As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Understanding social media for business - Moses GomesMoses Gomes
How social media can benefit businesses and impact growth. We have already seen how social media has impacted businesses worldwide and how this can be positive or negative. Learn how to use different social tools for engaging with your stakeholders.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io
CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
Understanding social media for business - Moses GomesMoses Gomes
How social media can benefit businesses and impact growth. We have already seen how social media has impacted businesses worldwide and how this can be positive or negative. Learn how to use different social tools for engaging with your stakeholders.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io
CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
This session is about using personalization and automation to give them exactly what they need, when they need It.
If you want to meet someone and build a relationship, you need to provide consistent value to that person over time. When it comes to content, the exact same thing applies to a business, but here is the kicker: very few companies actually do this right. Imagine if you tried to pitch someone your products at a cocktail party or asked someone to marry you on the third date. It wouldn’t work, right? And you wouldn’t even try it. But this is what so many companies do every single day.
The answer? You need to nurture it! By personalizing the experience, providing content that they actually want and then using the magic and ease of automation, you can completely change the way you connect with both prospects and customers… and the way they connect with you.
As the Founder of a content marketing software company, Jon Wuebben, has first hand knowledge of what it takes to nurture with content. In fact, the biggest surprise he had during the product’s beta process was finding out just how much content…and what types of content…were necessary in order to get someone to sign up and ultimately buy. If you want to learn how to do the same exact thing for your business, this is for you.
This presentation was given at Information Development World on October 2, 2015.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Similar to Managing a Growing Social Media Strategy - APAC (20)
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem.
In this presentation you can learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
Covered:
Cyber security attacks
Fraud detection
Intellectual property protection
Executive and talent threats
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
No matter how simple or complex the ecosystem, content can perform better and be more engaging...
Recently, we welcomed Expion to the Sysomos family. In this presentation we will showcase some of the cool and unique things you can do with their incredible platform. Join us and learn how you can deliver programs that are not only impactful, but cost-effective.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/sysomos-expion.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Multilingual SEO Services | Multilingual Keyword Research | Filose
Managing a Growing Social Media Strategy - APAC
1.
2. Managing a Growing Social Strategy
2010 – Where we were
• Social is a marketing thing
• Goal is to get 1,000,000 Facebook fans
• We need to post to our Facebook fans
• We let our agency do all the content and
analysis for our monthly reporting
• There’s no such thing as “social” advertising
• Facebook engagement is all public.
YouTube video and comments are public.
Brands can’t get to a 1:1 conversation.
2016 – Where We Are
• Social is a business tool
• Goal is to increase engagement across social
• We need to pay to target content across Facebook
• Social ads drive my brand success and reach
• We want to save time and money by sharing
assets and standard reporting to all markets
• Almost all channels have private messaging.
WeChat emerged, providing brands with ability to
have 1:1 conversations and drive customer
engagement as the core focus
4. • What does my audience look like on social?
• Who are the people I’d like to reach?
• Who is engaging with my competitors?
Paid targeting insights enable you to research
several indicators to maximize reach:
• Interests: use keywords for optimization
• Age & Gender: fine tune assets
• Location: maximize real-time trends
01. Understand Your Audience
6. 2010- Brands didn’t focus on engaging with
their fans
2016- Brands focus on ALL types of
engagement to assist business decisions.
• Customer Service
• Product Launch
• Product Feedback
• Competitive Comparison
• Corp Communications
• Technical Support
• Loyalty Retention
• Sales Stages
02. Any Mention is Valuable
7. Social channels have evolved to drive 1:1
communications outside of the public domain.
WeChat built a foundation that all communication
is 1:1
Private Messaging on Facebook, Instagram,
Weibo and Twitter can turn a public issue into a
1:1 engagement opportunity privately.
02. Any Mention is Valuable
9. 03. Showcase Your Brand’s Personality
Choose your style and stick with it.
