A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
How Canadian Economic Development Agencies are taking advantage of social media applications to market their region to site selectors and potential investors.
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Christophe Langlois
This is the presentation I delivered at the MEFTEC 2009 in Bahrain (February 2009).
I invite you to check my coverage on www.Visible-Banking.com
Cheers,
Christophe
www.linkedin.com/in/christophelanglois
Creating Customer Value Through Social MediaPaul McAdam
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
Local Content & Monetisation – A View from Europe
The local media landscape in Europe is unique in many ways and in particular is different to the US market. However, Google still dominates on the search side (both in terms of advertising and traffic volumes) in many European markets and is particularly strong in the UK. Yet Google is also a great source of traffic and revenue for many local publishers. In this panel we examine what makes local media different in Europe. We will explore how media owners are attracting users and growing traffic. Will look at innovative partnerships and business models. In addition we will discuss what strategies are working for attracting local advertising revenue and look at where growth is coming from 2010 and beyond.
Moderator: Ben Barney, Akesios
Panel:
* Simon Greenman, MD – Online, European Directories
* James Thornett, Development Manager Location Services, Mapping, BBC Local
* Joachim Helfer, Müller Medien
* Roland Bryan, Associated Northcliffe Digital
Daniel Waterhouse of 3i (http://www.3i.com/) discusses investment options for start-ups, what VCs are looking for and how that impacts on your business.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
BDMI Presentation for NewCo New York
1. New York May 2015
BERTELSMANN
DIGITAL MEDIA INVESTMENTS
www.bdmifund.com
BEISPIELFOTO
2. Page 2 July 2011 · Bertelsmann AG · Company presentation
Bertelsmann Organizational Structure
Venture Capital Funds
Europe’s leading
entertainment group
World‘s largest trade
book publisher
Europe’s leading
magazine publisher
Leading international
provider of outsourcing
services
Corporate
Investments
International music
rights management
3. Page 3 July 2011 · Bertelsmann AG · Company presentation
BDMI –
New York Based Team Focusing On North America and Europe
Urs Cete
Managing Director
urs@bdmifund.com
Sim Blaustein
Principal
sim@bdmifund.com
Keith Titan
Principal
keith@bdmifund.com
Heba Asmar
Executive Assistant
heba@bdmifund.com
Marcos V. Blanco
Principal
marcos@bdmifund.com
4. Page 4 BDMI Bertelsmann Digital Media Investments
BDMI leverages and compelements Bertelsmann‘s
other growth platforms (Brazil, India, China)
BBI
BII
5. Page 5 July 2011 · Bertelsmann AG · Company presentation
BDMI Introduction and Mission
BDMI IS A VENTURE CAPITAL FUND THAT MAKES EARLY-STAGE INVESTMENTS IN
RAPIDLY GROWING DIGITAL MEDIA COMPANIES IN NORTH AMERICA, EUROPE AND
ISRAEL. BDMI INITIATES INVESTMENTS IN SEED STAGE THROUGH SERIES B FOR A
MINORITY STAKE.
BDMI SEEKS TO PROVIDE A RETURN ON CAPITAL TO ITS SOLE LP (BERTELSMANN),
AS WELL AS PROVIDE STRATEGIC BENEFITS TO THE COMPANIES THAT IT FINANCES
AND THE BERTELSMANN DIVISIONS.
6. Page 6 BDMI Bertelsmann Digital Media Investments
BDMI Profile –
Investment Style
• A-B round ($0.5m-$4m)
• Seed ($50k-$250k)
Early
• Lead / Follow
• Board seats / observer seatsActive
• Very syndicate friendly
Collaborative
• Next Generation TV
• Publisher Technology
• Content-Community-Commerce
Highly
Focused
• Behave like a financial VC
• Require divisional champion for each venture stage investment
• Provide strategic value to Bertelsmann & portfolio
Strategic &
Financial
7. Page 7 BDMI Bertelsmann Digital Media Investments
BDMI Platform
• Events – Media Summit, Topic Dinners
• “Treks” for our divisions
• Point introductions
• Connecting other media companies
• White papers – online video, influencer marketing
• + everything regular VCs do
8. Page 8 BDMI Bertelsmann Digital Media Investments
Focus Sector Trends & Thesis Current Portfolio
Next Gen
TV
• Consumers are seeking out
alternatives to traditional TV such as
YouTube, over the top TV, and second
screen entertainment
• Includes short form, long form, on/off
YouTube, second screen etc
Publisher
Technology
• Media businesses are seeking
competitive tools to optimize content,
capture an engaged audience and
monetize their internet traffic
• Largely B2B: ad-tech, distribution,
optimization, monetization etc
Content,
Community,
Commerce
• E-commerce businesses are
