This document summarizes a seminar on audience measurement and TRP. It defines TRP as the number of TV sets tuned into a particular program out of the total number of households with access to TV. It describes how TRP is calculated using people meters installed in sample households. While TRP is useful for networks, advertisers, and media planners, it can also incentivize manipulative practices and has limitations due to sampling errors and lack of coverage in rural areas. Overall, TRP is an important currency for the TV industry but requires improvements and oversight.

1. SEMINAR
DATE :04/04/2013
SUBJECT : AUDIENCE MEASUREMENT
TOPIC: TRP
GUIDED BY : PROF.GAGARE SIR
SUBMITED BY : DATTAAMBEKAR

2. T.R.P.
Quick overview
1. Audience measurement(A.M.)
 Intro.
 A.M. as currency.
 Parties Interested in A.M.
 A.M. in India and Methods of measuring.
2. T.R.P. Definition
 How it is calculated?
 Basic concepts
 Myth and reality
 Example

3. Total Households 234 Mn
TV Owning Households 153 Mn
C&S HHlds 140Mn
Digital 59Mn
All India Household figures in Millions2013

4. Audience measurement(A.M.)
Introduction
 An attempt to estimate size/
shape/preferences/shape of audience market.
 Audience hood (as market)
 Important facts (demand/supply/consumption)
 Who are interested?
1. Channel owners
2. Advertisers
3. Media planner
4. Govt.
5. Researchers 6.content makers

5. AUDIENCE MEASUREMENT AS CURRENCY
 Currency: Agreed Exchange Value
 Currency: Universalized / Standardized /
generalized

6. A.M. in India and Methods of measuring
1. Direct survey
2. Diary Method
3. Electronic Method
Rating company in INDIA DART During the days of the single
channel Doordarshan monopoly, DART (Doordarshan Audience
Research Team) was the only metric available.
This used the notebook method of recordkeeping across 33 cities
across India. 4700 respondents.
TAM is the only institute in India for A.M.
Nielsen IMRB TAM

7. A.M. in India and Methods of measuring
TAM sample is 7000 tv household randomly
from 148 towns (class 1 cities)
 Bihar,jharkhand,odisha,and N-East as well
as the whole of rural area of India finds no
tammeters
TAM records data of 300 channels watched
for up to 15 seconds.
 In Early 2007,Second rating agency called
aMAP ;Gives overnight rating

8. T.R.P.
Def.
 Television Rating Points - TRP is the
criterion that indicates the popularity of a
channel or program.
 The number of TV sets which tuned in a
particular program from the total number of
people who access to TV.
 GRP sum of TRPs of each day in week.

9. HOW IT IS CALCULATED?
 With the help of people meter
 Sample homes are selected.
 People meter installed with TV
 There is two types of People meter
1.friquency recording
2.pictur recording
All recorded data collected to one server for interpretation daily
It gives who watch what where yesterday?(aMAP)
aMap uses Telecontrol VIII data recording units to collect TV
viewership data from TVs in the sample homes.

10. How people meter works?

11. BASIC CONCEPTS
 HUT :HOUSEHOLD USING TV
Estimated percentage of all households with tv set
in operation in a given time period.
• Share:
The number of tv sets which are tuned in a
particular program from the number of set in operation at
that time
TRP:
. The number of TV sets which tuned in a particular
program from the total number of people who access to TV.

12. PICTORIAL REPRESENTATION
 Yellow contains’A’ people who access TV
Blue contains no.’B’TV in
operation.
Red contains C people
watching particular
program x
HUT=
 Share=
TRP=HUT Share = =
aas
B
A
B
C
B
A
C
B
C
B
B
A
C
A

13. BENEFITS OF TRP
 To know popularity of programs
 All media related elements.
owners, media planners, Advertisers, content makers,
govt., researchers.
TRP useful to make good economy.

14. NEGATIVE IMPACT OF TRP
 Truth less news
 Many illegal method used to growing the TRP.

15. ERRORS DURING COUNTING TRP
 Selection of samples not
appropriate as per no. TV set
in India.
 People meter errors
frequency and picture
recorder
• Dependency on sample
home members
• No people meter installed in
rural area.

16. SUMMERY
 Though there are some drawbacks TRP plays
very important role in media industry viz. TV
 Need for total digitization
 Scope to Improvement in quality and quantity
of people meter.
 Need of govt. control .