Highlights from Search Engine Strategies, NY,NY 2011

Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing 2011 Search Engine Strategies Conference

Social Media How does it affect search marketing?

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Ask Good Questions Report the News Manage the Community Cross Socialization Promote the Actual Facebook URL Brand It. Message It. Page/Profile Image Report It! Create a “Newsroom” Tab Mix and Mingle In Other Communities #1 #8 #7 #6 #5 #4 #3 #2 #9 #10 10 PR Things You Can Do Now on Facebook Distribute It! Facebook-Friendly Press Releases Pitch It! Media Relations Happens on Facebook TOP

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Twitter 2.0 Creating and Distributing the Message

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Advanced Video Tactics for YouTube Production Values - UGC - Cheap - Professional - Broadcast Marketing Strategy - Social media - Branded content - Product placement - Paid ads/Content networks - Audience segmentation Measuring Success - Social sharing - Search visability - Web to TV

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Metrics ,[object Object],[object Object],[object Object]

14 Facebook Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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5 Meaningful SEO Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Mobile Marketing ,[object Object],[object Object],[object Object]

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Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing Thanks for having me!

Highlights from Search Engine Strategies, NY,NY 2011

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Highlights from Search Engine Strategies, NY,NY 2011