Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.

1. BlueZooCreative.com
Twitter.com/ccondray
3/13/2013

2. Who we are – Collin Condray
 16 years experience in web
development
 Web developer
 Programmer
 Retail data analysis for multi-
billion dollar companies (3M
and Tyson)
 Social media marketing
 Agency experience with
Collective Bias and Saatchi X
 Local speaker at University of
Arkansas, JBU, & Webster
University

3. Who we are – Eric Huber
 25 years as a graphic
designer for both small
businesses and Fortune
100 companies
 Marketing, advertising,
and graphic design for
small businesses
 Award winning designer
 Instructor for the New
Design School

4. Our Team
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5. What is WordPress?
 Content Management System
 Used to create, manage, store,
and deploy text, image, and
video content on Web pages
 No longer need to know
HTML, CGI, etc. to make a
dynamic website.
5

6. WordPress.com vs.
Self Hosted
.org
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7. Who uses WordPress?
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8. Why We Use WordPress?
 Easy to use
 Saves time
 Flexible
 Expandable
8

9. Updating Your Site
Old School
9

10. Updating Your Site
New School
10

11. Mobile Apps
11

12. Microsoft LiveWriter
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13. Email Post
13

14. Professional Looking
14

15. Open Source
15

16. WordPress Community
 Thousands of designers and developers worldwide
 Support comes from community. Someone out there
can help you with your problem.
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17. Plugins for Everything
 Plugins extend the
functionality of WordPress
 At the time this slide was
made there were 23,941
plugins!
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18. SEO
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19. Blog Is Built In
 Use it for your latest news
 Search engines rank you
higher if you update your site
often.
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20. Multiple User Levels
 Controls what access a user
has to a site from full control
to just visiting.
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21. Social Media Sharing
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22. Social Media Auto Posting
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24. eCommerce
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25. Advertising
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26. Affiliate Sales
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27. Membership
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28. Online Classes
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29. Establishing Credibility
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30. Contact Form
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32. Custom Post Types
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33. Business Directory
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34. Job Board
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35. Mailing Lists
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36. Wiki
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37. Social Network
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39. BlueZooCreative.com
Twitter.com/ccondray
3/13/2013