Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Webinar: We Have A Secret, And It’s About Social Media EngagementFalcon.io
Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Toyota joins us live on air discussing how good community management can increase organic reach and engagement.
In this webinar we'll focus on:
- How creative internal marketing structures can increase social media engagement
- How to offer local customer service on a national scale
- Brand-inspired ideas for engaging social media posts
Watch on demand: https://www.falcon.io/webinars/social-media-engagement/
Lecture presented on the 16th European Spas Association Congress in Belek (Turkey), the 26th May 2011.
Subject: European Spas Marketing Report 2011 and Social Media Marketing Strategy.
Author: Joao Pinto Barbosa (P), CMO of the European Spas Association
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
Social Media - Understanding what the Hype is all aboutWSICorne
Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media and or if they have a definite plan for their Social Media Optimization, most people are not really sure what exactly Social Media is. The sad part is that unfortunately there are people out there that do sell Social Media advice with the wrong intentions. As most individuals don’t know what they want and what they need, they get fooled quickly into buying a Facebook page, etc., and still doesn’t know what to do with it. The money spent, becomes money wasted.
Work through the resentation for more information.
Why should brands use facebook? March 2011 MadridKRDS
¿Por qué las marcas deberían usar Facebook? Ponencia presentada por Thomas Jestin (Co-fundador de KRDS) y Pablo Asencio (Country Manager de KRDS España) en OMExpo Madrid 2011.
Creating online engagement in B2B marketing still has many challenges. Focus and investing time in your online presence is key. During this spotONvision webinar which took place on June 5th, Maersk Line presented their amazing story.
Shipping giant Maersk Line took up the engagement challenge and launched a Facebook page to establish more interaction with its B2B customers. With more than 248.000 likes on its Facebook page, Maersk Line built up huge online brand recognition via social media. Priceless. Especially when you realize that only one person within Maersk is responsible for this success in a part-time job.
Do you want to learn how Maersk Line created this engagement success story? View this presentation of Jonathan Wichmann – Communication Partner and Head of Social Media of Maerks Line. Any questions according to his presentation? Visit the blog page on our website (www.spotonvision.com), to look if your question has been answered in the Q&A, or send us an email at info@spotonvision.com.
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
How to "Do" Instagram for Brands in 10 StepsRon Schott
Instagram (and all image-based content) is becoming more and more important. How can brands take part in the fun? We offer 10 easy points brands can look to as they embark on the image-focused content adventure.
All facts/figured via Facebook/Instagram. All images via @ronschott
Feel free to see my presentation at the Digital Marketing World Forum in Amsterdam 2019. I was speaking about how brands really need to start telling stories with their client at the centre of those stories rather than just selling product. If they can achieve this they can thrive in the long-term.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Repurpose Your Career - 5 Steps to your Next Career PivotCareer Pivot
Whether you are a Baby Boomer, Gen Xer or Millennial retirement like your parents had is no longer a possibility for most. Everyone will have to go through career changes or Career Pivots. This webinar will focus on 5 Steps to a Career Pivot
Step 1
Know Thyself. Take time to understand your core needs like autonomy, creativity and your own definition of a good team. Use past jobs to point to what you love and hate. Many Baby Boomers and Gen Xers have morphed into versions of themselves in order to fit comfortably in corporate America so that they really don’t know themselves anymore. Spend time crafting an elevator pitch that explains who you really are and what you really want.
Everyone can learn a lot about themselves through assessments (Birkman, MBTI, Kolbe, DISC,..), moments of clarity (read my book) and career reflection
Step 2
Build your tribe. Who can you count on for help and support in this transition? Who is going to pick up your spirits when you slip and fall? Build a team around you and keep in touch with them.
Step 3
Act on facts, not assumptions. Often we think the grass is greener on the other side of the fence but when we get there we find out it’s Astroturf. You need to turn off assumptions and really research new opportunities.
Step 4
Learn how to network strategically. Using social media tools like LinkedIn and Twitter you can target individuals that you need to meet and develop relationships. When you network, do it strategically and share your new elevator pitch.
