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Social Media Implementation: Plans, Goals and Strategy

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Social Media Implementation: Plans, Goals and Strategy

  1. 1. -webtreats<br />Social Media Implementation: Plans, Goals and Strategy<br />This presentation: http://j.mp/bcitsmJune15<br />
  2. 2. Our Team Today<br />Kemp Edmonds <br />Social Media Educator <br />BCIT.ca<br />Kempedmonds.com<br />Mark Smiciklas<br />Digital Strategist<br />IntersectionConsulting.com<br />DIG360.com<br />Our behind the scenes team:<br />BCIT Television & Broadcast staff and students<br />
  3. 3.
  4. 4. Today let’s talk about<br />Goals<br />How Social Media fits in<br />Frameworks & Planning<br />Execution<br />Examples<br />
  5. 5. How to get started?<br />Have SMARTER Goals<br />
  6. 6. SMARTER Goals<br />Specific<br />Measurable<br />Attainable<br />Relevant<br />Time Bound<br />Evaluate<br />Re-evaluate<br />
  7. 7. Examples: SMART Social Media Goals<br />Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months<br />Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels<br />Increase FB Fans by X members in 8 weeks<br />Increase Twitter mentions 300% in 6 months<br />Increase interactions on FB page by 5/week* <br />
  8. 8. The Marketing Funnel<br />Altimeter Group 2010<br />
  9. 9. Some FREE Tools<br />Website Monitoring: Google Analytics<br />Social Posts: Hootsuite (Ow.ly)<br />Link Distribution: J.mp<br />Facebook: Insights/Ads<br />Email: Mail Chimp or Constant Contact<br />Monitoring Google: Alerts<br />Social Net Monitoring: Social Mention<br />Dashboard: Netvibes<br />Video: YouTube Insights, Flickr Stats<br />
  10. 10.
  11. 11. Always be Monitoring/Measuring<br />Yes you can measure and monitor everything!<br />
  12. 12. We need a framework<br />A pragmatic approach using metrics based on sound business objectives<br />It maximizes understanding about the value of social marketing efforts<br />Most importantly it delivers tangible results<br />
  13. 13. Mark makes it easyOriginal with Details<br />
  14. 14. Another Framework<br />Altimeter Group 2010<br />
  15. 15. By: TheBristolKid<br />
  16. 16. The Framework Begins with Goals<br />Licensed for use under Creative Commons License<br />
  17. 17. ...From Goals Stem Objectives<br />Licensed for use under Creative Commons License<br />
  18. 18. ...Then Measures of Success<br />Licensed for use under Creative Commons License<br />
  19. 19. And Finally Execution<br />Licensed for use under Creative Commons License<br />
  20. 20. The Framework in Practice<br />Altimeter Group 2010<br />
  21. 21. Simon Sinek’s TED TALK on Inspiring Leadership<br />
  22. 22. Apply Simon Sinek’s model for inspirational leadership <br />WHY<br />HOW<br />WHAT<br />Original by: Altimeter Group 2010<br />
  23. 23. <ul><li>Company Goals= Vision - WHY
  24. 24. Business Objectives = Strategy - WHY
  25. 25. Measures of Success KPI = Management - HOW
  26. 26. Operational Tactics = Execution - WHAT </li></li></ul><li>The Framework Is a Process <br />Licensed for use under Creative Commons License<br />
  27. 27. A Social Marketing Example...<br /><ul><li>Goal
  28. 28. Objective
  29. 29. Measures
  30. 30. Tactics</li></ul>Be Integral to the Community<br />Raise Awareness<br />Twitter<br />Mentions<br />Web Traffic from Social Sites<br />Social<br />Mentions<br />
  31. 31. How to Measure:(measure over time)<br />Twitter Mentions:<br />http://search.twitter.com<br />http://tweetbeep.com<br />Lots of paid tools out there<br />ADVANCED: Your mentions/your mentions + all competitor mentions<br />Social Mentions:<br />http://socialmention.com<br />http://alerts.google.com<br />http://netvibes.com<br />Website Traffic from Social Sites:<br />http://analytics.google.com<br />Sources: Facebook, Twitter, YouTube, etc.<br />BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly) <br />
  32. 32. Another Example...<br /><ul><li>Goal
  33. 33. Objective
  34. 34. Measures
  35. 35. Tactics</li></ul>Develop affinity with target audiences<br />Increase<br />Engagement<br />New fans, <br />Followers<br />Readers,<br />Watchers<br />Web Traffic from Social Sites + 2min<br />Comments,<br />Shares,<br />Likes, Replies<br />
  36. 36.
  37. 37.
  38. 38. http://www.google.com/images?q=social+media+logos&hl=en&gbv=2&tbs=isch:1&sa=N&start=20&ndsp=20<br />
  39. 39.
  40. 40. Different Ecosystems<br />Stagger Timing<br />Distribute Content <br />Different Language<br />Different Timing<br />
  41. 41. Same Content, Different Ecosystem…<br />
  42. 42. Different Language, Different Timing.<br />
  43. 43.
  44. 44. Keep your base in mind<br />
  45. 45. The Key:Bridging the Social Media Gap<br />
  46. 46. Small Business Branding Session<br /><ul><li>Friday June 25th - 9am to 12pm
  47. 47. BCIT’s Downtown Campus
  48. 48. 555 Seymour Street RM# 750
  49. 49. Neil Belenkie, COO, GrowthPoint Group
  50. 50. Cost: $40</li></ul>604-412-7651 to reserve your seat today!!<br />
  51. 51. Special Thanks to:BCIT School of BusinessBCIT TelevisionMark SmiciklasJeremiah Owyangand Altimeter Group<br />
  52. 52. Social Media Workshop - July<br />Thursdays July 15th & 22nd<br />1:00PM – 5:30PM <br />BCIT’s Downtown Campus<br />Hands-on training with Kemp Edmonds <br />Perfecting your plan and setting your path<br />Cost: $289<br />http://bcit.ca/mdia0045 - Sign up today! <br />

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