Social Media Overview-Bellagio Center Oct. 2011_v_final
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This document provides an overview of social media and how it has evolved communication from one-way interactions to conversations. It discusses how audiences have become participants and how trusted sources of information have changed. The value of social media is outlined as sharing expertise, finding expertise, self-promotion, making connections, collaborating, and recommending. Popular social media tools like LinkedIn, Twitter, YouTube, blogs, and Facebook are described. Examples are given of how information spreads through sharing and retweeting on Twitter and LinkedIn is discussed as the "pleated pants of social networks" and a digital CV for connecting with colleagues and participating in groups. Next steps are suggested for using LinkedIn and Twitter.
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Social Media Overview-Bellagio Center Oct. 2011_v_final
- 1. Everything you always wanted to know about social media …but were afraid to ask Christopher Bishop Bellagio Center Oct. 17, 2011
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- 3. 21st century communication has evolved from a tops-down, one way interaction…to a conversation 2000 2011 3
- 4. The people formerly known as *the audience* are participating 4
- 5. Sources we trust have changed Trusted sources of information according to US Consumers, 1997 and 2007 Source: eMarketer Bridge Ratings and University of Massachusetts 2007 Rated 1 (lowest) to 10 (highest) 5
- 6. What is the value of social media? •Share expertise •Find expertise •Self-promote •Make connections •Collaborate •Recommend •Communicate 6
- 7. Tools Primary LinkedIn – professional networking, discussion groups Twitter – microblogging, sharing information, perspective YouTube – video pieces, tagging Secondary Blogs – personal commentary Flickr – pictures, images, tagging Facebook – recreational, personal-friends, family Up and coming Google+ - technorati, digerati 7
- 8. Paul and I discussed a topic over breakfast...and I tweeted about it... Photo credit: Ms. Hilary Charlesworth 8
- 9. Rob Garris then retweeted it... 9
- 10. Paul then sent me a URL for a story about the work doctors are doing in Africa with mobile phones...which I retweeted 10
- 11. It was included in The Metanomics Daily 11
- 12. Twitter math is simple • I post a tweet… • My 400 followers see it and they each retweet…they may have 100 followers each • Each of their 100 followers then retweet… • Included in a twitter newspaper (Metanomics Daily has 1400 followers) 12 Corporate Citizenship & Corporate Affairs
- 13. LinkedIn Pleated pants of social networks Digital CV Always current contact info Share your expertise Connect with colleagues Participate in groups 13
- 14. LinkedIn 14
- 15. LinkedIn 15
- 16. LinkedIn 16
- 17. LinkedIn 17
- 20. Twitter – mix it up: professional, personal, conversation 20
- 21. Twitter 21
- 22. Twitter 22
- 23. Twitter 23
- 24. Next Steps LinkedIn •Set up a LinkedIn page and keep it updated •Look for friends and colleagues and connect •Find a group(s) to join and weigh in when you feel you have something to contribute Twitter •Establish a Twitter ID •Search for people with similar interests •Follow them! •Write your own tweets •Look for one to retweet •Send a DM (direct message) to someone 24
Editor's Notes
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- In terms of trusted sources of information, people we have never met but who communicate clearly and have a solid reputation have way outpaced relatives and friends. Think of them as *strangers with experience or expertise*. And advertising is in a distant 8 th place! Trip Advisor, Yelp, Travelocity, reviews on Web sites
- Accelerate discovery and validation Accelerate and improve communication Enhance reputation and prospects Improve effectiveness Quickly improve products, services and processes Preserve and exploit all information