Step 5
Learn to ask for help. Yes, I am a guy. I do not like asking for directions. But you’re heading into new territory and no one succeeds at a career pivot without others’ help. Set aside your claims to status and your pride in order to reach for something new where you may now be the rookie. This is hard at first, but it gets easier.
Webinar: We Have A Secret, And It’s About Social Media EngagementFalcon.io
Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Toyota joins us live on air discussing how good community management can increase organic reach and engagement.
In this webinar we'll focus on:
- How creative internal marketing structures can increase social media engagement
- How to offer local customer service on a national scale
- Brand-inspired ideas for engaging social media posts
Watch on demand: https://www.falcon.io/webinars/social-media-engagement/
Lecture presented on the 16th European Spas Association Congress in Belek (Turkey), the 26th May 2011.
Subject: European Spas Marketing Report 2011 and Social Media Marketing Strategy.
Author: Joao Pinto Barbosa (P), CMO of the European Spas Association
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
Social Media - Understanding what the Hype is all aboutWSICorne
Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media and or if they have a definite plan for their Social Media Optimization, most people are not really sure what exactly Social Media is. The sad part is that unfortunately there are people out there that do sell Social Media advice with the wrong intentions. As most individuals don’t know what they want and what they need, they get fooled quickly into buying a Facebook page, etc., and still doesn’t know what to do with it. The money spent, becomes money wasted.
Work through the resentation for more information.
Why should brands use facebook? March 2011 MadridKRDS
¿Por qué las marcas deberían usar Facebook? Ponencia presentada por Thomas Jestin (Co-fundador de KRDS) y Pablo Asencio (Country Manager de KRDS España) en OMExpo Madrid 2011.
Creating online engagement in B2B marketing still has many challenges. Focus and investing time in your online presence is key. During this spotONvision webinar which took place on June 5th, Maersk Line presented their amazing story.
Shipping giant Maersk Line took up the engagement challenge and launched a Facebook page to establish more interaction with its B2B customers. With more than 248.000 likes on its Facebook page, Maersk Line built up huge online brand recognition via social media. Priceless. Especially when you realize that only one person within Maersk is responsible for this success in a part-time job.
Do you want to learn how Maersk Line created this engagement success story? View this presentation of Jonathan Wichmann – Communication Partner and Head of Social Media of Maerks Line. Any questions according to his presentation? Visit the blog page on our website (www.spotonvision.com), to look if your question has been answered in the Q&A, or send us an email at info@spotonvision.com.
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
How to "Do" Instagram for Brands in 10 StepsRon Schott
Instagram (and all image-based content) is becoming more and more important. How can brands take part in the fun? We offer 10 easy points brands can look to as they embark on the image-focused content adventure.
All facts/figured via Facebook/Instagram. All images via @ronschott
Feel free to see my presentation at the Digital Marketing World Forum in Amsterdam 2019. I was speaking about how brands really need to start telling stories with their client at the centre of those stories rather than just selling product. If they can achieve this they can thrive in the long-term.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Repurpose Your Career - 5 Steps to your Next Career PivotCareer Pivot
Whether you are a Baby Boomer, Gen Xer or Millennial retirement like your parents had is no longer a possibility for most. Everyone will have to go through career changes or Career Pivots. This webinar will focus on 5 Steps to a Career Pivot
Step 1
Know Thyself. Take time to understand your core needs like autonomy, creativity and your own definition of a good team. Use past jobs to point to what you love and hate. Many Baby Boomers and Gen Xers have morphed into versions of themselves in order to fit comfortably in corporate America so that they really don’t know themselves anymore. Spend time crafting an elevator pitch that explains who you really are and what you really want.
Everyone can learn a lot about themselves through assessments (Birkman, MBTI, Kolbe, DISC,..), moments of clarity (read my book) and career reflection
Step 2
Build your tribe. Who can you count on for help and support in this transition? Who is going to pick up your spirits when you slip and fall? Build a team around you and keep in touch with them.
Step 3
Act on facts, not assumptions. Often we think the grass is greener on the other side of the fence but when we get there we find out it’s Astroturf. You need to turn off assumptions and really research new opportunities.
