BlueAnt Digital Intelligence is a New Delhi, India, based Digital Agency.
We are a team of design, content and technology experts, who work with products, services or even start-ups to deliver only the most creative design ideas, innovative technology solutions, and extensive social media and digital marketing strategies.
This presentation introduces our various services and show cases some of our work through case studies. You can learn more about us, from our website: http://blueant.in
Unblur is the hi-res strategic agency that can help to define the core issues and provide creative solutions, which derive from the intersection of consumer insight, brand values, business challenges and media trends.
Unblur is the hi-res strategic agency that can help to define the core issues and provide creative solutions, which derive from the intersection of consumer insight, brand values, business challenges and media trends.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
In a market where industry-barriers have collapsed and new competitors can come from any industry, how do you measure and predict your future risk and performance and fend-off current and future competitors?
Case Studies: Harnessing Speed for Competitive AdvantageVMware Tanzu
In this session we will look at existing enterprises who are being successful in adopting modern approaches that give them the speed they need to compete more effectively.
Speaker: Faiz Parkar, Director EMEA GTM, Pivotal
“IBM on April missed Wall Street estimates for the first time since 2005 and started to laying off thousands of employees” Business Insider
“Where we have not transformed rapidly enough, we struggled. We have to step up at all levels” IBM’s CEO Virginia Rometty
Was IBM’s Performance Predictable?
Introduction to Competitive Intelligence PortalsComintelli
The number of companies that are successfully deploying various kinds of Competitive Intelligence (CI) portal solutions are constantly growing. The phrases CI portals, Intelligence systems, CI tools, MI portals are heard everywhere, but what do they really mean? And why should you really care?
Re Analytics at Liuc University - Competitive Intelligence Business CasePierluigi Vinciguerra
Re Analytics has been invited to show to Liuc University students a business case about Competitive Intelligence.
After a brief introduction, a real case about Michael Kors has been showed.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Is Creativity the Key to Connection - Future of Social Media Forum 2018craig mack
I recently spoke at IBR Conferences Future of Social Media Strategy Forum in Sydney on May 31 and again on June 1 for a live podcast with Hot and Delicious.
I looked at the future, and present, of social media strategy and content from a perspective that is often undervalued - the value and role of creativity.
Read more about this talk: https://craigontoast.com/2018/06/13/if-marketing-is-all-art-and-science-is-creativity-the-key-to-connection/
Listen to the Podcast with Hot and Delicious: https://hotndelicious.com/2018/06/05/future-social-media-2018-conference-hot-delicious-rocks-the-planet-live-podcast/
Craig Mack is a social media and content strategist, Head of Social Media at Colloquial @ JWT, blogger, model and Ambassador for suicide prevention charity R U OK. With broad experience in social media, digital and content, from all client, agency and talent sides he has a unique view of and approach to social media. Whether developing strategy, building and engaging communities, creating content, running paid social campaigns, working with influencers or analysing data, thinking creatively and putting the audience first to deliver results, is the lens he looks through.
Joined up digital marketing: Royal Academy of Arts at AMA 2019Louise Cohen
Ali Forbes, Head of Marketing, and Louise Cohen, Head of Digital Content, talk about how by being clear about purposes, values and goals and taking a joined-up approach, you can create effective, consistent messaging across your channels.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
In a market where industry-barriers have collapsed and new competitors can come from any industry, how do you measure and predict your future risk and performance and fend-off current and future competitors?
Case Studies: Harnessing Speed for Competitive AdvantageVMware Tanzu
In this session we will look at existing enterprises who are being successful in adopting modern approaches that give them the speed they need to compete more effectively.
Speaker: Faiz Parkar, Director EMEA GTM, Pivotal
“IBM on April missed Wall Street estimates for the first time since 2005 and started to laying off thousands of employees” Business Insider
“Where we have not transformed rapidly enough, we struggled. We have to step up at all levels” IBM’s CEO Virginia Rometty
Was IBM’s Performance Predictable?
Introduction to Competitive Intelligence PortalsComintelli
The number of companies that are successfully deploying various kinds of Competitive Intelligence (CI) portal solutions are constantly growing. The phrases CI portals, Intelligence systems, CI tools, MI portals are heard everywhere, but what do they really mean? And why should you really care?
Re Analytics at Liuc University - Competitive Intelligence Business CasePierluigi Vinciguerra
Re Analytics has been invited to show to Liuc University students a business case about Competitive Intelligence.
After a brief introduction, a real case about Michael Kors has been showed.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Is Creativity the Key to Connection - Future of Social Media Forum 2018craig mack
I recently spoke at IBR Conferences Future of Social Media Strategy Forum in Sydney on May 31 and again on June 1 for a live podcast with Hot and Delicious.
