This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
Viscount Systems (OTCQB:VSYS), a Canadian manufacturer of advanced physical access control systems combines traditional access control performance with cyber security (true convergence of logical and physical access) to increase security while driving down facility costs to secure offices, hospitals, critical infrastructure, schools, banks, and manufacturing. Our unique offering satisfies new US Federal Government standards for increased protection of facilities from external threats. http://viscount.com/
Mobiles Lernen. Grundlagen, Kontexte und didaktische Optionen.Judith S.
Mobiles Lernen. Grundlagen, Kontexte und didaktische Optionen.
Dr. Judith Seipold
London Mobile Learning Group (LMLG)
3. DaFWebkon 2014Deutsch lernen wird mobil!
15.03.2014, 11.00-11.45 Uhr
Los nuevos retos de la política de rehabilitación urbana en la CAPVEKITEN-Thinking
Ponencia ofrecida por Pilar Garrido el día 29 de julio en el curso de Verano de Donostia-San Sebastián "Políticas Públicas de Vivivenda y Suelo en el contexto de Crisis Económica y Financiera"
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
A very useful user manual with practical tips to be successful with social media. We drew and analyzed insights from two types of sources:
• Research and market studies
• Expert interviews
Building Killer Social Media Campaigns: GuidebookWahine Media
In the marketing world, campaigns are typicaly an initiative that has a start and an end. It may be long term or short term, but one important trait of a campaign is it has a specific goal in mind.
Social Media Campaigns can be in many forms, from contests to content, from sweepstakes to #hashtag submissions. This guide is designed to equip you with a checklist on what you should consider when running a campaign, and help inspire you to run the best campaign possible.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
Email Marketing Masterclass: How to Create Killer Content ConsistentlyVanessa CEO
Ever ask yourself, what the heck am I going to email my list this week?
In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email!
And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
How to Livestream to Engage with Your Customers & Increase Business
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations.
Just think: what would you remember more? Reading an interesting article or watching a video that leds you become a part of the action!
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform.
In this LIVE training you'll learn:
How to go live on Facebook
What do do BEFORE you go Live (most people miss this part)
What do to DURING your livestreams to make them as engaging and as effective as possible
What do to AFTER your livestreams. Follow up is EVERYTHING! I'll show you how to do it well!
The different types of broadcasts you can do. We're going to get creative here!
How to repurpose your livestreams
The differences/benefits of going live via your Personal Profile vs your Business Page. This is important!
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!
Facebook LIVE for Business: The How, What and WhyVanessa CEO
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE breaks down the barriers and creates a connection that transcends traditional marketing limitations.
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast!
In this LIVE training you'll learn:
✔How to go live on Facebook.
✔Your promotional plan
✔How to engage your audience
✔The different types of broadcasts you can do. We're going to get creative here!
✔How to repurpose your livestreams so you can reach a wider audience.
✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Email Marketing Masterclass: Standout Subject LinesVanessa CEO
We'll take a deeper dive into the mechanics of truly effective subject lines and cover the three keys that make or break your subject line (and how short your window really is...). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
How to Leverage the Power of LinkedIn to Grow Your BusinessVanessa CEO
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Facebook LIVE How to Livestream to Engage with Your Customers & Increase Busi...Vanessa CEO
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations.
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast!
In this LIVE training you'll learn:
✔How to go live on Facebook.
✔What to do BEFORE you go Live (most people miss this part)
✔What to do DURING your livestreams to make them as engaging and as effective as possible.
✔What to do AFTER your livestreams. Follow up is EVERYTING! I'll show you how to do it well!
✔The different types of broadcasts you can do. We're going to get creative here!
✔How to repurpose your livestreams so you can reach a wider audience.
✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...Vanessa CEO
In this session I am going to help you connect the dots on how to monetize your social media efforts. And it begins with creating the perfect opt-in your potential client's are WAITING FOR YOU TO OFFER!
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. In this session I show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
Learn how to create an automated email series that welcomes, nurtures and CONVERTS any new lead that joins your list!
What You'll Walk Away With
Learn what an automated email is and how easy it is to create one.
Learn what an autoresponder is and how it can SAVE YOU TIME and generate AUTOMATED INCOME.
Learn why having an automated system in place is an absolute MUST for anyone looking to have a profitable business in 2017.
View real-world examples of how other small businesses are killing it with their automated systems.
Learn how to RE-CREATE the 5-day welcome series I use to bring in recurring revenue every single month. I'm revealing EXACTLY WHAT I SAY in each email to welcome, nurture and CONVERT every new lead that joins my list.
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. That's exactly what I went through when I started learning about email automation. But in this free training, I keep email automation simple. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!
Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Standout Subject Lines: Get Opened, Get Read, Get Results!
