1. The document provides an overview of social media advertising on various platforms like Facebook, Twitter, YouTube, Slideshare and Pinterest. It discusses key metrics, audiences and advertising options on each platform. 2. For Facebook, it outlines the global and India audiences and different ad formats like pages, ads, groups, marketplace ads and video ads. 3. For Twitter, it discusses the total and active user base, essential profile elements, finding targeted followers through hashtags and influencers, and promoted tweet, account and trend ads.

1. #Talksocial
An Overview of Social Media
Advertising
@Starrysari

3. Facebook Audience
Worldwide
1.32 Billion
Facebook
Audience in
India
114 Million

4. 3 Ways to Market with Facebook
Pages
Ads
Groups

5. Facebook Pages

7. Market Place Ads

8. CTA based Ads

9. Page Likes

10. Promoted Post

11. Mobile App Installs & Engagement

12. Video Ads

13. Carousel Ads

14. Facebook Groups

15. Other Options
Facebook promotions Facebook Offers:
Facebook Event:
Facebook Places:

16. Facebook Logout

17. Facebook Analytics

18. Twitter
Total Registered Users:
1 billion +
Inactive users:
44%
Tweets per day:
500 million
Monthly Active Users:
284 million
Mobile Users:
80%
Accounts outside the US:
77%
Source: Twitter & MediaBistro

19. Twitter
1. Essential Profile Elements - Custom Background Design , Concise and Descriptive Bio – in 160
characters , Profile Picture and Great Tweets
2. Research: Use directories such as Twellow and Wefollow to search for Twitter users in a
specific industry
3. Finding Targeted Followers –
1. Find people who have a follow back policy in place – look for people who have close to a
1:1 ratio of followers and following count.
2. Some great places to search include:
3. http://twittercounter.com Search – Enter keyword - will show users with their following
and follower count. Connect TwitterCounter with your Twitter account and follow those
users directly from TwitterCounter’s search results.
4. Use relevant hashtags to increase the potential reach and engagement
5. Build relationship with influencers in your field and keep engaging
6. Always follow a basic etiquette of replying to smallest query no matter how big brand you
are!

20. People Talking about Brands
Content Curation

21. Key Influencers
Followers: 3,000
Followers: 8,000
Followers: 29,000

22. Trends

23. Ads on Twitter
1. Promoted Tweets: It can be targeted to search results
or timelines, or geographically. Promoted tweets
allow companies to get their message to followers
that match certain criteria. It is priced on a Cost Per
Engagement Level (CPE) and that payment is initiated
when someone:
• Retweets
• Replies
• Clicks
• Favourites
2. Promoted Accounts: Promoted accounts are featured
within search results and the „who to follow‟ section
on Twitter. Promoted accounts can be targeted at the
country level and can drive broad awareness
3. Promoted Trends: Twitter features the top trending
viral conversation next to a user‟s timeline and
provides the advertiser with the opportunity to have a
promoted trend

24. Twitter Analytics

25. Twitter Analytics

26. Twitter Analytics

27. YouTube

28. Youtube Advertising
Promoting your Youtube video through AdWords for Video is a
great way to help increase the size of your audience.
YouTube and AdWords For Video calls it’s family of ad formats
TrueView.
There are 3 TrueView formats:
a) TrueView In-Search Ads
b) TrueView In-Display Ads
c) TrueView In-Stream Ads

29. Trueview In-search ads
a) TrueView In-Search Ads: When a user searches for a
predetermined keyword, the ads appear in a yellow box, above
the organic search results.

30. Trueview In-display ads
b) TrueView In-Display Ads: In-Display ads are shown based on
what the user is watching, instead of what the user is searching for.
For In-search & In-display ads, advertisers are charged when
someone clicks on the ad and starts to watch the video.

31. Slideshare

32. Slideshare
Monthly Uploads:
10 million
Unique visitors:
60 million
Monthly views:
3 billion
Visitors:
20% from Google

33. Slideshare Content Ads

35. Pinterest

36. Brand’s Journey
36
Establish
Presence
Attract
Followers
(Organically /
Inorganically)
Share Valuable
Content
Engage
Followers
Analyze and
Refine

37. Social Media & Business
Brand Building
Lead Generation
Sales
Referral Traffic
CRM
Fund Raising
Internal Communication
ORM

38. Tweet to me with #Talksocial :
@starrysari