The Web is a Visual World, where Visual Content Rules!
See how you can Master it in Social Media and Beyond, on this keynote for the latest Design-LobbyForum by XPLAIN' founder Stefanos Karagos.
http://XPLAIN.co
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
The Web is a Visual World, where Visual Content Rules!
See how you can Master it in Social Media and Beyond, on this keynote for the latest Design-LobbyForum by XPLAIN' founder Stefanos Karagos.
http://XPLAIN.co
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
A brilliant group of marketers from brands, agencies and vendor platforms descended on Miami for the WOMMA Summit 2015. Here are the top 10 lessons we walked away with, but only because there wasn’t room for the uncountable lessons actually learned.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Branded Entertainment - Love at every sitepsambrakos
In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead should try to produce content that is appealing enough for people to want to watch on their own. Even more, brands should strive to produce content that consumers would want to recommend to their friends, and content that will get them involved and talking about it through social media. Brands should aim to produce advertising that is loved by their audiences.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
We live in a social centric world. Give your alumni a better shot to hear about events, pages and giving campaigns with a boost from Facebook Ads.
Learn the latest trends of the world's largest social network, the in-and-outs of Facebook Ads and how Advancement Offices, from schools such as Brown University and Bowdoin College, have been able to successfully launch and measure ads on Facebook.
Facebooks Ads Suck...or so you might think if you asked enough small business people who have used them. This short slide show, takes you through the best practices around Facebook Ads, using the conversion tracking, and ad optimisation
A brilliant group of marketers from brands, agencies and vendor platforms descended on Miami for the WOMMA Summit 2015. Here are the top 10 lessons we walked away with, but only because there wasn’t room for the uncountable lessons actually learned.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Branded Entertainment - Love at every sitepsambrakos
In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead should try to produce content that is appealing enough for people to want to watch on their own. Even more, brands should strive to produce content that consumers would want to recommend to their friends, and content that will get them involved and talking about it through social media. Brands should aim to produce advertising that is loved by their audiences.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
We live in a social centric world. Give your alumni a better shot to hear about events, pages and giving campaigns with a boost from Facebook Ads.
Learn the latest trends of the world's largest social network, the in-and-outs of Facebook Ads and how Advancement Offices, from schools such as Brown University and Bowdoin College, have been able to successfully launch and measure ads on Facebook.
Facebooks Ads Suck...or so you might think if you asked enough small business people who have used them. This short slide show, takes you through the best practices around Facebook Ads, using the conversion tracking, and ad optimisation
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
How to promote your Gentlemen's Club using Facebook AdsBrett Battle
We get it, your particular industry has some very unique
marketing challenges that most marketing companies can’t
overcome. Many patrons desire a more anonymous
relationship with your business, while other potential
customers tend to shy away from the experience unless
they are marketed to effectively.
Social Media is a great way to not only engage your fans, but
more importantly, drive more customers into your club. Your
clienteles’ newsfeed is virtually untapped potential and direct
source of cash flow.
It’s critical you convey a sophisticated, yet sensuous
environment while always remaining within the guidelines of
the social platforms. We’re all visual creatures and we will make
your club look great. It keeps things fresh and makes your
club outstanding.
Social advertising is now mandatory for any business striving for
greater success. Organic reach no longer works. The recent
Facebook changes leave small club owners no choice other than to
invest in Facebook Ads to gain new customers and encourage greater spending. Through social media marketing strategy, you can
specifically target, measure and give you the peace of mind that you
can’t get through any other form of advertising.
The following examples highlight the great value your club can gain from Facebook advertising expertise.
Make your dancers and bartenders proud to be at your club.
What are the FIRST Facebook Ads you should do?Jody Milward
What are the FIRST Facebook Ads you should do?
That’s a loaded question. And seriously, you’ll probably get a different answer from everybody who’s done or even just thinking of doing a Facebook Ad.
Find out what type of Facebook Ad you should do first.
Brand new to Facebook Ads or just need a clearer understanding? Blank Page Consulting offers classes 1-2x a month in small group formats or at your corporate location. This slide deck is from our recent Facebook Ads Strategy Class + Workshop.
Classes offer tep-by-step instruction in how to strategically plan your Facebook Ads strategy + a hands-on technical walk-through in creating ads and utilizing the Facebook Ads Manager interface and tools.
