SlideShare a Scribd company logo
1 of 16
Download to read offline
7 Best Practices
  on how companies have
gained value by using
        Social Media
All nominees for the Swedish
  “Golden Egg” award 2010
Social networks and online communities offer great possibilities for organisations
and companies to connect with new and existing users, customers, supporters,
donors etc.
Social media has a global scope and each person you connect with has the
power to pass your message on and to become an ambassador for your cause.
Compared to other traditional media
campaigns, social media campaigns can
be cheap.

All you need is time and consistency
along with a few good ideas and a good
knowledge about how people interact on
social media.
Social media allows your
organisation to be open and
transparent. You are in the unique
position of possessing stories that
require no spin or false marketing
in order to make an impact.
Guldägget (The Golden Egg) was first 
arranged in 1960 and it is the oldest, 
largest and most pres<gious award in 
Sweden. 
Guldägget 2010 will be held the 15th 
of April. 
Here are 7 best practices on how companies
have gained value by using social media.

 All nominated at this years Guld gget in the
  categories: Interac2vity Other Digital Media. 
How to Create viral effect via Facebook




   Case Facebook Showroom
   Company IKEA

   Purpose To engage people in the opening of the new
   IKEA store in Malm , Sweden and extend the store beyond
   the borders of the city by creating a viral campaign

   Campaign This campaign was made on Facebook where a
   profile account of the store manager was created. During a
   two week period the store manager uploaded 12 pictures
   of IKEA showrooms to his photo albums. The people who
   tagged their name on a product first, won it. An interactive
   IKEA catalogue.

   Results
   • The pictures spread to thousands of people via profile
   pages, news feeds and links.
   •  Worldwide spread and publicity
How to Create viral effect and involve




   Case How Hetero
   Company Stockholm Pride, a non-profit organisation and
   Sweden’s annual festival celebrating gay pride.

   Target group Both bisexual, homosexual and transsexual
   people as well as heterosexual men and women

   Purpose To get the discussion of heteronormativity going and
   make people understand what it’s all about

   Campaign A series of tests that scanned your digital footprints,
   such as words on your Twitter profile, music on your Spotify
   playlists and pictures on your Facebook. The result told you how
   hetero you are according to the norm of how a “real” woman or
   man should be and behave.

   Results 
   •  Heteronormativity became the most discussed topic on Twitter
   for two days (in direct competition with Michael Jackson s death
   and the world premiere of the new Harry Potter movie.)
   •  Reached out to blogs (such as Mashable), celebrities and
   headlines on the worlds largest newspapers
   •  Stockholm pride became the most covered cultural event in
   Sweden of 2009
How to Create ambassadors



   Case Dear Steve jobs
   Company SVT Play, a web channel of Swedish public
   service television

   Target group Already dedicated viewers of SVT Play (and
   of course Steve Jobs, VD of Apple)

   Purpose To promote the launch of the app and to get SVT       www. 
   Play approved as an iPhone app as soon as possible

   Campaign When launching an app it can take some time to
   get it approved by Apple. This campaign turned to the
   people to get their help to put some pressure on the
   approval process. A microsite was created, counting votes
   and encouraging people to make their own videos to Steve
   Jobs.
   The microsite was connected to a series of different social
   media platforms, making it easy to share and discover

   Results 
   •  Huge publicity
   •  More then 400,000 votes at the site
   •  Close to 300 videos on YouTube made by people visiting
   the site
   •  SVT Play is approved as an app and has got great reviews
How to Involve and create a buzz




   Case Samsung Shakedown
                                                                    www. 
   Company Samsung

   Purpose To increase the awareness of their new mobile
   phone Samsung B2001 and to demonstrate its benefits in a
   more amusing way

   Campaign  The campaign website showed a live-stream of
   70 mobiles on a table. To win one of them you had to call a
   number followed by the number on the phone. The phone
   stared vibrate when getting your call and if it felled off the
   table on to the floor or into the aquarium – you won it.  

   Results 
                                                        www. 
   •  Demonstration of the mobile was successful - no mobile
   was harmed during the test
   •  Huge buzz online
   •  Opened up for a wider audience (before popular within a
   certain industry)
How to Use social network integration




   Case Drinkspiration by Absolut
   Company The Absolut Company

   Target group End users and bartenders

   Purpose To make an app that will help users find a perfect
   drink based on multiple criteria

   Campaign  Drinkspiration was created as an iPhone and
   Android mobile phone app. It gives you recommendation of
   drinks on the basis of personal taste, place, time of day,
   background music and so forth. The app has geolocation
   and social network integration such as sharing option at
   Facebook and Twitter so you can share where you are and
   which drink you like.

   Results 
   •  The tutorial has close to 24,000 total views
   •  Publicity in a series of blogs
                                                                www. 
How to Create ambassadors by competition




  Case Res Gratis (Travel For Free)
                                                              www. 
  Company Ving, Swedish travelling agency

  Purpose To promote their vacations to Thailand by
  making people want to share videos of Thailand

  Campaign People like to send pictures and videos of
  their vacation to their friends to make them a bit
  jealous. Even more people like to trick their friends and
  this is the main idea for the campaign. You choose a
  video from Thailand and record your voice. Then you’re
  free to share it on Facebook, via MMS or mail. You also
  had the chance of winning a trip to Thailand.

  Results 
  1,267 booked a trip to Thailand. The target goal was
  1,000 people.
How to Co-create with on- and offline audience




   Case The World’s Biggest Signpost
   Company Nokia

   Purpose To promote and drive interest to the Nokia
   navigation service and make people to become a part of it and
   start using it via their phone and web.

   Campaign One of the world’s largest interactive installations,
   the worlds biggest signpost, was build in London. It was
   completely driven by people you could text, tweet and much       www. 
   more to make the arrow point out the direction to your
   favourite places with your message attached.
   The arrow was live streamed at a microsite and synced with a
   map. You could also follow everything on their website, on
   Twitter and through your mobile at the Nokia Navigation app.
   On the website you could see your sign post updates and
   easily share it on your social media networks.

   Results 
   Huge publicity in blogs, on social media communities and in on
   and offline media
   The number of users on Nokia s online navigation service
   increased with 129%
   862,000 people saw the installation just by walking across
   Tower Bridge
pe rs 
                d jum
         re Min
W ho a




              Our main area of expertise lies within strategic counseling,
              development and implementation of social media solutions,
               initiated to create value for companies and organizations




                                                                    www.mindjumpers.com
                                                                    www.twitter.com/mindjumpers 
                                                                    www.facebook.com/mindjumpers 
                                                                    contact@mindjumpers.com 

More Related Content

What's hot

Apollo munich case study
Apollo munich case studyApollo munich case study
Apollo munich case study
Social Samosa
 
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
LSRLM
 
Web marketing for luxury brands
Web marketing for luxury brandsWeb marketing for luxury brands
Web marketing for luxury brands
Alexandre Corda
 
Tapouts - Updated Media Pack - India - Local Brand Partners
Tapouts - Updated Media Pack - India - Local Brand PartnersTapouts - Updated Media Pack - India - Local Brand Partners
Tapouts - Updated Media Pack - India - Local Brand Partners
Tapouts Online
 
Iuliia Abramova portfolio
Iuliia Abramova portfolioIuliia Abramova portfolio
Iuliia Abramova portfolio
iuliia abramova
 

What's hot (20)

Cannes lions awards 2014 trends and implications
Cannes lions awards 2014 trends and implicationsCannes lions awards 2014 trends and implications
Cannes lions awards 2014 trends and implications
 
Apollo munich case study
Apollo munich case studyApollo munich case study
Apollo munich case study
 
2016-05-10 Vocanic Case Studies
2016-05-10 Vocanic Case Studies2016-05-10 Vocanic Case Studies
2016-05-10 Vocanic Case Studies
 
Octoly Study: YouTube and Video Games
Octoly Study: YouTube and Video GamesOctoly Study: YouTube and Video Games
Octoly Study: YouTube and Video Games
 
Content marketing for travel & tourism companies
Content marketing for travel & tourism companiesContent marketing for travel & tourism companies
Content marketing for travel & tourism companies
 
How to Create a Successful Social Media Campaign
How to Create a Successful Social Media CampaignHow to Create a Successful Social Media Campaign
How to Create a Successful Social Media Campaign
 
Social Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel IndustrySocial Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel Industry
 
The New Rules of Marketing: Paid, Owned and Earned
The New Rules of Marketing: Paid, Owned and EarnedThe New Rules of Marketing: Paid, Owned and Earned
The New Rules of Marketing: Paid, Owned and Earned
 
Selfies - The Epidimic by MindShift Metrics
Selfies - The Epidimic by MindShift MetricsSelfies - The Epidimic by MindShift Metrics
Selfies - The Epidimic by MindShift Metrics
 
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
 
Buzzer @ Bridge2Food 2011 in Amsterdam
Buzzer @ Bridge2Food 2011 in AmsterdamBuzzer @ Bridge2Food 2011 in Amsterdam
Buzzer @ Bridge2Food 2011 in Amsterdam
 
What's Next: Accessible Advertising
What's Next: Accessible AdvertisingWhat's Next: Accessible Advertising
What's Next: Accessible Advertising
 
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
 
Ontrac the best of experiential in 2010
Ontrac   the best of experiential in 2010Ontrac   the best of experiential in 2010
Ontrac the best of experiential in 2010
 
Web marketing for luxury brands
Web marketing for luxury brandsWeb marketing for luxury brands
Web marketing for luxury brands
 
Keeping Social Media Sexy
Keeping Social Media SexyKeeping Social Media Sexy
Keeping Social Media Sexy
 
Tapouts - Updated Media Pack - India - Local Brand Partners
Tapouts - Updated Media Pack - India - Local Brand PartnersTapouts - Updated Media Pack - India - Local Brand Partners
Tapouts - Updated Media Pack - India - Local Brand Partners
 
How to Utilize TikTok in Your Content Marketing Strategy
How to Utilize TikTok in Your Content Marketing StrategyHow to Utilize TikTok in Your Content Marketing Strategy
How to Utilize TikTok in Your Content Marketing Strategy
 
Iuliia Abramova portfolio
Iuliia Abramova portfolioIuliia Abramova portfolio
Iuliia Abramova portfolio
 
09 Fluid Social Media Restaurant Seminar
09 Fluid Social Media Restaurant Seminar09 Fluid Social Media Restaurant Seminar
09 Fluid Social Media Restaurant Seminar
 

Viewers also liked (6)

Social media analytics_itu_20120416
Social media analytics_itu_20120416Social media analytics_itu_20120416
Social media analytics_itu_20120416
 
My newsday norway_20120419
My newsday norway_20120419My newsday norway_20120419
My newsday norway_20120419
 
Social media management_itu_20120418
Social media management_itu_20120418Social media management_itu_20120418
Social media management_itu_20120418
 
MyNewsDay presentation 29th of May 2012
MyNewsDay presentation 29th of May 2012MyNewsDay presentation 29th of May 2012
MyNewsDay presentation 29th of May 2012
 
Mindjumpers Agency - Introduction
Mindjumpers Agency - IntroductionMindjumpers Agency - Introduction
Mindjumpers Agency - Introduction
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 

Similar to 7 Best Practice On Social Media Nominated For The Golden Egg

Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2
Jasmeet Nagra
 
Wolfstar case studies
Wolfstar case studiesWolfstar case studies
Wolfstar case studies
Wolfstar
 

Similar to 7 Best Practice On Social Media Nominated For The Golden Egg (20)

Social media marketing fundamentals
Social media marketing fundamentals Social media marketing fundamentals
Social media marketing fundamentals
 
Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2
 
Mobile marketing case studies
Mobile marketing case studiesMobile marketing case studies
Mobile marketing case studies
 
Social Media Workshop for Sarantis
Social Media Workshop for SarantisSocial Media Workshop for Sarantis
Social Media Workshop for Sarantis
 
Digital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social MediaDigital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social Media
 
Vandal London - Agency Intro
Vandal London - Agency IntroVandal London - Agency Intro
Vandal London - Agency Intro
 
Social media & Marketing
Social media & Marketing Social media & Marketing
Social media & Marketing
 
MSLGROUP India Social Hive Credentials 2013
MSLGROUP India Social Hive Credentials 2013MSLGROUP India Social Hive Credentials 2013
MSLGROUP India Social Hive Credentials 2013
 
Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?
 
Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007
 
Wolfstar case studies
Wolfstar case studiesWolfstar case studies
Wolfstar case studies
 
Online Branding - How to use online media for Brand building
Online Branding - How to use online media for Brand buildingOnline Branding - How to use online media for Brand building
Online Branding - How to use online media for Brand building
 
creating online brand awareness : 5 misunderstandings
creating online brand awareness : 5 misunderstandings creating online brand awareness : 5 misunderstandings
creating online brand awareness : 5 misunderstandings
 
A story of quality over quantity
A story of quality over quantityA story of quality over quantity
A story of quality over quantity
 
Silent Night
Silent NightSilent Night
Silent Night
 
Social Media for Brands
Social Media for BrandsSocial Media for Brands
Social Media for Brands
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCI
 
Introduction to Social Media (Week 3)
Introduction to Social Media (Week 3)Introduction to Social Media (Week 3)
Introduction to Social Media (Week 3)
 
Stand out on social media totnes 22.07
Stand out on social media   totnes 22.07Stand out on social media   totnes 22.07
Stand out on social media totnes 22.07
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 

More from Mindjumpers

25 Really Really Stupid Facts About Social Media
25 Really Really Stupid Facts About Social Media25 Really Really Stupid Facts About Social Media
25 Really Really Stupid Facts About Social Media
Mindjumpers
 

More from Mindjumpers (9)

Digital break 2011
Digital break 2011Digital break 2011
Digital break 2011
 
Huset markedsføring community management
Huset markedsføring community managementHuset markedsføring community management
Huset markedsføring community management
 
Facebook garage 06102011_final
Facebook garage 06102011_finalFacebook garage 06102011_final
Facebook garage 06102011_final
 
Dansk annoncørforening
Dansk annoncørforeningDansk annoncørforening
Dansk annoncørforening
 
25 Really Really Stupid Facts About Social Media
25 Really Really Stupid Facts About Social Media25 Really Really Stupid Facts About Social Media
25 Really Really Stupid Facts About Social Media
 
5 Tips For Increasing Community Engagement
5 Tips For Increasing Community Engagement5 Tips For Increasing Community Engagement
5 Tips For Increasing Community Engagement
 
Tribesourcing
TribesourcingTribesourcing
Tribesourcing
 
Sociale Medier - HR præsentation
Sociale Medier - HR præsentationSociale Medier - HR præsentation
Sociale Medier - HR præsentation
 
Case Metro Mindjumpers English
Case Metro Mindjumpers EnglishCase Metro Mindjumpers English
Case Metro Mindjumpers English
 

Recently uploaded

00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
nafizanafzal
 
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
drm1699
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
prakheeshc
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
daisycvs
 

Recently uploaded (20)

00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
MEANING AND CHARACTERISTICS OF TAXATION.
MEANING AND CHARACTERISTICS OF TAXATION.MEANING AND CHARACTERISTICS OF TAXATION.
MEANING AND CHARACTERISTICS OF TAXATION.
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
 

