What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
The document discusses several myths about social media and luxury brands. It argues that luxury consumers do use social media, but differently than other consumers by being more voyeuristic. It also argues that while websites are still important, social media can drive traffic, referrals, and sales both online and offline. The document advocates that brands see online and offline shopping as part of a single customer journey and focus on curating influence over simply raising awareness.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
The document discusses several myths about social media and luxury brands. It argues that luxury consumers do use social media, but differently than other consumers by being more voyeuristic. It also argues that while websites are still important, social media can drive traffic, referrals, and sales both online and offline. The document advocates that brands see online and offline shopping as part of a single customer journey and focus on curating influence over simply raising awareness.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
The document provides an overview of social media and how brands can leverage different social media platforms. It discusses the shift to more consumer-generated content online and the growth of social networks, blogs, microblogging and mobile usage. The document also summarizes various social media platforms like blogs, social networks, niche networks, and mobile and provides examples of how brands can engage consumers through these channels.
The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
This document provides an overview of social media marketing strategies. It discusses how social media allows for two-way communication and user-generated content. The document outlines best practices for social media use, including defining objectives and target audiences before choosing platforms. Examples are given of how companies have successfully used social media to engage customers, such as Blendtec's "Will it Blend" videos.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
Social Media: Turning The Internet Into A Conversationwhite paper
This document provides an overview of social media and its implications for marketing. It defines social media as online platforms that allow people to connect, share information and form online communities. Examples mentioned include blogs, forums, Facebook, Twitter, YouTube and LinkedIn. The document discusses how social media has changed from isolated websites to participatory online conversations. It notes that social media is primarily a branding tool for marketers and should provide value through informative posts rather than overt sales messages. Examples of both successful and unsuccessful social media campaigns are also provided.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2Lisa Trank
- The document discusses trends in social media use in the insurance industry, including growing popularity and usage of tools like Twitter, Facebook, LinkedIn, and YouTube.
- It notes that social media provides opportunities for insurance companies to engage customers, especially younger generations, by sharing industry expertise and responding to customers in real-time.
- However, companies must balance these opportunities while addressing concerns around privacy, compliance, monitoring content, and allocating appropriate resources.
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
The document discusses how social media is becoming increasingly important and accessible, but still faces challenges regarding inclusion of people with disabilities. It summarizes SSB Bart Group's expertise in accessibility consulting and testing to help organizations ensure their social media strategies are inclusive. Key points include the growth of mobile social media, integration of social platforms across the web, use of location services, and the importance of educating stakeholders about accessibility best practices.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
This document discusses the challenges of marketing on social media to multilingual and intercultural audiences. It notes that while English speakers make up 35.2% of social media users, the remaining 64.8% speak other languages. Effective social media marketing requires understanding cultural differences in language, customs, and product familiarity. The document also discusses different approaches to social media marketing, including glocal marketing, which customizes products for local audiences while maintaining a consistent overall brand message. Irreversible communication mistakes can damage credibility with international audiences online.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
The document provides an overview of social media and how brands can leverage different social media platforms. It discusses the shift to more consumer-generated content online and the growth of social networks, blogs, microblogging and mobile usage. The document also summarizes various social media platforms like blogs, social networks, niche networks, and mobile and provides examples of how brands can engage consumers through these channels.
The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
This document provides an overview of social media marketing strategies. It discusses how social media allows for two-way communication and user-generated content. The document outlines best practices for social media use, including defining objectives and target audiences before choosing platforms. Examples are given of how companies have successfully used social media to engage customers, such as Blendtec's "Will it Blend" videos.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
Social Media: Turning The Internet Into A Conversationwhite paper
This document provides an overview of social media and its implications for marketing. It defines social media as online platforms that allow people to connect, share information and form online communities. Examples mentioned include blogs, forums, Facebook, Twitter, YouTube and LinkedIn. The document discusses how social media has changed from isolated websites to participatory online conversations. It notes that social media is primarily a branding tool for marketers and should provide value through informative posts rather than overt sales messages. Examples of both successful and unsuccessful social media campaigns are also provided.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2Lisa Trank
- The document discusses trends in social media use in the insurance industry, including growing popularity and usage of tools like Twitter, Facebook, LinkedIn, and YouTube.
