This document discusses influencer marketing, providing statistics, examples, and key insights. It defines influencer marketing as focusing on specific types of individuals rather than entire target markets. Examples are given of successful influencer campaigns across various social media platforms like Pinterest, Instagram, Vine, Twitter, and YouTube. The document concludes with takeaways about reaching bloggers/vloggers, empowering influencers to talk about brands, and the importance of word-of-mouth communication over direct branding.
Product Launch Go To Market Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Product Launch Go To Market Strategy PowerPoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
The business branding or brand strategy undertaken by Innothoughts Systems Pvt. Ltd., the renowned and leading corporate branding services Pune.
For more details: http://www.innothoughts.com or
http://www.innothoughts.com/branding-company.html
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Product Launch Go To Market Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Product Launch Go To Market Strategy PowerPoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
The business branding or brand strategy undertaken by Innothoughts Systems Pvt. Ltd., the renowned and leading corporate branding services Pune.
For more details: http://www.innothoughts.com or
http://www.innothoughts.com/branding-company.html
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
Presentation at CCC (Callidus Customer Conference) in Vegas earlier this year (April 2015). Covers the topics related to Customer Experience at a high level for Executives to get the knowledge they need.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Learn everything about influencer marketing for B2B with BizProspex's in-depth article. Know the ways to make B2B influencer marketing work for you!
Contact Bizprospex.com to get 100 leads for free!
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
Presentation at CCC (Callidus Customer Conference) in Vegas earlier this year (April 2015). Covers the topics related to Customer Experience at a high level for Executives to get the knowledge they need.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Learn everything about influencer marketing for B2B with BizProspex's in-depth article. Know the ways to make B2B influencer marketing work for you!
Contact Bizprospex.com to get 100 leads for free!
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Start-up Chile Marketing & Advertising Tribe session on Data Analysis tools for startups. Written by Pedro Villalobos (Lagiar.com), Felipe del Sol (Admetricks.com), Liane Siebenhaar (Mewe.co). This is a selection of tools you can use to shape your pitch and product. If you have any questions, don't hesitate to contact us.
10 Steps of Project Management in Digital Agencies Alemsah Ozturk
This is part of our ( 41? 29! ) agency's culture series. Basicly this series of documents helps our teams learn the foundation of agency culture, basic rules to do their work. We are all about sharing the data & know how, so here we are ;)
The influencers should positively influence potential customers in their decision-making process. By expressing their passion for a product or brand, influencers can greatly impact the brand perception and reputation of a company in their community.
Influencer 2.0: How To Amplify and Convert The Customers That Really MatterAlex Frias
Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco
Session Overview:
INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER
In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions.
Speaker: Alex Frias, Co-Founder & President, Track Marketing Group
Influencer Marketing is growing day by day in India where a lot of brands are doing for the sake of trend, what is the understanding, why do we use it, when we should look for Influencer Marketing is what we can talk about.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsWomen's Marketing, Inc.
Learn how to use the power of influencers to ignite your brand. Discover the latest trends, how to find the right bloggers for your brand, and the best practices for engaging with influencers.
Influencer Marketing Strategy - A Six Step GuideGary Fox
A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
This guide provides practical marketing insights on engaging with key influencers to build your brand exposure and image.
• How to identify leading bloggers, social media influencers and other digital publishers that most impact your product or service category.
• Ways to engage those influencers with content that is properly prepared to capture interest and encourage sharing.
• 9 steps to getting an influencer marketing effort started at your company.
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
3. Influencer Marketing
• (n) a form of marketing which
focuses on specific/types of
individuals (“value added”
influencers) rather than the
target market as a whole
• Influence _ Audience Reach (#
of followers) X Brand Affinity
(expertise and credibility) X
Strength of Relationship with
Followers
• 1970…it was social marketing
• 1990s-2000s…it was content
marketing
• NOW: The Gold Rush
of Influencer
Marketing
4. General Statistics
• By 2019, 80% of all global
internet traffic will be online
video
• 90% of bloggers want to do
contests and giveaways with
their readers (more
opportunities to reach
consumers)
• For 2016: HuffPost Business
influencer marketing
prediction is an estimated
climb up to 50% of digital
marketing budgets will be for
online shopper marketers,
taking place of more
traditional forms of media like
display advertising
http://www.traackr.com/blog/the-evolution-of-
influencer-marketing-and-whats-coming-next
5. ROI: Statistics
• On average, marketers
who implemented an
Influencer Marketing
program in 2014 received
$6.85 in earned media
value of ever $1 of paid
media
• Retail and apparel
generated $10.48 (325%
above EMV): 70% of
businesses make $2 or
more, and 13% make $20
or more
• 25% of marketers say
influencer marketing is the
most cost-effective
acquisition channel
http://www.adweek.com/prnewser/study-influencer-
marketing-pays-6-50-for-every-dollar-spent/111584
6. ROI: Metrics
https://www.sideqik.com/together-marketing/7-reasons-influencer-marketing-fueling-high-growth-brands
*One of the most common metrics for looking at the value of content is CPM (cost-per-
thousand impressions)*
The table below shows value of brand impressions based on the size of the audience you’re
able to reach, assuming a 2.5% engagement rate and a CPM of $5. While many brands are
driving KPI’s deeper in purchase decision process, this is good for a quick comparison with
advertising rates
7. How Much Marketers Spend
http://www.mavrck.co/how-much-marketers-spend-on-influence-marketing/
• We’ve found that marketers spend about 9 times more on the usual Facebook News Feed Ad
when it comes to CPP in comparison to an influencer's channel use
• Returns from outreach campaigns have 2 main components:
• “Last Touch Conversions”: Sales generated by direct clicks from the blogger’s sites or social
media activity
• “First Touch Conversions”: Sales closed by one of the owned channels but
instigated/assisted by the bloggers’ activity
• Cost/1,000 impressions for posts by “long tail influencers” -> Overall cost utilizing influencer
marketing gives you more “band of your buck” in comparison to these tactics used over social
media
9. The Influencer Approach
• Personality Type: Decide who you want- an
activist, informer, authority, etc. Who best
promotes campaign or product?
