BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Disruption is inevitable - how will you face it. Jeff Loehr
Embrace disruption for prosperous outcomes. Disruption has many sources and is inevitable. The challenge is to embrace it rather than deny it. Understand it, create options and focus on results.
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
Presentation about (digital) marketing disruption and how you can cope with change as a brand. This presentation is based on changes in the high-end jewelry/diamond industry with a big thank you to Philip De Cleen!
DESIGN MODIFICATION AND ANALYSIS OF FIXTURE TO ACCOMMODATE DIFFERENT STEAM TU...Journal For Research
A fixture is a special purpose tool used to accurately and stably locate the work piece during machining process. Proper fixture design improves the quality, production of parts and also facilitates the interchangeability of parts that is prevalent in much of modern manufacturing. A machining fixture has two basic functions are to locate the component at a right position in relation with cutting tools and to hold the component tightly. Lack of rigidity causes vibration which is very dangerous. In the present study an attempt has been carried out to make universal type of fixture which is capable to handle different steam turbine casing having geometry changing attributes. Modeling has been carried out of existing fixture using solid modeling software. Based on the available data of existing fixture, force, vibration and control point calculations have been carried out analytically. Static structural and harmonic analysis have been carried out using finite element software. The high vibration and stresses have been found in existing fixture design, which will be eliminated by redesigning of the same. It has been found that frequency has been increased whereas equivalent stress and deformation has been reduced in modified design of fixture.
Migration plan for District Trishuli Hospital Nuwakot 2016Deepak TIMSINA
District Trishuli Hosptial Nuwakot was running under tents provided by EDPs after the mega-earthquake of April 25, 2015. The hospital was reconstructed with an area of 427 sq.m. with German support. The migration plan has been prepared for the smooth shifting of the services and departments in tents to the new building, without interruption of services.
So what - why does it matter if you don't identify and understand disruptive innovation in the 21st century:
Leaders are distracted by all of the calls of "disruption". (Think "Dug" from the move UP, "squirrel!"
Learn to quiet the hype and the distractions.
There is a process to disruptive innovation that can be learned, Pattern of Disruptions.
This process has held up time, industry, and market. It can be tracked over centuries in many cases.
This process can be demonstrated. (1) Identify disruptive innovation, using the Pattern of Disruptions (Here's a link to my article that explains it https://thenextish-com.medium.com/disruptive-innovation-took-a-turn-d4d87d7d094a)
(2) Understand how to act with strategic clarity to create and to expand markets.
(3) Develop foresight to anticipate disruptions.
Can vs. Should: Balancing User Needs and Engineering Possibilities to Create ...Teaque Lenahan
There's a lot of digital experiences that can be put in our cars. But what SHOULD go in our cars is a matter not only of what's technically possible but what's meaningful to the driver and passengers...and safe. Contextual factors (speed, distractions, etc.) in automotives demands a hard look at the direction design should take in this space, and it's up to OEMs to design around the experience, not the technology.
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrowThomas Doennebrink
Where the Sharing Economy meets PlatformCooperativism the Collaborative Economy 3.0 begins.
Cooperativism in general & cooperative banking associations in particular have the potential to give the rapidly changing economy and society an URGENTLY needed and
in the meantime by more and more people wished turn, as they have two aces up their sleeves which are strongly needed by platform cooperatives and can give them leverage, and would help to co-create the necessary and supportive ecosystem: millions of members and billions of capital. What is still lacking is the knowledge, willingness and the action.
Concierge Onboarding: How to Make Customers Happy and Keep Them That WayProcessStreet
The 1980s was the dawn of technology as we know it. It was also the dawn of hilarious technological hyperbole — you could hear the excitement in the voices of companies declaring they had built ‘the only computer you’ll need for years to come‘. Although laughable in the present day, commercial home computers like the Commodore 64 were a huge improvement on the monstrous machines of past eras so unwieldy they had to be built into rooms. In fact, for the first time in history, you could buy your own computer.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
Innovation has become a buzzword used by many but understood by few. It seems to be a privilege only for those individuals and companies that possess huge amounts of capital available to put in risk. Hence, it looks like there is a very small opportunity for developing countries and emerging companies to compete in the big leagues.
Nevertheless, there is hope. We will follow the example of companies from Latin America and other emerging countries that have found their way up, outside of the traditional paths, to reach the global stage. Then, we will also navigate through the paradigms related to innovation that we shall change and the inhibitors that we must overcome in order truly move forward in our organizations.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
Food is ripe for an upgrade: how emerging tech is transforming an industryEric Weaver
In 2018, Americans wasted over $165 billion of food - 40% of the entire US food supply (CNBC). In the meantime, 40 million Americans were listed as "food insecure" (USDA). What's creating this waste? According to Maersk Growth, 75% of food waste happens before product reaches retail shelves. The culprit: inefficiencies created by poor or missing data.