- It notes that social media provides opportunities for insurance companies to engage customers, especially younger generations, by sharing industry expertise and responding to customers in real-time.
- However, companies must balance these opportunities while addressing concerns around privacy, compliance, monitoring content, and allocating appropriate resources.
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
The document discusses how social media is becoming increasingly important and accessible, but still faces challenges regarding inclusion of people with disabilities. It summarizes SSB Bart Group's expertise in accessibility consulting and testing to help organizations ensure their social media strategies are inclusive. Key points include the growth of mobile social media, integration of social platforms across the web, use of location services, and the importance of educating stakeholders about accessibility best practices.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
This document discusses the challenges of marketing on social media to multilingual and intercultural audiences. It notes that while English speakers make up 35.2% of social media users, the remaining 64.8% speak other languages. Effective social media marketing requires understanding cultural differences in language, customs, and product familiarity. The document also discusses different approaches to social media marketing, including glocal marketing, which customizes products for local audiences while maintaining a consistent overall brand message. Irreversible communication mistakes can damage credibility with international audiences online.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
Intro to social media - YTA Peer Group PresentationAmplifi
The document discusses social media and its importance for businesses. It provides statistics on social media usage, trends in corporate social media strategies, and best practices. Specifically, it finds that most social media users are ages 18-33 but many over 50 also use it regularly. The majority of users engage on social platforms to stay connected with friends or make new contacts. Many companies are actively using social media for brand promotion, customer engagement, and marketing. The document advocates for a strategic approach to social media that focuses on content, connections, community, and conversion.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
The document discusses using social media for financial education. It provides an overview of Jenni Brand and her experience in social media marketing. The rest of the document outlines various social media tools that can be used as part of a comprehensive strategy, including blogs, social networks, microblogs, wikis, and video sharing. It also discusses how to measure whether a social media strategy is effective and provides some examples of organizations using social media for financial literacy campaigns.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Presentation from a lecture on Groundswell Chatter - how to listen to and talk with the groundswell.
The students are working on a case involving and NGO, and their task is to come with suggestions for using the groundswell as an NGO.
The document discusses the shift from traditional to social media and how brands are losing control of their message. It provides examples of popular social media platforms like Facebook, LinkedIn, Twitter, YouTube and Delicious. It emphasizes developing a digital strategy using these different platforms to engage customers and move them through the purchasing process.
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
Similar to Akron SCORE "Selling with Social Media" Strategic Workshop (20)
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
2. What We’ll Cover Today
1. What is Social Media?
2. What are the Main Social Networks in Use?
3. What’s your Social Media Sales Strategy?
4. How can I Sell with Social Media?
5. How do I Measure the Results?
4. How would you define social media in
your own words?
5. According to Brian Solis, Social Media is:
“The DEMOCRATIZATION OF INFORMATION,
transforming people from content readers into
PUBLISHERS. It is the shift from a broadcast
mechanism, one-to-many, to a many-to-many
model, rooted in CONVERSATIONS between
authors, people, and peers"
6. In the past, you pushed your message to a
specific audience (i.e. – Advertising, Direct Mail)
Super Bowl Ad Introducing Super Bowl Ad Featuring E-Trade - 2010
Macintosh - 1984
Sources: Mac Ad. Entertainment Weekly.
http://www.ew.com/ew/gallery/0,,20254513_20009920,00.html
E-Trade Ad.
7. Not much room for two-way communication
◦ Word-of-Mouth was sought out most (Water-cooler talk
after a funny ad last night during Super Bowl)
◦ Contact through phone (Customer service) or in-person
(In line at the store)
Brenda, did you
see that
hilarious ad last
night? WOW!
I’ve been telling
everyone!