If you have experimented with Facebook Ads before and haven't found success, be sure to attend both parts to identify what needs to change - AND to implement those changes successfully. (Updated September 2016)
Find out more about marketing classes & training services at http://blankpagestl.com/marketing-training/. For local St Louis marketing classes, check out our schedule at http://blankpagestl.eventbrite.com/.
Destination Marketing: The Journey Before The DestinationStefanos Karagos
[This is my Keynote for the Tourism Challenges Conference 2015]
If you want your travel or hospitality business to survive in the rapidly developing digital world, you need to UNDERSTAND the traveler's journey!
This journey starts with online, multi-screen RESEARCH about where to and how to travel. It continues with online/mobile BOOKING of transport, accommodation and entertainment services and it culminates with the traveler SHARING their in-destination experiences.
Your Brand, on its way to success, has to accompany your existing or potential customers throughout this Journey at all Touch Points with relevant content, targeted advertising, first-class customer services and unique experiences.
Holiday Facebook Ads, the Ultimate Gift to Your BusinessGODigitalMarketing
Join G/O Digital and Facebook in this webinar to learn the benefits of social ads as a holiday marketing tool and how to use them to craft the perfect last-minute social campaign.
In this webinar, you will learn:
- The habits of social shoppers
- How to reach holiday shoppers with a social ads strategy
- The most effective ways to take advantage of the season’s spending
- And much more!
Ho appena pubblicato un video-corso operativo completo su FACEBOOK ADS.
Puoi vedere le lezioni gratuite ed acquistarlo da qui:
https://webfacile.thinkific.com/courses/corso-facebook-ads-2020
Se hai domande su Facebook Marketing puoi:
1. Iscriverti al mio gruppo FB:
https://www.facebook.com/groups/WebFacile/
2. Contattarmi qui:
info@weblime.it
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to SuccessXPLAIN
"There is NO Mobile Marketing. Marketing doesn’t have flavors. Marketing has objectives.” stated Stefanos Karagos - Founder & CEO of XPLAIN, in his keynote speech during the Mobifest 2015 in Romania.
Should you spend money on Facebook Like Ads?Jody Milward
There's a bit of controversy about Facebook Like Ads because a lot of people dismiss them as a vanity metric. Yet this could help your business build relationship with your fans. Learn more on this Slideshare.
My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Turn your Customers into Raving Fans using Social Mediasociamigo
Turn your Customers into Raving Fans using Social Media. Don't let your competitors capitalize on this vast and growing landscape before you do. Learn how to use social media to sell more stuff www.sociamigo.com/mp3
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Social Media Marketing Fundamentals with Brian Honigman1 o.docxsamuel699872
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
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Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Tools & Metrics for Maximizing Performance - LuxeCorp Club eLuxeEngagor
This presentation is designed to bring a first-hand experience and insight into how to use viable social media metrics to evaluate the success of various social media initiatives and presence for luxury brands.
Presenter Sophie Eggermont, Business Developer @Engagor
Similar to Social Media & FMCGs: 4 Steps to Success! (20)
We chose 5+1 books for Marketers who want to understand what is changing in a Data driven era, from Consumers Analytics to Competitive Intelligence and beyond.
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
This is an outline of XPLAIN’s Global Research about Destination Marketing “The Journey Before the Destination”.
For the purpose of this Research we analyzed 80 Million Travelers' Public Conversations and Reviews and 25 Million Travelers' Searches from 71 Countries across the Globe in the last 5 years.
Travelers' Behavior has changed and it’s constantly evolving.
98% of the Global Travel Content is User Generated and the main reasons by far for Travelers to Travel today are to gain Experiences and Escape from their everyday life.
Do you want to know More and Become Better in Destination Marketing? Contact us, we are here to support you.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Your marketing strategy and tactics have to fundamentaly change in order for your Brand to succeed in the era of the content and earned media domination.
Presentation by George Zarkadakis, UK Country Director for XPLAIN (xplain.co)
How ZMOT affects Consumers' Behavior During RecessionXPLAIN
Want to know more about ZMOT? Learn how to utilize the Zero Moment of Truth mental marketing model to influence buying decisions.
Presentation by Stefanos Karagos, Founder of XPLAIN
It's all about Content Marketing, it's about the Content and the Human Mix, it's about the rules of the Social Media World.
