Redefining performance marketing through creativity

•

6 likes•4,998 views

This document discusses redefining performance marketing through creativity. It describes a campaign for UTC brands in Greece that was the biggest in the country. The campaign connected physical and digital experiences using video gamification and user-generated content to drive engagement and conversions. People who bought UTC products with codes could participate on a mobile site, share on social media, and watch videos. The results so far included 5,800 codes scanned, 12,000 unique visitors, and 2,400 shares in just one week.

TASOS
VELIADIS

PARTNER-‐BUSINESS
UNIT
DIRECTOR

WHO
AM
I

@tasosveliadis

facebook.com/tasosvel

socialab

THE CHALLENGE FOR
IS WHAT TO COMMUNICATE AND HOW TO
SCALE ENGAGEMENT THAT
CONVERTS TO
SALES
BRANDS

90,3% SAVE
MONEY
THROUGH
COUPONS,
OFFERS ETC

VIDEO
GAMIFICATION
USER GENERATED
CONTENT

Buy

product

(code
on

the

product)

ParIcipate

to
the

acIvaIon

mobile

microsite

Share
the

message

Facebook

TwiMer

YouTube

To
create
the
experience
throughout
a
Promo
campaign
we
will

use
a
new
engagement
model.

RICH MEDIA EXPERIENCE
90
9
1

“BUY – USE
CODE”
“SHARE” “WATCH IT”

5.800 codes*
12.000 Unique
visitors
2.400 shares
*In
one
week

TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform. Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform: – Average daily time on TikTok estimated at 45 minutes – Android users spent 68 billion hours using TikTok in 2019 – Total downloads over 1.5 billion – The seventh-most downloaded app of the 2010s In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok. PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.

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The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

Redefining performance marketing through creativity

1. REDEFINING PERFORMANCE MARKETING THROUGH CREATIVITY

2. TASOS VELIADIS PARTNER-‐BUSINESS UNIT DIRECTOR WHO AM I @tasosveliadis facebook.com/tasosvel socialab

3. i TELLING stories!

4. SO!

5. i WILL TELL U a Story about

6. PERFORMANCE MARKETING

7. THE CHALLENGE FOR IS WHAT TO COMMUNICATE AND HOW TO SCALE ENGAGEMENT THAT CONVERTS TO SALES BRANDS

8. THE ANSWER

9. CONNECTING PHYSICAL DIGITAL PHYGI TAL

10. WHAT SOCIALAB DID

11. WE CREATED

12. THE BIGGEST UTC CAMPAIGN IN GREECE

13. BUT WHY UTC?

14. 90,3% SAVE MONEY THROUGH COUPONS, OFFERS ETC

15. VIDEO GAMIFICATION USER GENERATED CONTENT

16. LET’S SEE STRATEGY THE

17. Buy product (code on the product) ParIcipate to the acIvaIon mobile microsite Share the message Facebook TwiMer YouTube

18. To create the experience throughout a Promo campaign we will use a new engagement model. RICH MEDIA EXPERIENCE 90 9 1 “BUY – USE CODE” “SHARE” “WATCH IT”

19. 90 1 9

20. VIDEO LINK: hMps://youtu.be/TaxLpyu4zN8

21. THE RESULTS SO FAR!

22. 5.800 codes* 12.000 Unique visitors 2.400 shares *In one week

23. THANK YOU