This document provides information about breaking into the digital marketing industry. It begins with an introduction by the founder and CEO of Socialab, a digital marketing agency. It then discusses the types of agencies in digital marketing, common roles, and the current job market situation. The key challenges for newcomers are breaking in, staying employed, getting promotions, and earning a good salary due to high competition. However, internships and gaining experience are recommended ways to help break into the industry.
Fire up your professional path in digital marketingSocialab
This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
Here is a brief presentation of some of the projects that I have completed for my clients. I can offer these services for your business too .
Feel free to contact me for a free evaluation.
Fire up your professional path in digital marketingSocialab
This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
Here is a brief presentation of some of the projects that I have completed for my clients. I can offer these services for your business too .
Feel free to contact me for a free evaluation.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Creating Clear Content Marketing Messaging Since, 2011
Thriving in the marketplace is all about clarified messaging that connects with customers through storytelling. Noise is the ultimate enemy, and I have ten years of experience removing the noise companies unknowingly create. What we think we are saying to customers and what customers hear are two different things. Customers don’t make purchasing decisions on what we say but in what they hear. I clarify messaging!
In the following slides, you'll see how.
B2B Content Marketing: Video, social and mobile case studiesKevin Nalty
Case studies and best practices in B2B content marketing from 2013, with a close look at what's working (and isn't) in the area of online/viral video, social and mobile.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Creating Clear Content Marketing Messaging Since, 2011
Thriving in the marketplace is all about clarified messaging that connects with customers through storytelling. Noise is the ultimate enemy, and I have ten years of experience removing the noise companies unknowingly create. What we think we are saying to customers and what customers hear are two different things. Customers don’t make purchasing decisions on what we say but in what they hear. I clarify messaging!
In the following slides, you'll see how.
B2B Content Marketing: Video, social and mobile case studiesKevin Nalty
Case studies and best practices in B2B content marketing from 2013, with a close look at what's working (and isn't) in the area of online/viral video, social and mobile.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
TSDP emphasizes on understanding client’s requirements for drafting proposals for preparation of medico-marketing documents. To know more about medical writing training, visit: http://turacozskilldevelopment.org/
Grammar Points on Bio-medical Writing - Dr. Steve WallaceMahantesh Biradar
The slide presents common grammar errors made by Asian writers and how it can be corrected properly. This is prepared and presented by Dr. Steve Wallace. Uploaded by Mahantesh Biradar
TSDP describes the importance and use of hyphens in medical writing. For details regarding publication medical writing training, contact: hello@turacoz.in
Agent cy - Digital Marketing Agency and Training FirmJasmine Sandler
An overview of Digital Marketing services from Agent-cy in 2017. Agent-cy Online Marketing provides 3 pillars of service from Digital Marketing Strategy to Digital Marketing Managed Services to Digital Marketing Training.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
An ocean of jobs in digital marketing awaits you. You just have to read it. https://www.vaibhavk.com/digital-marketing-courses-in-mau/
The typical objective of digital marketing is to reach the public and engage with them through various e-channels. Digital marketing has impressively broken the chains over the years due to the far-flung use of digital devices and the internet. The campaigns of digital marketing can be custom-made based on audiences’ demographics, interests, and behavior.
The extensive use of digital marketing has resulted in a shift in how organizations approach marketing, emphasising data-driven tactics and personalized client experience.
The 2000s and 2010s saw a sudden growth in digital marketing due to the proliferation of devices capable of accessing digital media. Stats from 2012 and 2013 showed, digital marketing was still growing, indicating its charm in the marketing industry.
The development of social media platforms such as LinkedIn, Facebook, YouTube, and Twitter in the 2000s led to a significant change in customer behavior. As a result, customers expected a seamless user experience across different channels for searching product information, which led to the diversification of marketing technology.
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How to use Social Media to Kick-Start Your Lead Generation in 2015 Niall Devitt
Presentation for the Sales Insitute Sales Skills Training Workshop – January 22nd – Munster Region: How to use Social Media to Kick-Start Your Lead Generation in 2015.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
Established in 2009, Socialab is a digital-first ad agency, based in Athens.
With a dynamic team of 50 talented people, it provides services to national and international clients.
Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament.
Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges.
In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years.
As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Updated: October 2020
Βασικές λειτουργίες του LinkedIn για:
- αναζητήση εργασίας (job seekers)
- πωλήσεις b2b / high net worth b2c
- διαχείριση σελίδων / διαφήμισης
(δεν περιλαμβάνει training για recruiters)
Marketing 2 Women Conference: Breaking the PINK stereotypeSocialab
This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece.
Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Redefining performance marketing through creativitySocialab
The challenge for brands is what to communicate and how to scale engagement that converts to sales. The answer lies within performance marketing and creativity.
ALBA Graduate Business School & Socialab Presentation InfoCom WorldSocialab
This was presented at a workshop for IncoCom World on 21 Oct 2014 in Athens, Greece by:
Nikos Mylonopoulos from ALBA Graduate Business
George Anagnostopoulos from Socialab
S.E.X.Y Content Tips for Startups. Our presentation at Found.ation.
Start-ups and Facebook engagement. SΕΧΥ content tips for a successful Facebook campaign. How to create Facebook content and Facebook activations , that will increase fan engagement and will maximize the results of your actions, in order to promote your Start-up via social media.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Global Interconnection Group Joint Venture[960] (1).pdf
Fire up your professional path in digital marketing
1. Fire up your professional path
in digital marketing
2. socialab
1. Who am I?
2. The agencies
3. The job market
4. How do you break into the market?
5. History of digital marketing
6. Final notes
Today’s Agenda
5. socialab
Company profile
1. Socialab is a digital marketing agency. In fact, it is the 3rd largest digital
creative marketing agency in Greece, by number of staff.
2. Our mission is to promote brands and organizations across the web by
managing their image and communication throughout all digital
media.
3. Our clients can be both advertising agencies and brand-
owners.
4. Apart from numerous mentions in local and international media, we
have earned more than 6 Social Media Awards in 2013 and 2014,
were a nominee for the prestigious Clio Awards in NYC in
September 2014 and we won the Social Media Savvy Agency of the
Year award for 2014.
10. As part of our CSR programme, Socialab is continuously
committing resources toward helping the community
pro-bono.Two of our most supported efforts are:
• Orange Grove: Socialab participates at the
workspace and support group offered to Greek
startups by the Embassy of Netherlands, both as a
mentor and as training partner.We have guided 3
startups so far and have had 2 training courses for
free.
• Hellenic Entrepreneurship Award: Socialab is
the newest supporter of the winners of the €1
million HEA, an effort that is spearheaded by the
Libra Group.
Helping others
11. socialab
George Anagnostopoulos, Founder & CEO at Socialab
1. Digital Marketer since 1999, in a UK startup
2. In Search Marketing since 2002
3. Mobile Marketing since 2006
4. In Social Media Marketing since 2009
5. Expanded Socialab into a full-service digital agency.
6. Judge at Ermis Awards – Digital (2013) and Branded Content (2014)
7. Has worked with 100+ national & global brands since 1999
12. socialab
George Anagnostopoulos, the guy
1. Digital Content Creator since 1994
in the first Greek web-zine
2. Chose Marketing out of 3-4 other things
that seemed interesting at the age of 18.
3. Started writing about online marketing for
more than 15 newspapers and magazines and
one of them was read by the people who gave me a job.
4. Started by personal blog “GeorgeIsYourMan” in 2004
and met a handful of bloggers long before it was cool.
5. Started creating content for prospective clients in 2009,
when I started Socialab.This has led to showing to clients that we
are ready to do the work for them and that we know how to do it.
13. We are the people behind suit.gr, the 1st and most popular Greek
website with digital marketing news tips. Suit.gr has a growing audience
of more than 1,000 daily readers, most of them in marketing and
advertising.
http://www.suit.gr/!
Credentials: suit.gr
15. socialab
DIGITAL
STRATEGY
DIGITAL
PR
BRAND
MONITOR
WEB
DESIGN
DIGITAL
SIGNAGE
AFFILIATE
MARKETING
Can you identify these services?
MOBILE
MARKETING
CONTENT
MARKETING
SEM:
SEO/PPC
ONLINE
VIDEO
APPS/ADS
SOCIAL
MEDIA
16. socialab
Mainstream Digital Marketing Agencies
1. Digital Marketing Agencies, focused on creative
2. Web Marketing Agencies, focused on channels management
3. Performance Marketing Agencies, focused on bringing sales or leads
4. Digital Marketing business units of advertising / PR companies
The market has seen more than 100 digital marketing
agencies active in the last 2 years, but as to how many are
actually viable, this is a different question.
Here are some examples of the main differences between agencies in
the digital marketing industry:
17. socialab
Activity-Specialized Agencies
1. Media Shops, focused on buying media for clients (the biggest niche)
2. Web design development (certain platforms or not)
3. E-shop development (certain platforms or not)
4. Search Engine Marketing (SEO or PPC)
5. Monitoring Tracking tools or services
6. Affiliate Networks
7. Mobile Marketing
8. PR / Bloggers relations
9. UI/UX Optimization (making the website experience better)
10. Ad-tech companies
Then, there are agencies who are specialized for certain activities like:
18. socialab
Industry-Specialized Agencies
1. Digital Creative (most agencies)
2. Retail or Small Businesses
3. Hotel / Travel / Tourism
4. Health / Pharma
5. E-shops (web development / performance oriented)
6. Exporting businesses
7. Working with clients abroad
Or they specialize in certain type of the client:
19. socialab
Prominent Digital Creative Agencies
1. OgilvyOne (70+)
2. MindWorks (70+)
3. Socialab (30)
4. Avakon+ (est. 20-22)
5. Xplain (est. 15-20)
6. Redirect (est. 10-12)
7. BaaS (est. 10-12)
Digital Creative Agencies, that are seldom found in events and
conferences, with awards, sorted by the number of people that work
for them:
* Accuracy of staff numbers not guaranteed.The numbers reflect own estimates
for early 2015.
20. socialab
Web Agencies
1. ATCOM
2. GlobeOne
3. GlobalStar
4. Lighthouse
5. Smart Digital Media
6. ELED
7. Red Pixel
Web agencies, unsorted:
* No specific order.This is a long list.
21. socialab
Performance Agencies
1. ForestView
2. LinkWise
3. ClickBanner
4. Reprise
5. Sleed
6. Growth
Performance agencies, unsorted:
* No specific order.There are more good agencies on this list.
22. socialab
Ad Agencies with digital arm
1. Bold / OgilvyOne
2. Solid
3. McCann / MRM
4. Publicis / Black Pencil
5. BBDO / NMS
6. The Newtons
7. Gnomi + DraftFCB / MSPS
8. JWT Spot Digital
9. Pollen
10. Proximity ZZDot
11. Stefi / Steficon
12. JNL / Avakon+
* No specific order.
23. socialab
Digital Media Shops
1. Tempo OMD
2. Mindshare
3. Initiative / IPG
4. United Media
5. Starlink
6. AdWeb
Special Cases:
1. ThinkDigital (Facebook Partner)
2. Google Athens
* No specific order.
27. socialab
DIGITAL
STRATEGIST
PR
MANAGER
COPY
WRITER
ART
/
DESIGNER
DEVELOPER
FRONT/
BACK-‐END
COMMUNITY
MANAGER
/
CURATOR
Can you identify these roles?
ACCOUNT
MANAGER
SEO
MANAGER
PPC
MANAGER
VIDEO
TEAM
MEDIA
MANAGER
COMMERCIAL
28. socialab
The roles
Many more roles exist, for example depending on client, industry, technology,
specialization or skills.
Each role does not always mean that one person is assigned just one.
For example, an account manager can be:
• A manager of account executives
• A copywriter for daily text-based content
• A curator of image-based content
• A community manager for social media channels
• Handling some PR for the client’s brand with bloggers / influencers
• Overseeing Ad campaigns for the client
• Responsible for the commercial viability of her client
29. socialab
Possible Background / Skills
With so many roles, your background can be anything of the following to
be involved in digital:
• Marketing / Communications / PR for account or other roles
• Design for most Art roles
• Computer Science for Developer roles
• Mathematics for next-gen media buying
• Literature / Journalism for copywriting
Or maybe:
• Entrepreneurship
• “Digital Savviness”
34. socialab
The job market
Because of the competition between people wanting to be in this market,
but also because of the competition between agencies wanting to take on
clients, here are some of the things that are difficult (not always and not for
long):
1. Breaking into this market
2. Staying in the market (and wanting to stay)
3. Getting a promotion
4. Getting paid well
35. socialab
Bright Future
Not all is bleak, though.
Most people who work in digital marketing do it because they find it
more interesting than any other job.
And, if anything, a job in digital marketing has a future, because if you are
good today, you will have a better job tomorrow in an industry that is
now only a baby.
Being good means covering the gap better than most people in the
industry.This is where job opportunities lie.
37. socialab
How do you break into this market?
There are probably a lot of ways to
break into this or any other market.
But like any market where demand
is great my advice to you is to start
ASAP offering the most.
38. socialab
Internships
Internships are common in a lot of professions: lawyers, doctors, nurses,
dentists, journalists, designers, engineers, architects, and of course
advertising.
Bearing in mind:
• the overwhelming supply of people wanting to get into digital marketing
(both young and older advertisers)
• the digital skills gap, whereby everyone wants to hire someone who has
done the job well in the past
We definitely think that an internship is the right way to go to fire up
your career.
39. socialab
Concerns?
If you have any concerns about this,
maybe an internship is not for you.
It’s probably the only path that I
truly know because that’s the only
one I could take myself myself, not
being connected to this market
when I started.
44. socialab
Own
blog
Content
creaEon
Knowledge
of
the
market
Experience
in
other
role
in
the
market
Some of the things we look for...
45. socialab
AppeEte
to
learn
InspiraEon
Propensity
for
being
up
to
date
Some of the things we look for...
CooperaEve
Spirit
Keeping
deadlines
Good
wriEng
46. The gleam in your eye!
The one thing we look for:
The gleam in your eye!
The fire inside you!
51. socialab
Milestones in digital marketing
• 1994:Amazon launched. (Who was buying online back then?)
• 1994: First banner ad launched for ATT.
• 1997: Google launched.The start of SEO.
• 2001: Google AdWords launched.The standardization of PPC.
• 2003:Wordpress released.The first free CMS. Made websites easier.
• 2004: Facebook launched. Unprecentented ads of social media.
• 2005:YouTube launched.The beginning of video standardization.
• 2006:Time namesYOU as person of the year, because of Social Media.
• 2007:Twitter is launched.A social medium without censorship.
• 2007: iPhone launched. Standardized our smartphones, brought apps.
• 2007: Google gave Android for free.Took a year to put in a device.
52. socialab
Milestones in digital marketing
• 2008: Groupon launched. Made us all buy online.
• 2008: Spotify born.After years it will make music paid content again.
• 2009: Foursquare launched. Location-based services local marketing.
• 2009: Hit by crisis, ad spending this year is lower than the previous.
• 2010: Instagram launched. Bought by Facebook two years later.
• 2010: Smart TVs launched, bringing Internet apps to sitting rooms.
• 2011: Google+ launched. Quickly gathers users but not usage.
• 2012: Gangnam Style launched. More than 2b views (€6m ads) in a year
• 2013: Second screen popularized.TV shows offer hashtags.
• 2013: Google Glass launched.We still do not know the impact of this.
• 2014:Wearable tech is popularized in the form of smartwatches.
54. socialab
Resources
Need more inspiration?
Feel free to browse the following material:
• Socialnomics by Eril Qualman – 2014 edition:
https://www.youtube.com/watch?v=zxpa4dNVd3c
• Digital marketing in 2012 – 2015:
https://www.youtube.com/watch?v=kk-2Ag8QV4o
You will find this presentation at:
http://www.slideshare.net/socialab
55. socialab
Want to know more?
Socialab teaches digital marketing in practical terms
at ALBA Graduate Business School at the ACG.
The largest digital players, including Facebook,
Twitter, Google, Microsoft and Paypal, actively validate
the syllabus.
Socialab localizes the syllabus and adds its experience
from the market in Greece.
Enquiries:
dm@socialab.gr