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Using Social Media in Higher Education


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Social Media can be used effectively in Higher Education by everyone - staff and students. This presentation looks at some of the tools that can be used for communication and collaboration for recruitment, student guidance, teaching, peer support, university communication, academic professional development, research and student professional development.

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Using Social Media in Higher Education

  1. 1. Using Social Media in Higher Education Sue Beckingham | @suebecks | Sheffield Hallam University
  2. 2. RECRUITMENT • Communicate events/open days via Facebook, Eventbrite and Lanyrd • Showcase event photos and videos on Pinterest and Flickr • Company presence on LinkedIn Recruitment Services tab also includes info and links to: < Postgraduate Study < Distinguished Lecture series < Centre for Lifelong Learning < Knowledge Centre
  3. 3. STUDENT GUIDANCE • Facebook and Wikis for FAQs and space to raise questions • Twitter to signpost support areas such as wellbeing, study support, disability support • Social Bookmarking tools such as Diigo to tag and highlight key documents and web resources • Pinterest board of Who's Who in Student Support ResearchStudent Guidance
  4. 4. TEACHING • Blogs to share introductions and other induction activities • Wikis and Google Drive for project collaboration • Google hangouts for group online meetings • YouTube videos for how to guides • Screencast tools such as Jing and Screencast-o- matic to create short summaries • Pinterest for visual reading lists Research Teaching
  5. 5. PEER SUPPORT • Maintain/make new connections/friendships via Facebook happens! • Course blogs to share interests, hobbies etc. • Collaborative Pinterest boards to share inspirational quotes • Picture quizzes of places and people in University • Online group chat using Google+ hangouts, Skype or Blackboard Collaborate ResearchPeer Support
  6. 6. UNIVERSITY COMMUNICATION • Twitter, LinkedIn Company page, Facebook ResearchUniversity Comms
  7. 7. STUDENT PROFESSIONAL DEVELOPMENT • Share information via Facebook groups • Professional networking • Learning about companies via LinkedIn company pages • Job opportunities/career development on LinkedIn and Twitter Student Professional Development
  8. 8. ACADEMIC PROFESSIONAL DEVELOPMENT • Sharing information via Twitter and LinkedIn • Discussion forums such LinkedIn groups and Google+ communities • Curation tools to gather resources on specific topics Academic Professional Development
  9. 9. RESEARCH • Be known as an expert in your field • Research your project definition, funding and collaboration • Share and promote publications: papers, books, articles, websites, presentations Research
  10. 10. Clear pedagogic outcomes Andrew Churches
  11. 11. Sue Beckingham Educational Developer and Associate Lecturer Sheffield Hallam University @suebecks