Social Media Marketing: Success Stories & Case Studies
1. How Small Businesses are Using
Presented by:
Vanessa Cabrera
Your Social Media Mentor, Inc.
to get BIG Results
@vanessacabrera #yoursmm
2. Your Social Media Mentor –
Vanessa Cabrera
Chief Creative Officer
Your Social Media Mentor, Inc.
www.yoursocialmediamentor.com
yoursocialmediamentor@gmail.com
Facebook.com/yoursocialmediamentor
@vanessacabrera
@vanessacabrera #yoursmm 2
Tidbit About Me: I just had
my first child in June
whom I lovingly used to
refer to as #fatty on all my
social media
platforms…B4 he had a
name.
Meet Matteo!
3. 3 Award Winning Small Business
Marketing Campaigns
Each year, the Small Business Online Marketing Contest hosted by the City of
Chicago Treasurer’s Office, provides incredible examples of how small businesses
can use marketing channels like email and social media, to run successful campaigns
that attract new customers and help them do more business.
This year, Constant Contact was a proud sponsor of the event.
Here’s a look at this year’s top winners, and what you can learn from the success of
their campaigns:
4. The Campaign
3rd Place – Mike Handmade
The Business: Located in the heart of Andersonville, Milk
Handmade is a women’s clothing boutique that specializes in
small-run, handcrafted goods.
Milk Handmade planned a Secret Sale that allowed email subscribers to take 50 percent off
everything on the sale rack. When they came into the store they had to mention that they
were there for the Secret Sale, and then they would be rewarded with an exclusive
discount.
Not wanting to distract from the promotion, Milk Handmade kept the email short, simple,
and clean — including just one photo of an item that would be included in the promotion.
The Goal
The goal of the campaign was to reward loyal customers who shop often, as well as
customers who don’t come in as often but continue to subscribe to the store’s email list. It
was also an opportunity to sell inventory, and prepare for an upcoming season.
@vanessacabrera #yoursmm 4
5. THE RESULT
The campaign had a 43 percent open rate, with a simple subject line, Our Little Secret.
The click-through was at 10 percent, even though the only link provided was to the website.
In the three days following the email promotion, Milk Handmade had nearly $1,000 of sales exclusively
from customers who had received the announcement.
What you can learn Here’s how Hallie Borden, owner of Milk Handmade explains the results:
“Customers had an excellent reaction to it. They felt that they were getting special treatment and that
they were being rewarded for subscribing to our email list, which was my initial goal. Additionally,
customers who had not been in for a while visited and got back in the habit of shopping with us. The
email had a great impact on our in-store sales, and helped to foster lasting relationships with our best
customers.”
By rewarding your best customers, you not only have the chance to drive more sales, you also have the
chance to boost loyalty and generate the recommendations you need to grow and do more business.
When creating your next campaign, start by thinking about your best customers and how you can
create value for them.
@vanessacabrera #yoursmm 5
6. 2nd Place - Mohop
The Business – Mohop is an eco-friendly footwear company
specializing in interchangeable shoes that allow nearly infinite design
options with just one pair of soles.
The Goal
The primary goal of the promotion was to raise $50,000 for their Kickstarter campaign to increase
manufacturing capabilities. Secondary goals include obtaining new followers through the various
social media channels they use, gaining new customers, and getting national and/or international
press for the company and their mission. Finally, the promotion was to test proof-of-concept for both
their in-house marketing skills as well as consumer demand for their product.
The Campaign
Mohop’s campaign centered around a campaign on Kickstarter— a crowdfunding website where an
individual or business seeks financial contributions from the public for a creative project. Typically
rewards are given to contributors that back the project: a DVD of a short film; a MP3 of a musical
recording; or in Mohop’s case, a pair of sandals.
To promote their Kickstarter campaign, Mohop used Facebook, Twitter, Instagram, and Pinterest, and
promoted the campaign through email, as well.
Their most successful promotion was through Facebook, specifically when they posted photos of
their sandals and wrote a message like: “Support American artisanal manufacturing by SHARING our
Kickstarter campaign!”
@vanessacabrera #yoursmm 6
7. THE RESULT
The campaign ended up in the top 1.2 percent of highest-funded fashion Kickstarters ever,
with a total of $67,020 raised in 45 days. Mohop exceeded their goal by 34 percent and
increased sales by 1,045 percent over the corresponding 45 days from the previous year.
New customers increased 1,721 percent over the previous quarter. Their newsletter open
rate for campaign messages was 52.3 percent (vs. industry average of 18.3 percent) and the
click-through rate was 15.6 percent (vs. industry average of 3.2 percent).
What you can learn
One of the most important factors in the success of this campaign was the power of word-of-
mouth. As Mohop promoted the campaign through its different channels, they began to
see their reach extend beyond their current network of fans, followers, and email contacts.
People weren’t just getting involved in the campaign, but they were also talking about it —
posting about it on social media, and spreading the word through offline conversations.
When planning your next campaign, think of ways you can use the power of word-of-mouth
to encourage shares and get your message in front of a wider audience.
@vanessacabrera #yoursmm 7
9. The Goal
1st Place – Motion PR
The Business: Chicago based public relations agency
Motion PR created the campaign, Nut Year’s Resolution, for their client NutHealth.org (the
International Tree Nut Council) to promote awareness for tree nuts, increase social media presence
and increase awareness on how tree nuts can improve health.
