Content marketing for travel & tourism companiesBarryMcNamee
This document discusses content marketing strategies used by several major travel companies. It describes how Airbnb highlighted its progressive values in response to a travel ban, launched user-generated guidebooks, and promoted domestic travel during COVID-19. It also discusses how JetBlue addressed common flight problems humorously in videos and rewarded child-free flights. Marriott produces podcasts and blogs focused on travel and design. TripAdvisor leverages user reviews, while National Geographic uses professional photography and storytelling on social media.
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
Digital Marketing for Hotels, Resorts & Restaurant 2020ClaritoCruz1
This document provides a comprehensive guide to online marketing for hotels, resorts, and restaurants in 2020. It discusses the importance of digital marketing and having an online presence. It also outlines some key challenges independent hotel owners face, such as lack of resources, awareness of technology, budget constraints, and unwillingness to embrace technology. Additionally, it covers current market trends, developing a digital marketing strategy, types of travelers to target, areas of focus for hotel digital marketing including social media, content, email, messenger, and visual marketing.
Socialab is a digital marketing agency based in Greece that was founded in 2009. The presentation discusses Socialab's services, clients, credentials and case studies. It also covers topics like startup marketing, digital media, international video case studies, and provides resources for further inspiration. Attendees are offered a 20% discount on an upcoming digital marketing training course from Socialab and its educational partners.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
This document summarizes the social media marketing services offered by a company called socialab. It discusses their presence in Greece and the UK and experience since 1994. It then provides details on their Facebook marketing services including types of content, apps, advertising formats and how to increase engagement without a budget. The document also discusses other social media platforms like YouTube, Twitter, Instagram and LinkedIn and how to monitor social media effectiveness.
The document discusses 5E strategies for luxury brands to effectively do content marketing:
1. Encourage user participation through campaigns that promote user generated content without advertisements.
2. Express your brand culture through content like city guides and fashion diaries.
3. Editorialize your brand by allowing users creative freedom with the brand.
4. Establish frontiers while staying true to your roots by maintaining multiple social media presences with different strategies.
5. Experiment with different social media platforms tailored to different types of customers.
Content marketing for travel & tourism companiesBarryMcNamee
This document discusses content marketing strategies used by several major travel companies. It describes how Airbnb highlighted its progressive values in response to a travel ban, launched user-generated guidebooks, and promoted domestic travel during COVID-19. It also discusses how JetBlue addressed common flight problems humorously in videos and rewarded child-free flights. Marriott produces podcasts and blogs focused on travel and design. TripAdvisor leverages user reviews, while National Geographic uses professional photography and storytelling on social media.
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
Digital Marketing for Hotels, Resorts & Restaurant 2020ClaritoCruz1
This document provides a comprehensive guide to online marketing for hotels, resorts, and restaurants in 2020. It discusses the importance of digital marketing and having an online presence. It also outlines some key challenges independent hotel owners face, such as lack of resources, awareness of technology, budget constraints, and unwillingness to embrace technology. Additionally, it covers current market trends, developing a digital marketing strategy, types of travelers to target, areas of focus for hotel digital marketing including social media, content, email, messenger, and visual marketing.
Socialab is a digital marketing agency based in Greece that was founded in 2009. The presentation discusses Socialab's services, clients, credentials and case studies. It also covers topics like startup marketing, digital media, international video case studies, and provides resources for further inspiration. Attendees are offered a 20% discount on an upcoming digital marketing training course from Socialab and its educational partners.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
This document summarizes the social media marketing services offered by a company called socialab. It discusses their presence in Greece and the UK and experience since 1994. It then provides details on their Facebook marketing services including types of content, apps, advertising formats and how to increase engagement without a budget. The document also discusses other social media platforms like YouTube, Twitter, Instagram and LinkedIn and how to monitor social media effectiveness.
The document discusses 5E strategies for luxury brands to effectively do content marketing:
1. Encourage user participation through campaigns that promote user generated content without advertisements.
2. Express your brand culture through content like city guides and fashion diaries.
3. Editorialize your brand by allowing users creative freedom with the brand.
4. Establish frontiers while staying true to your roots by maintaining multiple social media presences with different strategies.
5. Experiment with different social media platforms tailored to different types of customers.
Hotels are increasingly using social media to market to and engage with customers. The document discusses how hotels can use platforms like Facebook, Twitter, YouTube, and blogs to provide travel information, offer discounts and promotions, run contests and giveaways, and respond to customer reviews to both attract new customers and build loyalty. It also provides examples of how major hotel brands like Marriott, Kimpton, InterContinental, and Wyndham are leveraging social media through tactics like video postcards, hashtag contests, and rewards for followers.
Social Media Marketing: A hands-on approachSocialab
The document provides an overview of a presentation on social media marketing given by George Anagnostopoulos of Socialab. Some key points:
- Socialab started as part of a mobile marketing company and is now an independent social media marketing firm based in Greece and the UK.
- Socialab runs the largest Greek blog and LinkedIn group on social media marketing.
- Examples of successful social media campaigns for clients include growing a Facebook page to 1.8 million fans and generating 2.7 million YouTube views.
- Data is presented showing the impact of social media on consumer trust and purchasing behaviors.
