This document provides an overview of social media marketing presented by George Anagnostopoulos. It discusses key concepts like the importance of social media for building trust and driving purchases. Case studies are presented that demonstrate how social media campaigns increased brand awareness and engagement, resulting in higher sales. Measurement metrics for social platforms like Facebook, Twitter, YouTube and Instagram are also reviewed.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Line, WeChat, WhatsApp Marketing by Silver Mousesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: Introduction to Line Marketing
Presenter: CK Wong, Founder (Silver Mouse)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Line, WeChat, WhatsApp Marketing by Silver Mousesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: Introduction to Line Marketing
Presenter: CK Wong, Founder (Silver Mouse)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
BlueAnt Digital Intelligence is a New Delhi, India, based Digital Agency.
We are a team of design, content and technology experts, who work with products, services or even start-ups to deliver only the most creative design ideas, innovative technology solutions, and extensive social media and digital marketing strategies.
This presentation introduces our various services and show cases some of our work through case studies. You can learn more about us, from our website: http://blueant.in
C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
Online Advertising: Using Data to Drive Conversions for National Art Marketin...Erik Gensler
Google, Facebook, and other companies have incredible amounts of consumer behavioral and purchase intent data that art organizations can leverage to create more conversions online. Through case studies and examples, this session will show you how nonprofit arts organizations are using this data to reach their best prospects online
Erik Gensler, President of Capacity Interactive
Ceci Dadisman Director of Marketing & PR Palm Beach Opera
The digital landscape is evolving by the minute and so are we! Presenting the ever-evolving and prevalent Walnut Media, the only agency who creates milestones and crosses them in the blink of an eye.
www.walnut-media.com
www.facebook.com/walnutmediapk
2013 has been an amazing year for marketing! With feedback from the community, we’ve nominated individuals, businesses, and agencies that have stood out as best-in-class marketers over the past year.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Updated: October 2020
Βασικές λειτουργίες του LinkedIn για:
- αναζητήση εργασίας (job seekers)
- πωλήσεις b2b / high net worth b2c
- διαχείριση σελίδων / διαφήμισης
(δεν περιλαμβάνει training για recruiters)
Established in 2009, Socialab is a digital-first ad agency, based in Athens.
With a dynamic team of 50 talented people, it provides services to national and international clients.
Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament.
Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges.
In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years.
As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.
Marketing 2 Women Conference: Breaking the PINK stereotypeSocialab
This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece.
Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Fire up your professional path in digital marketingSocialab
This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
Redefining performance marketing through creativitySocialab
The challenge for brands is what to communicate and how to scale engagement that converts to sales. The answer lies within performance marketing and creativity.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
ALBA Graduate Business School & Socialab Presentation InfoCom WorldSocialab
This was presented at a workshop for IncoCom World on 21 Oct 2014 in Athens, Greece by:
Nikos Mylonopoulos from ALBA Graduate Business
George Anagnostopoulos from Socialab
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
3. George
Anagnostopoulos
§ Digital
Content
Creator
since
1994
in
the
first
Greek
web-‐zine.
§ Digital
Marketer
since
1999,
in
a
dot-‐com
in
the
UK.
§ Search
MarkeEng
since
2002
§ Blogger
since
2004
§ Mobile
MarkeEng
since
2006
§ Social
Media
MarkeEng
since
2009
§ Judge
at
Ermis
Awards
-‐
Digital
§ Has
worked
with
50+
brands
in
the
last
13
years.
6. what
we’ve
done
digital
strategy
social
media
apps
&
ads
online
video
SEM:
SEO/PPC
digital
PR
brand
monitoring
audience
engagement
brand
ambassadors
affiliate
markeEng
32. EdgeRank
§ Content
is
King.
It’s
been
that
way
since
1995.
§ But,
anyone
with
more
than
200
friends
and
100
pages
will
probably
never
get
to
see
so
much
content.
§ So,
Facebook
had
to
find
a
way
to
make
their
site
engaging.
That’s
what
EdgeRank
does.
§ In
a
way,
a
Facebook
page
has
some
similariEes
with
a
radio
staEon
when
you
take
into
consideraEon
the
EdgeRank
algorithm.
33.
34. Monthly
Engagement
Analysis
per
type
Number
of
Total
Posts
Average
Engagement
Contest
7
153
1.072
Fun/Product
5
202
1.010
Mood
9
214
1.925
Poll
1
63
63
10
247
2.466
2
54
107
34
195
6.643
Video
Product
Grand
Total
45. Fan
Acquisi?on
Method:
6
ad
campaigns
6
contests
Total
cost
per
new
&
qualified
fan:
less
than
€1
46. “How
omen
do
you
order
from
L’
ArEgiano?”
Total
fan
value:
€56,810
per
month
Total
fans:
6,300
Facebook
ROI:
Every
€1
spent
(one-‐off)
we
brought
one
fan
who
controls
more
than
€9
of
spending
every
month
47. Next
step:
AdverEse
to
the
exis?ng
fans.
Get
them
to
order
by
phone
or
online.
68. Social
Media
support
for
STR8
Muzic
Fest,
a
concert
of
more
than
5,000
people
and
7
music
groups.
Organizing
groups
to
post
content,
live
Facebook
posts
from
the
concert,
streaming
tweets,
photo
tags
and
photobooth
(7-‐person
team).
69. Management
of
a
Facebook
Event
with
more
than
3,000
aaendees
to
guide
the
audience
of
Public
Stores
to
their
shops
at
midnight
for
the
launch
of
a
new
game.
(3-‐person
team)
70. We
helped
relaunch
STR8
in
June
2013
by
gamifying
the
online
brand
experience.
The
campaign
reached
4x
its
original
organic
audience
with
8x
the
engagement.
This
earned
us
the
Gold
Award
at
the
Social
Media
Awards
2013.
This
also
resulted
in
an
increase
of
8%
market
share
for
the
product
against
its
compeEtors.
71. The
app
was
included
in
the
top
Greek
Apps
on
Facebook
Studio
and
soon
climbed
in
the
Top
5!
It
also
fixed
the
pages
Engagement
Rate
amer
a
year
of
reckless
posEng
schedule
from
the
previous
agency
72. Millennium
Bank
asked
us
to
promote
their
Web
Banking
service.
The
first
video
earned
us
our
first
spot
in
the
world-‐acclaimed
Ads
Of
The
World.
73. Soon
amer
rebranding
Calgonit
dish-‐washer
tablets
to
Finish,
Reckia
Benckiser
wanted
a
viral.
Thanks
to
our
neat
Video
SEO
strategy,
this
video
received
more
than
3,000,000
verified
views
on
YouTube.
74. Lipton,
as
the
leading
brand
in
its
category,
it
has
a
Facebook
page
with
2+
million
fans,
that
for
2
years
Socialab
has
been
managing,
co-‐
ordinaEng
with
no
less
than
25
local
teams
on
a
global
scale.
75. Sales
ROI:
Guised
as
an
on-‐going
contest,
we
conducted
research
for
L’
ArEgiano,
that
showed
that
€60,000
worth
of
sales
were
generated
from
their
facebook
fans
monthly.
76. Knorr
wanted
to
make
its
annual
Food
IQ
quiz
a
liale
more
interacEve,
so
we
super-‐charged
it
with
gamificaEon
elements.
Result:
For
every
one
fan
who
discovered
the
game
through
paid
media,
another
3
discovered
it
through
their
friends
with
no
cost
for
the
brand.
77. Helped
the
US
Embassy
and
the
Stavros
Niarchos
FoundaEon
launch
a
Young
Entrepreneurs
conference
in
just
3
weeks
from
concepEon.
Not
only
did
we
fill
the
330-‐seat
auditorium,
but
we
brought
more
than
700
registraEons
in
2
weeks
via
social
media
ads.
The
organizers
had
to
book
an
extra
room
in
the
congress
site
to
fit
all
the
people
in!
78. Find
me
online!
www.suit.gr
facebook.com/George123
Your
turn!
Which
brands
caught
your
aaenEon
on
social
media?
This
presentaEon
is
online:
www.slideshare.net/socialab