Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Building an audience is no mean feat. It takes a lot of time and dedication.
This session was recorded with Enterprise Nation and available as a recording on their platform. These slides go through everything that was discussed.
Key takeaways:
-Learn how to create a plan to optimise your site for search
-Understand the power of social media
-Discover how you can get featured in the media
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Introduction to Social Media, Pacific New Media June 4, 2016Shelley Simpson
Introduction to Social Media class, as part of Pacific New Media, University of Hawaii. Taught by Shelley Simpson and Amanda Tompkins, a good juicy time was had by all as we told you all our secrets (for only $50).
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
Social Media 101: Using Social Media to Promote Rotary and Engage Your CommunityRotary International
Are you reluctant to start using social media? Looking to
recharge your club’s online presence? Rotary’s social media
team will show you how Facebook, Twitter, and other
tools can help your club attract new members, engage your
community, and transform your events.
Marketing your Business Online- Social Media is a maze.Andrea Hamilton
How do you promote and market your business online? From Facebook, Twitter, LinkedIn, YouTube, Instagram there are lots of ways! I help people navigate the maze.
The Agency/Client Relationship & Turning Micro Moments Into WinsBFO
Robyn Fischer, Paid Media Director at BFO and Casey Koppenhoefer, VP, Digital Marketing Officer at Seacoast Bank discuss how a positive agency/client relationship was able to capitalize on micro-moments to drive business.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Share15: International Search & Localization - Bob Dearsley, Steve Krull, Mic...BFO
Check out the presentation from Share15 where Steve Krull speaks with Bob Dearsley and Michael Velasco on how to take an international brand and make them local.
See how we used Google Analytics to discover and solve a problem on the site of a B2B e-commerce client to ultimately drive their month-over-month revenue by 17%.
Be Found Online sponsored an event with CFE Meida where various speakers gave presentations on "Marketing to Engineers." Our very own CEO, Steve Krull, gave a presentation on how to stay "fit" in the digital world. Check out the tips and tricks he has for your business.
Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts.
Quincy Bingham, Digital Analyst at Be Found Online, introduces the 3 things you need to know in order to advertise effectively on Facebook. Beyond that, see how to measure performance, and tweak your campaigns based on performance.
Steve Krull, Co-Founder & CEO of Be Found Online discusses google penalties and his proven methodology of penalty remediation for both partial and site-wide matches.
Quincy Bingham from Be Found Online highlights the importance of taking an intergreted approach to social media marketing that includes organic social and paid social strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 2
ME
• From Minnesota
• Graduated from DePaul
• Marketing Coordinator at BFO
• I like running (kind of), music
and movies.
A bit about
3. 3
BFO • Founded in 2009 by Dan
Golden & Steve Krull
• Inc. 5000 Fastest Growing
Companies
• Solutions-based agency
A bit about
4. 4
What are the major platforms for
social advertising?
B2C B2B
5. So let’s start with Facebook
5
Why is it great?
● By far has the greatest reach of any platform making it a leader for
businesses trying to gain awareness
○ It boasts 1.19 billion worldwide users
○ 73% of the US adult population
○ The most evenly-distributed demographics of any platform
● It has extremely specific targeting options
○ It has the general demographic targeting of age and location
○ But it can target everything from your kid’s ages to recent travel history
6. Facebook Campaigns
6
● Clicks to Website: Get people to visit
your website.
● Website Conversions: Promote specific
conversion events for your website.
● Page Post Engagement: Promote your
Page posts.
● Page Likes: Get Page likes to grow your
audience and build your brand.
● App Installs: Get people to install your
mobile or desktop app.
● App Engagement: Get people to use your
desktop app.
● Offer Claims: Create offers for people to
redeem in your store.
● Event Responses: Increase attendance
at your event.
8. Anatomy of Facebook Ads
8
1 Social Information- When available,
people will see if their friends have
engaged with your business.
2 Business Name- The name of your
business always shows prominently.
3 Text- Grab interest with more info
about what you're advertising.
4 Images and Videos- Compelling
images and videos encourage your
target audiences to engage.
5 Headline & Link Description- Tell
the viewer more about your site
6 Call to Action (optional)- A
customizable button encourages people
to click.