8. Transparency was tougher to identify
◦ Example: Car dealerships always say they’re largest or
have most sales…
Source: http://blog.hemmings.com/index.php/2009/12/07/lost-locations-roundup-flying-a-
service-station-king-midget-factory-custom-car-dealership/
9. The one-way model has morphed into a
two-way model
The CompanyCustomer relationship has
become a cyclical, web-like model
Business
Message
Reaches Customer, trickles down
to friends and friends of friends
Source: http://www.vedainformatics.com/blogs/5-things-about-social-media-
11. The digitized version of in-person, word-of-mouth
communication
In real-time and immediate
A digital medium allowing your audience full
access to support, critique and bash you to others
ALL about content! The phrase “Content is King”
was never more important
Most importantly - TRANSPARENT
14. There are 901 million + “active” users
155 million U.S. users as of 2011
7 billion monthly visitors to Facebook.com
526 million daily active users on average - March 2012
Source:: Facebook Company Info: http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
15. Fan pages are perfect for building online
communities, engagement and lead generation.
16. More than 140 million active accounts
Is based on 140-character posts
More than 340 million tweets each day
Twitter usage has doubled since 2010
People connecting based on common
interests in real-time (e.g. #Indians or #DWTS)
Percentage of adults using Twitter daily has
doubled since 2011 and quadrupled since 2010
Source: Twitter company info: business.twitter.com;
Pew Report on Twitter demographics www.ragan.com/Main/Articles/44999.aspx
17. Great tool for customer service dept., for lead
generation, product/service support, etc.
18. Pinterest
More than one-fifth of Facebook-connected
users are on Pinterest daily (which represents
more than 2,000,000 members). source: Mashable
U.S. users spend an average of 1 hour and 17
minutes on the site, ahead of Twitter (36
minutes), LinkedIn (17 minutes), and Google+ (six
minutes). source: AllTwitter
Pinterest has 10.4 million registered users.
source: AppData
19. Pinterest
A visually driven network that can greatly increase
customer engagement and sharing.
Boards with
Pinned Items
Like, Share and
Comment on Pins
20. Has more than 161 million users worldwide with
two new professionals signing up every
second
On pace for 5.3 billion professionally oriented
searches in 2012
Executives from every Fortune 500 company
could be found in 2011
The first social network to go public with an Initial
Public Offering (IPO) - LNKD currently $91/share
Source: LinkedIn Press Center: press.linkedin.com/about & CNN Money
21. Group/Business pages allow for sharing of
information and help connect professionals
Key data on types of
positions, industry,
revenue, etc.
23. Facebook
◦ The 35+ demographic accounts for more than 30% of the FB user-base
◦ On average, fans spend an additional $71.84 on products compared to non-fans
Twitter
◦ 30% of users have annual household income of $100K+
◦ 31% of 18-24 year olds are Twitter users
Pinterest
◦ Average annual household income is between $25K - $60K
LinkedIn
◦ 68% of the users are over the age of 35
◦ 69% of all users make more than $60K/year
24. Youraudience uses these
social networks everyday. So
how are you reaching them?
You’re probably not…
Let’s look at what you’re missing
25. Social Media ROI: Socialnomics video (4:15)
http://www.youtube.com/watch?v=ypmfs3z8esI
26. DON’T just create a social presence because
everyone else is!
Just because you have a page doesn’t mean
you’ll succeed
QUESTION: How many of you have stumbled
across a Facebook Fan page that hasn’t been
updated for months, if not longer?
Social Media is Strategic… and it shows
27. Keep it simple when developing strategy
Be realistic. Start small. Go after the lowest
hanging fruit and build from there…
Three key questions that will drive strategy:
◦ 1) What are you trying to achieve?
◦ 2) Who are you trying to reach?
◦ 3) How will social media tools help facilitate this?
28. Types of goals and objectives:
◦ Build awareness
◦ Change perceptions
◦ Reach new audiences, new geographic areas
◦ Gain feedback on a product or service
◦ Use it to see what your competitors are doing
◦ Provide better customer service
◦ And on and on…
◦ Make sure goals and objectives are tied to business
objectives and sales goals
29. Set your goals
and make them
your guiding
light!
If not, you’ll end
up like this guy!
30. Social media allows precision audience targeting
(demo info, user data, etc.)
