATIONAL NORMS
BOOMERS
All about propriety. We were trained in formalities, taught to never
offend. Oversharing is “weak.” Guarded = safe. And your suit & tie is a
sign of trustworthiness in business.
GENS X&Y
All about affinity. Formalities are ignored, sharing means being found,
and they grew up with Google. Your suit & tie = untrustworthy.
2010
THE YEAR MILLENIALS SURPASSED BOOMERS IN THE WORKFORCE
PHOTO:
FLICKR.COM/PHOTOS/KATINALYNN
44. Structure will help you get
rid of subjectivity
Content will help you tell
your story, showcase your
thinking, and BE FOUND
SUMMARY
Leverage social – whether
you personally use it or not
As you build your footprint,
think TRUST and TIME
STARVATION
44
45. FOLLOW ME AT
@WEAVE
THANK YOU! OTHER PRESENTATIONS AT
slideshare.net/weave
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