Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
1. Wel Come To Social Media Marketing
By
Subhasis jena
Digital Talent
2. What Is Social Media Marketing?
• Social media marketing refers to the process of
gaining traffic or attention through social media
sites.
• Social media itself is a catch-all term for sites that
may provide radically different social actions.
3. The Different Types Of Social Media
Platforms
• Social networking (Facebook, LinkedIn, Google+).
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snapchat, Pinterest).
• Video sharing (YouTube, Facebook Live,
Periscope, Vimeo).
4. • Social Media Marketing is the latest buzzword for marketers who
wish to optimize their online presence and increase their sales. It is
quickly becoming the most significant part of successful internet
marketing strategies owing to the Benefits of Social Media
Marketing, and businesses around the globe are discovering
methods through which social media can contribute to their
success and help them grow their online business.
• According to a HubSpot report, 92% of all marketers confirmed
that their social media efforts have generated more exposure for
their online store. On the other hand, around 80% of them said that
social media efforts increased traffic of their company sites.
Benefits of Social Media Marketing
5. Top 10 Benefits of Social Media
Marketing for Online Businesses
• Effective Brand Recognition & Increased Brand Awareness
• Improved Audience Insights & Better Customer Service-
• Improved Brand Loyalty & Customer Engagement
• Increase in Conversion Rates
• Growing of Long Term Audience & Increased Brand Equity
• More Inbound Traffic & Improved Ranking in SERPs
• Identification of Target Audience, Geotargeting, Advanced Targeting & Result
Tracking
• Cost-Effective & Better Customer Satisfaction
• Enhanced Brand Authority & Thought Leadership
• Pulling in Unexpected Customers, Repeating Customers & Enhanced ROI
6. How do I start social media marketing?
• Determine your goals. What do you want to get
out of your social Web participation? ...
• Evaluate your resources. ...
• Know your audience. ...
• Create amazing content. ...
• Integrate your marketing efforts. ...
• Create a schedule. ...
• Adopt an 80-20 rule. ...
• Focus on quality, not quantity.
7. How can I make social media work for
my business?
• Appoint someone you trust to manage your
social media accounts. ...
• Implement a social media plan. ...
• Drive people to your site. ...
• Promote your content…just don't over-
promote it. ...
• Engage with your customers and prospects
8. What is the best social media platform
for b2b?
• LinkedIn. LinkedIn is one of the most popular and
widely used B2B social networking platforms
today. ...
• Twitter. With more than 300 million monthly
active users, Twitter is a place to “see what's
happening.” ...
• Facebook. ...
• Instagram. ...
• SlideShare. ...
• Google Plus.
9. How do I create a social media plan?
• Now we're pleased to put it all into a cohesive,
step-by-step blueprint that you can use to get
started. ...
• Step 1: Choose your social networks.
• Step 2: Fill out your profiles completely.
• Step 3: Find your voice and tone.
• Step 4: Pick your posting strategy.
• Step 5: Analyze and test.
• Step 6: Automate and engage.