1
2
3
4
5
6
9. Facebook Targeting
9
Location: Target people by where they live.
Age: Target people by how old they are.
Gender: Target people by their gender.
Interests & Categories: People who have
expressed an interest in or like pages related to
the interest
Behaviors: People who are engaging with [blank]
related content
Connections: Target people by Pages they like.
Custom Audiences: Target specific people by
email address or other identifying information.
10. Now let’s talk about Twitter
1
0
Why is it great?
● Twitter also has a large following. Although not quite as large as
Facebook, the people on Twitter use it more often than any other
platform
○ 46% logging in on a daily basis
○ 18% of the US adult population
● Its users have a higher tendency to Follow brands there than they do on
any other platform.
○ Twitter-ers are there to listen and learn that only 60% are actually actively posting
○ They follow brands to take advantage of offers, contests and exclusive discounts
11. Twitter Campaigns
1
1
Followers- Grow your community on Twitter.
Website Clicks or Conversions- Send people to
your site (to purchase, sign up, etc.).
Tweet Engagement- Reach more people and drive
conversation.
App Install or App Engagement- Get people to
install or engage with your mobile app.
Leads on Twitter- Collect emails from people who
express interest in your business.
Video Views- Increase awareness with video
content
13. Anatomy of Twitter Ads
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1 Business Name- The name of your
business & Twitter handle
2 Tweet- Grab interest of the user in
120 character count
3 Images and Videos- Compelling
images and videos encourage your
target audiences to engage.
4 Headline- Tell the viewer more about
your site in 70 characters
5 Call to Action- A customizable button
encourages people to click.
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14. Twitter Targeting
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Location: Target people by where they live.
Gender: Target people by their gender.
Device & Platform: Target people by what
device they are on & their mobile carrier
Keywords: Target searches or users who tweet
with words you enter.
Follower: Targeting @usernames allows you to
reach users with interests similar to followers of
any of those accounts.
Interests: Targets people who are talking about
any of the interests you enter
Behaviors: These audiences from Twitter
partners are based on actual online and offline
behaviors and characteristics
Tailored Audience: Add lists to retarget certain
audiences
15. Time for LinkedIn
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Why is it great?
● LinkedIn is the platform for professionals, and therefore it is great for
advertisements geared toward professionals
○ 38% of internet users with an income of more than $75k are on the platform.
○ 27% of employed Americans are using the platform as well
○ 79% of LinkedIn users are aged 35 or older, making it the oldest platform in this list.
● People are looking for content related to their business, so it makes it the
ideal platform for B2B marketers.
16. LinkedIn Campaigns
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Sponsored Content:
● Attract new followers to your
Company or Showcase Page
● Drives engagement with company-
specific content
● Appears on mobile devices, tablet
and desktop
Text Ads:
● Highly targeted, easy to create
● Great for budget-conscious
campaigns
● Appears on the top and in the right
rail of many LinkedIn.com pages
18. Anatomy of LinkedIn Ads
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1 Business Name & Logo- The name of your business & logo
2 Caption- Tell the user what you are promoting in an short & captive caption
3 Images- Use colorful images but also make sure that it is a professional looking
photo
4 Headline- Generally the title of the page you are promoting
5 Link Description- Tell the user what they will take away from clicking on the link
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19. LinkedIn Targeting
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Location: Target people in a specific area,
as specific as towns they live in
Company: Target people by where they
work, what industry they are in or the size
of the organization they work for.
Job Title: Job title and function allow you
to reach people who would be interested in
learning about your product.
Education: Target people with a certain
level of education
Member: Target people belonging to
certain groups, or more generally, toward
their demographic.
20. How do you get started?
• Start with your objectives
– This will allow you to choose which platform and campaign type are
going to be best for you
• Build your audience
– Think about your typical customers or clients
• Choose your content
– This is the fun part. Now that you know your audience, think about
what content will they be interested in.
• Plan out a budget
– Daily budget
– Lifetime budget
– CPC or CRP (conversion ads or awareness ads)
– How much is each click or impression worth to you? (this will set your
bid)
• Test your ads
– Start with two and see which one performs better.
• Keep notes on each campaign you run to get better each time.
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