• Genre: Pick 1-2. Ex: tech, fashion, travel,
marketing, etc.
• Niche: Pick 2-3. To promote product: the
platforms that art writing about blogger
outreach and influencer targeting
• Topics: Pick topic that your ideal influencer
talks about on social/blog. Reference topic
when you reach out and explain why the
two of you are such a good fit
• Type of reach: What is the brand after?
Whatever reach fits best, narrow down
channels and # of followers on channels
• Shout-outs: Sharing a post they write on
your social outlets to pull traffic to their
site to help them feel important
10. 4 Key Types of Necessary Influencers
• #1: Celebrities & Journalist Influencers:
• Massive reach
• Most successful brands have marketers that see
value in reaching A-list names but also the next
tier within industry reach
• #2 Professional/Semi-Pro Influencers:
• People who make living from/are known for
their personal brand
• Important aspect of this type: ensure their
motivations/incentives are aligned with yours;
best campaigns are based on relationship
• #3 Long Tail Influencers:
• Brands focus on top 5-10 influencers
• Typical ambassador has 500+ social connections
• Build relationship with them and reach
authenticity at scale
• #4 Fans:
• Already key social media followers/major
product consumers who are easier to obtain
but must have brand aesthetic
11. PINTEREST
Influencer Example:
Kate Arends, a PinPro with 2.6 million followers has great influence in the
beauty and fashion category; She runs product boards on her Pinterest each
with a link on where to buy an item she pins or to her company website/blog
(Wit&Delight Digital Company)
12. INSTAGRAM
Influencer Example:
Birchbox teamed-up with lifestyle blogger, Emily Schuman of “Cupcakes and
Cashmere” to curate their “Amy Box”: The partnership has more than 260,000
Instagram followers, receiving 18,000 likes and more than 550,000 consumers
https://www.youtube.com/watch?v=bBPG1K9vOnU
13. VINE
Influencer Example:
Popular Viner (306K followers) Meagan Cignoli, works for quite a few brands;
according to AdAge, they started their #getcomfortable campaign with ) followers and
ended with 5,000
15. YOUTUBE
“The Next Style Star”
https://www.youtube.com/watch?v=Bx7KSwaKAHI
Influencer Example:
• Style-Blogger Competition held by Macy’s via YouTube channel for 8 episodes where
competitors have 10 minutes to put together millennial-styled look
• Episode links are placed on Macy’s.com so viewers could buy products chosen from each
competition round
• $10,000 prize + work displayed in Macy’s NY flagship store for the winner
16. Takeaways
• Reach For:
Bloggers/Vloggers &
YouTubers_ Power in Word
of Mouth Communication
• Consumers trust 3rd party
individual/group more than
brand itsle— “Vouching” for
brand’s credibility
• Modern day consumers are
blind to billboards—they
want live feed content
• Empower Influencer to talk
about brand, follow up with
them even when you aren't
employing them for a
specific campaign
20. Case Studies
• Forbes: 8 of The Best Influencer Marketing Campaigns For 8 Hot
Agencies (2031)
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.c
om/sites/markfidelman/2013/08/06/8-of-the-best-influencer-
marketing-campaigns-from-the-8-hottest-
agencies/&refURL=https://www.google.com/&referrer=https://
• Chloe: VDAY Fragrance Campaign (2015)
http://mediakix.com/2015/08/chloe-influencer-marketing-case-study/
• Starbucks: “Tweet a Coffee”—Turning Tweets into Sales (2014)
https://blog.zogdigital.com/2013/11/15/case-study-starbucks-tweet-a-
coffee-turning-tweets-into-sales/
• Business Instagram Case Studies
https://business.instagram.com/
