The document highlights the effectiveness and cost-efficiency of cinema advertising, providing statistics on viewer recall rates and demographics of moviegoers. It emphasizes the opportunity for brands to leverage the growing popularity of cinema, with diverse advertising options available before films and in-lobby. The information suggests that, with a low cost per viewer, cinema advertising is a powerful medium for reaching a targeted audience.

1. Cost Effective - Less than Rs.1
per viewer .
High Frequency, High impact
Unsurpassed Recall Rates
Geographic Targeting
Larger than life visuals

2. Old Ways of Advertising Do Not Work
Ask any Newspaper if the world has changed

5. • After 24 hours of exposure
to theatre advertising,
72.6% of moviegoers
recalled one or more
advertisers
• After 1 week – 64.3%
• After 1 month – 49.4%
• 1-3 months – 31.8%
• 3-12 months – 18.6%
• Over 1 year – 5.7%
Source: K. Johnson
“Cinema Advertising” Journal of Advertising

6. • Only pennies per viewer
• HUGE VISUALS
40’x 20’, 15-second spots in
High Defintion
• Low CPM
• Less expensive than most
media yet more impactful
• No one can forget Chennai
Express!

7. “Last year (2012) Indian
movie box office
admissions were nearly
ten times greater than
admissions for all 4
professional major sports
leagues combined.”
2 billion moviegoers each
year!
Source – Nielsen Media
Research

8. 75% are ages 18-49
47% are ages 18-34
46% are college educated
Average household income is $75,000
54% of moviegoers are female
46% are male
Sources: Exhibitor Relations

10. Indexed Against Population
Agree / Strongly Agree
• It's important to have a full social life 123
• I like to be with a crowd of people 119
• I love to do as many sports as possible 115
• I look for new experiences every day 112
• I was born to shop 130
• If I could eat out every night I would 120
• I wear clothes that will get me noticed 132
• It's important to look fashionable 116
• I will buy a product because of the label 119
• Computers and technology give me more control 124
over my life
Source: Brand Initiate Jan 2012 - Dec 2012

11. • Movie-going is year-round entertainment
• Several new films debut each Friday
• An average of $22 million is spent
advertising each new film release, driving the
crowds to the theatres
• Utilize their millions to promote your brand
• Associate your company with the attraction
of Bollywood
• Differentiate your brand!
Source: Exhibitor Relations

12. • Slide program – three 10-second
ads that run before the feature
film
• Digital Spots – commercials that
run before the feature film
• Concessions – popcorn bags &
buckets, soda cups, kiddie packs
• In-lobby signage-
Plasma lobby screens, posters,
floor graphics, window clings
• Audio spots heard throughout
the lobbies
• Print products – distribute flyers,
coupons, mini-applications

13. • Why place your media buy through us?
– We are not limited to certain theatre circuits.
– We can place your advertising campaign on any screen nationwide.
– We negotiate the lowest advertising rates because of volume buying.
– We are trained specialists with experience in marketing & advertising.
– We make it easy! We handle all the details. One call. One proposal.
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