This digital marketing workshop covers several topics related to digital and social media marketing. It includes a quick introduction about the organizers, an overview of digital media, discussions on current market trends and tactics for Facebook marketing and other social media platforms. The workshop features question and answer sessions after each topic session. It provides credentials of the organizers including their blog, LinkedIn group, speaking engagements, media features and the professional backgrounds of the two main presenters. Top Greek marketing trends for 2013 are also highlighted.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
This presentation is a suggestion for a potential revenue generation stream via Digital/Online mediums for AIFF and the I League. The presentation is a research done by me on the basis of conversations with player agents and club officials.
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
This presentation is a suggestion for a potential revenue generation stream via Digital/Online mediums for AIFF and the I League. The presentation is a research done by me on the basis of conversations with player agents and club officials.
Κέντρο Προγραμματισμού και Οικονομικών Ερευνών: Μελέτη απογραφής των ιδιωτικών ελληνικών και ξένων επενδύσεων στην Ελλάδα για την περίοδο Ιουνίου 2012 έως και σήμερα, συμπεριλαμβανομένων των ΣΔΙΤ και των αποκρατικοποιήσεων.
Cindy Leines, CEL Public Relations and Caroline Melberg, Small Business Mavericks, discuss how to get strategic about social media for your business.
(this can be downloaded with the creative commons license: http://creativecommons.org/licenses/by-nc-nd/3.0/)
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
Above presentation is a SAMPLE proposal for creating a Social Media Content Strategy. This is a random brand chosen by me out of my personal choice and I am in no way associated with this brand. Its a light, fun presentation.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Updated: October 2020
Βασικές λειτουργίες του LinkedIn για:
- αναζητήση εργασίας (job seekers)
- πωλήσεις b2b / high net worth b2c
- διαχείριση σελίδων / διαφήμισης
(δεν περιλαμβάνει training για recruiters)
Established in 2009, Socialab is a digital-first ad agency, based in Athens.
With a dynamic team of 50 talented people, it provides services to national and international clients.
Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament.
Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges.
In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years.
As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.
Marketing 2 Women Conference: Breaking the PINK stereotypeSocialab
This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece.
Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Fire up your professional path in digital marketingSocialab
This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
Redefining performance marketing through creativitySocialab
The challenge for brands is what to communicate and how to scale engagement that converts to sales. The answer lies within performance marketing and creativity.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
ALBA Graduate Business School & Socialab Presentation InfoCom WorldSocialab
This was presented at a workshop for IncoCom World on 21 Oct 2014 in Athens, Greece by:
Nikos Mylonopoulos from ALBA Graduate Business
George Anagnostopoulos from Socialab
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. What
the
workshop
includes
1. Quick
Intro
about
us
2. Digital
Media
Intro
3. Market
Trends
4. Facebook
Marke,ng
5. Social
Media
beyond
Facebook
Q&A
a&er
each
session...
4. socialab
§ Socialab
offers
a
wide
range
of
online
marke,ng
services,
specializing
in
social
media
and
Word
of
Mouth
Marke,ng.
§ How
did
it
start?
When
we
realized
that
we,
as
users,
were
being
influenced
about
our
real-‐life
purchases
from
what
we
read
from
friends.
6. Creden,als:
The
blog
We
run
the
Social
Media
Marke/ng
blog
by
The
Suit,
with
more
than
8,500
marketers
visi,ng
monthly.
hRp://www.suit.gr/
7. Creden,als:
The
group
We
own
the
biggest
Greek
group
on
social
media
on
LinkedIn,
with
more
than
2,500
professionals:
Social
Media
GR
hRp://www.linkedin.com/groups?gid=3024911
8. Creden,als:
Congresses
Academic:
§ Panteios
(Media)
–
Mar
2013
§ ALBA
(Digital
Marke,ng)
–
Feb
2013:
Digital
is
the
new
normal
§ AUEB/ELTRUN
(ongoing):
Social
Media
as
an
Opportunity
Conver?ng
fans
&
followers
§ Deree
(Marke,ng
Society)
–
May
2012:
How
Social
Media
promote
Brand
Awareness
§ SAE
(Music
Business):
Social
Media
in
the
Music
Industry
§ AKTO
(Dec
2012):
Why
Content
is
the
most
important
aspect
of
social
media
engagement
Professional:
§ Social
Media
Conference
2013:
Your
big
idea
§ EEDE
–
Dec
2012:
Engagement
principles
&
challenges
of
2013
§ All
Things
Facebook
–
Dec
2012:
Reaching
your
targets
in
2013
§ Social
Media
Conference
2012:
Communi?es
beyond
Facebook
§ Entrepreneurship
Panorama
2012:
Social
Media
in
the
Small
Business
§ All
Things
Facebook
–
Dec
2011:
ROI
in
Social
Media
9. Creden,als:
Media
We
have
been
featured
in
the
media:
§ Kathimerini
(16
Nov
2010):
Social
Media
in
Elec,ons
§ Athina
984
(Nov
2010):
Elec,on
Results
and
Social
Media
§ Alpha
TV
(twice
in
2011):
Social
Media
from
the
users’
POV.
