Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Digital Media's Evolution and Impact on Telling Agricultures StoryPaulsen
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.
The Smart Social Report V1 - Top Performing Brands, Real-Time Marketing, and ...Spredfast
Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter?
If any of these questions have come up in recent strategy sessions, The Smart Social Report, Volume 1 can provide clarity. We evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
Our presentation from the finalists round in Singapore for the Citi Mobile Challenge. motionQR aims to revolutionize the banking industry with their unique identity solution.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Digital Media's Evolution and Impact on Telling Agricultures StoryPaulsen
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.
The Smart Social Report V1 - Top Performing Brands, Real-Time Marketing, and ...Spredfast
Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter?
If any of these questions have come up in recent strategy sessions, The Smart Social Report, Volume 1 can provide clarity. We evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
Our presentation from the finalists round in Singapore for the Citi Mobile Challenge. motionQR aims to revolutionize the banking industry with their unique identity solution.
Akka is a runtime framework for building resilient, distributed applications in Java or Scala. In this webinar, Konrad Malawski discusses the roadmap and features of the upcoming Akka 2.4.0 and reveals three upcoming enhancements that enterprises will receive in the latest certified, tested build of Typesafe Reactive Platform.
Akka Split Brain Resolver (SBR)
Akka SBR provides advanced recovery scenarios in Akka Clusters, improving on the safety of Akka’s automatic resolution to avoid cascading partitioning.
Akka Support for Docker and NAT
Run Akka Clusters in Docker containers or NAT with complete hostname and port visibility on Java 6+ and Akka 2.3.11+
Akka Long-Term Support
Receive Akka 2.4 support for Java 6, Java 7, and Scala 2.10
From Waterfall to Agile - A Product Manager JourneyRamon Guiu
Slides from a presentation I did at Lean Kanban France 2016 where I explain the transition from Waterfall to Agile from my perspective as a Product Manager.
I focus in particular on different product management configurations we tried.
Social media and online publishing is evolving into a major communications vehicle. Beyond traditional media interactions, these social networks can bring real value to your practice and to your community. More than simple communications, veterinarians should know how social sites and online publishing efforts can drive new client traffic and even garner the attention of local traditional media. Many professionals see these sites as interesting but a potential waste of time. In this presentation not only will you learn current statistics on the new media explosion and how to join in, but also the real value to your practice. Learn how staff can manage the time burden and help your hospital take advantage of this exploding new means of communications, education and public awareness.
Response 1To MichelleSubject Traditional vs. Digital Prom.docxcarlstromcurtis
Response 1:
To: Michelle
Subject: Traditional vs. Digital Promotional Tools
Hi Michelle,
Below is a summary of the advantages and disadvantages of the differing promotional tools and how they relate to our target segment and branding strategy:
Digital:
Digital as you mentioned has many advantages over traditional. Digital outlets such as internet ads, socials media, and blogs are a fraction of the cost and reach a much larger audience. These same forms can also be placed to target specific consumers, for example if we know our consumers will be using our devices for social media, we purchase internet ad space on Facebook, Twitter, and Snapchat so our marketing will reach them directly. Digital media also allows for instant and 24/7 access as well, if someone is talking about something you may not have heard about, you can always find it online. With today’s digital trends drawing the attention of a few can cause a viral trend, through hashtags, and every person who is interested then will draw in all their followers, and their followers, and hopefully repeats to reach millions. The downside of digital is its targeted ability as well, if we put our focus on social media, if you are not a person who uses social media much or at all, you may never see our advertisements at all. (Touro, 2018)
Traditional:
Traditional promotional tools have lost a lot of traction but still have many advantages. Traditional advertisements, such as taking ad space in the Sunday paper, a billboard, radio, or tv commercial are still very viable. Imagine driving to work, you have the radio on and hear about our product that you may have otherwise had no idea about, then drive by our billboard with our slogan. Think about a tv commercial aired during the Super Bowl. In TV history, the broadcast with most views, still belongs to Super Bowl XLIX with 114.4 million views. (Bibel, 2014) That one purchased piece of air time can capture numerous customers that otherwise would have been passed over. The disadvantages of traditional, are of course cost, Super Bowl commercials don’t come cheap, and radio broadcasts and billboards only reach a limited audience. (Touro, 2018)
Recommended:
At the end, with our marketing budget, it is best to recommend a mixed approach. Personally, I recommend about a 65% digital and 35% traditional approach. We want our focus to be on our target market, which points us in the direction that using digital promotion is better. Yet at the same time, we do not want to isolate or disregard potential customers if we want to maximize our profitability.
Response 2:
Promotional Tools – Digital vs. Traditional
For a successful launch of our new product, MM Global Buds, we need to take a look at how we are going to market to our potential customers. We have identified our target market as individuals, families, and business men/women that travel to foreign countries with a different language. This wi ...