I looked at the future, and present, of social media strategy and content from a perspective that is often undervalued - the value and role of creativity.
Read more about this talk: https://craigontoast.com/2018/06/13/if-marketing-is-all-art-and-science-is-creativity-the-key-to-connection/
Listen to the Podcast with Hot and Delicious: https://hotndelicious.com/2018/06/05/future-social-media-2018-conference-hot-delicious-rocks-the-planet-live-podcast/
Craig Mack is a social media and content strategist, Head of Social Media at Colloquial @ JWT, blogger, model and Ambassador for suicide prevention charity R U OK. With broad experience in social media, digital and content, from all client, agency and talent sides he has a unique view of and approach to social media. Whether developing strategy, building and engaging communities, creating content, running paid social campaigns, working with influencers or analysing data, thinking creatively and putting the audience first to deliver results, is the lens he looks through.
Joined up digital marketing: Royal Academy of Arts at AMA 2019Louise Cohen
Ali Forbes, Head of Marketing, and Louise Cohen, Head of Digital Content, talk about how by being clear about purposes, values and goals and taking a joined-up approach, you can create effective, consistent messaging across your channels.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. About
We’ve got what you need
We're a team of design, content and technology experts.
Whatever your product, service or idea, you can count on us to deliver
only the most creative design ideas, innovative technology solutions, and
extensive social media and digital marketing strategies.
3. We work on social media
What draws people to your product or idea?
What keeps them coming back for more?
We create unforgettable social media strategies,
content, and creatives for you and your brand.
4. And on marketing & promotions.
A well-placed ad, a strategically promoted post, just the right
keywords and only the most diligent tracking and analysis.
Instant online amplification.
5. We build brand identities.
We specialise in the creation of brand identity for
organisations, products and ideas so you can truly stand out
from the crowd.
6. And develop websites and apps
Android, iOS, Windows, or Web?
Design, development or both?
Whatever you need, we’ve got you covered.
7. If you’re thinking about video…
There’s no more engaging way to talk to your audience than
through video.
Animation? Motion graphics? Short film? Go-pro? Whatever
your concept, we’re equipped to make it real.
8. … or something truly innovative
Whether you’re looking for HTML5 games, or any next level
design idea, we’re ready and able to make it happen.
9. Case Study 1: I Say Organic
Social Media and Marketing for for I Say Organic
10. o To increase traffic to the I Say
Organic website
o To increase visibility of the I Say
Organic brand.
o To boost sales of I Say Organic
products.
The Goal
11. o A social media and content
strategy ties in with email and
marketing to put out visuals and
text that highlight I Say Organic’s
USP as a brand that is
responsible, healthy and fulfilling.
The Idea
12. A 9-month social media and marketing
campaign around the themes of:
The Execution -
Social Media
o Reiterating I Say Organic’s USP
viz. the organic nature of its
produce.
o Highlighting the ease and speed
with which products from I Say
Organic’s website can be
purchased and delivered.
o Maintaining I Say Organic’s
relevance by creating content
according to current events and
festivals (e.g. posters for holi,
elections, etc.)
13. o Social media contests and giveaways
allowing fans and followers to win I Say
Organic products
o Keeping fans and followers informed and
updated of new arrivals in the I Say
Organic store, as well as of offers and
sales.
o Consulting with I Say Organic on the
creation and development of the UX/UI
of their website.
o Weekly newsletters to the I Say Organic
customer database informing them of
sales, offers and discounts as well as of
new arrivals to the store.
The Execution -
Social Media
14. o 17,600 organic reach per month
o 5,605 viral reach per month
o 20,172 paid reach per month
o 400-500 new likes per month
o 1,562 visits to the website per
month from social media.
o Average sustained website bounce
rate of 37% (down from 80%
initially)
The Result
15. Case Study 2: Mission Hazaar
Interactive Design and Social Media for Breakthrough’s Mission Hazaar campaign
16. The Goal
o Bring the issue and consequences of
gender-based discrimination to the
attention of an online audience.
o Compel the audience to accept the
existence of a disproportionate child sex
ratio and act to end gender-based
discrimination
17. o A point-and-click HTML5 game hosted on
the Breakthrough website that brought out
the reality of gender-based discrimination
through game play.
The Idea
18. o The Mission Hazaar game aimed to
bring out the reality of gender
discrimination and unequal sex ratio in
India.
o A consequence of this uneven sex ratio,
is a lower number of women than men in
public spaces.
o Thus, every level on the game
represented a state with a skewed child
sex ratio.