§ Vima
FM
99,5
(Jan
2012):
Social
Media
Marke,ng
Seminars
§ Sport
FM
(20
Jan
2012):
Pricing
of
Social
Media
Services
§ Marke,ng
Week
(15
Oct
2012):
Cover
and
Company
Presenta,on
10. What
is
George’s
background?
§ First
computer
at
the
age
of
8.
§ Online
since
1993.
§ First
online
community
in
1994.
§ Studied
Marke,ng
and
eCommerce
in
the
UK.
§ Started
wri,ng
about
online
marke,ng
in
1997,
while
a
first-‐year.
WriRen
in
more
than
25
magazines,
websites
etc.
§ First
job
in
a
dot-‐com.
Jobs
in
digital
ever
since:
web,
search,
mobile,
social.
§ Started
personal
blog
George
Is
Your
Man
in
2004
(started
because
his
printer
broke
down
and
needed
to
vent).
§ Loves
to
write,
blog,
comment.
11. What
has
Tasos
worked
on?
• Born
in
Rhodes
• First
computer
at
the
age
of
5
• University
of
Piraeus
• Blogger
since
2004
• Online
Marke,ng
since
2004
as
well
• Started
working
as
Web
Architect
at
Xplain.
Handled
Pepsico
&
Pepsico
Romania.
• Worked
at
OgilvyOne
for
a
year
as
Account
Director
for
Nestle
accounts.
• Projects
have
been
men,oned
in
the
media
and
won
dis,nc,ons.
• Loves
to
take
immortalize
through
photos.
21. Top
Ten
Greek
Trends
1. Made
in
Greece
2. Car
Divorce
3. Downstarts
4. Life
Lists
5. DIY
experts
6. Home,
sweet
home
7. Back
to
roots
8. Back
to
humanity
9. Promo
mania
10. Preven,on
=
Savings
33. 1
in
5
users
checks
facebook
before
doing
anything
else
in
the
morning
did
you
know?
34. Facebook
Analysis
At
this
,me
in
Greece,
Facebook
is
the
social
network
that
can
bring
the
best
results
on
brand’s
campaigns
if
it
used
with
a
crea,ve
way
and
proper
strategy.
It
contains
a
large
mass
of
users,
has
an
easy
use
for
everyone,
has
a
growing
audience
with
its
real
elements
mainly,
allows
the
use
of
applica,on
and
has
a
promo,onal
tool
with
good
targe,ng
features.
35. Facebook
Audience
Total
number
of
people
in
Greece:
4+
million
people
Demographic
data:
Male:
55%
Female:
45%
48. Content
Tips
§ Brevity
§ Frequency
§ Posts
with
videos
and
photos
§ Fun
tone,
crea,vely
and
character
§ Post’s
,me
§ Relevance
content
§ Seasonality
content
§ Giws
§ Ask
for
interac,on
§ Have
Call
To
Ac,on
60. Modera,on
Apart
from
content’s
crea,ng,
managing
and
scheduling
in
the
social
media,
a
large
piece
regards
to
the
management
of
user-‐
generated
content.
This
process
is
known
as
modera,on
and
includes
everything,
from
the
recogni,on
that
a
user
will
receive
with
a
“like”
to
his
comment,
up
to
launch
of
the
crisis
management
process.
61. Monitoring
frequency
Monitoring
process
includes
a
custom
approach
for
monitoring
which
based
on
client’s
needs:
• during
the
day,me,
evening
or/and
at
night
• weekends
• holidays
• leave
days
of
the
employee
or
partner
who
is
usually
watching
62. Even
beRer
modera,on
Beyond
the
manual
control,
there
are
two
more
solu,ons
for
an
effec,ve
modera,on:
§ List
of
banned
words,
which
if
contained
on
user’s
comments
or
posts,
page’s
admin
should
intervene
to
approve
the
comment
§ Reference
to
tab
/
site
/
mail
for
complaints
management
through
a
resolu,on
process
63. What’s
the
purpose
The
service
mainly
serves
to:
§ feel
the
users
that
someone
is
watching
the
page
in
the
same
way
that
would
expect
to
be
served
by
telephone
or
in
a
store.
§ Treated
promptly
any
issues
that
are
known,
based
on
Consumer
Q&A
which
will
be
agreed
and
they
will
be
informed.
§ hIde
messages,
comments
or
user’s
posts
which
relate
to
complaints
un,l
a
formal
reac,on
from
the
brand.
Thus,
is
evident
to
users
that
the
customer
doesn’t
leave
any
digital
touch
point
on
his
luck.
64. Indicate
reac,on
,mes
Some,mes,
some
comments
are
antagonis,c
by
themselves.
Why
leave
unanswered
posts
on
the
wall
and
create
bad
impression
when
they
can
be
managed
according
to
modera,on
guidelines?
65. Indicate
reac,on
,mes
Some,mes,
users
simply
need
to
observe
the
level
of
conversa,on
in
polite
levels.
This
specific
caught
it
within
seconds.
66. Indicate
reac,on
,mes
Other
,mes,
there
are
users
who
post
something
to
cause
reac,ons.
The
following,
posted
several
,mes
on
page
and
the
team
handled
it
within
two
minutes.
68. Crisis
or
just
complaints?
Some,mes,
there
may
be
users
who
wants
to
make
complaints
n
page.
Reasons
for
complaints
may
relate
to
products,
working
hours,
serve,
product’s
and
chain’s
origin
etc.
The
majority
of
complaints
remain
just
that:
complaints.
Sheldom,
a
complaint
becomes
escalate
in
crisis
and
requires
something
more
than
management
which
has
been
provided
as
a
process.
69. Reac,ve
Complaint
Management
Depending
on
each
user’s
post
or
comment
or
message,
there
is
a
separate
proposed
mode
management.
For
example,
one
reason
that
we
recommend
to
our
clients
to
have
their
wall
open
is
to
allow
users
to
send
complaints
there
instead
to
post
on
comments.
In
this
way,
less
user
see
the
complaint
,
because
our
post
doesn’t
help
complaint’s
diffusion.
70. Reac,ve
Complaint
Management
Some
posts
/
comments
from
users
are
made
to
elicit
reac,on
from
other
users,
while
others
are
made
because
they
are
asking
for
solu,on
to
some
problems.
The
following
slide
shows
the
process
for
the
majority
of
nega,ve
comments
,
whereas
there
is
a
separate
process
to
manage
flame
wars
or
trolls.
71. Reac,ve
Complaint
Management
Process
1. Direct
ac,va,on
based
on
guidelines
2. Par,cipa,on
in
dialogue
3. Acquisi,on
conversa,on’s
control
4. Human
face
/
Assump,on
errors
(if
any)
5. Community’s
par,cipa,on
6. Correc,ve
ac,ons
7. Life
goes
on...
72. Proac,ve
Complaint
Management
But
before
we
need
to
manage
complaints,
we
recommend
the
following:
1. Establish
House
Rules
page
with
relevant
tab
(House
Rules)
2. Employee
training
on
how
to
manage
(not
just
marke,ng
dept.)
3. Circula,on
of
social
media
policy
within
the
company.
4. Crea,ng
and
frequently
updated
Consumer
Q
&
A
for
more
poten,al
issues
that
may
arise.
5. Disclosure
of
contact
points
between
agency
and
client,
and
as
well
as,
terms
of
communica,on;
(wriRen,
telephone,
depending
on
the
,me
&
day).
73. House
Rules
Logging
page’s
rules
on
which
users
will
have
some
rights
and
obliga,ons.
It
will
be
page’s
“Cons,tu,on”
which
will
give
certain
powers
to
administrators
in
order
to
establish
a
transparent
censorship.
74. Experience:
Food
&
medicines
1. ARack
on
company’s
Greekness:
company’s
products,
raw
material
products.
2. Preven,ve
recall
batch
for
review.
3. Announcement
from
the
Food
Administra,on
for
the
product
category.
4. Circula,on
of
e-‐mail
which
included
(wrongly)
and
client’s
brand
as
containing
chemicals.
5. Intense
commentary
for
qualifying
products
as
frozen
desserts
instead
of
ice
cream
(August
14th).
6. Online
prescrip,on
for
pharmacovigilance.
76. Facebook
Apps
to
Improve
Fan
Engagement
1. Define
Your
Custom
App
Strategy
2. Create
Custom
Apps
based
on
a
crea,ve
idea
3. Promote
and
Drive
Traffic
to
Your
Custom
App
77. STR8
Choice
Young
boys
between
13-‐16
were
asked
to
vote
for
their
ideal
girl,
footballer,
car
and
STR8
product.
This
was
an
interac,ve
poll
that
published
its
results
daily
and
kept
score
of
who
was
ahead.
Results?
More
than
5,000
users
interacted
the
first
week.
The
app
was
included
in
the
top
Greek
Apps
on
Facebook
Studio
and
soon
climbed
in
the
Top
5!
78. Naturally
beau,ful
at
every
age
To
promote
a
specific
facial
skincare
product
line
we
created
Naturally
beau,ful
at
every
age.
An
applica,on
where
fans
will
have
to
find
the
right
product
ingredients.
The
results
• 4,500
new
Fans
and
• 175%
increase
on
the
monthly
engagement
The
app
was
included
in
the
Greek
Apps
on
Facebook
Studio
79. BU
Believe
in
Music
To
Promote
BU
event
with
Ivi
Adamou
we
created
the
BelieIVI
in
Music
applica,on.
The
newest
element
is
that
the
aplica,on
uses:
1. A
celebrity
2. Music
And
this
has
brought
repe,,ve
plays
from
users.