There are four emerging technologies that can save billions of dollars and reduce financial, reputational and health risks. They include IoT sensors (to gather data), 5G networks (to connect that data), blockchain data ecosystems (to share that data), and artificial intelligence (to operationalize that data).
In this keynote from the 2019 Emerging Technologies Conference, Transparent Path CEO Eric Weaver shares how these four emerging technologies are beginning to work together to leverage data in ways that identify and limit waste earlier in the supply chain.
What are you feeding me? Blockchain, trust & the future of foodEric Weaver
Arsenic in your rice. Donkey meat in your ground beef. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been? If they were real - or if they'd spoiled? Former Xerox VP Eric Weaver discusses the growing risks around these very personal products and how distributed ledger tech is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies with on-the-ground certification is transforming the packaged goods sector.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Social Business: the Opportunity for India (Engage Kolkata edition)Eric Weaver
What's the opportunity behind Social Business? How does customer engagement lead to increased revenue? What path should marketers take in social channels? How can other departments play a part?
Some of the questions I answer in this presentation made for the Engage Digital Summit held in Kolkata, India on June 5-6, 2012.
This is my last presentation as an employee of superstar social business consultancy Ant's Eye View. Many thanks to my AEV colleagues for 18 months of learning and fun.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
Applying a Marketing Lens to Police CommunicationsEric Weaver
VANCOUVER, BC, CANADA - April 11, 2011 - Speech from the 2011 Police Leadership Conference discussing how social marketing techniques used by major brands can be used to enhance police communications and engagement with the public.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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lleeccttuurreerr iinn tthhee
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TALK TRACK: My name is Eric Weaver, I’m the VP of Communication & Marketing Solutions at Xerox. This is the
sixth year I’ve been back to DCU to lecture in the Digital Marketing Programme – thanks to this guy, Dr. Theo Lynn.
3. TALK TRACK: My consulting friends and I often laugh when we see the word Disruption bandied about. How did this cheesy buzzword become such a trendy thing? Why is it always said in
somewhat breathless tones?
4. 1979TALK TRACK: I’ve been either hired to create disruption – or to help companies deal with disruption – since my very first job. In 1979, I was a very young, very naïve management trainee
for General Motors, and I was assigned to work on every aspect of the stamping, assembly and paint lines to understand the business. Auto factories like the one I worked in had these
massive machines used to stamp out hoods, roofs and doors. When they operate, the forty-ton presses shake the ground.
5. TALK TRACK: But when you put enormous machines, sharp oil-covered steel, and people together, accidents happen. Every day I’d see a trail of blood — often a LOT of blood — leading to
the factory hospital. The oil-coated sheet steel was extremely heavy and razor sharp. It’d cut right through your safety gloves. The workers would drop the steel blanks and sometimes they
might peel back some skin, muscle tissue or slice off some toes. It wasn’t pretty.
6. Polyurethane
Enamel • Metal flakes
Resins• Isocyanates
TALK TRACK: And then there’s the paint room, where workers spent long hours, breathing metallic paint into their lungs, despite the protection. Getting it in their eyes. Enamel fumes in
their brains all day long. It was hellish, inhumane work and definitely a lifespan-shortening job. Workers would develop severe asthma. Cancer. Even brain damage.
7. 1984TALK TRACK: After I learned the basic realities of the car business, my next job was to help install automation. My team put some of the very first robots on the plant floor to automate
certain tasks and hopefully take away some of the physical danger and stop those trails of blood through the factory.
8. TALK TRACK: The only problem was that, despite the safety benefits, the disruption brought by automation created fear. Even though the automation at that time was very experimental
and applied only to the most dangerous jobs. Inevitably someone would come in at 3am and smash the control units. We’d encase them in sheet steel and they’d smash the connectors.
Talk about violent resistance. I’d ask the guys: instead of making $17/hour, why not make $117/hour as a robot technician? For the first few years, the answer was ALWAYS the same
across the board: “NOPE.” And if an adventuresome worker wanted to try, they were pressured by their peers, sometimes forcibly, not to participate in any kind of training.
9. TALK TRACK: Over time, GM persisted and the employees made the transition. But it took years. Today, for example, ALL paint rooms, like this one, are automated. The car comes in, the
robots spring to life, and the paint guns produce a perfect paint job in one single pass. The paint is magnetized to stick directly to the car body so it’s not attracted to anything or anyone
else. No drips, no cloud of metallic mist. A perfect job every time. The workers simply monitor the robots. The important thing: they live longer lives.