- An overview of social media platforms like Facebook, Twitter, YouTube, and Pinterest
This document provides an overview of social media marketing presented by George Anagnostopoulos. It discusses key concepts like the importance of social media for building trust and driving purchases. Case studies are presented that demonstrate how social media campaigns increased brand awareness and engagement, resulting in higher sales. Measurement metrics for social platforms like Facebook, Twitter, YouTube and Instagram are also reviewed.
This document provides an overview of the digital marketing agency Socialab. It outlines the various digital marketing services offered including web, social media, search, display, mobile and affiliate marketing. It highlights Socialab's experience working with brands, awards won, and focus on results. The document also lists Socialab's credentials such as managing the top Greek digital marketing blog and LinkedIn group. It introduces the founder and his experience before detailing some case studies where Socialab delivered successful digital marketing campaigns for clients on small budgets.
The document discusses how travel brands can leverage social media to promote their brand. It notes that travelers are highly active on social media and influence each other's travel decisions. It provides examples of how partnerships between travel brands and Expedia utilized social media campaigns to boost awareness of destinations and significantly increase room bookings. These campaigns engaged travelers through shared content, deals, and contests across Facebook, Twitter and other platforms.
Hashtagio Social Aggregator and Publishing PlatformAlicia Whalen
Harness the power of Social Media and user generated content by inserting social stories along the path-to-purchase - and at the point of Transaction. Hashtagio.com allows brands to pull in social content, tag it, and publish it to their websites and other digital assets for a seamless path-to-purchase and more consumer brand engagement.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
This document discusses building digital communities in the pharmaceutical industry. It begins with an introduction of George Anagnostopoulos from Socialab and their experience in digital marketing. It then discusses Socialab providing digital marketing training and packages tailored for pharmaceutical marketers and healthcare professionals. The document outlines key terminology used in digital marketing and examines how pharmaceutical companies can take insights from other industries to improve their digital strategies and customer service. It emphasizes the importance of understanding target audiences and building communities through listening and engagement. Finally, it explores opportunities for pharmaceutical companies with new digital health technologies.
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
This document discusses the importance of social media for cosmetic brands to engage with consumers. It notes that word-of-mouth marketing is key as most consumers now research products online. Brands want to tell their stories through social media but communities are difficult to create and maintain. The document recommends that brands leverage existing media and communities to spread their messages and reach a critical mass of users. Examples of effective strategies from Clinique, Vichy and Sephora are provided.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Facebook plays an important role in the hospitality and tourism industry by allowing consumers to easily share photos and experiences from their travels. Hotels have seen success engaging with guests on Facebook, including InterContinental Hotels Group which grew its Facebook fan base by over 600% in 2012. Reviews on Facebook are also important - negative reviews can outweigh price drops, so hotels must monitor Facebook to understand customer sentiment.
Big Digital Umbrella's 12 do's and don'ts of luxury digital marketingJerome Pineau
Marketing and digital strategy for luxury brands has little in common with traditional marketing. Learn some of the key points to remembers with 12 do and don't tips of luxury digital marketing from your friends at Big Digital Umbrella, a marketing and digital strategy consulting firm focused on high-tech and luxury brand clients.
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Social networking websites work by allowing users to connect with others and share content. Luxury brands are increasingly using social media, online advertising and e-commerce because their target audiences spend a significant amount of time on social networks. If brands do not have an online presence, others will define the brand message. Competitors are investing heavily in social media, so brands must also engage customers on these platforms. An active social media presence improves search engine optimization, provides customer support, and builds brand reputation and trust with consumers.
The document discusses the benefits of social media for organizations like convention and visitors bureaus. It outlines some key benefits, including helping with search engine optimization, increasing brand awareness, empowering followers, building relationships, and crisis management. The document then provides examples of how the Abilene CVB and other industries like food and travel use social media before concluding with contact information for the presenter.
Hotels are increasingly using social media to market to and engage with customers. The document discusses how hotels can use platforms like Facebook, Twitter, YouTube, and blogs to provide travel information, offer discounts and promotions, run contests and giveaways, and respond to customer reviews to both attract new customers and build loyalty. It also provides examples of how major hotel brands like Marriott, Kimpton, InterContinental, and Wyndham are leveraging social media through tactics like video postcards, hashtag contests, and rewards for followers.
Social Media Marketing: A hands-on approachSocialab
The document provides an overview of a presentation on social media marketing given by George Anagnostopoulos of Socialab. Some key points:
- Socialab started as part of a mobile marketing company and is now an independent social media marketing firm based in Greece and the UK.
- Socialab runs the largest Greek blog and LinkedIn group on social media marketing.
- Examples of successful social media campaigns for clients include growing a Facebook page to 1.8 million fans and generating 2.7 million YouTube views.
- Data is presented showing the impact of social media on consumer trust and purchasing behaviors.
- An overview of social media platforms like Facebook, Twitter, YouTube, and Pinterest
This document provides an overview of social media marketing presented by George Anagnostopoulos. It discusses key concepts like the importance of social media for building trust and driving purchases. Case studies are presented that demonstrate how social media campaigns increased brand awareness and engagement, resulting in higher sales. Measurement metrics for social platforms like Facebook, Twitter, YouTube and Instagram are also reviewed.
