Social media for market research and marketing

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Social media for market research and marketing

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Social media for market research and marketing

  1. 1. RULESOFTHESOCIALWORLD
  2. 2. FACT Social media isn’t a fad. It’s a revolution.
  3. 3. ImplicationsSearch Engine Optimization Algorithm UpdateControl Shift Inbound over Outbound MarketingSales Channel Social EndorsementsCustomer Service Unprecedented Reach
  4. 4. 80PERCENTOF BUSINESSES KNOW THEY SHOULD BEON A SOCIAL MEDIA PLATFORM, BUT ARENOT SURE WHAT TO DO. a
  5. 5. Planning• Goals • Value• Resources Proposition• Audience – Customer Service• Platforms – Information• Voice – Entertainment
  6. 6. Set Yourself up to Listen• Google Alerts• Social Feeds• Blogs and Forums – RSS – Paper.li
  7. 7. Audience• Look up and down the value chain• Segmentation• FindPeopleonPlus.com• Listorious.com• Klout and Hootsuite Then Engage
  8. 8. RULE#1The Cocktail Party RuleMeet people, listen, talk, ask & answerquestions, build relationships & trust.
  9. 9. RULE#2P.I.E.Personality Interesting Entertaining
  10. 10. RULE#3First, Create ValueFOR YOUR TARGET AUDIENCE Educate Alert Entertain Inspire Vet/Share
  11. 11. Old Spice’s iconic YouTube campaign of the manlyOld Spice Guy cost $0TOUPLOAD. It was so successfulthat it resulted in nearly50MILLIONVIEWS and doubledtheir sales.A 30SECONDSPOT during the 2012 Super Bowl cost$3.5MILLION with 111.3MILLION viewers tuning in.
  12. 12. Content• Tell your audience what you want them to do!• Camstudio.org or Camtasia.com• Glyder• Scheduling
  13. 13. Facebook• Post between 1pm and 4pm• 80 Characters or less• Include a pictureVery targeted advertising
  14. 14. Twitter• Post between 10am and 1pm• 2.5 hr half life• # tags• Search.Twitter.com
  15. 15. Tools• Hootsuite• Social HQ – Top Fans, Contests, Fan Gates, Friend Gates• Woobox• Wildfire• Shoutlet
  16. 16. Tools• Google – Analytics, UTM tags• Wordpress, proof of concept – Plugins• Free Advertising Credit - $700• WPMU Development
  17. 17. Monetization• Facebook Offers• Product Promotions CPC & CPM• Affiliate Sales – Reviews – Recommendation• Gumroad.com
  18. 18. Social Media & Your Site• Integration – Login, API – Home Page – Blogs • Like allocation – WPMU • Content Reveal • Shopping Cart Incentives
  19. 19. Tracking• UTM tags, bit.ly, ow.ly etc.• Platform Analytics• Plugins, Social Platform Identification
  20. 20. Data is Never the Problem• User Interface Refinement – Access, social login – Line of Sight – Squeeze Pages• Audience – Voice – Content – Offline Insights Brand Advocates
  21. 21. QuestionsJohn-Mark Bantock (520) 370-0770

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