JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.

1. CONSUMER BEHAVIOR:
the latest focus in social business
What kept coming up this conference season
ERIC WEAVER
VP Digital Strategy • Ant’s Eye View • 30 Jun 2011

2. A FEW OF MY SPRING 2011 SOCIAL EVENTS

3. STOWE BOYD • #140CONF
Can regular, !""#$%&''&()$*&+',$-$.../()&0&1&2(.3/"34$
constant
engagement
lead to better
performance
or retention?

4. DR. REY JUNCO, LOCK HAVEN UNIVERSITY

5. DOES “TOUCH” MAKE US PERFORM BETTER?
!""#$56"72/"3489)3(3:84;<&26"=>>?$

6. CHOICE IMPACTED BY ENGAGEMENT IN SOCIAL

7. SOCIALLY-INSPIRED PURCHASE INTENTION IS NOT JUST
FOR B2C OFFERINGS
1 in 2 leads to B2B
websites are coming
from…
Leads from LinkedIn Groups most likely to
convert.
Visitors from LinkedIn Groups most likely to
attend webinars.
@ABCDEFGHI$JKLC*$ED$=MN$O=O$PEGQBRHAJ$S$DAO$=>TT$

8. WHERE WILL CONSUMERS FIND MORE EMOTION?
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10. 95%
http://www.flickr.com/
photos/myklroventine/!
EMO!

11. THINK > DO > FEEL!
!
FEEL > DO > THINK!

15. http://www.flickr.com/
photos/richardfisher/!

16. WHERE WOULD YOU RATHER ENGAGE?

17. blog.reyjunco.com
slideshare.net/weave

18. THANK YOU
ERIC WEAVER
Ant’s Eye View
To read more about how we
help Fortune 500 brands
socialize their businesses and
better engage with customers,
follow @antseyeview or visit
http://antseyeview.com