Their goal was to achieve 1,000 Facebook likes, 500 Twitter followers, and 250 Pinterest followers by
the end of the campaign.
In November 2013, Nut Health only had 129 Facebook likes, 95 Twitter followers and 35 followers on
Pinterest. In addition, Motion PR wanted 500 individuals pledge to add tree nuts into their diet for
their 2014 New Year’s Resolution.
The Campaign
Nut Year’s Resolution required users to like the Nut Health Facebook Page and make a pledge to add
1.5 ounces of tree nuts into their diet in 2014.
Users earned additional extra entries by tweeting out a message that they joined the Nut Year’s
Resolution, or by following Nut Health on Twitter and Pinterest. Each person that enters could win a
$100 Whole Foods gift card, which is just another example of how the campaign encourages people to
eat healthy and include tree nuts into their diet.
@vanessacabrera #yoursmm 9
10. THE RESULT
The Nut Year’s Resolution campaign exceeded Motion PR’s goals. The campaign had a total
of 31,449 entries by 1,257 individuals. They achieved 2,433 Facebook fans, 1,472 Twitter
followers, and 357 Pinterest followers.
What you can learn
The Nut’s Year’s Resolution provides an excellent example of how small businesses can use
multiple social media channels to promote their campaign. While the campaign was focused
primarily on a Facebook audience, Motion PR was able to drive the most action when they
involved other sites like Twitter and Pinterest, as well.
When running a campaign for your small business, it’s important to lay out your
promotional strategy before hitting send. Think about the different channels you’re using to
communicate with your audience online — whether that’s through social media, email,
mobile, or on the web.
@vanessacabrera #yoursmm 10
11. How LinkedIn Help Me Make a Name for Myself
LinkedIn turned out to be the most important tool for getting my name out there. Building out my
personal profile and kicking my networking into high gear helped me connect with some key industry
players, which led to me snagging a lot of naming jobs.
Here’s how I made LinkedIn a part of my journey into a new industry:
Write your profile in the first person the way you would talk about yourself at a networking event: You want
to sound approachable, not stiff and corporate.
Get personal when you send InMails: When you meet someone at a business mixer or a conference,
you usually try to find some common ground to kick off the conversation. Do the same thing when
you send InMails to people you want to connect with:
11
12. The Game Room – Keansburg
Objective: Increase Facebook fans, and get new customers.
The Plan: Run a social campaign to include coupons that people would have to Like
their Facebook page and redeem coupons in store.
Result: Started with 40 Facebook Fans. After their summer season they had over
1,000 fans and business increased by 30%!
12
13. Yup, you read that right, pen fishing rods.
Odds are it's hard to wrap your head
around the idea without the help of the
video above. Michael Di Pippo is the
inventor of the "world's smallest fishing
rods and reels." About the size of a large
pen, the rods telescope out to reveal a 5'3"
of fully functional fishing rod. Based out of
New York, the company has four full-time
employees and distributors worldwide.
Di Pippo decided to use video, specifically YouTube, to give product demos and preview his product because there was
a built-in market, it was free, and he was able to add tags like "Fishing," "Camping," and "Outdoors" to give his videos
more reach. "If you can make a product look like it's fun, effective and great in a video, it would be enough to make
other people want to join in and make videos with your product," Di Pippo said. "To date there are more than 100
videos on YouTube made by happy customers from all over the globe using my products."
Because of this exposure and virality, Di Pippo said his company has experienced phenomenal growth. As a result, Di
Pippo puts constant work into maintaining his company's video presence. He makes sure to respond to user
comments, which turns into sales. "[Users] would ask specific questions about the products and as long as you were
polite and answered them, the customers felt like you took the time to interact with and cater to them," Di Pippo said.
"So they decided to reward your kindness and spend money with the company.”
https://www.youtube.com/watch?v=BcvXbbUxoWk#t=22
@vanessacabrera #yoursmm 13
14. SPECIAL OFFER FOR CONFERENCE ATTENDEES!
• Chief Creative Officer
14
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$20 JUMP START
Purchase a Constant Contact Account and get:
• Account set-up
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• Your first email designed and sent out for you
BONUS: You’ll receive an email template exclusively
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Get an email template designed exclusively to match your website
for just $99
BONUS: Receive a professional review of one of your
current emails (valued at $149)
Offer only available thru 10/17/14 (midnight) and for seminar attendees only
15. Your Social Media Mentor –
Chief Creative Officer
Your Social Media Mentor, Inc.
www.yoursocialmediamentor.com
yoursocialmediamentor@gmail.com
Facebook.com/yoursocialmediamentor
@vanessacabrera
@vanessacabrera #yoursmm 15
Vanessa Cabrera
Editor's Notes
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,
Clarify that this is new content but that some of the same strategies we have taught in the past still apply
So they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to it
Throughout the session with short exercises for them to complete. Next ask …)
How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the information
Covered in the session should help them start to move the needle.