10. 1994TALK TRACK: Fast forward to 1994, where my agency was approached by Procter & Gamble. They wanted to know if we knew what this World Wide Web thing was and should they be
on it. I went to my CFO to ask for the money to set up a domain and email server to demonstrate that we knew our stuff. He asked me…
11. “WHY DO WE NEED
INTERNET EMAIL WHEN WE
HAVE PERFECTLY GOOD
VOICEMAIL & FAX
SYSTEMS?!?”
12. TALK TRACK: Fortunately I was able to convince him to try and we won the business from Procter & Gamble. Shortly thereafter, we had version 1.0 of PG.com. It was the beginning of a
seismic revolution in how P&G – and many early adopters – engaged its customers. A new type of customer experience and the dawn of digital marketing. Created through disruption.
13. 1999TALK TRACK: Fast forward again to 1999. I was on stage at a large conference for car dealers, proposing to bring online sales and inventories to dealers around the country, and they
were not having any of it. They were actively trying to boo me off the stage. They didn’t see the Internet as a shiny new sales channel - they saw it as us giving away their secretive dealer
pricing and operational costs. Consumers would know EVERYTHING! After an hour of testing my patience, my diplomacy, my professionalism and my deodorant, the dealers agreed to give
it a try — and my team built the very first online inventory and test drive scheduling systems. Disruption wasn’t their first choice. I had to bring them along.
14. Even today, with brands dying off from digital disruption,
there are two universal truths.
TALK TRACK: Remember HMV on Grafton Street? I used to spend hours in there. Another victim of disruption as recently as three years ago. Digital is STILL disrupting business. And
transforming business. Bad. And Good. No matter what year, which industry, there are two universal truths that still ring true…
18. Equilibrium (immovable object)
TALK TRACK: The reality is that PEOPLE are the mechanism by which companies create value — yet once our teams find equilibrium with their skill sets, culture and process, prying them
from that hard-won equilibrium is quite difficult. As the world gets more complex, when it comes to getting work done, people like simplicity, clarity and routine. Job insecurities can
create a culture of keeping one's head down. They may not tell you they’re unhappy about disruption. Because KPIs must be achieved. Bonuses, where they exist, must be had. Who wants
to rock that boat? People can be a bit of an immovable object.
19. Innovation (irresistible force)
TALK TRACK: But pushing against team equilibrium is the constantly accelerating flow of Innovation, and increasing urgency from upper management to adopt that innovation to try to
save some money. We all know this continuous unstoppable force of innovation is creating increasing opportunities, and improving efficiencies, but also creating more competitive threats,
and more challenges to incumbent business models. Imagine moving between Los Angeles and San Francisco at 1200 kilometers/hour in a vacuum tube. Or would you prefer the train?!?
20. Airbnb: €28 billion valuation. 2,000,000 listings.
Hilton Hotels: €22 billion. 500,000 rooms.
TALK TRACK: Let’s take a look at one poster child for digital disruption: AirBNB. Founded in 2008, AIRBNB, which owns no properties, has a higher valuation than the largest US hotelier –
Hilton.
21. OneFineStay: competitor disrupting Airbnb. Adds local hotel
concierge, club and spa services.
TALK TRACK: And yet – sure enough – now AirBNB is being disrupted by a new competitor named OneFineStay. They provide rooms in high-end homes but add things like access to local
hotel concierges, clubs and spas. The best of an AirBNB model coupled with the investments and amenities of the best hotels.
22. Another
disruption poster
child: Uber
TALK TRACK: Another poster child for the Crowd Economy, Uber was launched in 2010 in the US. It’s typically held up as a poster child for digital disruption. And it’s disrupted a number
of industries.
23. 2014: UberRush disrupting package delivery
TALK TRACK: Uber drivers now delivery Amazon Prime Now four hour deliveries, disrupting US logistics companies like UPS and the US Postal Service.
24. 2015: Uber valuation surpasses GM, Ford, Nissan, Hyundai
TALK TRACK: Five years after launch, Uber’s market valuation surpassed several car manufacturers, including 107-year old General Motors, Ford, Nissan and Renault.
25. June 2015: Paris taxi drivers riot against Uber
TALK TRACK: Drivers around the world who were concerned about this intrusion into their markets started to protest and even riot. At first, I thought, “what are they complaining about?
A lot of taxi companies are awful! More convenience for the consumer! Let competition improve the market.”
26. Jan 2016 :
530 taxi
drivers made
redundant
TALK TRACK: And then I saw this: the largest taxi company in San Francisco, Uber’s home base, has gone bankrupt. More people out of jobs. More people who weren’t brought along with
the innovation – for which the innovators had no solution.
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ddeelliivveerryy —— aanndd UUbbeerr ——
wwiitthh nneeww tteecchh
TALK TRACK: And now we have Amazon disrupting both the logistics industry – and disruptor Uber!