The Execution -
Game
19. o 20 women were ‘hidden’ in each of the 5
levels representing 5 different public
spaces in 5 Indian states with the lowest
sex ratio.
o The main goal of the game was for the
player to locate all 20 women across 5
levels to complete Mission Hazaar.
o Through this game, we wanted to bring
to light, via the users own virtual
experience, how ‘missing women’ are a
normalised aspect of our everyday
experience.
The Execution -
Game
20. 3 month long social media push
including image creatives across the
following themes:
The Execution -
Social Media
o How many women do you see in
around you or in public spaces?
o What can you do to end gender-
based discrimination?
o Women share stories of their
experiences in public spaces
o Event-promotion posts and
creatives before during and after
each campaign event.
o Call to action posts – play the
game, take the survey, attend the
event
21. A 2-month marketing campaign including
newsfeed posts and promoted posts aimed
at:
The Execution -
Social Media
o Call to action to take a survey and be a part
of Breakthrough’s research on gender
based discrimination.
o Call to action to play the Mission Hazaar
game on Breakthrough’s website.
o Call to action to attend the final Mission
Hazaar event – a bike rally in support of the
campaign.
o Promoted posts included Breakthrough’s
campaign videos and public service
announcements.
23. o 40,15,514 Facebook impressions
o 31,38,988 Facebook reach
o 3.44% Facebook engagement rate
o 11,531 gameplays in one month
o 10,575 unique visitors
o 3 minutes 8 seconds average time spent
on game by each visitor
o 500+ hours spent by visitors on game in
one month
The Result
24. Case Study 3: Windsong Music Festival
Social Media and Marketing for Percept’s Windsong Music Festival
25. o Increase the number of attendees at
Windsong Music Festival in Hyderabad
– a city not commonly associated with a
thriving music scene.
The Goal
26. o Escape the chaos of the city. A weekend
full of fun, food and adventure awaits you
at the Windsong Music Festival in
Hyderabad.
The Idea
27. A 15-day social media and marketing
campaign with creatives around the
themes of:
The Execution -
Social Media
o Call to action to reserve tickets for the
event.
o Escaping the chaos of the city for a
weekend of music and adventure at
Boulder Hill
o Information about and promotion of the
headline acts, including Farhan Akhtar,
Indian Ocean and Leslie Lewis as well as
comedians Kanan Gill and Kenny
Sebastian
o Tweets, Instagram and Facebook posts of
the event and afterparty.
28. o Total Facebook Impressions: 13,49,864
o Total Facebook reach: 6,86,531
o Total page likes: 16,820 likes
o Increase In Likes: 4,412
o YouTube Video Views: 1500+
The Result
29. Case Study 4: Sounds of Freedom Music Festival
Social Media and Marketing for Teamwork Arts’ Sounds of Freedom Music
Festival
30. o To establish Sounds of Freedom as a
music festival with a difference – that
combines the causes like freedom of
creative expression and gender
equality with great music, good food
and a fun vibe.
o To increase attendance to the Sounds
of Freedom music festival.
The Goal
31. o To present Sounds of Freedom as a
platform for artists and creators to
express themselves freely.
o To present Sounds of Freedom as a
space where a young audience could
support and be involved with causes
they are passionate about.
The Idea
32. A one-month social media and
marketing campaign with an eight-day
marketing campaign across networks
– Facebook, Twitter, Instagram and
Google+
The Execution -
Social Media
o Posts promoting the artists and
headliners performing at SOF.
o Posts establishing and promoting
SOF’s identity as a brand in itself.
o Sponsored and cause-related
quizzes, contests and giveaways to
promote the performers and engage
the audience.
o Use of comics and graphic novel
style imagery to promote the event.
o Live coverage from the event on the
day on Instagram and Twitter.
33. o Total impressions: 9,05,126
o Total Reach: 3,58,107
o Engaged Users: 63,843
o New Likes: 1,367
o Potential Twitter Impressions: 17,33,000
o New Twitter followers: 299
o Tweets: 380
o Mentions: 254
o Retweets: 302
o Instagram posts: 58
o Instagram likes: 368
o New Instagram followers: 88
The Result
35. o To design a print pamphlet that
presented all the information about the
mobile app, GROCERPAD, clearly and
through the use of simple graphics.
The Goal
36. o Flat, vibrant colours, clear text, images
showing before and after scenarios of
grocery shops using GROCERPAD.
The Idea
38. Case Study 5: Indochine International
Branding and Identity Design for Indochine International
39. o A financial group working in South-East
Asia, Indochine International sought a logo
that referenced the region’s rich culture and
symbolism.
o A logo and brand identity that was modern
but incorporated traditional elements.
The Goal
40. o Since Indochine International sought to
work in South East Asia we looked to
create a logo that referenced the regions
rich culture and symbolism.
o The use of tantra drawing, Hmong symbols
and images of the Chinese money tree as
reference points, and drew on colour
schemes that signified prosperity, luck,
energy and growth.
The Idea
41. o Following an initial iteration of six designs,
Indochine International zeroed in on a logo
that incorporated the image of a money tree
into the name of the organisation with the
traditional symbol for a Chinese coin making
up its leaves.
o The final design set included the brand logo
as well as guidelines for its use across online
and print properties as well as on business
cards and other collateral.
The Execution
43. Case Study 6: BlueLotus Strategy Consulting
Motion Graphic for BlueLotus Strategy Consulting
44. o To explain the concept of compliance,
the laws relating to it, and the
consequences of non-compliance
o To communicate the functionality and
purpose of BlueLotus’s compliance
suite to an audience in an easily
understandable manner.
The Goal
45. o A 2-minute motion graphic introducing the
e-compliance suite, to run the viewer
through the legal, secretarial, financial and
labour laws, and to present the solutions
offered by the software.
The Idea
47. Case Study 7: KnoDues
Application UI design for KnoDues
48. o To design a user interface – the whole look
and feel – for an accounting app, KnoDues,
given its wireframe and functionality.
The Goal
49. o We used Google’s material design to
create a UI for KnoDues that was visually
appealing, easy for the user to navigate,
with elements that could be located
rapidly and deployed instantly.
o We also devised simple redesigns for
every major operating system that
allowed the app to be ported to any other
device without any loss in design
standard.
Execution
50. The Result
With this material design/iOS design
hybrid we created an interface which lent
itself to virtually any device’s user
experience.
51. Case Study 8: Broomberg
Creative Production and Marketing for Broomberg
52. o To position Broomberg as a household
name that specialises in deep-cleaning
services.
o To position Broomberg as a premium
professional service that relies on better
training and equipment.
o This is in opposition to the reliance on
domestic help that usually provides
ineffective cleaning.
The Goal
53. o Position Broomberg’s deep-cleaning
services in contrast to cleaning services
provided by domestic help by
highlighting how they are significantly
more thorough, long-lasting and effective
than those provided by household help.
The Idea
54. An ongoing social media strategy on
Facebook, Twitter and Instagram based
on the following concepts:
The Execution -
Social Media
o Bai vs. Broomberg: A creative
series showcasing the scenarios
in which Broomberg’s services
are superior to those provided
by domestic help.
o Before and after photo-series
illustrating the results of
Broomberg’s services around
the house.
55. o This content aided Broomberg’s
brand building and increased their
social media engagement.
o Broomberg handles their own social
media posting calendar and insights.
The Result
56. Arjun Jassal
Founder | M.Sc. in Information, Communication and Society (Research) from LSE | PG
Diploma in Journalism from the ACJ, Chennai | B.Tech in Electronics and Instrumentation
Engineering from Vellore Institute of Technology | 8 years experience of working with venture
capital, startups and digital media.
Meet the Team
Anika Verma
Senior Manager | Production Management | English (Honours) degree from Delhi
University | 3D animation and VFX from Maya Academy | 8 years of experience of
working in advertising, animation, graphic design including both print and web,
photography, audio and video production, social and digital media.
Radhika Takru
Social Media and Web Manager | BA (Hons.) Psychology, Delhi University | MA (Research)
New Media and Communication | Works on content creation | Social media strategy |
Website management | 8 years experience working in research, startup and nonprofit
organisations
57. Sahil Malhan
Visual storyteller | BFA, Visual Communication from College of Art, Delhi University |
UI/UX | Game Design | Animation | Graphics | Photography | Film making
Jackson Meisnam
Illustrator | BFA (Visual Communication) from College of Art, Delhi University | Illustrations
| Comics | Graphic Design | Photography | Video enthusiast
Tanay Dixit
Web Development Partner | Delhi University Graduate | CFA candidate | Entrepreneur |
Experience in App Development, UI/UX Design, Branding and Marketing Research
Dennis Akham
Senior Designer | BFA (Specialisation in Applied Art) | College of Art, Delhi University |
Works on Conceptualisation | Visualisation | Illustrations | Character Design | Graphics
and Branding & Identity Design | Animation | VFX & Motion Graphics | 5 years
experience of working in Animation, Graphic Design and Advertisement Firms
58. Who have we worked with?
Media, Creative
& Industry
• Viacom18
• Hero MotoCorp
• Reckitt Benckiser
Retail & E-
Commerce
• Pitara
• Either Or
• I Say Organic
• Broomberg
Music and Art
• Teamwork Arts
• Sony Music
• Indian Ocean
• Rock Street
Journal
Social Responsibility
• Breakthrough
• Abdul Latif Jameel Poverty
Action Lab
• Tech Mahindra Foundation