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The 20 best social media campaigns

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PALIO
PALIO

The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.

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The 20 Best Social Media Campaigns August 2010
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#20 Career Builder “ Monk-e-Mail ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#19 Bing – Farmville ,[object Object],[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#18 BMW “ 1 Series Graffiti Contest ” ,[object Object],[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#17 Cadbury “ Gorilla ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#16 Quicksilver “ Dynamite Surfing ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#15 The Dark Knight “ Why so serious? ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#14 Smirnoff “ Tea Partay ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#13 Vitaminwater “ Facebook is now homepage ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#12 Target “ Bullseye Gives ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#11 Whopper “ Sacrifice ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#10 Windows Hotmail ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#9 Ikea “ Facebook Showroom ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#8 Evian “ Roller Babies ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#7 OfficeMax “ Elf Yourself ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#6 VW “ Fun Theory ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#5 Pepsi “ Refresh ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#4 Burger King “ Subservient Chicken ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#3 Old Spice “ Smell Like a Man, Man .” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#2 Blendtec “ Will it blend? ” ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
#1 The Blair Witch Project ,[object Object],From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
[object Object]

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