2013 has been an amazing year for marketing! With feedback from the community, we’ve nominated individuals, businesses, and agencies that have stood out as best-in-class marketers over the past year.

2. A BIG THANKS
SPONSORS
to our amazing

3. WEB/DIGITAL
CATEGORY

4. WEB/DIGITAL
The website has already earned
the Noble Studios team high
accolades including two Addys,
two Communicator Awards, two
W3 Awards, WebAward, and a
Summit International Award.
Since the website launched in
April 2012, NobleStudios.com
has received an 85% increase in
website traffic and 63% increase
in unique visitors, with a 211%
increase in visitors from a
mobile device.

5. WEB/DIGITAL
Our in-house advertising team
was able to come up with wide-
screen website design concepts,
which we used to display large-
scale resort photos. We took
new photography and virtual
tours to create an artistic base
for our site. Our web team
created a custom CMS, re-wrote
all of our original website
content to increase SEO
effectiveness, programmed
forms and widgets for all
departments from sales to
poker, and implemented
responsiveness for all platforms.

6. WEB/DIGITAL
The site was launched only about 30 days
ago, but we're already seeing increases in
many key areas over the previous period.
There has been a large increase in visits
and unique visitors (30%), increase in
search engine traffic (up 10%), increase in
pages per visit and time on site - looking at
the visitor flow, we're seeing that people
are exploring opportunities in a logical
path.

7. noble studios
noblestudios.com
BEST IN WEB/DIGITAL

8. MOBILE
CATEGORY

9. MOBILE
Finding information about Reno-Tahoe is plentiful online, but once visitors are in the
area that situation changes. With the new RSCVA mobile application, all of the great
information from the website is now available and because the application uses your
location, finding nearby events, hotels, restaurants and even a local pharmacy is a snap.
With over 2000 app downloads, average time in app = 6 minutes and counting, the app
still has 5 stars 3,000 downloads, more than 7,500 visits and over 25,000 pages viewed.
Average time on site is 7:12.
AGENCY: KPS|3

10. MOBILE
Like the website, the mobile site celebrates Tahoe South as a year-round travel
destination and outdoor mecca. The site allows visitors to plan their day by clicking on
events to see what’s happening now. The site boosts a visual appealing, simple design
with quick navigation so visitors can get out of their cars and experience Tahoe South.
Before the site was built, Tahoe South didn't have a data-driven strategy for targeting
mobile users and travelers on the go. Now they track mobile traffic and make informed
content decisions based on measurable results.
AGENCY: Noble Studios

11. MOBILE
When a mobile phone (carried by an onsite brand ambassador) interacted with a tag it
was immediately able to tell if that tag had been used to vote previously - if not,
attendees were prompted to vote and walked through the mobile screens by the brand
ambassador. The mobile phones interacted with a central database platform and
displayed the voting results on a display in the silent auction area of the event (driving
people toward the silent auction to see which beer was in the lead).

12. Access Pass & Design
BEST IN MOBILE

13. SOCIAL
CATEGORY

14. We created a unique social
media campaign based on
the style of restaurant
SoDo was and the type of
people we hoped would
engage with them. As the
restaurant grew and
evolved with the patrons
so did the engagement of
our campaign.
SOCIALAGENCY: Dotted and Crossed

15. SOCIAL
By being active and having
a consistent presence on
our social networks we
have been successful in
getting social media
influencers to talk about
us and share our content
with their networks
bringing us more users.

16. SOCIAL
We ran an Indiegogo
crowdfunding
campaign with a goal
of $60,000 in presales,
and closed in a little
over 30 days with
$105,232 in presales.
Nothing proves results
like money in the bank.
We have 2500
products presold to
people in 34 countries.

17. BEST IN SOCIAL
SoDo Restaurant + Bar
Dotted and Crossed

18. PRINT
CATEGORY

19. PRINT
Logged miles are our results!
Over 5700 miles logged total.
Each rider averaged 42 miles
during the week, and
collectively we saved the
environment from 7.12 metric
TONS of CO2.
AGENCY: The Glenn Group

20. PRINT
On an anecdotal
level, the campaign
was astounding.
Word of mouth was
beyond any recent
campaign. One of
our greatest
hurdles to
overcome was the
combination of a
tighter economy
and higher award
entry fees.
AGENCY: CLM Design