This document provides an overview of the digital marketing agency Socialab. It outlines the various digital marketing services offered including web, social media, search, display, mobile and affiliate marketing. It highlights Socialab's experience working with brands, awards won, and focus on results. The document also lists Socialab's credentials such as managing the top Greek digital marketing blog and LinkedIn group. It introduces the founder and his experience before detailing some case studies where Socialab delivered successful digital marketing campaigns for clients on small budgets.
The document discusses how travel brands can leverage social media to promote their brand. It notes that travelers are highly active on social media and influence each other's travel decisions. It provides examples of how partnerships between travel brands and Expedia utilized social media campaigns to boost awareness of destinations and significantly increase room bookings. These campaigns engaged travelers through shared content, deals, and contests across Facebook, Twitter and other platforms.
Hashtagio Social Aggregator and Publishing PlatformAlicia Whalen
Harness the power of Social Media and user generated content by inserting social stories along the path-to-purchase - and at the point of Transaction. Hashtagio.com allows brands to pull in social content, tag it, and publish it to their websites and other digital assets for a seamless path-to-purchase and more consumer brand engagement.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
This document discusses building digital communities in the pharmaceutical industry. It begins with an introduction of George Anagnostopoulos from Socialab and their experience in digital marketing. It then discusses Socialab providing digital marketing training and packages tailored for pharmaceutical marketers and healthcare professionals. The document outlines key terminology used in digital marketing and examines how pharmaceutical companies can take insights from other industries to improve their digital strategies and customer service. It emphasizes the importance of understanding target audiences and building communities through listening and engagement. Finally, it explores opportunities for pharmaceutical companies with new digital health technologies.
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
This document discusses the importance of social media for cosmetic brands to engage with consumers. It notes that word-of-mouth marketing is key as most consumers now research products online. Brands want to tell their stories through social media but communities are difficult to create and maintain. The document recommends that brands leverage existing media and communities to spread their messages and reach a critical mass of users. Examples of effective strategies from Clinique, Vichy and Sephora are provided.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Facebook plays an important role in the hospitality and tourism industry by allowing consumers to easily share photos and experiences from their travels. Hotels have seen success engaging with guests on Facebook, including InterContinental Hotels Group which grew its Facebook fan base by over 600% in 2012. Reviews on Facebook are also important - negative reviews can outweigh price drops, so hotels must monitor Facebook to understand customer sentiment.
Big Digital Umbrella's 12 do's and don'ts of luxury digital marketingJerome Pineau
Marketing and digital strategy for luxury brands has little in common with traditional marketing. Learn some of the key points to remembers with 12 do and don't tips of luxury digital marketing from your friends at Big Digital Umbrella, a marketing and digital strategy consulting firm focused on high-tech and luxury brand clients.
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Social networking websites work by allowing users to connect with others and share content. Luxury brands are increasingly using social media, online advertising and e-commerce because their target audiences spend a significant amount of time on social networks. If brands do not have an online presence, others will define the brand message. Competitors are investing heavily in social media, so brands must also engage customers on these platforms. An active social media presence improves search engine optimization, provides customer support, and builds brand reputation and trust with consumers.
The document discusses the benefits of social media for organizations like convention and visitors bureaus. It outlines some key benefits, including helping with search engine optimization, increasing brand awareness, empowering followers, building relationships, and crisis management. The document then provides examples of how the Abilene CVB and other industries like food and travel use social media before concluding with contact information for the presenter.
The document provides information about analytics training workshops offered by DMAI. It introduces Dan Meyer, the CEO of DMAI, who has over 15 years of experience in analytics. The workshops cover topics such as recruitment analytics, analytics for analysts, sales and marketing analytics, social media analytics, and workforce analytics. Each workshop includes modules on the topic overview, metrics and reporting, analytics applications, and social media analytics. The cost for a one day workshop is 4000 PHP per person.
Location-Based Marketing & Social MediaShanna Smith
This document discusses location-based tools like Foursquare and how they can be used for social media and marketing. It provides details on how Foursquare works through check-ins, badges and mayorships. It also discusses challenges with managing venue data and profiles across multiple channels. The document gives examples of how organizations have used Foursquare for campaigns and provides tips on check-in safety and etiquette. Additional location tools are also mentioned and contact information is provided to access the full presentation.
The document discusses the Abilene Convention & Visitors Bureau's use of social media to promote tourism. It began with creating a Facebook page and grew from there. The goals were to increase exposure, brand awareness, and direct communication. Metrics like increased SEO, followers on different platforms, and engagement were tracked. Over two years, the social media presence expanded to multiple platforms and was integrated into the overall marketing plan. The bureau shares examples of projects and campaigns on Facebook, Flickr, Twitter, YouTube, and its blog to attract visitors.
Briefing Social Media, Lucy Bishop - Keeping It Social
Small business owners are time poor and usually juggling many roles within their business; in her 30 minute session Lucy Bishop will explore the role of a Social Media Manager and the benefits of hiring one. She will use client case studies to examine how delegating in business doesn’t mean relinquishing control.
Keeping It Social return to the Creative Bedfordshire Conference for a second year. Last year Emma Garrett hosted a highly praised social media workshop. This year Lucy Bishop (one of the workshop attendees and now a Keeping IT Social associate) is speaking on behalf of the Keeping It Social team.