Presentation by Stefanos Karagos, Founder of XPLAIN at Social Media World 2012 Conference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. Introduction:
How Social Media influence purchase decisions
Challenges and opportunities
4 ways to use Social Media for FMCG
(common practices):
1. Engage with your fans
2. Create experiences
3. Tell a story
4. Build an interest community
Conclusion
XPLAIN.co
4 Steps to Success
Contents
By Kyriaki Iatropouli
3. XPLAIN
4 Steps to Success
XPlaiN.co
“75% of people
don’t accept
advertisements
as truth but 90%
believe Brand
recommendations
from friends”
How Social Media influence purchase decisions
With Social Media and Word of Mouth playing
such a critical role in the purchase decision
process, no Brand can abstain from Social
Networks any more. Especially for FMCG
Brands, competition is growing fast, with
many of them having already realised the
power of the medium and strategised their
efforts. Pepsi, Lays, Red Bull, Oreo, Skittles,
Dove, Trident, Mountain Dew, AXE are only
a few of them which have built big, strong,
active communities on Facebook and other
Social Networks. As your competition is taking
advantage of this huge opportunity, it is no
longer realistic to stay out of the game.
You may think “Who wants to connect with a
ketchup Brand on Facebook?”.AlthoughSocial
Media for FMCGs looks like a big challenge,
it is actually a big opportunity, because on
Social Media a ketchup Brand can become
the most interesting Brand to connect
to. It is not easy for a low-cost, fast-moving
product, with huge competition, to stand
out but Social Media provides Brands with
this opportunity: to build a human face and
character and create bonds with customers
so, when they are in front of a supermarket
shelf with ten different ketchup Brands, they
pick the one they feel connected to.
Challenges and opportunities
4. Simon Sinek
XPLAIN
4 Steps to Success
XPlaiN.co
4 steps to success
Peoplechoosebetweensimilarproductsfromdifferent
Brands, the one that matches most their profile, style,
way of living and thinking. So, the first thing to do
on Social Media is to let consumers know why you
do what you do. Then, create your Brand’s human
character based on who you are, who you are talking
to and what you are talking about. In other words,
create your own story, which will be revealed through
your everyday interactions with your customers.
“People don’t
buy what you
do; they buy
why you do it.”
“84% of Millennials
report that User
Generated Content
influences their
purchasing decisions.”
5. 4 Steps to Success
XPlaiN.co
How a FMCG Brand engages with
consumersisoneofthebiggestchallenges.
Of course, a ketchup Brand is not possible to
write about ketchup everyday. So what are
you going to talk about? If you have done
your exercise above and you have defined
the “Why You Do It”, things are much easier
for you. Let’s see a few examples of Brands
with strong characters on Social Media:
Each of these Brands have a content strategy
in place, tailored to their target audience and
character. Their posts are written in a way
that fuels interactions and conversation.
Skittles,for example, have a unique strategy.
Most of their posts are funny lines, posted as
simple status updates, which sound almost
random, but they work amazingly because
they give fans the opportunity to joke and
have fun together. At Oreo, they have found
a creative way to use their cookies in their
posts. Besides,they are not afraidto saywhat
they stand for and even publish provocative
posts sometimes, Pepsi’s posts are more in-
line with their audience’s real life interests,
such as sports, music and gadgets. On the
other hand, Procter & Gamble’s posts are
meant to trigger emotions.
A targeted and well-thought content
strategy is a critical step for an engaged and
active Brand community. The best content
in the world, though, will have no impact
if the overall approach is not truly Social.
Successful Brands onSocial Media engage
with their fans on a daily basis, taking
part in conversations and answering their
questions, because they realise that these
interactions are eventually part of the overall
customer experience.
1. Engage with your fans
Pepsi
Procter &Gamble
6. 4 Steps to Success
XPlaiN.co
Social Media have given to consumers the
power to influence each other’s purchase
decisionsbysupportingtheirfavouriteBrands,
sharing customer experiences - good or bad,
writing reviews of products and, eventually,
controlling the online reputation of Brands.
Word of Mouth has now become more
influential than ever and people demand
better Brand experiences. Good news is that
Social Media enable Brands to offer them:
2. Create experiences
•Instant customer support (answering questions, resolving issues)
•Listening and valuing feedback
•Participating in conversations
•Rewarding loyal fans
Examples:
Innocent Drinksvalue their
fans’ ideas for new smoothies
and use them to create new
flavours.