21. PRINT
Through a strong push of
the Saturday is Football
Day campaign, we really
tried to drive home (in a
very in your face
manner) that your other
activities could wait.
This was done by the
campaign (it not haircut
day, mow the lawn day,
laundry day, etc).
AGENCY: The Bauserman Group

22. BEST IN PRINT
UNR FOOTBALL
The Bauserman Group

23. PUBLIC RELATIONS
CATEGORY

24. PUBLIC RELATIONS
Our story provided an intriguing complement
to our unique product. The beauty industry is
made of million dollar products that have
advertising backing.
Our $0 advertising budget was an obstacle,
and we needed to compensate with
editorials.
AGENCY: Abbi Agency

25. PUBLIC RELATIONS
We hosted the first ever
TEDxUniversityofNevada in January 2013. We
had a great venue, speaker line-up, high quality
video, and a sold-out audience. We posted 16
videos with the TEDxUniversityofNevada logo to
the TEDxYoutube site.
Every video contained the Online Executive
MBA program logo at both the start and end of
the video. We created separate twitter and
facebook accounts to help promote our videos
once they were posted to the TEDx site.
AGENCY: Abbi Agency & UNR

26. PUBLIC RELATIONS
We had a surprisingly large
turnout, with 800-1500
people in attendance at all
events.
There was a lot of demand
for the event to return and
it even spawned a directly
competitive event from
another organization.

27. BEST IN PUBLIC RELATIONS
TEDxUniversityofNevada
The Abbi Agency

28. RADIO
CATEGORY

29. Our campaign this year features
a malapropism-spouting old-
school baseball coach who
begins each ad with a confused
baseball aphorism, which we
hope captures the listener's
attention; the remainder of the
ads feature the Aces' play-by-
play announcer talking about
the litany of events happening
on any given homestand.
RADIOAGENCY: BrandLab

30. RADIO
“No one rolls their eyes when
it goes into overtime!”
AGENCY: The Bauserman Group

31. RADIO
Effective radio commercials
directly relate to an increase
in inquiries. 2012 saw a huge
spike in business from radio
advertising. Yes, last year we
had a record year!

32. BEST IN RADIO
Reno Aces
BrandLab

33. VIDEO
CATEGORY

34. VIDEO
We projected a personality unique to
our business in a format that is
comfortable, yet informative,
establishing "the twins" brand
identity that is exclusively
Paramount's while leading with a
memorable message, combining
likeability with performance and
commitment to exceptional
Customer Service. We gave a face
(make that two!) to the business that
has become recognizable through
our Twins Campaign, which has now
grown to a field of 10 TV
Commercials.

35. VIDEO
All new creative focused on
(and continues to focus on)
the concept of the
simplicity of just being a kid.
The tagline "Be a Kid" is
iterated in all
communication as both a
concept and often a video
or audio tag.
AGENCY: 2 Five 8 Design

36. VIDEO
The Super Bowl is part of
the larger "It's Time"
integrated campaign which
broke Fall 2012.
Additionally, the campaign
included a new strategic
alliance with the Univ. of
Nevada, Reno titled "It's
Time to Support the Band,"
which accomplished it's first
year goals 4 months into
campaign launch.
AGENCY: Ding Communications

37. BEST IN VIDEO
GREATER NEVADA
CREDIT UNION
Ding Communications

38. CAUSE-RELATED
CATEGORY

39. CAUSE-RELATED
In the restaurant we officially
named the Eddy House work
experience program "Pies with a
Purpose", which included
developing a compelling logo and
accompanying branding assets and
iconography, short copy to tell the
story, a redesigned menu to
position the story where
consumers will organically
encounter it and redesigned our
staff training to insure that each
customer interaction begins with
our mission, consumers are
thanked for their support, and
leave feeling appreciated.

40. CAUSE-RELATED
After the dust settled and all
the work was done, CAAW
walked away with the
following items (over
$75,000 in value: New Logo
& Identity Package,
Notecard, Graphic
Standards, Custom
Photography, 3:00 Marketing
Video, Collateral, Stand up
banners, Responsive
Website, Email Newsletter
Powerpoint Presentation,
Perforated Information Card
for Law Enforcement
Partners, Teen Violence
Flyer, TPO Brochure, etc….