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Here are some social media facts, trends and social media statistics to help inform how or where a business might focus their social media strategy.
Remember that today, social media is allot more than just likes, followers or branding. It is a complete publishing and sales channel with the ability to tap into large volumes of data together with a reach that stretches into the millions of buyers.
Learn about the strategies for social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Table of Contents
1
2
3
4
5
6
77
8
9
10-13
14
15
16
1717
18
19
20
21
Executive Summary
Situation Analysis
Marketing Objectives
Target Audience
Creative
Media
BudgetBudget
Promotions
Evaluation and Summary
Who We Are: #Advertising
Sources
Industry
Competition
SWOT
Research Analysis
Survey Analysis
The Big Idea
Positioning StatementPositioning Statement
Objectives and Strategies
Advertisements
Objectives and Strategies
Media Mix
The Media Map
Timing/Flow Chart
3. 3 Situation Analysis
Strengths:
Weaknesses:
Opportunities:
Unequal Distribution of Tweets
Increased Spam
Low Retention Rate
Most Tweets are Pointless
Slow Growth
Not Profitable/Doesn’t Retain Revenue
Limits Users toLimits Users to Tweet Only 140 Characters
(90% of Tweets from Top 10%)
Rapid Updates Enabled
Strong Brand Image
Popular/Famous Mascot (Twitter Bird)
Real Time Search Function
Free Product
Simple to Use
Easy to Setup an AccountEasy to Setup an Account
Unique from other Social Media
Able to Reach a Large Audience Quickly
New Generartions are Adopting Social Media
Opportunities to Draw Attention to World Issues
Opportunities to Provide Product Placement in Mediums
“Tweet-A-Longs” to TV Shows and News Broadcasts
Help Promote and Encourage the “Inner Reporter”
Opportunities to Search for News When Other Mediums
are Down, Sloare Down, Slow, or Censored
Provide News Footage Kits (Partner with Companies)
GoPro, Drones, Cameras, Microphones, etc.
Tweet from Where You Are
5. After reviewing the research that we gathered, we conducted a
survey of 100 individuals. We interviewed and surveyed both
men and women between the ages of 18-32, along
with a few older individuals to test out our possible
audience.
5
52% of the 100 people
surveyed used Twitter actively
6. 6Marketing Objectives
Twitter’s Current Objectives/Strategies:
Our Marekting Objectives:
Commercial ads meant to be played on cable networks
Print ads meant to be displayed in magazines
Various social media ads such as mobile ads, banner ads,
and pre-roll ads
With our Twitter campaign, we will strive to revolutionize Twitter as a go-to search engine, news source, and tool for
communication. Our campaign is set up to reach as much of our target audience as possible. All the mobile apps and
internet sites that are most popular to people between the ages of 18-29 will feature our ads.
Social networking sites (Promoted tweets)
Email marketing and updating to its users
Blogging
Person-to-person
Twitter’s objective through previous strategies was to market to companies to advertise themselves using promoted
tweets via Twitter, which is how Twitter accumulates its revenue. The objective is to share the company name in order to
bring other companies together to communicate easily between one another. Twitter relies on person-to-person marketing
in order to grow and expand.
Twitter currently does a good job at branding themselves and making themselves easily accessible. However, they are targeting
all over the place. They strive to target businesses and major corporations when they should mainly be targeting the younger
generations. The millennial generation is the biggest users of technology and they make up a majority of the early adopters.generations. The millennial generation is the biggest users of technology and they make up a majority of the early adopters.
This generation is up to date on release dates of all the new updates and new technology. Therefore, it is crucial to
advertise and target the millennial generation.
7. 7Target Audience
Meet Beyonce
Meet Justin
Justin is an 19 year old college freshman who
enjoys skating and reading. He has just
graduated from high school and it is
important for him to keep in touch with his
friends from home. He trusts Twitter to keep
him updated on his friends and to stay
connected with them. He also loves to postconnected with them. He also loves to post
his skate videos on Twitter to share with his friends.
Meet Jennifer
Meet Nick
Meet John/Jane
John/Jane are in there 20s, and may
have graduated college or have some
education. They are both very
passionate about the current issues of
the world that are harming their local region. John/Jane often
participate in parades and protests for Human Rights, Marriage
EqualitEquality, Democracy, etc. They use social media to help spread
the word about these issues. John/Jane also use their
smartphones and iwifi connections to take video and pictures of
the protests and parades. Sometimes, John/Jane thing of
themselves as reporters of the news they are participating in.
Beyoncé is a 22 year old college senior.
She enjoys listening to music and singing.