leveraging content and content-driven
communities in order to drive interest,
engagement and revenue
• Includes e-commerce, next-gen
publishing, community platforms etc
BDMI Profile –
Investment Themes
9. Page 9 BDMI Bertelsmann Digital Media Investments
BDMI Actively Generates Commercial
Partnerships Between its Portfolio and the Berteslmann Divisions
Call Center Cooperation with Arvato Germany, France & Spain
Managed Services for Bertelsmann Corporate, Arvato, RTL and G+J
BDMI initiates national and international commercial partnerships between its portfolio and the
Bertelsmann Divisions
Examples of Business Partnerships initiated through BDMI
Provides mobile ad-serving for G+J Optimobile
Fremantle partnership, eventual exit
Guest contributors from Tenspeed Press; Food52 imprint with Crown
Fremantle uses Epoxy to boost viewership on several of their online video channels
Fodors.com leverages network for revenue + software for selling directly
10. Page 10 BDMI Bertelsmann Digital Media Investments
USA
Europe
BDMI Profile –
Current Portfolio and Exits
US Investments European Investments
Fund-in-Fund Investments
Exits
Fund-in-Fund Investments
Exits
BDMI Seed Investments
11. Page 11 BDMI Bertelsmann Digital Media Investments
VC Industry Outlook –
Trends for Venture Capital Investments
3
1
2 Next generation publishers are becoming relevant content providers by
building a highly engaged, loyal customer base and leveraging social
media platforms
Online video increasingly becoming the medium of choice for millennials;
driving content discovery/consumption and influencers evolving into
brand ambassadors
Proliferation of new user interfaces, connected devices and sensors help
solve basic needs/problems seamlessly and in real-time, while improving
quality of life
Credits: Inspired by Mary Meeker, 2014 Internet Trends – Code Conference.
12. Page 12 BDMI Bertelsmann Digital Media Investments
Trends for Venture Capital Investments –
Connected Devices Make our Daily Lives much Easier
Transportation Health / Fitness Payments / Energy
Founded 2009; available in 50+
countries and 200+ cities; gross
rev ’15F: $10B; valuation >$35B
Sources: Business Insider (Nov 2014), Now I Know Why Investors Are Going Hog Wild About Uber; Bloomberg (Nov 2014), At $40 Billion, Uber Would Eclipse Twitter and Hertz; Wikipedia; Cnet (Apr 2014), Fitbit's wearable lead stays
strong despite Force recall; Crunchbase; Dailytech (Sep 2014), Apple Sells a Record 10M iPhone 6, iPhone 6 Plus Smartphones During Opening Weekend; MasterCard; WSJ (Jan 2014), Google to Buy Nest Labs for $3.2 Billion.
Founded 2008; acquired by
Google for ~$1B in 2013; >50M
users globally
Waze
Uber Fitbit
Founded 2007; ~70% of all wearable
fitness trackers sold in US; raised
$66M; valuation >$300M
MyFitnessPal
Founded 2005; community of
>65 million users; raised $18M
Apple Pay
>10M units sold first 3 days of
availability; >220k participating
merchants (for MasterCard only)
Nest
Founded 2010; acquired by
Google for $3.2B in 2014;
installed in 1% of US homes
13. Page 13 BDMI Bertelsmann Digital Media Investments
Trends for Venture Capital Investments –
Next Generation Publishers Lead Social Engagement
0 5 10 15 20 25 30 35 40 45 50
huffingtonpost.com
buzzfeed.com
foxnews.com
nbc.com
ijreview.com
theguardian.com
nytimes.com
dailymail.co.uk
abs-cbnnews.com
elitedaily.com
cnn.com
upworthy.com
theblaze.com
bleacherreport.com
playbuzz.com
usatoday.com
npr.org
yahoo.com
bbc.co.uk
time.com
Total Facebook Interactions
-in millions-
Source: The Whip (July 2014), The Biggest Facebook Publishers of June 2014.
Next gen publishers
14. Page 14 BDMI Bertelsmann Digital Media Investments
Trends for Venture Capital Investments –
New Forms of Content are Highly “Addictive” across Verticals
Sources: VidStatsX (November 2014), YouTube Top 100 Most Subscribed Channels List and comScore (April 2014), March 2014 U.S. Online Video Rankings.
Channel
YouTube
Subscribers
-in millions-
Music 88.0
Gaming 78.7
Sports 77.4
News 34.1
Popular 29.0
Spotlights 22.3
Movies 18.6
TV Shows 11.7
Education 10.4
YouTube MCNs User Engagement -in minutes / viewer-
0 10 20 30 40 50 60
Makers Studios
VEVO
FullScreen
Warner Music
StyleHaul
ZEFR
The Orchard
UMG
Disney Online
Warnerbros VFP
Influencer Engagement across Social Platforms
Chris Ozer
75M daily
users
Zoe Sugg
6.5M
followers
Joy Cho
13.4M
followers
Nash Grier
10.2M
followers
15. Page 15 BDMI Bertelsmann Digital Media Investments
Questions, Topics, Ideas?
Corporate investors vs
financial VCs
New York as a
startup hub- what
makes a company
suited to NYC?
NY VCs vs Silicon
Valley
Evolution of
Traditional
Media