Ensure your social efforts align with the KPIs
across your business for a unified effort:
• World-class customer experience
• Marketing leadership
• Buzz-generating creative
• Social seller
• Security and compliance
10. 03. Showcase Your Brand’s Personality
Personality speaks in many ways…
Video: Drive emotion and calls to action with
your brand or products
Images: Spark an immediate connection with
your audience and use them to drive sharing
Links: Expand brand ownership across digital
channels driving traffic and SEO
UGC: User-generated content should be your
greatest inspiration
Source: Heineken social accounts, Cadbury Australia YouTube
12. To drive engagement use a call to action.
Simple ways to activate action are:
• Real-time video chats
• Hashtag campaigns
• Re-sharing UGC with attribution
• Video testimonials
• Community contests
• Facebook Paid Call to Action on video or links
Everyone likes to feel special and these small
things build brand loyalty.
04. Activate Customers
14. https://walkthechat.com/wechat-travel-
industry-case-studies/
05. Drive Customer Loyalty
Customer Service is the key focus on WeChat.
WeChat Auto Reply and User Defined Menu’s
are an opportunity to AMAZE!
Hospitality and Travel brands have maximized
this for travelers leaving China:
• Concierge services
• Travel arrangements
• Hotel information
• Payment for services
Watch for this real time customer service to
emerge on other channels this year.
Source: walkthechat.com/wechat-travel-industry-case-studies/
16. 06. Content Collaboration and Sharing
With small markets in APAC and limited
resources, maximizing assets is key!
Asset Sharing: Create a Library for all teams to
access
Suggested Content: Stay on brand with
messaging shared to all regions
Top Performing Content: Discover and share
content from stronger regions to lower performing
teams to lower time and cost of planning
Keywords: Build content around these to
engage customers with things they care about
17. 2010- content shared via email
2016- global and regional view shared via software
Social media management software allows you to
plan, organize, administer, publish and share your
editorial calendar in a live space at scale.
Visibility when paid promotions or programmatic
campaigns allows you to adjust all social content
in real time.
06. Content Collaboration and Sharing
19. 07. Emerging Trends need to Drive Action
Trends show you what people care about.
Watch for:
• Facebook trends by regional or vertical
• Visual listening across brand mentions
• Themes within your accounts
• Vertical specific topics emerging
• Entertainment / news impacts
21. 08. Aggregate Social Metrics
Break down social analytics into buckets you
can align against measurable business KPI’s:
• Awareness: cross channel impressions,
reach and audience size indicate volume
• Engagement: action by consumers, re-
shares or video views so the campaign
success
• Intent: paid and conversion metrics
across Facebook, Twitter and Instagram
show social is driving results.
2010- how many fans do we have?
2016- measure views, CPA, CTR and web
conversions
23. Metrics are one way to compare against
competitors, but ranking actual content is
critical to understand what they are
saying.
Key insights to track:
• Audience growth vs. your own
• Influencers engaging with
competitors
• Engagement trending vs. your
own
• Top Performing Content
• Assets being shared
Real time tracking provides insight into
share of voice and competitive intrusion.
09. Benchmark Against Competitors
25. 10. Break Down Organizational Silos
Understand who social impacts in your organization:
• Community Management: Agency, Regional
• Customer Service: In-house, Regional
• Corporate Affairs & Legal: In-house, Global
• Public Relations: Agency & In-house, Regional
• Advertising: Agency, Regional
• Product Innovation: In-house, Global
• Sales: In-house, Regional
26. Final: Key Takeaways
1. Social has evolved, it’s a business tool not just a marketing channel.
2. Engagements and open dialogues create should be provide research value outside of
typical social remits.
3. Provide markets with solutions to help save money by sharing assets, standardize reporting
to increase time efficiencies
4. Social tools allow you to save time and money
5. As social has scaled across an organization, how many tools & stakeholders are involved in
your social strategy globally.
6. Almost all channels are driving 1:1 engagements with consumers, allowing for a private
dialogue – make sure you react to innovations within social platforms, especially if they
affect the way consumers engage with your brand.
