Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Enrollment Services Student Ambassadors: Social Media TipsIdris Clay
Enrollment Services: Social Media Tips for Student Ambassadors
Table of Contents
-Set social media goals & objectives using quantitative data
-Maximize social media’s potential impact
-Share your unique college experience from a peer perspective
-How to appear confident and approachable on social media as an ESSA
-PGCC’s social media policy and guidelines
marketing goals include increased market penetration or market development. These marketing goals could be long-term and might take a few years to successfully achieve.
Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.
How to Generate Leads from social media.
Converting the Leads from social media.
Factors that matter most in Creating a social media strategy for your Product or service.
Social Marketing Strategy for Equine Veterinarians - EBMS 2013Ali Kelly
Presentation on social media marketing strategy for equine veterinary practices, focusing on aligning goals with measurable results. Presented to the Equine Business Management Strategies conference on September 11, 2013
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
Social media marketing – advantages & scopeZAIRA MAQUBOOL
This presentation is a gist of the social media world. it explains what exactly the social media marketing means to a person and for business.
- Presented by Emaxglobal Interactive
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
Presentation using Power Point covering SMART Goals and Objectives. Perfect for any one who wants know, What is SMART? How to set SMART Goals? Using SMART Objectives to improve business?
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Building a Social Media Marketing Plan Step-by-Step Guide.pdfSMM Panel
Craft a winning social media marketing plan with our step-by-step guide! Maximize your online presence and engagement. Get started now!
Social media marketing has become an indispensable part of the modern business landscape. With billions of people using social media platforms worldwide, it offers a golden opportunity to connect with your target audience, boost brand awareness, and drive business growth. However, to make the most of social media marketing, you need a well-thought-out plan. In this comprehensive guide, we'll take you through the step-by-step process of building an effective social media marketing plan that can help you achieve your business objectives.
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Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
Almost everyone agrees: Social media is important. But in today’s climate of budget constraints and overworked staffs, it can be overwhelming to add yet another task to overfull plates. UNCG, a mid-sized regional public university with 17,000 students, has built a thriving social media community of more than 25,000 followers with existing staff and virtually no budget. Our presentation will show how to create successful social media platforms by your bootstraps, using existing resources and personnel and powered by grassroots enthusiasm.
Focusing on some of the most popular social media platforms — Twitter, Facebook and YouTube — we’ll relate our experiences of getting buy-in from key administrators and launching branded sites. We’ll share free resources we’ve used that will help other communicators create, manage, maintain and promote their social offerings. Our presentation will offer strategies for divvying the workload among team members based on their strengths. And we’ll divulge our missteps along the way — like the need to reclaim our desired usernames from well-intended alumni and students before we could even begin.
Many conference social media presentations focus on big name, big budget success stories. Many conference attendees don’t have that. We’ll show that with little money and limited staff time, these vital communication avenues can be launched and grown.
Whether your office is responsible for university-wide communications or sharing the story of a single department, our listeners will take away step-by-step tools, tips and best practices to help strategize, launch and cultivate social media.
Presented at 2014 annual HighEdWeb Conference by L. Danielle Baldwin (@LDBaldwin)
Presented at 2014 CASE III Conference by L. Danielle Baldwin (@LDBaldwin), Lanita Withers Goins, Debbie Schallock
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Case study on the cause marketing effort of "Hanes for Good" from HanesBrand Inc. West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Integrated Marketing Communication Plan for WVU IMC ProgramThomas Armitage
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
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2.
Past week’s articles
Importance of a strategic plan
What’s in a plan
Creating goals
Creating objectives
Developing strategies
Executing tactics
Choosing your platform
Things to consider
Challenges you’ll face
3.
“Understanding Goals, Strategy, Objectives
And Tactics In The Age Of Social” http://onforb.es/1jl9sJM
“7 Things to Include in Your Brand’s Social
Media Strategy” - http://bit.ly/1iyL2cW
“For Viewers, Sochi Will Be First ‘Fully Mobile’
Olympics” - http://bit.ly/1g4hVgI
4.
5.
Like PR and marketing, social media work
must be strategically planned in order to
accomplish a business goal
Transition from “let’s get involved” to “let’s
accomplish something”
Accountability
Timelines
Getting budgets approved
A social media plan should be one
component of your overall marketing plan
7.
The biggest, most important
thing(s) you want to
accomplish
Often times, one goal can
work
A goal will not happen
overnight, but requires much
time, attention and work
Example: Increase online
sales from social media
referrals by 25% by the end
of 2014
8.
Your roadmap as to how
to achieve your goal
Strategy helps to keep
focus, and keeps all efforts
pointed in the same
direction
Example: Persuade
consumers that our
products are top of the
line and our online
shopping experience is
superior to competitors
9. Smaller, more manageable
benchmarks that will help achieve
the goal
Ensure that all goals and objectives
meet the SMART criteria
Should have multiple objectives
Example: 1) Boost traffic to our
website by way of social media sites
by 15% by the end of 2014. 2) Boost
engagement rates on Facebook and
Twitter by 30% by the end of 2014.
3) Obtain 10,000 views on each of
our product review videos by the
end of 2014.
(Sandler, 2012)
10. Usually, many tactics are
needed to accomplish
objectives (and essentially
accomplish the goal)
For social, each platform
should be its own tactic
Include details
Example: Carry out a Twitter
campaign that features daily
organic posts on topics X, Y
and Z, paired with ongoing
targeted promoted tweet with
a spend of $1,000/month,
while tracking analytics
monthly through 2014.
Goal
Strategy
Objectives
#1
#2
#3
Tactics
#1 #2
#3
#4
#5 #6
11.
Who is your target audience?
Which platforms best fit your objectives?
How familiar are you each?
What resources are available?
How much is in your budget?
12.
Target audience (marketing personas)
Demographics, psychographics, interests
Your voice
Differentiators
Advertising opportunities and budget
Proactively considering things that can go
wrong, dealing with negative feedback
Content calendar
(Sandler, 2012)
13.
Staff who will set-up and maintain
Frequency
Type and topics for content
Responding/customer service
Measurement
Tools
(Shandrow, 2013)
14.
I don’t see how it can help
me business!
I like real-world networking
not virtual!
My niche is too small!
It takes too much time!
It’s too confusing!
There are too many option!
(Arruda, 2013)
15.
Content Creation and Blogging
To do:
Read articles from #UticaCollegeSM and comment
Read Chapter 5 in the textbook
Continue working on PPT presentations
LinkedIn presenter should be ready to present,
make sure everyone explores LinkedIn and is ready
to answer questions and discuss
16. Arruda, W. (2013, August 27). Three elements of an effective
social media strategy. Forbes.
http://www.forbes.com/sites/williamarruda/2013/08/27/threeelements-of-an-effective-social-media-strategy/
Cronin, A. (2014, January 20). 7 Things to Include in Your Brand’s
Social Media Strategy. ClickZ. Retrieved on February 8, 2014
from http://www.clickz.com/clickz/column/2323003/7-things-toinclude-in-your-brand-s-social-media-strategy
Sandler, J. (2012, December 26). Your social media marketing
plan in 5 easy steps. ClickZ. Retrieved on February 6, 2014 from
http://www.clickz.com/clickz/column/2203265/your-socialmedia-marketing-plan-in-5-easy-steps
Shandrow, K. L. (2013, September 16). 10 questions to ask when
creating a social-media marketing plan. Entrepreneur. Retrieved
on February 6, 2014 from
http://www.entrepreneur.com/article/228324