Step 4
Learn how to network strategically. Using social media tools like LinkedIn and Twitter you can target individuals that you need to meet and develop relationships. When you network, do it strategically and share your new elevator pitch.
Step 5
Learn to ask for help. Yes, I am a guy. I do not like asking for directions. But you’re heading into new territory and no one succeeds at a career pivot without others’ help. Set aside your claims to status and your pride in order to reach for something new where you may now be the rookie. This is hard at first, but it gets easier.
American Council on Education Fellow, Professor Joanne Goodell from Cleveland State University, discusses performance based funding in colleges in the United States of America and what the emphasis on college completion rates means for faculty members, courses and students.
Quels outils numériques faire entrer dans la classe et hors la classe pour développer les compétences de lecteurs des élèves ?
Quel impact sur la posture de l'enseignant ?
Quel impact sur l'autonomie des élèves ?
Quelles possibilités en matière de différenciation pédagogique ?
Your Number One Fan: Turning Employees into Recruiters and Brand AmbassadorsLinkedIn Talent Solutions
Cathy Wilson, Head of Talent Acquisition, Solvay
Marlene de Koning, Solutions Consultant, LinkedIn
With employees now more socially relevant than their CEO, companies need to socially activate their talent to spread career experiences and stories that’ll make people want to be a part their culture. To do so, there needs to be a shift from storytelling to employee evangelism by training and enabling employees to be social brand champions.
The Top 10 Mistakes on Local Websites & How to Fix ThemGreg Gifford
Presented at the Local Search Advantage workshop before SMX West in San Jose, February 29, 2016 (yay, leap year!). Learn about the most common Local Search errors seen on websites and how to avoid them. From on-site content to off-site signals, the presentation shows several examples of the common pitfalls, then walks through exactly how to avoid those common problems.
S.E.X.Y Content Tips for Startups. Our presentation at Found.ation.
Start-ups and Facebook engagement. SΕΧΥ content tips for a successful Facebook campaign. How to create Facebook content and Facebook activations , that will increase fan engagement and will maximize the results of your actions, in order to promote your Start-up via social media.
C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
Practical Social Media Marketing for startupsFanchimp
What's social media marketing and how a startup can use it to increase customers and users?
Claudio explain us how to market a startup with social media and tips to do it well.
On October 16th 2014, Jim Gilbert, President of Gilbert Direct Marketing, Inc and the Author of The 9 Immutable Laws of Social Media Marketing, unveiled a new presentation exclusively for Catalog University.
This presentation focuses on how to use videos to drive social media engagement and sales.
Similar to Social Media are serious or maybe #not (20)
Updated: October 2020
Βασικές λειτουργίες του LinkedIn για:
- αναζητήση εργασίας (job seekers)
- πωλήσεις b2b / high net worth b2c
- διαχείριση σελίδων / διαφήμισης
(δεν περιλαμβάνει training για recruiters)
Established in 2009, Socialab is a digital-first ad agency, based in Athens.
With a dynamic team of 50 talented people, it provides services to national and international clients.
Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament.
Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges.
In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years.
As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.
Marketing 2 Women Conference: Breaking the PINK stereotypeSocialab
This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece.
Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Fire up your professional path in digital marketingSocialab
This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
Redefining performance marketing through creativitySocialab
The challenge for brands is what to communicate and how to scale engagement that converts to sales. The answer lies within performance marketing and creativity.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
ALBA Graduate Business School & Socialab Presentation InfoCom WorldSocialab
This was presented at a workshop for IncoCom World on 21 Oct 2014 in Athens, Greece by:
Nikos Mylonopoulos from ALBA Graduate Business
George Anagnostopoulos from Socialab
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
15. THERE HAS BEEN A
FUNDAMENTAL
SHIFT IN THE WAY
WE CREATE,
CONSUME AND
SHARE CONTENT
Every single day…
4,75 billion pieces of digital content are
shared
1,8 billion photos are uploaded and shared
500 million tweets are posted
700 million snapchat messages are sent