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Cross-cultural Research:  Adventures in a Parallel Universe UX Week August, 2006 Steve Portigal Portigal Consulting
Portigal Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“User Research?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“User Research?” What-ever!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Research
Three Depths of the Process Observing customers Interviewing customers Observing cultural context
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Observing People
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interviewing People
Humans Beings are Judging Beings
Cultural Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Normal?
 
 
What Happens When We Leave Our Culture? Tips. Tricks.
Crossing Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],And now a brief  commercial interruption
[object Object],[object Object],[object Object]
Finding Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logistics and Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing in Another Country ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interpretation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interpretation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Context
 
 
 
 
 
 
 
So What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion
Contact Information Steve Portigal Portigal Consulting PO Box 370252 1133 Cedar St. Montara, CA 94037-0252 (650) 563-9839 [email_address] http://www.portigal.com

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UX Week Presentation from Steve Portigal - Cross-Cultural Research

Editor's Notes

  1. Timing 60 minutes intro and interviewing 40 minutes for exercise <20 min break> 10 minutes for debrief 50 minutes for cultural context and case studies