Once you know your target audience, social
media allows you to build a community
◦ This community allows the online conversation to
become offline (real world)
Gain some basic insight into your audiences’
habits, likes and dislikes
◦ Can help target better
31. Create a basic messaging platform
What is the essence of our business or
organization?
Capture that essence with key words and phrases
Develop a tone, a context to your posts and
responses… what’s your business’s
PERSONALITY?
DO NOT post sales pitches. Create a conversation
that engages them to talk about your business.
32. Make your entire team part of the messaging
discussion
◦ That brings them in on the ground floor
Give them ownership, claim to this “voice” you’re
creating for your business
Ensure the person/s who are the “content
creators” keep continuity in that voice
Give access to your SM accounts sparingly, to
those you trust most – they will be the digital voice
of your business!
33. Create a social media policy guide, including:
How to respond to positive and negative posts or comments
Who should be responsible for posting and responding
Rules for use for employees with their own personal
accounts
37. If you’re brave,
take a stab at
trying them all!
By the way, this is
only just a few of
the thousands out
there!
Graphic courtesy of
38. Begin by researching where your audience
resides online
If you have a direct competitor, review their social
networks and take notes
You don’t have to use every available social
media network!
Start slow… if your customers use Facebook the
most, start there… then build.
39. Top line information
◦ Logo and tagline if you have one
◦ Business background (Facts and stats)
◦ Location and hours of operation
◦ Contact information (Website, email, phone, etc.)
◦ Add your other social networks links (if applicable)
40. Sales & Message Alignment
Your tools need to match your objectives!
This means:
◦ Identify realistic business objectives
◦ Market and respond in a timely manner – SM is real time!
◦ Create content that creates interest, encourages sharing
Industry information
Featured products and what they do for the customer
Customer stories and testimonials
Connect your products and services to awareness days (i.e.
World Environment Day if you sell recyclable products)
Interact on a regular basis with your fans
41. Sales & Messaging Example
Integrate your Facebook, social messaging to
generate quality sales leads. Remember: Talk
to your audience! Don’t market.
Facebook Links to Microsite Product Page
42. Develop a Timeline App (Tab)
Direct current and prospective customers to this
area
◦ Utilize this page to intrigue the customer with compelling
content and call-to-action (i.e. visit a targeted microsite,
call, email, Tweet, etc.)
43. Trying Twitter
Your voice/message needs to be shorter, more
concise.
Listen more at the beginning, retweet other
industry leaders, then get in on the conversation!
Use hashtags (#FollowFriday) to view topical
streams and get heard
Use a “branded” profile (your company name), not
a personal page.
Be personable, real and honest, don’t hard sell!
44. Trying Twitter
Traditional practices translate to Twitter
◦ Spark up conversations based on common interests
◦ Focus on customer needs and solving problems
Design your social experience to sell
◦ Don’t just pitch your product; engage the audience
◦ Tell your story once the person is engaged
LEARN – use Twitter to gather info
45. Connecting on LinkedIn
Network, network, network
LinkedIn is a digital rolodex
Research your customer contacts
Advertise directly to a certain profession
Stay connected; keep contacts fresh easier
46. Pinning on Pinterest
Allows you to show off your personality
Integrate with Facebook and Twitter accounts
Use images that set the stage for selling
◦ Selling lemonade? Show a hot sunny day or lemons
Link back to your website, FB page, etc. (builds SEO)
47. Pinning on Pinterest
Images of product/service with people!
Inspire creativity among loyal customers
Tie in to holidays and current trends
What a pin on a
board looks like
49. Done your research
Set goals and business objectives
Chose the social network/s you will participate in
Aligned your sales and message
Set up your pages with key content
Strategized how you will utilize these networks to
interact and market your customers
What do I do next?
50. Share content between social networks
Cross- and back-linking creates great search
engine optimization (SEO) – It makes your
business get found easier!
Always try and tie your links back to your website
to increase your ranking in search results
Use hashtags, targeted keywords, links from other
social networks to enhance your social search
results
Good SEO makes me like you!
51. Types of ads in a nutshell – Cost per Thousand
(CPM) and Cost per Click (CPC)
On Facebook, you can target your customers by
their interests (sports, politics, cars, etc.),
geography, demographics and psychographics
(buying behavior)!
