5. “Today's marketers
are under-utilizing
the large amounts
of personal data
their customers
are sharing
publicly every
day”,
according to Adobe's senior manager of
social-media products, Chad Warren
6. Ways to Measure and Manage
Your Social Life
• Google Analytics
• Adobe Social
• Hootsuite
• Facebook Analytics
• Twitter Analytics
• Sentiment 140
– Sentiment Analysis
20. Chad Warren went on to say:
“When brands
successfully
connect with
customers around
the things they
love, advertising
ceases to be a
commercial
endeavor and
instead becomes
simply useful
information”