The document summarizes key points from a ULI committee meeting on using social media to get measurable results. It discusses major social media platforms, trends in corporate social media usage, and strategies for creating valuable content, measuring engagement, and tracking ROI. The presentation emphasizes creating extraordinary content for audiences, focusing on value over revenue, and using analytics tools to understand what messages and posts resonate best.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
Content Marketing | The Power in your Digital Marketing CampaignAnn Druce
Content Marketing is a powerful way to build relationships with your target market. This presentation explains what content marketing is, why you should care, and how to approach content marketing strategy. Contact Ann Druce for more information: @AnnDruce www.octarine.co.za
Presented at the Durban Marketing Indaba in August 2013,
Live Webinar: Lead Nurturing Beyond the Email InboxLinkedIn
The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.
Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.
This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
Content Marketing | The Power in your Digital Marketing CampaignAnn Druce
Content Marketing is a powerful way to build relationships with your target market. This presentation explains what content marketing is, why you should care, and how to approach content marketing strategy. Contact Ann Druce for more information: @AnnDruce www.octarine.co.za
Presented at the Durban Marketing Indaba in August 2013,
Live Webinar: Lead Nurturing Beyond the Email InboxLinkedIn
The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.
Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.
This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
Live Webinar: Harnessing the Power of Full Funnel MarketingLinkedIn
In this presentation, Sean Callahan, Senior Manager, Content Marketing at LinkedIn Marketing Solutions, and Justin Gray from LeadMD will discuss why more marketers are embracing full-funnel marketing. Explore how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin will share how LeadMD recommends a full-funnel marketing approach to drive results for its clients.
In this webinar, you’ll discover:
Why changes in the buyer’s journey have made full-funnel marketing a necessity
What metrics are best for each stage of the funnel
The most effective tactics for reaching, nurturing, and acquiring prospects and customers
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Sendible:The importance of creating engaging social media contentSendible
Discover the importance of creating and managing engaging content to drive visitors from social media to your website and keeping them there. Jointly hosted by Sendible and Media Shower.
Why Sales Doesn't Use Your Content (And What To Do About It)Percussion Software
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform
Webinar: What you need to succeed with marketing on LinkedInLinkedIn
This webinar is the first in our series of four webinars designed to inspire marketers like you to “Succeed in 2015.”
Find out how you can build brand awareness and generate leads for your business by marketing on LinkedIn. LinkedIn Director of Marketing Keith Richey will share best practices that both large and medium companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Read on to understand how to leverage LinkedIn to:
-Build your company's brand
-Drive leads
-Increase performance with solutions like Sponsored Updates, inMail and Display
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
Live Webinar: Harnessing the Power of Full Funnel MarketingLinkedIn
In this presentation, Sean Callahan, Senior Manager, Content Marketing at LinkedIn Marketing Solutions, and Justin Gray from LeadMD will discuss why more marketers are embracing full-funnel marketing. Explore how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin will share how LeadMD recommends a full-funnel marketing approach to drive results for its clients.
In this webinar, you’ll discover:
Why changes in the buyer’s journey have made full-funnel marketing a necessity
What metrics are best for each stage of the funnel
The most effective tactics for reaching, nurturing, and acquiring prospects and customers
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Sendible:The importance of creating engaging social media contentSendible
Discover the importance of creating and managing engaging content to drive visitors from social media to your website and keeping them there. Jointly hosted by Sendible and Media Shower.
Why Sales Doesn't Use Your Content (And What To Do About It)Percussion Software
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform
Webinar: What you need to succeed with marketing on LinkedInLinkedIn
This webinar is the first in our series of four webinars designed to inspire marketers like you to “Succeed in 2015.”
Find out how you can build brand awareness and generate leads for your business by marketing on LinkedIn. LinkedIn Director of Marketing Keith Richey will share best practices that both large and medium companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Read on to understand how to leverage LinkedIn to:
-Build your company's brand
-Drive leads
-Increase performance with solutions like Sponsored Updates, inMail and Display
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
Enterprise Integration Patterns - Spring wayDragan Gajic
We are living in a connected word, where unrestricted sharing of data becomes an ultimate goal.
This reflects the architecture of the software systems where the main focus is on building enterprise integrated solutions.
Enterprise Integration Patterns (EIP) are used to architecture and design integrated solutions.
During the past decades following integration styles have been identified:
- file transfer
- shared DB
- RMI
- messaging
Asynchronous messaging is the most used architectural style for enterprise integration. It allows building of the loosely coupled solutions which overcomes limitations of the remote communication.
This talk is about messaging, and the way Spring supports EIP via Spring Integration project.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
Learn about getting found and converting more online traffic into customers and how to analyze your results for continuous improvement. This presentation was delivered as a Keynote for the Scottish Enterprise Winning Through Innovation event on Fri/Jun 17th in Glasgow. A copy of the handout used to power the 2nd half workshop can by found by searching for ’Inbound Marketing Content Workshop’
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
NewGround ULI Social Media Presentation
1. ULI
Committee Meeting
New York
Jamie Latta-Corson
VP Content Marketing & Social Media
Robert O’Shaughnessy
President of Digital Marketing
NewGroundCo.com
2. How To Use Social Media to Get Measurable Results
• Facebook has 1.4 billion members
• LinkedIn 300 million
• Twitter 255 Million
• Instagram 200 million
• Pinterest drives more referral traffic than Twitter,
LinkedIn & Reddit COMBINED!
• Google+ is an SEO goldmine combining social, site
and search
• 69% of large companies are increasing
staffing for social marketing
• 68% of companies are growing their social
marketing budget
• Over 400 billion post and growing everyday day
5. Content marketing is about owning, not renting your media. In order to
change or enhance customer behavior you must create and curate content that
is valuable, compelling and consistent.
27. DOES IT WORK?
We’ve Covered a Lot:
• HOW to create content that increases brand
awareness and attracts influencers?
• Be Visual
• Be Consistent
• Be Dedicated
• Be Focused
• Be Experimental
• And…Know objectives, make plan to achieve
them
29. Here’s Why I Like Social Media:
• Increase revenue
• Facilitate Customer Service & Engagement
• Boost Public Relations
• Referral marketing (brand ambassadors sharing
your content)
• Reputation – Positive? Neutral? Negative?
• Optimization – What messages resonate?
(We’re going to talk about all these things. And also: scary clowns!)
31. But ROI can mean different things…
• Engagement (loyalty)
• Awareness (brand visibility)
• Traffic & Leads
• Resonance of content
32. Focus on value creation, not revenue extraction
Listening – What are people saying about our brand
• Positive
• Neutral
• Negative
• Volume and frequency of commentary
33. Check out Adobe Social – Easy content posting,
tracking, reporting
Listening – What are people
saying about our brand
39. Let’s say I want to know more about Scary Clowns (who wouldn’t?)
40. Robert Slide
Every single post, be it an ad or “organic” content, must have
tracking parameters added to the post so you can look
and see which posts resonate, and which are ignored
41. (And Facebook “Insights” lets you see data about posts and all content –
and every social outlet has variations on these reports)
49. Math Says: Get Followers…
# Fans/Followers Estimated Reach of a
Status Update (16%)
# of Anticipated Click-
Through (1% CTR)
1,000 160 1.6
10,000 1,600 16
100,000 16,000 160
1,000 160,000 1,600
Create Good Content, Share Wisely, Get Results
* This amazing chart is based on research conducted by Hootsuite
51. Math Says: Get Followers…Drive them to a Landing Page…
And Get Conversions
# Fans/Followers Estimated Reach of a
Status Update (16%)
# of Anticipated Click-
Through (1% CTR)
1,000 1.6 0.064
10,000 16 0.64
100,000 160 6.4
1,000 1,600 64
Create Good Content, Share Wisely, Get Results
* This amazing chart is based on research conducted by Hootsuite
52. It’s not that scary
(We just wanted one more excuse to use this picture)
By now you know you should use it – How to use Social Media to get Measurable Results and make it work for you.
NOTES TO KEEP BELOW for Talking Points:
With almost 1.4 billion members, Facebook has as many users than China has people.