41. CAUSE-RELATED
We documented 32,000+
acts of Kindness across
the country (all starting in
Reno) via
KindnessCards.org & '15
Days of Kindness'
elementary program,
raised $7,800 for water
filters, and had a 43%-
62% increase in student
perceived positive school
culture and a 22%-38%
decrease in bully related
incidents within the
schools that hosted our
school program. (figures
based off of pre & post
surveys given within each
school).
AGENCY: GoodStanding

42. BEST IN CAUSE-RELATED
RENO WIRED
CAAW

43. EVENT-RELATED
CATEGORY

44. EVENT-RELATED
A photo of team
Instagramericans under the
old Reno Arch represented
our event on Mashable, in
addition to being one of only
three states to receive a
statewide proclamation from
our Governor. Roughly 100
participants shared more than
700 pictures to Instagram,
Twitter, and Facebook,
highlighting 40+ local
businesses and landmarks,
during the 2 hour event , the
hashtag #smdayreno received
more than 15,000 impressions
on Twitter alone during the
week of June 30th 2012.

45. EVENT-RELATED
We sought out and earned
media partners to spread the
word. We gathered the best of
local culinary talent and
created events and specials as
incentives to drive traffic.
Our first year participants are
happy to be back for the
second year. The community
truly embraced the event and
dined out more than they
normally would. Our biggest
hurdle was educating the
restaurants and the public on
what a "restaurant week"
entails, as it was the first ever
in our city.

46. EVENT-RELATED
Through Project Vesto, in
what some have called Shark
Tank meets Kickstarter, we
created a business
competition aimed at a new
demographic and provided a
multi-level value stream for
all participants throughout
Nevada.
Project Vesto received 232
applications from throughout
the state of Nevada with an
average age of 44 years old.
79% have never participated
in a business competition
before, 89% very much
enjoyed their experience
with Project Vesto and 86%
would participate again
regardless of the outcome.

47. BEST IN EVENT-RELATED
PROJECT VESTO
NIREC / GOED

48. DIRECT
CATEGORY

49. DIRECT: GUERILLA
We discovered a
submarket that was not
being served, a market
that was looking for a hip
design-forward hotel that
was unpretentious. Our
strategy of embracing the
communal aspect of travel
also went very well with
our fie pits and communal
dinners that resonated
with the media and
potential guests.
AGENCY: Fresh & Clean Media

50. DIRECT: PRINT
Our primary goals were to
create awareness and
visitation to the Nevada Neon
exhibit at the Nevada
Museum of Art and to
cultivate a new, younger
demographic for the
museum. We did this with
creative that equated
Nevada’s most iconic neon
with famous art movements
from the past that people
would be familiar with, like
Impressionism, Surrealism
and Dadaism.
AGENCY: The Glenn Group

51. DIRECT: EMAIL
We worked with local
organizations and non-profits
by developing programs that
brought about fundraising
opportunities and cross
promotion. We launched a
new website with more
details and developed a more
strategic marketing plan for
our social media and email
marketing. increasing
information on our website

52. BEST IN DIRECT
BASECAMP HOTEL
FRESH AND CLEAN MEDIA

53. INTEGRATED
CATEGORY

54. INTEGRATED
Aside from the physical changes,
ranging from new restaurants, to a
new ultra lounge, to an upgraded
casino, GSR upped the ante across the
board. With an increased presence in
social media, community affairs,
special events, entertainment, focus
groups, traditional media, and a
motivational "Be Grand" message,
GSR spoke to the locals as people not
just as customers, and encouraged
them to be active with and about our
property.

55. INTEGRATED
In presenting this exhibition, we
made no attempt to determine
the authenticity of the
legendary painting. Rather, the
exhibition re-visited its
extraordinary story through
archival documents,
correspondence, photographs,
and press materials that have
never before been brought
together in one place. This
unique presentation invited
viewers and scholars to draw
their own conclusions and
weigh in on this great Van Gogh
debate.

56. INTEGRATED
Real time wait times were posted on the
renown.org website, mobile site and
streamed live through digital billboards.
Print, broadcast, digital, grassroots and out-
of-home messaging all pushed consumers to
visit the mobile site via QR code and/or URL
to check how many people were in line at
Urgent Care and ER locations. By driving
consumers to a mobile, on-the-go site, they
could make an educated decision about
which location to go to based on how long
they were willing to wait.
AGENCY: The Glenn Group

57. BEST IN INTEGRATED
JUST GOGH

58. PEOPLE’S CHOICE
CATEGORY

59. INFLUENCER
YEAR
of the

60. A WORD
FEARLESS LEADER
about our

61. IT’S TIME
SOME PRIZES
to win

62. THANK YOU