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Social Analytics
… for the rest of us
What are social
analytics?
Social Media
Getting Started
Make Some Goals
“Today's marketers
are under-utilizing
the large amounts
of personal data
their customers
are sharing
publicly every
day”,
according to Adobe's senior manager of
social-media products, Chad Warren
Ways to Measure and Manage
Your Social Life
• Google Analytics
• Adobe Social
• Hootsuite
• Facebook Analytics
• Twitter Analytics
• Sentiment 140
– Sentiment Analysis
Hootsuite
Sentiment Analysis
Sentiment Analysis
Why does it matter?
Video Link
Social Media ROI
*Image from Hubspot
Measure Social ROI
1. Measure social media together and
separately.
2. Track visit-to-lead conversion.
3. Track lead-to-customer conversion.
Google Analytics
How to Use Google Analytics for
Social
Social Flow
Data Hub
Google Alerts
3. Enter Email
and Create
Facebook Insights
Twitter Analytics
Twitter Analytics
Chad Warren went on to say:
“When brands
successfully
connect with
customers around
the things they
love, advertising
ceases to be a
commercial
endeavor and
instead becomes
simply useful
information”

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Social Media Analytics