There are more people are on Facebook today then were on the Internet in 2004 , and that’s just Facebook.
It’s no longer of question of ‘if’ or ‘why’, it’s a question of how to make it work for you.
Hopefully today we can help make this a little less daunting.
You have to understand the shift in PR and Marketing. It’s about Converged or New Media which is the crossroads of Paid Media, Earned Media and Owned media.
Paid Media: Traditional ads, Sponsored Content, Promoted branded Content
Owned Media: Websites, microsites and blogs
Earned Media: Press Coverage and Organic buzz
These three can no longer work separately from each other. Need a Unified Message
Even though PR has the natural storyteller, traditional media professionals have to become storytellers as well to reach their audience to build trust and create touch points
In other words, all media is social media.
How do I even get started? You have to have a strategy
Content Strategy: This includes all of your massaging from press releases to ads, videos & images, articles, blogs and more. This all has to have meaning and be carefully constructed to represent your brand voice. Lots of buss about Social Influencers and Brand Advocates - to attract either you have to start with having good content.
Social Advertising: Convert your likes into leads.
Employee Social Strategy - Your employees are your best brand ambassadors and must be part of the strategy.
Measuring Results: Have a method for measuring results and determine what is working for you.
Start with Content Marketing - what is it.
Everyone is in publishing.
This is NOT NEW
John Deere created the Furrows Magazine to educate farmers on new technology
Soap Operas were created to sell – well soap.
GI Jo Comics was a partnership with Marvel and Hasbro to sell comic books.
Lego has a whole line of movies, tv shows and DVD’s that are created to sell Legos.
Talking Points:
This is not new: Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry no longer exist for brands to get into the publishing arena. Everyone is a publisher.
All about providing value to your audience. How do you do that.
Graphic designers, videographers and writers are all creating in things you can control and own. (where your agency comes in)
YOU OWN YOUR CONTENT.
WIIFT (What’s in it for them). Are you making them smarter, being helpful, entertaining them?
This takes a lot of the pressure off.
Useful is the new Viral.
Which is a simple formula to use when creating content.
Know your audience. Know who and where they are. Know what they want, need, desire and aspire to be.
What are your business objectives and how can you serve your customers with content that matches their needs wants hopes dreams?
This is the content that matches both. Examples: Videos, photos, webinars, E-Books, Infograghics, Articles, Blog Posts, Tips and more (maybe this needs to be a graphic) - AGAIN – Useful is the new viral. If you want to get liked and shared y you have to tailor your content to your consumers.
Talk about MBK and the Sea House videos.
Talking Points
If you have a good Mission Statement – your content strategy will be clear. I promise.
It will practically define your content strategy.
Everybody is in business with people and for people – you just have to figure out how to make this clear in all of your messaging.
It’s easier than you think. For Example: take KB Homes Mission statement on their About Us Page
We want to build you the home you've always dreamed of. The home that's been coming together in your imagination for years.
THINK OF THE CONTENT YOU CAN BUILD AROUND YOUR MISSION STATEMENT WHICH IS BUILT ON SERVING YOUR CUSTOMERS.
Tips for building good content.
There’s a lot of competition out there. Need to stand out.
90% of all information is now visual because it has to be
Viewers spend 100% more time on pages with engaging videos
Up to a 94% higher engagement rate
Visuals are processed by the brain 60,000 faster than text
Be Consistent
Be consistent in your branding
Consistent in your messaging
In your posting
Be Dedicated to Your Customers
Always be providing value.
Have a designated team to respond
Understand what networks they are using and choose the ones that work for you
Consider having a customer relations handle – especially on Twitter (call lines are for suckers)
Think of it as an unpaid focus group.
Puts a magnifying glass on data and public opinion
Even if you don’t want to see it- you need to see it and make changes according to your customers needs.
YOU ARE THERE TO SERVE.
Use Sentiment analytics – We use Sysomos by Marketwire to measure sentiment
What people are saying about you both positive and negative and how they actually feel about you.
Social and an early indicator of adoption.
Talk about Smog Eating Tile – So Complicated that is was unbelievable – got this information by measuring sentiment – created a simple graphic.