On LinkedIn, you can target prospects/leads by job
title, function, industry, age and geography… or by
company size and revenue if you’re B2B
On Twitter, you can use the “Promoted Tweets”
and “Promoted Trends” on Cost per Engagement
basis.
52. Send a message to your friends to check out your
new business page and “Like” it
◦ A great way to get a small base of fans
◦ Friends are more prone to share with their friends
Run a contest or giveaway to compel people to
“Like” page
◦ Create an incentive when advertising (Coupons)
53. Promoted and paid advertisements on Facebook
are powerful tools!
Messaging is key here! A conversation will better
connect you to you audience.
54. LinkedIn Advertising
Advertise directly to certain
professions
Look at keywords and
highlight your specific
audience
Promote your LinkedIn
presence
58. Monitor & Measure
There are limited ways to measure social
media… but how do I measure ROI?
Benchmark your sales data up front
Set goals based on that data (i.e. I want to increase
sales leads from 10 per month to 15 within six
months)
The extra 5 leads could = $X dollars. These are
quantifiable numbers!
Monitor your social networks, seeing what posts your
customers like, if they share or comment, etc.
◦ Tied your customers interactions on your
social networks to the “actions” you want
them to take.
59. Measuring your Facebook Page
Review important data points, make educated
assumptions and decisions and move forward.
62. Now that you have a page or pages, you are in
charge of the content
Keep a calendar of when and what to post
Your personal account is now connected to the
fan page as an administrator
◦ DON’T accidentally post something thinking your fan
page was your personal page
63. Just because you created it, doesn’t mean your
customers will flock to your page
It takes a little leg work… some manual labor
Do research. Find where your audience hangs
out. What they like.
◦ Again, look at your competitors pages, or similarly
aligned fan pages
Courtesy of: http://blog.sironaconsulting.com/sironasays/2011/02/the-use-of-social-media-in-the-
last-12-18-months-has-become-a-widespread-tool-in-the-business-toolbox-although-frustrating.html
Via TV, Print, Radio, Billboard, Direct Marketing, etc. TO GET ATTENTION, YOU NEEDED TO MAKE YOUR AD STAND OUT FROM THE REST! COMPELLING! FUNNY! SHOCKING!
Largest dealer in NEO or Ohio Best price for your trade in. How do they know this? Statistics can be twisted to meet the needs of the advertiser.
The one-way model of “ONE TO MANY” has become “MANY TO MANY” as Brian Solis said. You can touch one person with your message and if received properly, can spread among the web of people that person knows. This trickle-down effect is apparent in digital communication (Social Media)
About 70% of Web users are using FB in US, so your prospective and current customers are using FB!
EXAMPLE: Coca-Cola Fan page. Largest in world at 42 million fans!
Post updates on LinkedIn which keeps people following the page Gain detailed statistical insights on the company, such as revenues, departmental They have 16,000+ followers who will have potential to see their posts on the company You can follow and share information on your business with them and potentially get followers by using their prominence
1) Many businesses and orgs create a page quickly and make a few posts just to say “Hey, I have a Facebook or Twitter page!” 2) That Doesn’t mean it will work. 3) You MUST think it through!
So you’ll see that setting a strategy based on solid goals and objectives is key and DOES work!
Brand was in danger of failing. People felt their product was sub-par, delivery was poor, etc. Being transparent, they took the blame and said I’m Sorry through a powerful social media and traditional campaigns (TV, Print, etc.) All of it drove people back to the fan page to “Like” it, share their pictures of delivered pizza and share their thoughts on how the company can improve. Now, no one thinks of that campaign and they positioned themselves as the top pizza place in America They changed perceptions and gained valuable customer feedback , which helped transform their brand.
You can do this right when you create the page using the Facebook Wizard for example. It asks you to invite friends or upload a database of emails (E-newsletter list, etc.) Ask yourselves… who do you already know? Who’s your customer? Do you have a connection already? If you already advertise, put a link to your page on the ad if print, mention to join the FB page on TV ads, etc.