Lucy is a busy mum, baker and blogger. She has a background in Performing Arts/English Literature and teaching. She’s been writing an award winning lifestyle blog ‘Mrs Bishop’s Bakes and Banter’ for four years (Loved By Parents' ‘Blog of the Year 2014’) and she is a self-confessed social media addict. She works part time as an associate for Keeping IT Social as well as a freelance Social Media Consultant.
Keeping It Social http://www.keepingitsocial.co.uk
Mrs Bishop’s Bakes & Banter Blog http://www.mrsbishopsbakesandbanter.co.uk
@WeAreSociable
@lucybishop2012
How you can make Mossimo look as trendy as True ReligionShanna Smith
This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB
RETechTO JOLT Marketing with Ingrid MenningaGeorge O'Neill
Ingrid is heavily engaged in the social media world, from representing companies on social media sites to figuring out which updates get the most response from social media friends and followers. In her past life, Ingrid spearheaded the first ever social media campaign for Royal LePage Canada which resulted in a 400% increase in participation over previous traditional campaigns and she also worked with Invis Mortgages as a Marketing Specialist managing the CRM, prospecting and agent advertising programs.
In the presentation you will learn:
Which social media sites give you the most value for your time
How to find and engage your target market using social media
What works and what doesn’t
Where social media fits into your sales process
The 5 biggest mistakes REALTORS® make in social media
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersDorien Morin-van Dam
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
The document discusses building a solid digital media strategy for small businesses. It highlights that 8 out of 10 SMBs use social media for business growth. It then outlines some common mistakes businesses make, including not allocating enough resources, having too many sales pitches, and lacking a plan. The document provides tips for defining target audiences, creating a content plan and calendar, and analyzing digital media efforts. It emphasizes the importance of continuous review and adjustment of a company's digital media strategy.
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
This document discusses using social media to promote Small Business Development Centers (SBDCs). It recommends developing a social media strategy with clear goals and choosing platforms where customers are present. The strategy should focus on community building through engaging content like blogs, videos and discussions. Regular posting of helpful content can attract an online following and drive traffic to the SBDC website for services. Social media is a long-term marketing approach that reduces costs while improving outreach if done through strategic engagement over push advertising.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how the company can help with lead generation, brand awareness, reputation management, and growing businesses through establishing a presence on key social media platforms like Twitter, Facebook, YouTube and blogs. Services include developing social media strategies, customizing and maintaining branded accounts, and measuring various social media marketing metrics.
The document discusses how leveraging social media is essential for businesses. It outlines that social media allows businesses to reach customers online, improve outreach and marketing at reduced costs. The document then provides tips on developing an effective social media strategy including setting goals, choosing appropriate platforms, and promoting content to engage customers and build a community. It highlights the importance of creating and sharing valuable content across multiple social media channels like Facebook, Twitter, LinkedIn and YouTube.
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
The document provides an overview of social media and its importance for positively promoting Cleveland. It discusses how social media spending will surpass traditional marketing by 2012 and how communications have changed with new sources of information and influence. Guidelines are presented for an effective social media strategy that involves listening, engaging appropriately, monitoring and measuring results. Case studies show how social media can increase awareness, sales and online presence.
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
John Foley, Jr. is the CEO/CMO of Grow Socially, Inc. and discusses social media marketing plans and strategies. He emphasizes starting with a clear strategy and goals, knowing your target audience, and measuring the effectiveness of your efforts through analytics and other tools. Foley also provides tips on optimizing various social media platforms like Twitter, Facebook, LinkedIn, and YouTube for business purposes.
This is my slide deck from a workshop I gave twice at the Dutchess County Regional Chamber of Commerce (NY) Social Media Conference on January 20, 2010.
Similar to Travel, Tweets & Trends: A Social Media Case Study (20)
Social Media Campaigns + Your Marketing Strategy = SMARTShanna Smith
Shanna Smith Snyder discusses how social media campaigns can be integrated into an organization's overall marketing strategy. She emphasizes that social media efforts should be strategic, measure outcomes, adapt based on data, involve research, and post content in a timely manner. Snyder also stresses the importance of tracking social media analytics to evaluate campaign effectiveness and shares some of the tools she uses at the Abilene Convention and Visitors Bureau for social media management and measurement.
Top Takeaways from #TACVB that you can TweetShanna Smith
Shanna Smith Snyder's handout, "Top Takeaways from #TACVB that you can Tweet." Pre-packaged takeaways from the TACVB session today (in 140 character format) that you can post to Twitter & prove to your boss you learned something! :)
The document provides instructions for several tasks in Facebook:
1. Creating a branded photo strip for a Facebook page by choosing 5 horizontal images sized at 97x68 pixels and uploading them to a dedicated photo album.
2. Adjusting featured pages on a Facebook page by editing the featured links to select up to 5 pages that will display in the left sidebar or rotate if more than 5 are selected.
3. Designating page administrators by entering their email addresses and having the ability to remove administrators.
This document discusses using QR codes and provides examples of how QR codes can be used for marketing purposes. It includes contact information for the presenter, Shanna Smith Snyder from the Abilene Convention and Visitors Bureau, and sources where more information can be found on QR codes and examples used by other organizations. A QR code is also included that links to an online presentation about using QR codes with more details and examples.
I am often asked to present to local college classes about resume building, how to land that first job and other business communication topics. This is a presentation I often use with personal examples from my JR-SR year of college and have presented to Hardin-Simmons University's Business Communication and Job Placement class several times.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
13. Why are we doing all this? Initial purpose? – To increase exposure to Abilene & ACVB. Refer individuals (visitor or local) to the website & blog. To receive the following benefits: Increased SEO/rankings; Increased brand awareness, image and recognition; Direct and real-time communication with target audience Social media has leveled the playing field especially in the budget department. In the online world, it’s no longer pay to play.
14. Make the visitor’s experience better than expected—and potentially increase visitors to the community Influence Decision to Travel Social Media = Informational Service Start small and master one platform at a time Who was our Target Audience? Leisure? Sports? Meeting planners? Locals? Reach people we wouldn’t be able to otherwise Overall goal? Transparency & Authenticity Initial Goals & Objectives
15. Initial Strategy Social Media Timeline Which platforms? What did we want our blog to look like? The One-Year Plan Get set up on all platforms Target Audience on each platform? Gather quality followers, etc. Social Media & Blogger Policy
16. Okay…so…now what? The One-Year Plan became the Two-Year Plan We have a solid audience on different channels & know where to target different messages. Social Media is now integrated into the ACVB Marketing Plan Best advice: Be flexible. Be willing to CHANGE & adapt.
17. Track from Day 1 Consider email accounts tied to social media platforms Fan Page versus a “Friend/ personal Page” Adapt a Policy Social Media “School” for Staff Update Content Often Consider Time Management Tools
27. Trends: What’s Hot? Paying attention to mobile Stats QR Codes Location-Based Marketing/Gamification Social Couponing Consumer Content Curation Social Commerce Monitoring Conversations
31. Tips for PR Pros Do what you do best Stay focused on goal; don’t get bogged down by all of the tools Twitter IS great tool to connect with journalists Delicious = great tool to document coverage Don’t treat bloggers like 2nd class media Incorporate SoMe into your crisis management plan
32. Generally AVOIDED Practices Duplicating Twitter strategy on Facebook Don’t post only “plain-text” status updates Blocking followers to share content Forgetting to comment on your follower’s content (i.e. no interaction) Having 2 profiles/ profile versus a page Not updating your platforms
34. Shanna Smith Snyder Director of Communication Abilene Convention and Visitors Bureau 325.676.2556 (Office) shanna@abilenevisitors.com @shannasmith @AbileneCVB Contact Information
35. Sources Abilene CVB Social Media Sites (screenshots) Carnival, Delta, Dell, Visit California & Goodwill websites (screenshots) Flickr Commons (Photos & graphics) MGH Marketing Blog (QR Code chart screenshots) Social Media for Arts Service Organizations by Sarah Page (screenshots)
Editor's Notes
Thank you all for having me today. Again, I am Shanna Smith Snyder, the director of communication for the Abilene CVB. You will see over the next hour, that I LOVE this stuff and I LOVE doing social media for the tourism industry. You will be able to tell that I have a lot of fun with this stuff in my job, but if you want it to be effective – it takes a lot of strategy. There’s more behind what you see on the ACVB’s social media channels than just a few status updates. I really believe that social media can be done by anyone, in any organization, any industry. It just takes time to grow your audience, channels and campaigns. You have to nurture your platforms! As you will see in my presentation, social media is no longer just a trend. It is an evolution of how we communicate in today’s world. Connecting with potential clients, consumers – VISITORS – is no longer the future. It’s now. In real time. Also, as we go throughout my presentation, I’d like this to be an informal, information sharing session. Not me preaching to all of you. I hope after today you see some ideas in the case study, and say…I could totally do that! And P.S. I am totally not offended if I see you on a cell phone, laptop or iPad…I hope you’re sharing what you’re seeing here today on your social media sites. If you’re tweeting don’t forget to use the hashtag #abipro.
But first, I’d like to start off with a video courtesy of the Socialnomics folks. Some of you may have seen this video before, this is the newest edition with the most updated facts that they offer. I think it really puts this whole social media thing into perspective and proves it’s not just a passing fad. It is a shift in the way we communicate as PR professionals.
Prettymindblowing, huh? Well, here are four takeaways from the video…that really shed some light on how I shaped the ACVB’s social media strategy from the very beginning.
All of those facts and figures are great, but I am sure you are wondering what the ACVB has done on social media and how does this affect me? How can I apply all of that? The Abilene CVB has a presence on the following social media channels:
I targeted my presentation to medium to advanced social media users – which I know you all are. But, just to review – we all know what social media is and many of the platforms that are out there. But here are some of the general benefits of social media. Overall, social media help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone). SEO = Search Engine Optimization (getting found online). Viral = now people will tell friends in a more public way.
Now that we’ve reviewed the general benefits of social media. You may still ask what’s the point? Here’s why the ACVB got started on social media. Again, these next few slides are the fundamentals of our strategy and content in our social media policy. Always keeping in mind – what is the overall goal here? What I love most about social media (again, social media is obtainable by everyone and is for everyone) is that I’ve been able to do some pretty cool campaigns without spending any money. It only costs me time. For smaller bureaus, like the ACVB – or even nonprofits in general – social media has leveled the playing field, especially in the budget department. In the SoMe world, it’s no longer PAY TO PLAY. It’s all about using the resources you have to come up with something really creative and standout!
So for us, as a CVB obviously in the tourism industry: by participating in social media, there was potential to make the visitor’s experience better than expected—and therefore, potentially increase visitors to the Abilene community. Targeted messaging, photos, videos could influence visitors decision to visit.Once visitor comes to city, social media is a service – providing information. Think virtual visitor’s center. Well, our twisitor center…but we’ll be getting to that later. When I started the ACVB’s Facebook page in mid-2009, my boss wanted me to start small and just do Facebook. People in our industry really weren’t using social media at the time for everything that we do nowadays. However, that is still great advice today. You don’t have to be on all of the channels we are on. In fact, don’t be on a channel unless you plan to really grow and contribute to it. Don’t be on a channel or platform just for the sake of having a presence. Ask yourself some questions – which channel is best for my overall goals? Facebook is a great example of fishing where the fish are – because of their numbers. But at the same time, maybe Twitter is better for your strategy or even a video sharing platform. Depending on your business, you may want to be on a tool because of the popularity, but you can’t get lost in the tools. It is imperative to keep coming back to your strategy and goals and measure against it to see if it is worth your time. For instance it may be quantity or quality (people or stats). Just don’t let the extent of your reasoning be “because everyone else is doing it.” My best advice here is not to jump in with little to no knowledge of why you want to be there. Don’t abandon the traditional PR wisdom of goal defining and calculating the plan. Where are your customers at? Which platform are they on? Do you want to build your brand in a different market? Not all social media sites serve the same purpose. Many can be industry specific. Companies will typically benefit more from a social media venture that fits them strategically. For me, I feel like Twitter takes the entire world and shrinks it to the size of a blockparty or a backyard BBQ. Which for us as PR pros have definitely changed our pitching strategies. Social media allows us to build those relationships online, and reach people we would have never dreamed we’d be able to reach and talk to. For the ACVB, I believe that on each of our channels, the major overseeing goal – whether we are talking to followers or journalists – is to be transparent and authentic. It’s not a robot tweeting from the @AbileneCVB account it is a real person that you can interact with. It’s not to be an information dump – it’s a conversation!
After setting our initial goals, I sketched out the initial strategy for the ACVB social media. First, In my heart, I knew that we wouldn’t solely be staying just on our Facebook page for long. But, I had to convince people of or prove “social media’s” worth to community leaders and sometimes our staff. Being on Facebook at first was great, but after awhile I was antsy to move on to something new, another channel to accomplish different goals. Luckily after Facebook went well, my boss was very open to just “going for it.” So, I initially crafted a Social Media Timeline – which made me ask myself questions like: What platforms did we want to use? Copyright issues?What did we want our custom blog to look like? Names? EX: Media/Travel Writers are our primary followers on Twitter. Locals, visitors, past residents on Facebook. EX: Fans that respond to negative content FOR us. Getting retail, attractions, restaurants, etc. to send us their messages, versus me having to do all the writing for SoMe.Writing a SoMe policy for the Abilene CVB eased my boss’ fears & allowed me to move forward! Enacted by a certain deadline. The blogger policy is for community/guest bloggers and covers topics such as “their work will be posted online – and the ACVB can use their work however we see fit for promoting Abilene.” Social Media policy covers how the staff is to act on their personal pages when they promote Abilene, as well as how they are to comment on ACVB channels. For instance, our niche accounts. It also writes me some guidelines for my job description!
The two year plan includes Social Media Campaigns & “In-Market” Work -- @MeetinAbilene / Hospitality Facebook Page. We have allocated a small portion of our marketing budget for social media (equipment, conferences, etc.)We are on more platforms & have grown more than we ever thought we would. As the previous slide said…the tools change – they come and go. What might have been cool two months ago or last year – isn’t hot anymore. Being flexible and willing to change and adapt in this ever-evolving world is my best advice.
Facebook has actually recently changed this and if you originally set up your page as a profile you can now convert it to a fan page. However, be aware that when you convert your profile to a Page, your profile pictures will be transferred and all of your friends will be automatically added as people who “LIKE” your page. No other content will be carried over to your new page, so be sure to save any important content before migrating. It is irreversible at this this, so you may want to consider downloading your profile information before making the switch. Also, profiles have a 5,000 friend limit and that has been a limitation for some entities. Time Management Tools – HootSuite or Tweet Deck to preschedule posts. Post pictures, shrink links and monitor. Need something more in depth? Radian6 or Vocus offers plenty of analytics. What type of analytics will you need? Boss or board? Apps on Smartphone – take your work anywhere with you! Just type in (or copy in) your long link, and bit.ly automatically generates a shortened link for you. Down below it shows the number of clicks I was responsible for out of the total number of times that link was clicked.Don’t let your page die! When is the best time to update? FB = 1 or 2 times a day. Then wait a couple of days. Blogs? Published between 10 a.m. and 11 a.m. EST tend to get the most views. For comments, blog on the weekend. As I already discussed how I did it with the ACVB, adapt a Social Media Policy. Especially if in your community or organization - pushing for SoMe is difficult w/Community leaders, boss, etc. How to deal w/negative comments.Include purpose, objectives of SoMe.Assists w/outside writers from thecommunity.Google the tool you’re thinking about using and try it out!
Project365 was very popular on our Facebook and Flickr account. One photo a day for the entire year of 2010. On the ACVB Facebook page, photo and video get the most interaction (comments, likes, etc.) So this was great, especially since last year the page was fairly new. Each photo had a description and the address of the place for vacation planning purposes. Also, I had to do the work at the beginning, but then our staff and community members – even professional photographers agreed to get in on the project. They wanted to publicize their work!Since pictures are worth a thousand words, videos are worth a million! And the ACVB has produced many in-house within the last year. Research by eMarketer shows that there is a HUGE audience watching online videos. Now it is our turn as communication professionals to put video to work in attracting that vast universe. From promotional videos, to how-tos and testimonials there are SO many ways and opportunities to make customers pay more attention to what you have to say!
The Twisitor Center was launched in December 2009. It is our virtual visitors center. This year we plan to do even more with in (i.e. print pieces in our visitor center and form it around a character – ABI – a cowgirl). She will be the mascot of the Twisitor Center. But basically you just tweet using the hashtag #abilenevisitors and then I look for tweets daily. Back to the time saving tools – I have a twitter feed in my Hootsuite that automatically scans for new tweets aggregated under the hashtag and it refreshes ever five minutes. So I can answer visitors questions in real time. If the tweet comes in a midnight – my promise is to respond with help within 24 hours.
Travel Matters was a great campaign that started on social media and led all the way up to National Travel and Tourism Week – as you’ll remember – we had a Travel Rally and marched in the WHC parade. I shot and edited 6 videos with soundbites from local people in our tourism industry – or people who’s industry had been impacted by travel and they talked about WHY Travel Matters to Abilene. Photos – over 160 on FacebookUS Travel Organization gave us national recognition for our social media efforts in 2010 and this year too. Be on the look out for the latest campaign and save the date for the Travel Rally – May 10 in the Civic Center Plaza. You’ll get free attraction admission, cobbler and live entertainment
Here is our blog template. We have 4 customized tabs at the top and it is hosted by Wordpress. It also has several plug ins to make it more interactive. However, one of the most popular things on the blog – is the Social Media Directory (which includes who has Foursquare discounts, FB pages and Twitter accounts and their categorized – SHOP DINE PLAY STAY. Just a hint of advice, blogs do not have to be long or fancy to be useful and popular (by hits). Just know your subject matter and give people the 411. Don’t be intimidated by plain and simple text, simple works are fine when combined with the authenticity and transparency your customers want. I think our blog is popular because it makes the ACVB more approachable and is relevant to what visitors want to know. The blog definitely has a more casual feel because we’re writing in first person and sharing OUR experiences in Abilene.
Bottom Buttons link to printable/online visitor coupons, playoff schedule (updated weekly) & special hotel rates for visitors in town for playoffs. Facebook is shifting from the FBML Landing Tabs (Welcome Landing Pages) to iFrame. Starting March 11, 2011, developers won’t be able to build new FBML apps and PAGES won’t be able to add static FBML apps as Page tabs.For now though, all existing static FBML tabs and apps will continue to function and will still be able to be edited, HOWEVER Facebook will eventually remove FBML all together.Just proof that you have to keep CHANGING. I wrote the code for this in November 2010 – already making a switch!
QR stands for “quick response”. A QR Code is a 2 dimensional bar code that can be read with a special app on a smart phone. They are usually linked to a URL to get more information on something. Realtors are using them a lot to show 360 degree tours of properties. There are MANY other uses for them across all industries. What’s interesting about QR codes is that they have been in use in Japan since 1994 – yep, that is 16 years of these checkerboard looking things. They were originally created by Denso-Wave and only recently have been appearing in the US on FedEx packages, and in some ads. They are spreading rapidly. I saw my first one in Lowe’s and my second on Express direct mail piece – that is when I said – the ACVB should do this too! In Tokyo, you can run your phone over a sandwich or the tag on the fresh produce at the market and it tells you how many calories are in the food, bur where the ingredients come from! In some Japanese malls, QR codes line the escalators with codes that scan to coupons for shopping or eating in the food court. Also in Japan, many of their phones already include a tag reader…no need to download an additional apps.
Creating a QR Code couldn’t be easier. If you Google “QR Code generator”, probably the first 10 or so listings will work just fine. This one – QRStuff.com not only generates the code, it connects you to other sites where you can make things with your code (like t-shirts). I also like using Kaywa – it’s free and recently added the feature to provide some analytics.
I think you will find these results very interesting – especially if you are a PR Pro or marketer that is a little wary of these things and those who may struggle to understand if and how the codes can fit into your marketing mix. Overall this study, courtesy of MGH Modern Marketing Blog, found that there is increasing consumer interest in the use of QR technology. 72% of smartphone users would be likely to recall an ad featuring a QR code. This can be attributed to the unique design, interactive nature and new appeal. QR codes could offer a solution to gaining consumer attention and eyeballs through all the clutter. 65% have previously seen a QR code. Of those who have seen it before – nearly 50% said they have already used one. This can be attributed to the need to download a code reader on some smartphones.
But just because the lack of past usage doesn’t mean that consumers are uninterested in using the technology. 70% of smartphone users would be interested in using it. WHY would consumers want to use a QR code? And as you saw earlier, we have done one to a additional information/video. Enter a sweepstakes and again for more info.
