SocialMatica's workshop series teaches attendees how to build a social media command center. Key elements include people from different departments, standardized processes for social interactions, and technology platforms to help implement strategies. An effective command center allows an organization to systematically measure performance, listen to conversations, learn from insights, and react appropriately across social networks. It owns reporting and drives client relationships through empirical data.

1. SocialMatica’s Social Media Workshop Series
BUILDING A SOCIAL MEDIA
COMMAND CENTER

2. Building A Command Center
What You’re Going To Learn
• What A Command Center Is
• A Way To Build A Command Center
• How To Spread The Load Across The Whole
Company
• A Check List For Tracking Campaign Response
• PLUS – TWO Giveaways

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Software Tool
http://agencysnap.socialmatica.com
• Who is Joshua Barnes – Director of Social
Strategy
• Hash Tag #smtca Questions
– This week or future workshop content

4. A Couple Assumptions
• You need to:
– Measure performance
– Listen
– Learn
– React
• You’re Probably Looking For A Turn-Key
System

5. The Process – Some Big Picture
Problems
• Most Listening Tools Are “Me” Focused
• You Need A Context Focus
• Social Interaction Should Be Thought Of Like
The Parachute Game
• Technology Cannot Fix A Broken Process
• Strategy Must Drive All Touch-points

6. In Building A Command Center,
Remember
• It’s Not How It Looks, It’s What It Does That
Matters
• Context Rules (without it, you can’t find,
measure or understand activity)

7. The Benefit Is
• You’ll Be Able To Implement Everything We’ve
Said From Day One
• It Will Be Systematic & Programmatic
• Your Campaigns Will Outperform Everyone
Else!

8. Today’s Give-Aways
• Example Dashboard – Complete With Tools
(will be viewable for 3 days)
• Performance Tracking Tool – Downloadable
Tool - FREE

9. What Is A Social Media Command
Center?
• A Place Where “Stuff” Happens

10. Why Do We Need A Command Center
• In The NASA Sense
– We Don’t
• In The “No Guessing” Sense
– It’s Obvious Why We Do

11. Own The Reporting Own The Client
• A System That Produces Empirical Ways Of
Thinking Is Defensible
• Tunable
• Measurable
• Effective
“You Must Think In Terms Of Data, Not In Terms
Of Interactions”

12. What Are The Essential Elements?
• People
– Sales & Marketing
– Executive Staff
• Processes
– What We’re Going To Do When Stuff Happens
• Technology
– The Platforms & Applications That Help The
People Implement The Processes

13. Operational Social Roles
• Sales Could Distribute The Message & Build An
Audience
• Operations Could Answer Shop Questions
• Management Could Encourage People During
Events To Participate
• Executive Staff Could Cast Their Vision
• This Leaves Marketing To Measure & Respond

14. Marketing Alchemist!
• Marketing People Create The Structure
• Create The Ability For Others To Fluidly Interact
With it
• They Plug That Into Measurement Programs
• It’s Like Teaching People To Create Clouds,
Then Measuring How Much It Rains – That’s
The Marketing Alchemist’s Role!

15. Campaign Specific Measurement
• Content
• Distribution
• Tracking
• Performance Evaluation
• Leads To Funnel

16. Your First Download
Campaign Performance Tracking
http://bit.ly/CampaignPerformanceTrackingDownload

17. List Of Don’t Forgets
• Which Network; Why?
• Influencer Distribution Points; Rate Them In
AgencySnap First!
• Click Tracking; Bit.ly
• Landing Page; Analytics
• Watch AgencySnap For Peaks
• Baseline Your Metrics; Watch It Grow…

18. NEXT WEEK
Topic: The Truth About Google+
Things you will learn:
•Tactics, using Google + That Will Destroy Your Competitions
Morale
•3 Of the most notable features of Google +
•Why You Should, or Should Not Spend Any Time Worrying About
Google +

19. Survey
• Please Rate This Workshop In The Chat
Window (only to presenters) 1-5 before you
exit
– 1 will not attend again
– 2 may not attend again
– 3 may attend again
– 4 will attend again
– 5 will invite a friend

20. Let’s Look At Our Example

23. Appendix - Links
• http://www.netvibes.com/socialmatica#Social_Media_Command_Center
• http://www.netvibes.com/socialmatica#Digital_%26_Social_Performance
• http://www.netvibes.com/socialmatica#Forensic_Tools
• http://www.netvibes.com
• http://socialmention.com/
• http://www.compete.com
• http://www.alexa.com
• http://agencysnap.socialmatica.com/live

24. Questions?
www.socialmatica.com
training@socialmatica.com
If you’d like a free account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.