7 Best Practice On Social Media Nominated For The Golden Egg

  • 1. 7 Best Practices on how companies have gained value by using Social Media All nominees for the Swedish “Golden Egg” award 2010
  • 2. Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc.
  • 3. Social media has a global scope and each person you connect with has the power to pass your message on and to become an ambassador for your cause.
  • 4. Compared to other traditional media campaigns, social media campaigns can be cheap. All you need is time and consistency along with a few good ideas and a good knowledge about how people interact on social media.
  • 5. Social media allows your organisation to be open and transparent. You are in the unique position of possessing stories that require no spin or false marketing in order to make an impact.
  • 7. Here are 7 best practices on how companies have gained value by using social media. All nominated at this years Guld gget in the categories: Interac2vity Other Digital Media. 
  • 8. How to Create viral effect via Facebook Case Facebook Showroom Company IKEA Purpose To engage people in the opening of the new IKEA store in Malm , Sweden and extend the store beyond the borders of the city by creating a viral campaign Campaign This campaign was made on Facebook where a profile account of the store manager was created. During a two week period the store manager uploaded 12 pictures of IKEA showrooms to his photo albums. The people who tagged their name on a product first, won it. An interactive IKEA catalogue. Results • The pictures spread to thousands of people via profile pages, news feeds and links. •  Worldwide spread and publicity
  • 9. How to Create viral effect and involve Case How Hetero Company Stockholm Pride, a non-profit organisation and Sweden’s annual festival celebrating gay pride. Target group Both bisexual, homosexual and transsexual people as well as heterosexual men and women Purpose To get the discussion of heteronormativity going and make people understand what it’s all about Campaign A series of tests that scanned your digital footprints, such as words on your Twitter profile, music on your Spotify playlists and pictures on your Facebook. The result told you how hetero you are according to the norm of how a “real” woman or man should be and behave. Results •  Heteronormativity became the most discussed topic on Twitter for two days (in direct competition with Michael Jackson s death and the world premiere of the new Harry Potter movie.) •  Reached out to blogs (such as Mashable), celebrities and headlines on the worlds largest newspapers •  Stockholm pride became the most covered cultural event in Sweden of 2009
  • 10. How to Create ambassadors Case Dear Steve jobs Company SVT Play, a web channel of Swedish public service television Target group Already dedicated viewers of SVT Play (and of course Steve Jobs, VD of Apple) Purpose To promote the launch of the app and to get SVT www.  Play approved as an iPhone app as soon as possible Campaign When launching an app it can take some time to get it approved by Apple. This campaign turned to the people to get their help to put some pressure on the approval process. A microsite was created, counting votes and encouraging people to make their own videos to Steve Jobs. The microsite was connected to a series of different social media platforms, making it easy to share and discover Results •  Huge publicity •  More then 400,000 votes at the site •  Close to 300 videos on YouTube made by people visiting the site •  SVT Play is approved as an app and has got great reviews
  • 11. How to Involve and create a buzz Case Samsung Shakedown www.  Company Samsung Purpose To increase the awareness of their new mobile phone Samsung B2001 and to demonstrate its benefits in a more amusing way Campaign  The campaign website showed a live-stream of 70 mobiles on a table. To win one of them you had to call a number followed by the number on the phone. The phone stared vibrate when getting your call and if it felled off the table on to the floor or into the aquarium – you won it.   Results www.  •  Demonstration of the mobile was successful - no mobile was harmed during the test •  Huge buzz online •  Opened up for a wider audience (before popular within a certain industry)
  • 12. How to Use social network integration Case Drinkspiration by Absolut Company The Absolut Company Target group End users and bartenders Purpose To make an app that will help users find a perfect drink based on multiple criteria Campaign  Drinkspiration was created as an iPhone and Android mobile phone app. It gives you recommendation of drinks on the basis of personal taste, place, time of day, background music and so forth. The app has geolocation and social network integration such as sharing option at Facebook and Twitter so you can share where you are and which drink you like. Results •  The tutorial has close to 24,000 total views •  Publicity in a series of blogs www. 
  • 13. How to Create ambassadors by competition Case Res Gratis (Travel For Free) www.  Company Ving, Swedish travelling agency Purpose To promote their vacations to Thailand by making people want to share videos of Thailand Campaign People like to send pictures and videos of their vacation to their friends to make them a bit jealous. Even more people like to trick their friends and this is the main idea for the campaign. You choose a video from Thailand and record your voice. Then you’re free to share it on Facebook, via MMS or mail. You also had the chance of winning a trip to Thailand. Results 1,267 booked a trip to Thailand. The target goal was 1,000 people.
  • 14. How to Co-create with on- and offline audience Case The World’s Biggest Signpost Company Nokia Purpose To promote and drive interest to the Nokia navigation service and make people to become a part of it and start using it via their phone and web. Campaign One of the world’s largest interactive installations, the worlds biggest signpost, was build in London. It was completely driven by people you could text, tweet and much www.  more to make the arrow point out the direction to your favourite places with your message attached. The arrow was live streamed at a microsite and synced with a map. You could also follow everything on their website, on Twitter and through your mobile at the Nokia Navigation app. On the website you could see your sign post updates and easily share it on your social media networks. Results Huge publicity in blogs, on social media communities and in on and offline media The number of users on Nokia s online navigation service increased with 129% 862,000 people saw the installation just by walking across Tower Bridge
  • 15.
  • 16. pe rs d jum re Min W ho a Our main area of expertise lies within strategic counseling, development and implementation of social media solutions, initiated to create value for companies and organizations www.mindjumpers.com www.twitter.com/mindjumpers  www.facebook.com/mindjumpers  contact@mindjumpers.com