Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references. As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time? Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.

1. Social Media and Your Business Follow us on Twitter: @cmntweets Hashtag for today: #cmnsocmed Blog: http://www.corey.com/whatisthoughtful

4. What is it?

12. Why should we care?

13. Personally

16. Why In the World Would I Do This?

17. Why In the World Would I Do This?

20. Professionally

40. The Obama Brand RELEVANT/MATTERS Honest, open, stable PROFITABLE Campaign “owned” by many, not few OWN-ABLE Diverse background Community organizer How it fits the Criteria

49. How do we use it?

53. http://www.twitter.com/nytimes http://www.twitter.com/coloneltribune

54. http://almightylink.ksablan.com/2008/11/tribune-23-times-more-engaged-than-times-on-twitter/ Tweets sent vs. received Month of November 2008 @NYTimes 17,450 followers @ColonelTribune 3,955 followers

59. Getting to Engagement

64. Getting to Engagement: WHO 21% 37% 19% 35% 69% 25%

65. Example: Knowing your audience http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2008/11/social-media-marketing-case-study-using-facebook-to-promote-a-professional-photography-business.html

69. Example: Crisis Management http://twitter.com/csmonitoronline

70. Example: Shift Brand Perception http://twitter.com/comcastcares

75. Example: Making it Authentic and Personal http://blog.wellsfargo.com/wachovia/

76. Example: Making it Authentic and Personal http://www.mitadmissions.edu

77. Example: Provide Real Value http://www.facebook.com/pages/Whole-Foods-Market/24922591487?ref=s

81. Getting to Engagement

84. Example: BB&N Senior Tiles

86. What does it mean?