This document provides tips for evaluating social media efforts. It uses the example of SD worx, a company that aims to be an approachable HRM expert on social media. The tips are:
1) Evaluate efficiently by defining goals, KPIs, targets and benchmarks.
2) Use the right tools like social media management platforms to collect quantitative and qualitative data on permissions, engagement, leads, etc.
3) Use data to improve by learning from metrics, making adjustments, and measuring results in an ongoing cycle. The document illustrates applying these tips to SD worx's social media strategy and results.
SOCIAL MEDIA MARKETING, The Process
Create compelling, award winning design and high quality content .
Optimize and digitize content via sharing to extend awareness and engagement.
Blog is linked to website pages .
Content is shared via social media platforms such as Facebook.
Creating a social media advertising plan from scratch can be daunting. What platforms should you use? How much money will you need? What content will resonate with your key audiences? How will you measure success to be able to adjust your strategy as you go? This presentation will give you a hands-on look of developing a paid social media plan, creating a strategic and scalable approach that moves prospective students from awareness, to leads, to enrolled students. This presentation was given at the Social Media Strategies Summit for Higher Education in November 2017.
SOCIAL MEDIA MARKETING, The Process
Create compelling, award winning design and high quality content .
Optimize and digitize content via sharing to extend awareness and engagement.
Blog is linked to website pages .
Content is shared via social media platforms such as Facebook.
Creating a social media advertising plan from scratch can be daunting. What platforms should you use? How much money will you need? What content will resonate with your key audiences? How will you measure success to be able to adjust your strategy as you go? This presentation will give you a hands-on look of developing a paid social media plan, creating a strategic and scalable approach that moves prospective students from awareness, to leads, to enrolled students. This presentation was given at the Social Media Strategies Summit for Higher Education in November 2017.
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
The Integrated Journey of Social: Making the Case for Native AnalyticsVanessa Theoharis
Although social media is a finally included within our marketing and communications plans today, measuring its impact on institutional goals is still a challenge. Which metrics impact awareness? Which can be used to measure advocacy? How might the platforms ultimately influence conversions? This session will focus on the native analytics provided by Facebook, Instagram, and Twitter and will review frameworks to determine which metrics should be positioned as having an impact on business objectives. This deck was presented by Gene Begin and Vanessa Theoharis at the eduWeb Conference in August 2017 in Boston, MA.
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
BlogWell San Francisco Case Study: InterContinental Hotels Group, presented b...SocialMedia.org
In his BlogWell presentation, InterContinental Hotels Group's Senior Manager, Social Media, Nick Ayres, shares how they used online communities to jumpstart their global social media program.
The introduction to the second edition of the Engagor Day, an event for our clients and partners. Zooms in on the latest additions and what Engagor is working on, in other words, the roadmap!
Engagor Day III: Use Case NMBS/SNCB 'Learnings From a Social Media Launch'Engagor
Kim Castro and Jean-Marie Hoffelinck from the Belgian Railroads (NMBS/SNCB) tell us more on how and why they they jumped on the social media wagon. They share some of the social media essentials every company should know about, as well as some practical Engagor tips and tricks!
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
The Integrated Journey of Social: Making the Case for Native AnalyticsVanessa Theoharis
Although social media is a finally included within our marketing and communications plans today, measuring its impact on institutional goals is still a challenge. Which metrics impact awareness? Which can be used to measure advocacy? How might the platforms ultimately influence conversions? This session will focus on the native analytics provided by Facebook, Instagram, and Twitter and will review frameworks to determine which metrics should be positioned as having an impact on business objectives. This deck was presented by Gene Begin and Vanessa Theoharis at the eduWeb Conference in August 2017 in Boston, MA.
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
BlogWell San Francisco Case Study: InterContinental Hotels Group, presented b...SocialMedia.org
In his BlogWell presentation, InterContinental Hotels Group's Senior Manager, Social Media, Nick Ayres, shares how they used online communities to jumpstart their global social media program.
The introduction to the second edition of the Engagor Day, an event for our clients and partners. Zooms in on the latest additions and what Engagor is working on, in other words, the roadmap!
Engagor Day III: Use Case NMBS/SNCB 'Learnings From a Social Media Launch'Engagor
Kim Castro and Jean-Marie Hoffelinck from the Belgian Railroads (NMBS/SNCB) tell us more on how and why they they jumped on the social media wagon. They share some of the social media essentials every company should know about, as well as some practical Engagor tips and tricks!
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
Engagor Day III - Chapel Digital: Use Case on Thomas Cook Engagor
Linda Scott, CEO from Chapel Digital, tells us more on how they pull off customer care for Thomas Cook in the UK.
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
A walkthrough of the updated Engagor, a tool for "Intelligent Social Media Management". The most powerful features of this tool are showcased in a couple of screenshots.
"Engagor is your Swiss Army knife for the social web. Easily measure, grow and manage your online presences in style."
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
Slides from the breakout session on social media marketing presented by Stephanie Powers of Hagerstown Community College at the 2012 AEE Solar Annual Convention in Orlando, FL.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Build a social employee advocacy program, presented by Jason SpencerSocialMedia.org
In his Brands-Only Summit presentation, Humana's Jason Spencer teaches a class on building a social employee advocacy program.
He covers developing, launching, and maintaining an effective program to empower employees as ambassadors in social media.
Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
Tools & Metrics for Maximizing Performance - LuxeCorp Club eLuxeEngagor
This presentation is designed to bring a first-hand experience and insight into how to use viable social media metrics to evaluate the success of various social media initiatives and presence for luxury brands.
Presenter Sophie Eggermont, Business Developer @Engagor
Engagor is an all-in-one social media management tool for marketing and customer service. This presentation explains what we do: monitoring, analytics and engagement.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
16. QUANTITATIVE QUALITATIVE
Initial targets for 2013
Facebook fans: 700
Twitter followers French: 500
Twitter followers Dutch: 1600
LinkedIn followers: 5000
Communicate on the level of
target groups and find ways to
interact with them
Provide a valuable service on
social media
Show the value/quality of SD
Worx products/services
Put employees in the picture
1.
2.
3.
4.
1.
2. Next steps: engagement/actions
29. WHY YOU NO LIKE?!
ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED
SINCE
1.
2.APPRECIATION HAS BEEN LOW COMPARED TO THE
IDEAL CONTENT DIVISION
LEARNINGS
30. AWARENESS1.
2.APPRECIATION
- more crossmedia communication
- set-up of specific FB advertising to boost growth
- bring more relevant, visual, interactive content
- highlight corporate social responsibility
- show more of the companies’ culture and values
SOLUTIONS