Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Digital 2023 Greece (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Greece in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Greece, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in January 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Central African Republic (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Central African Republic in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Central African Republic, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Digital 2023 Greece (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Greece in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Greece, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in January 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Central African Republic (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Central African Republic in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Central African Republic, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Bahrain (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bahrain in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bahrain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...Unmetric
They offer opportunities to engage with prospective partners, but how engaging are the content and campaign strategies of the top dating apps on Facebook? We benchmarked their performances to find out.
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
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Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Bahrain (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bahrain in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bahrain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...Unmetric
They offer opportunities to engage with prospective partners, but how engaging are the content and campaign strategies of the top dating apps on Facebook? We benchmarked their performances to find out.
All You Need To Know About Ad Network MediationInMobi
The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this.
This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
Dating - Presentation by Didier Rappaport, Co-Founder & CEO of Happn at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Facebook Official -- Dating and Use of Social Media among US SinglesYTH
Nearly 1/3 of all US adults are now single. How actively are single adults shaping American culture, and how are their dating patterns contributing to an understanding of human sexuality in the digital age? This study by Justin Garcia at the Kinsey Institute explores singles' use of social media and online dating sites to convey relationship intentions and to make decisions about romantic relationships. Presented at YTH Live 2013. www.yth.org/events/ythlive
The Future of Dating - Brazilian Millenial's perspectiveJúlia Reinhardt
A Brazilian review of what is very current about dating and young culture data around this topic. At the end, we also present two fictional strategies as if Starbucks was our client. Authors: Julia Reinhardt and Marcelo Brasileiro.
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Holony Media
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
The 10 Rules of Engagement in a Multi-Platform World SponsorPay GmbH
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
Tips and Tricks for Social Media MarketingScott Stebner
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Convention. We go through eleven tips that will help you get started with social media marketing.
How Can Airlines Prevent A Social Media Strategy Crash Simplify360
This deck is a life saver for all the airline operators who value their customers. It encompasses all the key metrics airlines should track and how Simplify360 can help them in managing their online complaints.
Airline industry is the second most social industry. It is transforming the way Airlines are establishing and adopting customer relation policies.
Customers are proactively engaged and empowered through social CRM. The main objective is to improve customer experience.
Travellers from around the world form communities and connect with others to share their experiences with airlines, giving these brands a huge opportunity for a word of mouth referral system.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
Similar to Decoding Monetization Methods For Dating Apps (20)
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
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2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
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Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
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3. How can marketers leverage video advertising to engage and acquire users?
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
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2. 2
Presenters
ROBB SALA
Non-gaming Lead - Business Development, North America
Extensive experience in partner relations across Twitter, ShareThis
and Meebo
robert.sala@inmobi.com
MONA SHARMA
Global Lead – Native Advertising Solutions, Product Marketing
5+ Years of experience in the technology space.
mona.sharma@inmobi.com
3. 3
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
4. 4
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
5. 5
World is hooked onto dating apps!
* Global Web Index, Q1 2015, Clickz.com
91 million
users are
active on
dating apps
2 out of 3
users are
men
70%
of the users
are in the age
group of 16-34
yrs
60%
increase in
usage of
mobile as a
dating
platform
$2 billion
industry
6. 6
An average user...
* The New York Times
Spends ~90 minutes in a day browsing
through dating apps.
Logs in 11 times a day.
Particularly, female users have longer
sessions lasting ~ 8.5 mins as
compared to 7.2 mins session of male
users.
7. 7
A lot more dating apps are finding their match!
* The New York Times, ** TechInAsia, *** Global Web Index
Rising
Valuations
$1 billion valuation, 50 million monthly active users*
$3 billion valuation, 78.1 million monthly active users**
Users
paying for
dating
service
6% 14% 20% 24%
Average
Internet User
Dating Site
User
Dating App
User
Tinder
Users
% of users who paid for dating service in past month
8. For Real Connections
8
Types of dating apps
Messaging
based
Messaging
based
Location
based
Messaging
based
Location
based
On
Demand
Having Fun Finding Love!
Coffee Meets
Bagel
Bumble
Tinder
3nder
Happn
Hinge
Raya
JSwipe
Grouper Whim
Clover
How About
We
Match
The League eHarmony
Plenty Of
Fish OkCupid
Zoosk
9. 9
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
11. 11
Building a dating app
Tip#2 Match better: Strong feedback-engagement model
Ask behavioral questions to
give the user better matches.
Incentivize users to answer more.
OkCupid eHarmony
12. 12
Building a dating app
Tip#3 Curate content: Help users make decisions
Coffee Meets
Bagel
13. 13
Building a dating app
Tip#4 The login choice
Give user the option of creating
login profile with the social
network of her choice.
Raya, a dating app for creative
communities lets a user create her
profile using her Instagram account.
14. 14
Building a dating app
Tip#5 Design it for the Ladies!
Where are the ladies: 67% of
dating apps users are males.
On Bumble, girls hold all the power!
15. 15
Building a dating app
Tip#6 Limit the matches
Singles feel overwhelmed with
more than 24 potential dates.*
A/B test with the number of matches
being shown to the user at a given
point in time.
*Mic.com
16. 16
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
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Monetization methods of dating apps
Premium features are available
on monthly or yearly basis.
Example: TinderPlus, Zoosk,
HowABoutWeDating
1 Subscription
Features as add on to app’s
main features.
Ideal for apps with substantial
user base.
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Monetization methods of dating apps
Let users access the basic version of
the app for free, and charge them for
premium features.
Example: OkCupid,Coffee Meets Bagel,
Skout, happn
2 Freemium
Quick sign-ups: boost for user base
building.
OkCupid Skout
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Monetization methods of dating apps
Let users digitally gift their
potential dates roses,
chocolates etc.
Tie in services like book a cab, table,
or cover drinks.
3 Gifts and tangible services
Example: Grouper, Plenty Of Fish
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Monetization methods of dating apps
4 Advertising
In-Line:
Carousel Ads on Chat
Lists
In-Feed:
Content Stream Ads
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Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
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Advertising in dating apps
Easy Discoverability: Place the ad on the main page,
within the first 2 tiles of a chat feed or 3-4 swipes.
# Best Practices
Straightforward Call-to-Action: Keep the user taps
to minimum, ensure the CTA lands at the desired
landing page directly.
Contemporary Content: Grab the user attention
with in-vogue brands, as 70% of the audience is in
16-34 yrs age group.
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Advertising in dating apps
# Best Practices
Immediately Noticeable: Prominent, large ad units perform
better. For compact layouts, highlight the ad in a slightly
different color to improve performance.
Clear Identification: Clearly mark the unit as an
advertisement with a tag such as “Sponsored” or “Ad”.
Respect User Privacy: Steer clear of private spaces such as
conversation windows to avoid intrusion.
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InMobi is the largest independent social
monetization platform globally
InMobi Dating/ Social Partners
“User experience is what makes or breaks any
app. We wanted to ensure that any advertising
solution that we bring in does not compromise on
user experience at all – InMobi provided us with
the right blend of monetization and user
experience.”
Denisha Brekke
Partner Manager, Skout