Skittles reward their loyal
fans who send their photos with
the product by posting them
on their timeline and declaring
them “Fans of the week”:
Skittles
innocent
drinks
7. 4 Steps to Success
XPlaiN.co
Who doesn’t love stories? From our childhood and throughout our lives, we love to listen, make
and share stories. This is where the popularity of Social Networks lies. Not only we like to get
told stories, but we also relate to them. Each of us have our own experiences, goals, dreams,
expectations and we prefer to relate to people and things that have similar stories to ours. For
example, think of a movie or a song. When it reminds you of your own experiences, you enjoy it
much more. You relate to it.
It is the same with Brands. We buy the ones we feel closer to our beliefs and style. So, the story of
a Brand differentiates it from competition and helps people relate to it and its values.
Ideas for great stories:
a.The “Why You Do It” is your ultimate story:
Why and how was your Brand started?
What makes it different?
Who are the people behind the Brand?
What does it stand for?
Who is it for?
b. Create inspirational stories
How does your Brand make people’s lives better?
How can it inspire people?
c. Share your customers’ stories
Customers often share their experiences with a product or Brand on the Brand’s page.
Use them as part of your story, by sharing them on your accounts.
Tell a story3.
8. 4 Steps to Success
XPlaiN.co
Make your video go viral
1. Make a video that you would really like to
share with your friends.The videos that go viral
are usually surprising, funny or touching.
2. Upload it on as many video sharing sites as
possible
3.Startsharingitandaskfriendsandcolleagues
to do the same
4. Send it to bloggers and media
Tools and Platforms:
The best way to tell a story is to visualise it. Social Media
allows you to share high quality photographs, images
and videos. Besides, Facebook’s timeline is designed for
narratives and Twitter is a big challenge for creativity - can
you tell a story in 140 characters?
InstagramandVinearegreattoolsforvisualisingstories:
Instagram: A photo-sharing app/social network that
enables users to take photos, apply digital filters to them,
share them with the Instagram community and also post
them on otherSocial Networks, such as Facebook orTwitter.
Vine: A mobile app, acquired by Twitter, which enables
users to create videos of maximum 6 seconds length and
post them to Social Networks.
Examples:
Red Bull is a Brand built on stories. You
can see it intheirTV commercials, Facebook
posts, videos, events. Their Facebook page
is a good example of how every post can
be a story.
Dove also uses video to tell inspiring
stories to women, such as their latest
Real Beauty Sketches. The surprising and
emotional factors used in these videos
make them spread quickly and go viral.
9. 4 Steps to Success
XPlaiN.co
If allthe above - content, engagement, experiences and stories - combined around
an interest which relates to the Brand and its fans, then a strong connection can
develop between them, which enables the creation of a strong community.
Think of your target group, what are they passionate about and how can your
Brand relate to it? Even further, how can your Brand help them experience and
enjoy their passion?
Examples:
Nike has created big, active communities around sports. By integrating Social
Networking features to their actual products, they have made sports a more
social experience, enabling their community members to interact with each
other regarding their training. Apart from their main Facebook page, Nike has
also created Nike Football and Nike Basketball pages, so fans who are passionate
for one of these sports can express their passion on a dedicated page.
Pepsi’s Refresh Project brought together people who were passionate about
good causes that could bring positive impact to the world. The campaign was a
huge success, resulting a billion media impressions in the first three months.
Pepsi also focuses on music and brings together people who are passionate
about mixing tunes, discovering new tracks and sharing music with their friends.
4. Build an interest community
10. Conclusion
At the moment, the fastest growing
Branded Facebook pages, according
to Social Bakers, belong to FMCG
Brands. If you have not jumped in
yet, this is the right time to do it.
The above tips and practices can
help you develop your strategy.
The only thing you need is a
passionate team with fresh ideas!
Sounds challenging?
We Are Here To Help You!
4 Steps to Success
XPlaiN.co
W: xplain.co
M: letsrock@xplain.co
READMORE
• The Seven Deadly Social Media Sins
• 6+1 Tips for Great Stories on Social media
• Social media Marketing - what works for FMCG’s
• Best Tips on How to Make it to your Fans’ News Feed
• Do you Hangout with your Customers on Google+?
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WrittenbyKyriakiIatropouli