Socialab is a digital marketing agency based in Greece that was founded in 2009. The presentation discusses Socialab's services, clients, credentials and case studies. It also covers topics like startup marketing, digital media, international video case studies, and provides resources for further inspiration. Attendees are offered a 20% discount on an upcoming digital marketing training course from Socialab and its educational partners.

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Digital
Marke.ng
for
Startups

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socialab
1. Who
We
Are
2. The
story
ma5ers
3. Startup
Marke<ng
4. Digital
Media
5. Case
Studies
with
a
small
budget
6. Favorite
Video
Case
Studies
7. Final
Notes
Today’s
Agenda

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Who
We
Are

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Showreel

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socialab
• Socialab is a digital marketing agency that opened its doors in 2009.
Today, it is the 3rd largest digital creative agency in Greece, by number of
staff.
• Our mission is to promote brands and organizations across the web by
managing their image and communication throughout all digital
media.
• As a full-service agency, we offer a wide range of customized services:
web, social, search, display, email, mobile affiliate.
• Socialab works both directly with brand owners and with
advertising agencies, both white-label and openly.
• Our commitment is providing the results that mean something to the
client, and that’s why we advise clients on Strategy and also teach on
digital marketing.
• And yes, we’ve been awarded across a large number of categories.

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DIGITAL
STRATEGY
SOCIAL
MEDIA
APPS
ADS
ONLINE
VIDEO
SEM:
SEO/PPC
CONTENT
MARKETING
/
DIGITAL
PR
EMAIL
MARKETING
BRAND
MONITORING
WEB
DESIGN
MOBILE
MARKETING
AFFILIATE
MARKETING
BRAND
ADVOCATES/
AMBASSADORS
Services

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Clients

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Credentials: Awards

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We are the people behind suit.gr, the 1st and most popular Greek
website with digital marketing news tips. Suit.gr has a growing audience
of more than 1,000 daily readers, most of them in marketing and
advertising.
http://www.suit.gr/!
Credentials: suit.gr

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Starting in March 2014, Socialab created a strategic
partnership with ALBA Graduate Business School
in Athens and the Digital Marketing Institute in
Ireland to provide training in digital marketing.
The Syllabus Academic Council actively validates our
course material on an ongoing basis and provide industry
guidance on where the technologies are going. The council
includes Facebook, Twitter, Google, PayPal
Microsoft.
We will be having a special tonight for those
who stay until the end of the presentation! :)
Educational Partners

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Credentials: Partners

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As part of our CSR programme, Socialab is continuously
committing resources toward helping the community
pro-bono.Two of our most supported efforts are:
Orange Grove: Socialab participates at the workspace
and support group offered to Greek startups by the
Embassy of Netherlands, both as a mentor and as
training partner.We have guided 3 startups so far and
have had 2 training courses for free.
Hellenic Entrepreneurship Award: Socialab is the
newest supporter of the winners of the €1 million
HEA, an effort that is spearheaded by the Libra Group.
Corporate Social Responsibility

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CEO at Socialab, head of Strategy
Digital Content Creator since 1994 in the
first Greek web-zine
Digital Marketer since 1999, in a UK startup
during the dot-com era
In Web Design, Display Search Marketing
since 2002
Blogger since 2004, starting a network for digital PR
Mobile Marketing between 2006 - 2009
Founded Socialab in 2009 an expanded it to a full-service digital agency.
Judge at Ermis Awards – Digital (2013) and Branded Content (2014)
Only DMI certified digital marketing master trainer in Greece
Has worked with 100+ national global brands since 1999
Founder: George Anagnostopoulos

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The
story
maWers

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Early 90s

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Google of the early 90s

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Google of the early 90s

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socialab
My own startups
1. First
Greek
web-­‐zine
“Kyvernogragoi”
in
1994
2. Web
design
freelancer
in
1999
(UK)
3. A
book
affiliate
program
for
universi.es
in
2000
4. Search
marke.ng
freelancer
in
2002
5. A
lot
of
ideas
between
which
I
promoted
for
a
week
each
in
2002
6. A
transla.on
agency
specializing
in
2003
7. Independent
affiliate
of
a
mobile
marke.ng
company
in
2005
8. Social
Media
Marke.ng
since
2009,
then
expanded
into
full-­‐service
digital
agency
(Socialab)

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Startup
Marke.ng

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socialab

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Which
startups
do
you
know
whose
marke.ng
you
liked?
Your
turn...

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Which
of
the
examples
you
described
are
about
marke.ng
communica.ons,
not
the
full
spectre
of
marke.ng?
Your
turn...

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Not
to
get
too
academic
but...

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Digital
Media

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DIGITAL
STRATEGY
SOCIAL
MEDIA
APPS
ADS
ONLINE
VIDEO
SEM:
SEO/PPC
CONTENT
MARKETING
/
DIGITAL
PR
EMAIL
MARKETING
BRAND
MONITORING
WEB
MOBILE
MARKETING
AFFILIATE
MARKETING
BRAND
ADVOCATES/
AMBASSADORS
Services

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Case
Studies
with
a
small
budget

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Kallimanis,“#TweetSarakosti”
http://www.socialab.gr/kallimanis-tweetsarakosti/

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Lamda Mercedes, ‘Secret Garage’
http://www.socialab.gr/lamda-mercedes-secret-garage/

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Management of the Scoop Tour that Ben Jerry’s launched in the summer of 2012 around
the country. A branded van visited 150 spots in more than 25 cities and gave out free ice-
cream. Our work Included managing consumer queries for more than 18 hours a day, for more
than a month.

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Concept and implementation of digital PR for the brand Camel. Included the design and
printing of gift boxes that were sent to media and bloggers.

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Results: More than 23 sites magazines published the activation.Among them, Marketing
Week, Imerisia, Zougla, LIFO, vita.gr and many more.

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Implementation of a promotional campaign for Subaru’s 4-month event,
Subarudromio, to meet with bloggers and provide test drives and an off-road experience.
Included the design of the online app where photos and videos of visitors were collected
through the hashtag #subarudromio.

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Favorite
Video
Case
Studies

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socialab
Interna.onal
Case
Studies
1. BlendTec:
hWp://www.youtube.com/watch?v=qg1ckCkm8YI
2. Dollar
Shave
Club
#1:
hWps://www.youtube.com/watch?v=ZUG9qYTJMsI
3. Dollar
Shave
Club
#2:
hWps://www.youtube.com/watch?v=3FOae1V1-­‐Xg

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socialab
Remember…
Bold
means
memorable.
But
you
s.ll
need
a
good
product.

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Final
Notes

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socialab
Resources
Need
more
inspira.on?
Feel
free
to
browse
the
following
material:
Socialnomics
by
Eril
Qualman
–
2014
edion:
hWps://www.youtube.com/watch?v=zxpa4dNVd3c
Digital
markeng
in
2012
–
2015:
hWps://www.youtube.com/watch?v=kk-­‐2Ag8QV4o

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Starting in March 2014, Socialab created a strategic
partnership with ALBA Graduate Business School
in Athens and the Digital Marketing Institute in
Ireland to provide training in digital marketing.
The Syllabus Academic Council actively validates our
course material on an ongoing basis and provide industry
guidance on where the technologies are going. The council
includes Facebook, Twitter, Google, PayPal
Microsoft.
We offer for participants of today’s presentation a 20% off
the regular price of €1,200 for the next 40-hour group
which starts this Tuesday 5 May.
Please contact MsVera Oikonomou at dm@socialab.gr
Special offer!

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Ques.ons
so
far?

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Feel free to connect with me on LinkedIn,
Facebook or Instagram.
You will find this presentation at:
www.slideshare.net/Socialab
Since there are no more questions...

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THANK
YOU