28. October 2016: are we ready for this?
TALK TRACK: This happened five months ago: Uber, of all companies, used drones to fly over cars in slow-moving traffic on a motorway in Mexico City. This is all happening extremely
quickly. Faster than we may be ready to deal with. How does law enforcement deal with this kind of intrusive advertising? The potential safety risk?
29. You know it’ll
happen.
Are we really
ready for this?!?
TALK TRACK: When you’re in the business of evaluating innovation, you have to look at both the bright spots and the potential challenges. Are we really ready for this?
30. Ready or not – here it comes!
TALK TRACK: So whether we’re ready for it or not, technological innovation is forcing adoption. Adaptation. And disruption. Faster, and faster, and faster, and faster.
31. 7744%%
of CEOs are
concerned about
new entrants
disrupting their
business
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TALK TRACK: It’s in this crazy environment that management teams are realizing that they can’t pause in the face
of innovation. They see this potential and threats and their mandate is pretty urgent. In the US, a majority of CEOs
are concerned about new entrants disrupting revenue.
32. 7777%%
of industries
anticipate
massive digital
disruption by
end of 2017.
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RREEVVIIEEWW,, 22001166 TALK TRACK: And 77% of categories anticipate massive digital disruption by the end of the year. So, being hesitant
in the face of innovation? There’s no time.
33. 47%of
businesses haven’t
started digital
transformation.
33% won’t execute
this year (!)
IDC, 2016
TALK TRACK: Yet despite this pressure from above, those tasked with executing transformation are struggling with
a bit of anxiety. They’re hesitant to start because they’re not quite sure where to start. And a third have decided to
put things off until next year. Just easier to deal with that way.
34. So, executives
need to start.
Many are afraid
to start. And
time is running
out.
What do we
transform?
And how? TALK TRACK: So we have this mandate to change and a simultaneous terror about getting started.
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SStteepp 22 Incent your employees to submit
innovative ideas.
Encourage their creativity, curiosity and
“crazy ideas.”
Hold “Innovation Days” and hackathons.
Pay employees for their efforts (or pay
later when you lose competitive advantage).
Fund their great ideas.
Ask them to rethink their tools.
38. Xerox Internal Use Only
35%of
3M revenue
comes from
ideas of the
last four years
TALK TRACK: Google and 3M are great examples of companies who have encouraged fearlessness. For example, 35% of 3M's company revenues come from products released in the last
four years. Employees are rewarded with bonuses for winning ideas. THAT’S the kind of leadership needed to guide, nurture and support innovation and resilience.
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SStteepp 33
INNOVATION MANAGEMENT PLAN
Detail the whys, whats, hows and the
business case supporting the changes.
Identify and quantify the potential
financial impact of competitive threats.
Tie the plan to management KPIs and
you'll have better chance of obtaining
their support.
Identify procedural changes and
handoffs to ensure rapid response to
market threats.
Tie them to the brand.
40. Fear and hope are the two emotions that determine
acceptance or rejection of transformation initiatives.
41. ACKNOWLEDGE
FEARS. “Will I keep my
job? What if it goes
away? Will I earn less?
Can I even learn this? If
this change happened,
what’s next? What if
someone else is better
at this than I am?”
“Do these people even
give a $#%@ about
me?”
42. BUILD HOPES. “What
might this do for my
future? Can I make
more money? Will I be
more marketable? Will
the new role be more
intellectually
stimulating? Does this
let me add more value?
Will the entire team be
happier? Ann loves the
new role – maybe I will
too.”
43. BBRRIINNGG PPEEOOPPLLEE
AALLOONNGG
SStteepp 44
Acknowledge fears and uncertainties
around the changes involved in
implementing transformation
Write both Agility and Resilience into
employees’ Personal Goal Plans and
performance appraisals
Create real financial incentives to
promote creativity and idea sharing that
go beyond “here’s a $25 gift card for your
revenue-generating idea”
Conduct workshops to help employees
walk through new processes and handoffs
Speak to hopes and opportunities!
44. Encourage, don’t force
“Open-minded” more important than “digital”
Let them choose their own tools and processes
Challenge them to challenge their own thinking
TALK TRACK: A few tips. Not everyone is digitally minded. And that’s okay, they don’t have to be. They have to be competitive and open-minded.
45. It’s all on you, manager
YOU are the go-
between for
Management & Staff
You’re the management
whisperer, champion,
cheerleader, and spirit
guide
Provide regular
progress updates,
innovation awards,
team success stories
No one else can do this
but you.
46. ANTICIPATE THE
IRRESISTIBLE FORCE.
TRANSFORM THE
IMMOVABLE OBJECT.
TALK TRACK: The list of shuttered companies who failed to anticipate is long. You’ll need to anticipate the pace of innovation headed your way. Don’t let a natural reticence to disrupt
your team’s equilibrium turn the firm into another Borders, Blockbuster or Radio Shack. Transform your culture and process. Bring people along!