Smog Eating Tile
From complicated to simple because the sentiment was that it was too complicated to be real. This is also a great point for visual marketing.
After we nailed down how consumers wanted to be hear about this – we were able to get Boral Roofing Smog Eating Tile on CNN and eventually winning a popular mechanics award.
Have priorities and focus on them.
Know the demographic
Have objectives and goals for driving traffic, creating brand awareness
Use competitive analysis - what are your competitors doing and how can you do it better.
Use analytics to adjust strategy – Use web analytics and trackable links to see what posts are converting to traffic, leads and sales.
Be Experimental
Social changes consistently. Have a team that stays on top of the trends and is willing to experiment with what works
We build the plan and strategy, create a content calendar that is consistent with the editorial calendar, create new content around objectives and audience, hone the visual voice, train staff (it takes a village) build the social advertising strategy, boost posts, boost tweets, amplify blogs and content on the website, build influencer relationships, pitch articles and so one.
We create an integrated traditional, digital, content and social strategy that works together as well as train employees on how to be an part of the social voice to create an employee network of social influencers.
If you have the right objectives, a good mission and know your audience – you should have no problem creating content that attracts the brass ring – social influencers and brand advocates .
Let’s talk about the two first.
Talking Points:
Influencers are basically post-modern celebrity endorsement. They might have an impact on awareness initially, but unless they are relevant to your brand or product – they are likely to have no real long term lasting effect.
Having a lot of twitter followers doesn’t make someone the best influencer for your brand. How much will Lady Gaga or help your brand?
An expert in their field, a popular blogger, journalist or anyone with a large and dedicated social following that is relevant to your brand.
Advocates drive engagement for your brand and promote and defend your brand on a long-term basis. Their recommendations are trusted and drive business results.
Example is Latitude 33. Entire program was about adding value: Heal the Bay event. Showcasing local artists – comeback of the community. Carson Daly actuallly offered to do a PSA at our community and council Rosenthal talked on camera about how Latitude 33 was helping the community.
VS hiring Carter Oosterhoue more of a social influencer. – was still great. Had some exposure. Not the same authenticity.
Biggest Brand Advocates are Your Employees
How many people take the backdoor? Again, call centers are for suckers - everybody has to be involved in social media bc everyone is now in customer service and the lines have been blurred. Employees will looked at as experts and will be trusted more than your brand
Organizational social media literacy is fast becoming a source of competitive advantage
If you have a problem getting your employees on board then you don’t have a social problem, you might have a culture problem.
Why is it so important?
Think about it – are brands your favorite part of social media – this is one of the only forms of marketing where personal and social collide and employees are you conduit to making it personal (what you do as a team, kids, pets, milestones). Brands are just interlopers in this space.
Brands are tolerated bc they keep it free for everybody else….your social success will depend on your employees and people and not so much on your branded efforts
Cut through the clutter: Facebook for example has a HUGE amount of content – you are due 1500 pieces of content when you log in – why have to promote to be heard. Over the last year – Facebook stock has increased over 150% BC THEY know you will pay for this. Your employees are free way to fight this algorithm by making it about people not logos.
92% of people trust information they get from friends while only 47% trust information they get from brands – employees are the most trusted source for your company
97% of Millenials says that there friends are their most trusted resource of information
98% of Millennials are more likely to engage with a friend’s social media post than with a brand’s social media post– so if you’re trying to break thru to this market – this is your path. I
41% of people believe employees are more trustworthy than a company’s CEO or PR department
22% are on LinkedIn – Encourage employees to be on and active on LinkedIn and connected to your company page. Train on how to use relevant groups. Encourage employees to be active in groups that are relevant to your brand. Train your sales staff on using LinkedIn to find prospects. Feature employees on your company page. Show off your culture and attract the best.
Find the power in your people - Do the math
71% of online American adults are on Facebook
22 % are on LinkedIn
18% of online American adults are on Twitter
Average Facebook user has 338 friends
Average Twitter user has 208 followers
Average LinkedIn user has between 250 connections
If you don’t have an employee social media policy – you need one.