Her dream is to release her own album
someday. She needs to stay connected
to what is new and trending in the world
so she relies on Twitter to keep her
updated quicklupdated quickly. Beyoncé also uses
Twitter to post videos of her singing
and shares her talent with all her followers.
Jennifer is a 24 year old who just landed her a dream
job as a reporter at ABC. As a reporter, she loves
to stay updated on world news through Twitters fast
search engine and update features. Since she is
always on the go, her cell phone contains her whole
life and Twitter’s easy app helps her access Twitter at
lightning speed.lightning speed.
Nick is a 23 year old basketball player. He is freshly
graduated from college and is training for the NBA
draft. He hopes to be picked up by the Lakers
because that is his home and basketball is his whole
life. He relies on Twitter to keep him updated on the
draft and all sports news. He enjoys hearing all the
feedback from his followers about his ability to playfeedback from his followers about his ability to play
basketball.
18% of Internet users are using Twitter.
31% of Twitter users are 18-29 years old.
18% of Twitter users are female.
17% of Twitter users are male.
29% of Twitter users are black.
19% of Twitter users have an annual household income of $75,000+
19% of19% of Twitter users live in the suburbs.
18% of Twitter users have at least a college education, or more.
The target audience for the “See it. Be it. Tweet it.” campaign is
men and women between 18-29 years old. This target audience
wishes to effortlessly connect and communicate with their peers,
as well as discovering what is happening around them on a world-wide
scale. These individuals are always on the go and enjoy the easy access
and functionality of Twitter.
9. 9 Creative
Twitter’s current brand position is fairly constant, but it needs a major image boost. The goal
of “See It. Be It. Tweet It.” is to allow the ability to make anyone a reporter, or a Mobile Journalist.
Our goal is to allow people to post the news around them, with our main focus on global issues
around the world, such as marriage equality, or different political protests. Currently, Twitter is just
there in the realm of the Internet. We want to make it one of the Internet staples.
Positioning Statement:
Objectives and Strategies:
Increase Awareness of Global Issues
Making Sharing the News Easier and Faster
Continue Promotion of Twitter via Television, Movies, and Pre-Rolls
Increase Awareness of Twitter Itself
Increase Product Recognition and Public Opinion.
My goal is to simplify complexity. I just want to build
stuff that really simplifies our base human interaction.
”- Jake Dorsey
“
13. 14 Media
Print advertising will be the pivotal turning point for Twitter.
By using colorful high definition pictures that relate to the
current newsworthy issues concerning the world-wide
population where twitter has played a vital role in being
able to distribute on-the-ground real time information to
populations around the world, a feature that news media
just does not have the ability to do in a timely mannejust does not have the ability to do in a timely manner.
Along with these images, the ads will feature out new
slogan of “See It. Be It. Tweet It.” campaigning the ability
to report on what is happening in your area and allowing
you to be a part of what it is you are seeing and tweeting.
This gives consumers the ability to play a journalistic role
in reporting newsworthy information on a world wide scale
at the touch of a button.at the touch of a button.
“Be It.” heightens awareness on the ability to be the first
person to be able to spread the word on what is going
on in the world to be able to reach a multitude of
audiences about the happenings in your area.
These simple one color ads will give Twitter the advantage
of being able to reach a broad range of potential consumers
on a vast array of websites that can specifically target users
by age, gender, psychographics, and geographics.
These ads will be featured on many different apps that are
a commonplace on millions of phones around the U.S.
With apps like Pandora, Google Maps, Spotify, and
many others, the pop-up ads will allow us to reach not
only our target audience, but also be able to introduce
our product to others not in our target audience. Doing
so will allow us to increase our reach and be able toso will allow us to increase our reach and be able to
open up to users that would otherwise not know about
or even use our product. This ad will be a mobile version
of our print ads that offer a visual reference on the ability to
become a part of twitter and be able to spread the word
about the happenings in your are and allow you to
become a type of first responder when it comes to the
distribution and sharing of news and events.distribution and sharing of news and events.
14. 15Media
The Media Map:
Though our main focus is the population within the United States, the “See It. Be It. Tweet It.” campaign
is a worldwide campaign that travels across political borders, without interference from governments,
to bring awareness to issues facing the world. Our goal is to spread Twitter’s influence to other parts of
the world via the Internet. In our advertisements, issues such as, Marriage Equality, the Hong Kong
protests, the Egyptian protests, as well as issues that hit close to home in the United States. Our
campaign allows the average Twitter user to become a first hand reports and to communicate with
millions of people around the world while sharing the news that they are participating in.millions of people around the world while sharing the news that they are participating in.
15. 16 Media
Media Timing Flow Chart:
Year Round: January - December
Weekly: Monday - Sunday
Heavier during specific times during the day
Heavier Marketing During Months of Social Unrest (Protests)
Months:
Days:
Times During the Day: