This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. Director of Search – Robert Henslee Social Media Are you easily found on the internet ? Realize the power of Search Marketing using Social Media !!! Http://www.DirectorofSearch.com Client – Toyota USA
2. You’re almost an expert. “No profession stands to influence social media more than public relations.” Paul Gillin, The New Influencers, A Marketers Guide to the New Social Media INTRODUCTION
3. Outline Social media defined20:00 10 keys to social media success30:00 Social media tools20:00 3 take away messages 2:00 Q & A 3:00 INTRODUCTION
4. What is social media? Social media is a conversation online. Look who’s talking: your customers your donors your volunteers your employees your investors your critics your fans your competition.... anyone who has internet access and an opinion. SOCIAL MEDIA DEFINED
5. The social media conversation The conversation is not: controlled organized “on message” The conversation is: organic complex speaks in a human voice Social media is not a strategy or a tactic – it’s simply a channel. SOCIAL MEDIA DEFINED
6. The conversation is powered by Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) SOCIAL MEDIA DEFINED
7. Social media is changing our world The power to define and control a brand is shifting from corporations and institutionsto individuals and communities. SOCIAL MEDIA DEFINED
8. Small markets are the new mass market “It is about putting the ‘public’ back in Public Relations and realizing that focusing on important markets and influencers will have a far greater impact than trying to reach the masses with any one message or tool.” Brian Solis, The Social Media Manifesto SOCIAL MEDIA DEFINED
9. Word of Mouth is the Future of Marketing Marketers can effectively use social media by influencing the conversation. One way to do this is by delivering great customer service experiences. SOCIAL MEDIA DEFINED
10. ZAPPOS – Customer service is central Zappos, an online shoe retailer, makes customer service central with a focus on “making personal and emotional connections.” Divert marketing budget to customer service (they outsource marketing to their customers; they don’t outsource their call centre) Use Twitter to promote their brand Website displays any public tweets mentioning of their brand CEO has over 400,000 followers 430 employees on Twitter $1billion in sales last year and their expanding into new product categories CASE STUDY
11. Social media influences people 91% say consumer reviews are the #1 aid to buying decisions- JC Williams Group 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions- Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads- BuzzAgent * Slide courtesy of Digital Influence Group SOCIAL MEDIA DEFINED
12. People are using social media Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day SOCIAL MEDIA DEFINED
13. Canadians are using social media 40% of Canadian internet users have visited a community or social networking site 22% of Canadians over 60 50% of Internet users under 30 25% of users 25-29 do so daily 43% English speaking Canadians and 24% of French speaking Canadians visit these sites Canada Online, The Internet, Media and Emerging Technologoes SOCIAL MEDIA DEFINED
19. Leveraging social media Social media can help you in all stages of marketing, self-promotion, public relations, and customer service: research strategic planning implementation evaluation SOCIAL MEDIA DEFINED
20. Social media is practical Learn what people are saying about you Create buzz for events & campaigns Increase brand exposure Identify and recruit influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence Get your message out fast Retain clients by establishing a personal relationship Be an industry leader – not a follower SOCIAL MEDIA DEFINED
21. What’s the ROI on social media? "What's the ROI for putting on your pants every morning? But it's still important to your business." Scott Monty, Digital Communications Manager at Ford SOCIAL MEDIA DEFINED
22. Social media is measurable Reach Website visits / views volume of reviews and comments Incoming links Action & Insight Sales inquiries New business Customer satisfaction and loyalty Marketing efficiency Engagement & Influence Sentiment of reviews and comments Brand affinity Commenter authority/influence Time spent Favourites / Friends / Fans Viral forwards Number of downloads SOCIAL MEDIA DEFINED Source: The Digital Influence Group, Measuring the Influence of Social Media
23. Social Media is not free Resources required for social media may include: Strategic consultation Training Creating content Integrating tools Distributing content Relationship management Measuring value SOCIAL MEDIA DEFINED
25. 1. Experiment with social media Experiment personally before professionally Try a variety of social media tools Be yourself, make some friends, and share KEYS TO SUCCESS
26. 2. Make a plan 1. Discovery(people, competition, and search engines) 3. Skills(identify internal resources and gaps) 5. Maintenance(monitor and adapt) 2. Strategy(opportunities, objectives) 4. Execution(tools, integration, policies, and process) KEYS TO SUCCESS Source: 5 Phases of Social Media Marketing http://socialcomputingjournal.com/viewcolumn.cfm?colid=789
27. H & R Block – Multi-tier Social Media Approach YouTube MySpace Facebook Twitter EHarmony “Digits” (their own online community) Virtual communities – Second Life Source: http://www.podtech.net/home/5209/h-block-social-media-programs-success CASE STUDY
28. H & R Block – Clear Goals Leveraged core goals across all networks: Reinforce their brand as tax experts Deliver on advocacy positioning of the brand Present the brand as being innovative Through “unexpected and meaningful interactions with consumers” CASE STUDY
29. H & R Block – Observations Be community appropriateand relevant(interacting on Second Life is different than YouTube) It’s not free - Human capital increased as media buys decreased – Ask yourself if this is successful how do you scale it? CASE STUDY
30. H & R Block – Measuring ROI Brand Perception Evaluated brand metrics through a brand tracking study Engagement 600,000 YouTube views 1 million unique visits to their community site Word of Mouth Increased online mentions in blogs, forums, and other social media CASE STUDY
31. 3. Listen Find where your audience is participating and indentify the influencers Read industry blogs (including comments) Google your company name & your competition Find tools that can help you listen KEYS TO SUCCESS
32. Crowd Sourcing – Submit, Discuss, Vote Tap into the wisdom of the crowd to access a wider talent pool and gain customer insight Companies that use crowd sourcing include: Starbucks (MyStarbucks) Dell (Ideastorm) DuPont Netflix Wikipedia iStockphoto.com Threadless.com Mechanical Turk (Amazon) KEYS TO SUCCESS
33. Crowd Sourcing – Help name our baby Amelia Arlington KEYS TO SUCCESS
34. Wisdom of the Crowd says: Amelia bydefault 56 unanimous responses in under 4 minutes from YouBeMom.com KEYS TO SUCCESS
35. Chevy – ChevyApprentice.com Chevy contest asks people to create a winning commercial for the Tahoe SUV Website gives people online tools to make their own commercials including the ability to customize text CASE STUDY
36. Chevy – ChevyApprentice.com Users subvert contest with ads slamming the Tahoe brand Chevy eventually removes the website displaying videos critical of their product Many parodies still exist online (number one search result for “Chevy Tahoe” on Youtube) CASE STUDY
37. Chevy – ChevyApprentice.com Lessons learned: Be careful when you ask for …. user generated content can’t be controlled If you’re going to ask people their opinions be prepared to have a conversation CASE STUDY
38. 4. Be transparent & honest Avoid puffery(people will ignore it) Avoid evasion and lying(people won’t ignore it) Companies have watched their biggest screw-up's rise to the top 10 of a Google search Admit your mistakes right away KEYS TO SUCCESS
39. Belkin – Fake Customer Reviews Belkin employee busted offering payment for fake positive product reviews Belkin president claims it’s an isolated incident Influential tech blogs expose a larger cover up and name more employees involved CASE STUDY
40. 5. Share your content Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media Make your content easy to share Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend KEYS TO SUCCESS
41. 6. Be personal and act like a person Don't shout. Don't broadcast. Don’t brag. Speak like yourself – not a corporate marketing shill or press secretary Personify your brand – give people something they can relate to. KEYS TO SUCCESS
43. 7. Contribute in a meaningful way Think like a contributor, not a marketer Consider what is relevant to the community before contributing Don’t promote your product on every post Win friends by promoting other people’s content if it interests you KEYS TO SUCCESS
44. 8. See criticism as an opportunity Don’t try to delete or remove criticism (it will just make it worse) Listen to your detractors Admit your shortcomings Work openly towards an explanation and legitimate solution KEYS TO SUCCESS
45. 9. Be proactive Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them KEYS TO SUCCESS
46. 10. Accept you can’t do it all yourself You need buy in from everyone in the organization Convince your CEO that social media is relevant to your organization Get your communications team together, discuss the options, then divide and conquer KEYS TO SUCCESS
47. Summary 10 Keys to Success Experiment with social media Make a plan Listen Be transparent & honest Share your content Be personal and act like a person Contribute in a meaningful way See criticism as an opportunity Be proactive Accept you can’t do it all yourself KEYS TO SUCCESS
49. Social media tools Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) Social Media Press Release THE TOOLS
50. Social networking sites People and organizations connect and interact with friends, colleagues and fans. Popular social networks include Facebook and MySpace, Linkedin, bebo, and Ning. There are niche social networks for just about everything. THE TOOLS
51. Social networking sites create online profiles share photos, video, and audio, links send private message and instant message learn more about people and organizations Follow brands, celebrities,and gain your own fans THE TOOLS
52. Linked In – Professional Social Network Contains profiles of Fortune 500 executives and leading entrepreneurs average individual salary on LinkedIn is $109,000 On LinkedIn your can: Post a profile and resume Connect with colleagues Share professional recommendations Find jobs Forums to demonstrate expertise and find answers THE TOOLS
53. Facebook Fastest growing social network in Canada and the world (200 million members) Powerful tools to engage and understand your audience: Brand pages Custom applications Targeted advertising Audience insights/metrics Opinion polls THE TOOLS
54. Facebook Pages Your brand’s homepage on Facebook. Allow you to post photos, videos, events and other messages. Users interact with you by Becoming fans Commenting on your posts Participating in discussions Post photos to your page Fans see your page updates in their newsfeed THE TOOLS
55. Facebook Advertising Facebook ads give you the ability to advertise directly to specific demographic groups This is unlike paid search, the most popular form of online advertising, which only lets you to bid on keywords the user is searching for right now THE TOOLS
56. Facebook Advertising - Targeting Location Age Sex Keywords (appear in your users profile) Education Workplace Relationship status Relationship interests Languages THE TOOLS
58. Facebook Advertising – Design What you need: Ad message (title and body) Image(make it compelling) Destination URL (where you want the ad to take people) Social actions (optional) THE TOOLS
59. Facebook Advertising – Social Actions Social actions show related stories about a user’s friends alongside your ad. People can vote whether they like or dislike your ad. THE TOOLS
60. Facebook Advertising – Pricing Very affordable and easy to control your budget You can specify a daily budget Schedule specific dates for your ad to run Pay for clicks (CPC) or impressions (CPM) THE TOOLS
61. Facebook Advertising – Analytics Facebook Insights provides information about your ad campaign: Track ad performance with real-time reporting Gain demographic and psychographic insights about people that view or take action on your ad Use this information to identify how you can improve your campaign to maximize your results THE TOOLS
62. Facebook Advertising – Recommendations Identify clear goals for your ad Know who you’re trying to reach Ensure ad headline, copy and image is relevant Experiment to get it right Monitor your campaign and adjust Know when to quit THE TOOLS
63. Facebook Applications Applications are entertainment and productivity tools that run within facebook Give users a unique ways to interact with your brand by developing your own applications, or add existing applications, to your page When fans use your applications social stories are created that appear in their friends news feed and link back to your page THE TOOLS
65. Facebook Connect Add social capabilities to your website by integrating with Facebook: Users log in to your website with their facebook identity You can access their profile information to learn more about them and deliver targeted content Publish information back to their friends’ streams on Facebook to bring their friend to your website THE TOOLS
66. Social networking sites Do establish a presence on the social networks your customers and colleagues use create a page to promote your brand point your fans to your company blog or contest encourage a discussion and participate frequently explore targeted advertising opportunities Don’t create a page and fail to maintain it try a hard sell approach censor comments spam your fans/friends with frequent private messages – you’ll drive them away post false information THE TOOLS
67. Blogs A blog is a website with regular entries of commentary or news Blogs serve to establish your company as transparent, relevant, active, and expert. THE TOOLS
68. Blogs engage in dialogue with your customers improve your search engine visibility promote product launches and events gain expert status by providing useful tips THE TOOLS
69. Blogs Do post on a regular schedule encourage conversation by asking questions respond to people that comment on your posts use a few bloggers from your company for more viewpoints Don’t write press releases – be real about why something is exciting let complaints go unanswered make users register to comment – they won’t bother delete fair but critical comments THE TOOLS
70. Microblogging Microblogs are blogs limited to a sentence or two (about 140 characters) People use microblogging to promote themselves, share content and follow friends, celebrities and brands Companies use it for marketing, public relations and customer service by giving their brand a voice within the community THE TOOLS
71. Twitter Twitter can help you: share timely information promote useful content including resources, contests, deals, etc.(not just your own) personify your brand connect with your customers and develop leads build credibility and influence listen to consumer buzz research competitors network and learn from experts in your field THE TOOLS
72. Twitter in Church Churches useTwitter to: Ask questions Share insights Highlight content Hype events Trinity Church uses Twitter to tell Passion of Christ Westwinds Church experiments with Twitter during services Distracting or Enriching? CASE STUDY
73. Charity: Water – From Twitter to Africa September 08: Twitter founder Biz Stone tweets about Charity: Water, which builds wells in Ethiopia. Charity: Water asks people with September birthdays to accept online donations in lieu of gifts and raised $4500, enough to build a well The "social media birthday" was born; asking for donations from online friends to celebrate your birthday CASE STUDY
74. Charity: Water - $250,000 raised January 09: Tweets begin promoting the First Annual Twestival (a Twitter Festival) in support of Charity: Water: 202 real-life meetupsacross the globe, hosted by volunteers $250,000 USD raised at these events 55 wells are planned across Africa & India CASE STUDY
75. Charity: Water – Breakthrough Exposure April 09: The first "well that Twitter built" is dug April 09: Actor Hugh "Wolverine" Jackman challenges Twitter to tell him, in 140 characters or less, what charity he should support Convinced by Twitter, Jackman announces his $50,000 gift to Charity: Water on Ryan Seacrest's radio show, providing huge exposure for the charity CASE STUDY
76. Charity: Water – Phase 2 Social media campaign expands: Staff post Twitter updates delivering the results of donations Website hosts videos of drilling progress made in Africa A driller tweets live from Central African Republic Hundreds of videos uploaded to YouTube by charity and supporters http://www.youtube.com/user/charitywater Facebook Causes page with over $61,000 donated CASE STUDY
77. Microblogging Do find and share useful content pose questions and reply to others keep it fun - put a friendly face on your brand promote sales, deals, news, updates, and build buzz for big releases or events know what people are saying about your brand Don’t sound like a press release – you’re in a social space spam with constant links to your company website, either in tweets or private messages post useless information – do people really care what you had for lunch? THE TOOLS
78. Video sharing Video sharing sites let you upload videos and share them with people. They’re a perfect repository for video blogs, taped seminars, witty Power Points, commercials, how-to’s and a behind-the-scene look at your organization. THE TOOLS
79. Video sharing helps you gain exposure and direct traffic back to your website sparks interest without a hard-sell videos can be low-fi and cheap to produce - immediacy and content is more important than quality. videos can be a place to showcase your leadership in a field, and spread customer testimonials THE TOOLS
80. Blendtec – Will it Blend? Blendtec was a faceless B2B/B2C blender manufacturer that couldn’t afford a traditional marketing campaign Published low-cost videos of CEO blending everything from iPhones, hockey pucks to the financial bailout Launched the website WillitBlend.com and a YouTube channel http://www.youtube.com/blendtec CASE STUDY
81. Blendtec – ROI Videos went viral generating “millions of dollars in brand recognition” Channel Views: 3,469,098 Subscribers: 183,949 Online Blendtec blender sales increased 500% The videos have made over $50,000 in ad revenue turning the marketing department into a profit centre CASE STUDY
82. Blendtec – Will it Blend? Lessons learned: Be entertaining and keep it relevant to your brand (the videos promote the durability of their blenders without an overt sales pitch) Experiment – the idea might not have worked, but what could they lose? CASE STUDY
83. Video sharing Do be informative, useful, or entertaining create a summary and detailed description post video replies to others allow commenting and participate in the conversation save bandwidth costs on your website by hosting videos on YouTube Don’t just upload infomercials be afraid to experiment until you find a formula that works. pull down other people’s videos showcasing your product for copyright infringement make your video longer than it needs to be – keep it concise and entertaining THE TOOLS
84. Social news & bookmarking Social bookmarking sites allow users to save, share, organize, comment on and search webpage bookmarks. Community votes on your submissions so they either rise to the top or drop to the bottom. THE TOOLS
85. Social news & bookmarking Do link to relevant articles about news in your field(not just your own content) make friends with other bookmarkers in a legitimate way. respect the terms of service (reddit allows self-promotion, digg does not) Don’t spam by consistently bookmarking your own material cheat by tagging your bookmarks with irrelevant popular keywords open multiple accounts and vote for yourself – you’ll be exposed THE TOOLS
86. Photo sharing Photo sharing sites give you a place to upload and organize your photos You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos. THE TOOLS
87. Photo sharing detail the launch of a new product, from initial sketches to the launch party promote special events, charitable campaigns, and awards ceremonies provide an inside look at your organization, making it appear glamorous, busy, fun, or innovative THE TOOLS
88. Photo sharing Do tag your photos with relevant keywords use your web site address or brand name as your Flickr screen name upload quality photos of your products/services, and things related to your business link prominently from your web site to your Flickr photostream Don’t stuff linked keywords into your photo descriptions or comments plaster your URL all over the photos you upload discourage people from using your photos (as long as they provide attribution such as a link back to your website) THE TOOLS
89. Message Boards / Internet Forums An Internet forum, or message board, is a bulletin board system in the form of a discussion site conversation takes place between registered members who post topics (threads) and make public comments (posts) on those threads THE TOOLS
90. Message Boards / Internet Forums Do keep the message board active by regularly participating in the conversation collect minimal information during registration keep focus and attract users by clearly identifying your community purpose and target audience promote popular discussions throughout your website Don’t build it and expect people to start participating without encouragement and seeding forget to moderate - spammers and trolls will drive users away censor or allow militant moderators to take too much control over the conversation. You want to encourage open discussion, not stifle it. THE TOOLS
91. Wikis / Reference A wiki is a website that allows visitors to easily add, remove, and edit content – this makes them great collaboration tools Wikipedia, for example, is an encyclopedia is written collaboratively by volunteers from all around the world; anyone can edit it THE TOOLS
92. Wikis / Reference Do find references to your organization and have inaccuracies updated read the terms of use to ensure you are allowed to edit an entry about you research competition use wikis to collaborate with your team Don’t rely on social reference websites to be accurate spam or overtly advertising – it could get you banned use it for Search Engine Optimization (Wikipedia prevents search engines from following links) Don’t sabotage competitor’s entries about competitors (You could get caught) THE TOOLS
93. Virtual reality Internet-based 3D virtual worlds like Second Life reimagine our world with all its potential for commerce and branding people interact through characters called avatars residents explore, meet other residents, socialize, participate in individual and group activities, and create and trade items and services with one another THE TOOLS
94. Virtual reality hold media conferences in Second Life to generate buzz (World Bank reports in world) create and sell branded products accompanied by coupons and advertising for real-world stores purchase land, build stores, and open for business publish streams of audio or video on people’s properties THE TOOLS
95. Virtual reality Do Use it to generate publicity publicity for real world activities find experts to imagine and manage your brand presence in this virtual world, or do thorough research – it’s complicated! be inventive – for example, when someone drinks your product, you may create a script that makes people dance, turn into a cute animal, or speak only in song for 30 seconds. Don’t just try to recreate your real-world brand experience – leverage the possibilities of the virtual world since fantasy is what brought people are there. be afraid to site this one out. If your audience isn’t there and you don’t have a vision to create a meaningful experience don’t bother. THE TOOLS
96. Podcasts (Personal On-Demand Broadcast) A podcast is a series of audio or video files which is distributed by syndicated download to your computer, for use on an MP3 player or computer. Podcasts can be simple recordings of conversations, presentations, or interviews They’re a chance to provide build an audience around your brand or message. THE TOOLS
97. Podcasts (Personal On-Demand Broadcast) Do’s come up with a format (form, topic, and duration) prepare don’t script (or you’ll sound stiff) use a good microphone (but no need to over produce) promote your podcast on your website and podcast directories Dont’s worry about length invest in a lot of equipment – simple tools and software are all you need to get going leave too much time between podcasts – it could prevent you from building an audience THE TOOLS
98. Really Simple Syndication (RSS) RSS is a way for content publishers to make blog entries, newsheadlines, events, podcasts and other content available to subscribers. an effective way to distribute your content and lead users back to your website THE TOOLS
100. Really Simple Syndication (RSS) Don’t offer RSS feeds for your website’s blog, news, events, and podcasts subscribe to RSS feeds relevant to your industry or interests include a title and description only so subscribers need to visit your site for the full story track your subscribers Don’t spam your subscribers by including excessive advertising in your RSS feed go overboard – limit RSS feeds to content frequently updated freak out when a splogger hijacks your content – this could actually help your search engine rank THE TOOLS
103. 3 take away messages Word of Mouth peer-to-peer discussions are more influential than the mass media Participate by enabling and feeding the conversation(follow the 10 keys to success) Be transparent & honest 3 TAKE AWAY MESSAGES
104. Useful Resources PR 2.0 BrianSolis.com Social Media Today socialmediatoday.com Social Media Trader socialmediatrader.com Web Strategy by Jeremiah web-strategist.com/blog Online Marketing Blog toprankblog.com Groundswell Blog blogs.forrester.com/groundswell Chris Brogan chrisbrogan.com Micropersuasionmicropersuasion.com Six Pixels of Separation twistimage.com/blog PR Squared pr-squared.com REFERENCES
105. Inspiration Credits Social media Is....slideshare.net/leewhite/social-media-is What the F**K is social mediaslideshare.net/mzkagan/what-the-fk-social-media The Social Media Manifestobriansolis.com/2007/06/future-of-communications-manifesto-for.html Groundswell Blogblogs.forrester.com/groundswell/2007/12/the-post-method.html Shannon Paul's Blogveryofficialblog.com Measuring the influence of social mediaslideshare.net/DigitalInfluence/business-impact-of-social-media INSPIRATION & CREDITS