27. • Collaboration in a single interface to
coordinate campaigns across all markets
and global teams
• Supports 53 languages and translates
local messages, currencies and times in
over 100 markets
• Offices located in Singapore and
Shanghai for APAC support and training
• Content planning, assets sharing,
publishing, engagement, and analytics
capabilities
Social Management Software Can Help
To set the scene for what I'm going to take you through today, we're really going to look at it from two angles, the first being where we were with social 5,6,7 years ago, to where we are today, and how business processes and decisions have become more reliant on the wealth of information that available from social channels. To successfully scale in social you need to make sure you understand how quickly social changes and prepare yourselves on how to shift and adapt your strategy to accommodate changes to existing platforms, new platforms or even new audience groups. When we look back in 2009/2010, I was working in an agency, and Social was really just seen as an "additional marketing channel” no one really knew how much ROI it could generate, we knew it was a useful channel but had no real strategic goal around it tied to an ROI. Facebook was really our only active channel for driving content and we cared about how many Facebook likes we had. We had twitter feeds but couldn't really demonstrate value. Where as now, we look at social being a business tool - later on we'll talk about transformation and how brands have adapted to incorporate social into multiple job functions, because social isn't seen as a silo anymore, it impact cross-department is huge.
When we look at customer service teams especially, and the need for an open dialogue with your consumers, historically all social engagements were public. With almost all channels now having private messaging capabilities – and when we look we WeChat and Weixin, networks with a whole host of functionality that enhances these one to one conversations and the customer experience.
KLM tested a virtual assistant on WhatsApp with 100 of its frequent flyers, answering queries about upgrades and seat availability. The airline saw shorter and more frequent back and forth with consumers.
With any social strategy, one of the most important elements is to understand your consumer. Understanding who your consumer is, their demographic and how they react and engage with your brand across your social networks.
Driving Engaging Content comes down to one thing... relevancy.
Compared to where we were 5 years ago, we have more and more channel metrics available which helps us truly understand how our content is resonating with different audience types, which ultimately helps us tailor our content strategies.
It’s important to understand:
1. What does my current audience look like across my brand accounts? The easiest way to fully understand this is through social management tools.
2. Who are the people I'd like to reach? So, who's your target audience? Who are my brand advocates and who are my influencers that can help support the viarlity of my content
3. Who are engaging with not only my content but my competitors content? and what impact is that having.
It's all about research. 5-6 years ago it would have been an incredibly tedious and complicated task to find out this who your audience are and how your content’s resonating with them, but nowadays there's so many different types of technology to support you in evaluating your audience and content.
Paid targeting allows you to really hone in on your audience, think:
1. Interests- so, real-time - what are my consumers interested in and current trends
2. Age & Gender: are there rules and regulations you have to adhere to and who's your content relevant to.
3. Geographical location: where are the people your targeting: Facebook, what's going on the country or city, or through certain channels geo-fenced that content to an even smaller location.
Hook: do you currently have in place to understand who’s engaging with your brand and to support your teams in evaluating how content resonates with different audience types.
Which leads onto our next point. Any Mention is Valuable – Understand your audience and understand how to engage with them.
In 2010 brands cared about publishing content, not about engaging with your fans.
In 2016, brands produce less content, and care more about understanding what your fans are saying and engaging with them, creating a dialogue with consumers
Every mention is different, and every mention has a different value. This eludes again to how social impacts the wider organisation now, as opposed to just the digital team. For example, enhancements to Twitter and WeChat have presented huge opportunities for brands to enhance their overall customer service experience.
Different types of engagements drive different business values, we're talking about mentions across both our owned, earned and paid audiences.
A complaint is easy, it more than likely goes through to the customer service team. Now think product feedback - do you care? You should, but do you have technology to help you collaborate with your product & innovation teams? Think sales, an engagements come in with clear signs of a purchase decision, how are you collaborating internally? WeChat built a foundation that all communication is 1:1, pretty much all social channels have evolved to drive 1:1 communications outside of the public domain.
Hook: Are you engaging with your customers? One of the greatest inefficiencies when engaging with consumers through social is you could have 5-6 people reading the same comments. What processes do you have in place to maximize your employees time.
That said, keep in mind that especially nowdays in comparison to 5 years back; user expectations are increasing.
Social channels are evolving to support that increasing need. As a great example, a few months ago Twitter allowed engagors to initiative a private message with brand channels through the deep link you can see on the left. Historically you had to initiative the conversation both follow each other to eventually drill down to a private conversation. Social channels have reacted to allow you to take public issues private more quickly.
Use these enhancements to Social Networks to your advantage
Understand your brands personality - choose your brand style and stick with it - but make sure your social efforts align with KPI's across your business. The best way to think about brand personalities is to relate them to public figures:
Stephen Chow – Do you consider yourselves to have a fun, qwerky brand? Is your content and engagement strategy aligned with this?
NOT TALKING - Aung San Suu Kyi– Is your brand a fearless advocate for human rights?
Jack Ma, probably one of the most famous people in the world at the moment - Is your brand charismatic, innovative and willing to take risks?
Girls Generation – Is your brand young and all about “fun”
Lee Kuan Yew– LKY, Is your brand stately or political? What do you stand for as a brand and what impact are you trying have?
Remember, a brands personality isn't just referring to the content that's created but also the engagements with fans.
If you want to be the brand that's considered a thought leader then create content to drive that personality. If your brand focuses on Experience based marketing in comparison to product influenced content strategy then... showcase that personality. If your brand is all about the buzzy creative then focus your content around that. Oreo's a great example of a brand that has world class creative content; that's fun, qwerky, and when they engaget with their fans they maintain that personality.
Hook: How do you make sure your brand personality is consistent – do you have any governance tools in place to monitor agencies & brands speaking on behalf of your brand across markets?
Your personality speaks in many ways, think about the purpose of your content and which media types you can use showcase personality.
Heineken, who I think have some of the most engaging creative in social, really look at selling the experience with the brand, rather than selling the product.
With more and more opportunities becoming available through channels and technology, you can gain deeper insight into how certain types of media are resonating with your audience.
Think - Video: Drives emotion and calls to action with your brand or products
Look at - Images: Spark an immediate connection with your audience and use them to drive sharing - Images are more widely shared than videos.
Don't think about content as being siloed, think SEO and driving traffic across other channels
Understand - User Generated Content: Sometimes the most inspirational content is created and shared by your fans. Invest time in finding that content as it demonstrates how supportive your fans are to your personality.
Look at this way, you've worked hard to gain your customers, so make sure you keep them engaged. With more and more engagement avenues becoming available through social channels, it's easier for you to engage with your communities and keep an open dialogue.
Some of the simple to give your audience some air time:
Think about real-time chats: If you look at a lot of the entertainment brands like iHeart Radio, they tend to be really great at this.
Hashtag campaigns, but ensure you track sentiment behind these
UGC - sharing your fans great content
Everyone loves their 15 minutes of fame.
How are you leveraging your customers to act as a extension of your brand personality?
What this leads on to is really driving that customer loyalty. What we’ve talked about so far are almost the moments of truth with brands and engaging with customers. As platforms evolve more opportunities become available to enhance the experience customers have with your brand. A lot of hotel chains and travel brands are trying all sorts of innovating things utilizing the functionality of WeChat. Concierge Services, Travel Arrangements, Hotel Information, Payments for services - When consumers travel, they look to your brand to be an information service – innovations in channels present opportunities outside of what we see as traditional response mechanisms.
If something becomes available in one channel, the expectation is other channels will follow suit with similar innovations. Watch out for real time customer service trends across other channels this year.
As we scale, there are more and more stakeholders involved in either creating great content, or needing support in creating content. Every market is different, not just the culture of the market but the budget available to the market for creating content and advertising across social.
Social operations teams have become more and more integral as they're looking for ways to maximise efficiencies as your scale your strategy. Social Technology is becoming more and more prominent as it allows for collaboration.
Let's think Assets and Top Content: Throughout the world each market may be creating their own imagery, videos and any forms of content. Technology can help you identify this content quickly and easily. Invest in a library to store all of that great content. With channels like Facebook becoming more and more of an ad network, smaller markets will really appreciate utilising existing assets, meaning they can invest less in creative and invest more in advertising.
How are you distributing assets globally, how many agencies do you work with globally that create great content? How do you as a business learn and share best practices? Maximise budget by sharing!
Again, when we think of collaboration it's important that your entire team has an understanding of your content calendar. We need to understand every campaign that's drafted, scheduled and published to avoid duplication.
If a trend emerges, adapt and adjust content delivery schedules to amplify reach or even potentially limit damage towards your brand.
Social Media management software allows you to plan, organise, administer, publish, share and analyze your editorial calendar in real-time and at scale.
How are you visualizing your content calendar at the moment, can you easily identify every piece of content going live throughout the globe across your social channels?
To start, don't fear trends. Embrace them as an opportunity to reach new audiences and obtain a new of information. With Facebook Topic data, it opens up new possibilities when it comes to emerging trends about our brands and the topics our consumers care about.
Social Listening and Management tools allow intelligent trend notifications which can streamline efforts and provide quick insights to act on.
Some of the key things to look out for:
Audience trends: What's being said by your audience and what's the context and sentiment behind what's being mentioned. Technology allows your to be intelligent with this - I know my brand averages 2,000 mentions per day across owned and earned, as soon as these mentions exceed say 3,000, I want to be notified so I can understand why there’s this increased level of conversation.
What are your competitors saying? How can your competitor activity effect the sentiment or discussions about your brand.
Influencers: who's talking about my brand, what sentiment are they using and what impact are they having around conversations
Hook: Recently Facebook Topic data became available, a lot of brands haven’t yet figured out how to use this whole new wealth of data. Obtaining Facebook data down to the city or country level to alert brands on trending topics, links being shared in region and demographics of the people talking about these trends. As a brand, think about how you’re reacting to new trends and what tools you have to support your markets.
Every year social strategies change, your channel strategies change (Facebook's different to Twitter, Twitter's different to Instagram, WeChat’s completely different) new networks become available.
Decide what metrics are key to your brand, but then think cross channel. Use technology to provide a holistic view across your organic and paid efforts across multiple channels. Decide what reporting frameworks and timelines work for your brand, and use them to benchmark and monitor whether you've achieved your goals. As you scale, you may need to adopt new channels in certain markets as it may resonate better with the geo-graphic audience (think back to tip 1 - understanding who your audience is) that said, make sure all you can aggregate your social data cross channel, and cross market as it gives you a clearer view of ROI. And ultimately, that's what we care about, the value of our investment in social.
As metrics go, it’s not just about how many fans you have anymore- it’s about the full funnel from awareness, through to engagement, through to buyer intent.
Think about how you report on social data, cross team, cross market, cross brand.
5 years ago the information we could obtain from social was pretty limited. There was limited technology to support us, the information provided by social networks wasn't as insightful and it was incredibly time consuming to pull and analyse data.
Market by market, take time to understand how your campaigns have resonated with local audiences. Who's engaged with your content, how many people your contents reached, and ultimately what was the result of your efforts. Link this back to your performance KPI's.
Then understand, how your content performed in comparison to your competitors? Did you gain more audience members, did you hit any reach or engagement KPI's over the time frame. As you scale, what's the market by market benchmark and comparison?
2. Look at local market benchmarking across your competitors- If an image or asset has performed well in let's say, Germany, look for like-minded markets which could potentially utilise the assets to cut down on creative costs - You know the assets is much more likely to perform well, based on previous campaign experience.
How do you benchmark about your competition at the moment, on a local and global level. Look at your competitors entire social footprint, not just across a single social channels.
When we think of Digital Transformation, and how brands have shifted to accommodate a more digital culture, with changes to the people they employ, the processes they adhere to and the technology that supports them within their organizations.
All of this change starts with the organisational structure, and when we think of Social Transformation we have to look at the Social organisation - how we break down silo's and how channels like social become valuable to other business initiatives.
As you scale a social strategy, there's more and more stakeholders that become involved. Global stakeholders, local stakeholders, then the whole debate around Insourced vs Outsourced - so what skillsets do you have within the organization vs rely on agencies for.
Take a step back, look at your organization structure and plan how social effects each of these teams, and where social information adds value.
R&D would love real time feedback to the changes in products that hit the shelves.
CRM team would like to see the social content calendar to coordinate email.
Operations need to know when that offer was promoted to staff for in store sales.
Legal wants to ensure copyright distribution is tracked on social.
If your brand is currently active cross-market, cross-department and cross-channel, how are minimizing inefficiencies when it comes to collaboration and governance. Do you have technology in place allowing teams to talk to each other and streamline reporting efforts?
How many tools are you investing in globally, from analytics through to publishing or is there more alignment.