SlideShare a Scribd company logo
Cost Effective - Less than Rs.1
per viewer .
High Frequency, High impact
Unsurpassed Recall Rates
Geographic Targeting
Larger than life visuals
Old Ways of Advertising Do Not Work
Ask any Newspaper if the world has changed
• After 24 hours of exposure
to theatre advertising,
72.6% of moviegoers
recalled one or more
advertisers
• After 1 week – 64.3%
• After 1 month – 49.4%
• 1-3 months – 31.8%
• 3-12 months – 18.6%
• Over 1 year – 5.7%
Source: K. Johnson
“Cinema Advertising” Journal of Advertising
• Only pennies per viewer
• HUGE VISUALS
40’x 20’, 15-second spots in
High Defintion
• Low CPM
• Less expensive than most
media yet more impactful
• No one can forget Chennai
Express!
“Last year (2012) Indian
movie box office
admissions were nearly
ten times greater than
admissions for all 4
professional major sports
leagues combined.”
2 billion moviegoers each
year!
Source – Nielsen Media
Research
75% are ages 18-49
47% are ages 18-34
46% are college educated
Average household income is $75,000
54% of moviegoers are female
46% are male
Sources: Exhibitor Relations
Indexed Against Population
Agree / Strongly Agree
• It's important to have a full social life 123
• I like to be with a crowd of people 119
• I love to do as many sports as possible 115
• I look for new experiences every day 112
• I was born to shop 130
• If I could eat out every night I would 120
• I wear clothes that will get me noticed 132
• It's important to look fashionable 116
• I will buy a product because of the label 119
• Computers and technology give me more control 124
over my life
Source: Brand Initiate Jan 2012 - Dec 2012
• Movie-going is year-round entertainment
• Several new films debut each Friday
• An average of $22 million is spent
advertising each new film release, driving the
crowds to the theatres
• Utilize their millions to promote your brand
• Associate your company with the attraction
of Bollywood
• Differentiate your brand!
Source: Exhibitor Relations
• Slide program – three 10-second
ads that run before the feature
film
• Digital Spots – commercials that
run before the feature film
• Concessions – popcorn bags &
buckets, soda cups, kiddie packs
• In-lobby signage-
Plasma lobby screens, posters,
floor graphics, window clings
• Audio spots heard throughout
the lobbies
• Print products – distribute flyers,
coupons, mini-applications
• Why place your media buy through us?
– We are not limited to certain theatre circuits.
– We can place your advertising campaign on any screen nationwide.
– We negotiate the lowest advertising rates because of volume buying.
– We are trained specialists with experience in marketing & advertising.
– We make it easy! We handle all the details. One call. One proposal.
(M)9068686868
(M)9215811440

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Cinema Advertising in India

  • 1. Cost Effective - Less than Rs.1 per viewer . High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals
  • 2. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed
  • 3.
  • 4.
  • 5. • After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers • After 1 week – 64.3% • After 1 month – 49.4% • 1-3 months – 31.8% • 3-12 months – 18.6% • Over 1 year – 5.7% Source: K. Johnson “Cinema Advertising” Journal of Advertising
  • 6. • Only pennies per viewer • HUGE VISUALS 40’x 20’, 15-second spots in High Defintion • Low CPM • Less expensive than most media yet more impactful • No one can forget Chennai Express!
  • 7. “Last year (2012) Indian movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.” 2 billion moviegoers each year! Source – Nielsen Media Research
  • 8. 75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations
  • 9.
  • 10. Indexed Against Population Agree / Strongly Agree • It's important to have a full social life 123 • I like to be with a crowd of people 119 • I love to do as many sports as possible 115 • I look for new experiences every day 112 • I was born to shop 130 • If I could eat out every night I would 120 • I wear clothes that will get me noticed 132 • It's important to look fashionable 116 • I will buy a product because of the label 119 • Computers and technology give me more control 124 over my life Source: Brand Initiate Jan 2012 - Dec 2012
  • 11. • Movie-going is year-round entertainment • Several new films debut each Friday • An average of $22 million is spent advertising each new film release, driving the crowds to the theatres • Utilize their millions to promote your brand • Associate your company with the attraction of Bollywood • Differentiate your brand! Source: Exhibitor Relations
  • 12. • Slide program – three 10-second ads that run before the feature film • Digital Spots – commercials that run before the feature film • Concessions – popcorn bags & buckets, soda cups, kiddie packs • In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings • Audio spots heard throughout the lobbies • Print products – distribute flyers, coupons, mini-applications
  • 13. • Why place your media buy through us? – We are not limited to certain theatre circuits. – We can place your advertising campaign on any screen nationwide. – We negotiate the lowest advertising rates because of volume buying. – We are trained specialists with experience in marketing & advertising. – We make it easy! We handle all the details. One call. One proposal. (M)9068686868 (M)9215811440