As we saw previously with the QR codes, mobile is here to stay and brands that don’t embrace the way to weave mobile tactics into their marketing mix are doing to be left in the dust. Just like those companies who thought the Internet was a “fad.” According to some predictions, the mobile internet will overtake desktop usage by 2015 – if not 2014. Here are some facts to take with you: Of the world’s 4 billion MOBILE phones, 1.08 billion are considered smart phones and 3.05 billion are SMS enabled. One half of all searches are performed on a mobile device. On average Americans spend 2.7 hours a day socializing on their mobile device – that’s over twice the amount of time they spend eating, and over 1/3 of the time they spend sleeping each day. I do not believe QR codes have reached their “peak” in the States. They just started becoming a HOT topic at the end of 2010…and consumers and marketers are not “over them yet.” I think the biggest hurdle for more mainstream usage is the access point. Users shouldn’t have to download an app to read the code. I believe in the next 1-2 years, smart phones will start to build that in. I also believe location-based marketing and gamification has not 61% percent of smartphone users use their mobile phones to play games. 49% use it for social networking. That being said, I think that in years to come – it may not be all about GoWalla or Foursquare or Facebook places. Another platform might replace those – but they’re off to a good start. I see social gamification enabling new loyalty programs. For instance, frequent flyer miles…but climbing the ladder in some way and you “game” the system to get special perks. You can already get coupons on many of these platforms – simply by checking in or coming back frequently to become mayor. I think both of these will become much more mainstream and into the normalization of social media. Same with social couponing – other sites like Live Social, Seize the Deal and Groupon. 2010 may have been the year of location, but 2011 will be the year of niche location. Only 4% of the internet population is using LBM, it will get narrowly focused in 2011. People will begin to become more familiar with these services and feel that there is a specific value returned and less of a feeling like “big brother” broadcasting their location to everyone. Also in the coming year, we will see more and deeper brand integrations with existing gaming platforms as well as more brands creating their own gaming structures. Consumer Content Curation: Consumers are realizing that following a million brands on Twitter and Facebook is getting them good deals…but it is also turning their news feed into a mall. Which is overwhelming. Therefore, on Facebook, consumers are turning off brands from posting onto their individual walls and only using their friends as references of what is hot or not. Companies such as Cadmus, Paperli and Flipboard are curating our social media accounts and the way we view our streams by determining what content is most relative based on your usage patterns. For brands, it means you’re going to have to get creative. Creating content that gets noticed and into people’s streams!Also, social commerce – AKA F-commerce. If there are nearly 600 million potential customers on Facebook, why not try to give them something else to do with your brand besides get a good deal. In 2010, brands saw a rise in revenue from mobile commerce. I think this year will be the year of social commerce for brands that are bold enough to try it out. Lastly, monitoring conversations. This year, brands and companies set up their presence on social media sites … but often times let them go stagnant or they become an information dump. I think those that set up last year will really get into the monitoring conversations. Listening first, selling second.
That being said….WHEW! Here are some great examples of what I just talked about. 1) As one of the largest airlines in the world, Delta Air Lines have pushed their reach even further by introducing the first ever social commerce channel by an airline on Facebook. Partnering with Alvenda, Delta Air allows Facebook fans the ability to book flights as well as share their travel plans with family and friends on what Delta has called “Delta’s Ticket Window.” With nearly 40,000 Facebook fans as well as a presence on Twitter (@DeltaAssist), Delta continues to push along the growing trend of social commerce.In addition to having the ability to book travel and share itineraries, Delta’s Ticket window will also be found in Delta’s current online banner ads which will encourage others to book their travel with ease on Facebooks. Additionally, future plans for Delta’s Ticket Window will include having the ability to coordinate travel plans with friends as well as groups.2) Dell added a social media listening command center. Companies large…and small can LISTEN! 3) Foursquare – an example of the new + old school. 4) Groupon – a local example. The Grace Museum! Then they tweeted about it.
Downtown Grand Rapids, MI is working with some other local organizationsto do a GR Tag Tour using QR codes to drive people to audio podcasts. Thiswill give tour-goers some insight on what Grand Rapids was like back in the olden days by sharing stories from the past. A local example again, The Grace incorporated QR codes into a recent exhibit. They had a sign for more information on what QR codes are and how they work. That way, more people could get into the fun! REI recently did one that scanned to a live stream of tweets.
Carnival has set up their own cruise-centric social networking community called Carnival Connections. More specifically, John Heald’s Carnival Blog has attracted more than 3 million visitors. Through his blog, he offers candid and colorful commentary on daily ship life, sharing interesting tales of guests and crewmembers. Most importantly, he writes with his trademark brand of humor. This tool creates great brand exposure and good customer-interaction. Best of all, it’s human! It’s authentic! California Tourism – Visit California. Did a game partnering with Southwest. You could enter online and visitors answered questions for additional entries into the competition. Grand prizes were trips to California including tickets and overnight stays. The No Kid Hungry page by Share Our Strength. It is simple, but great for nonprofits. It asks you to make a pledge to help end child hood hunger by 2015. Once you sign up, you receive short email messages with status updates. There is no plea for money or volunteering. Just asking you to spread the word. On their end, it is building a valuable email database with superfollowers to stay connected. Goodwill does a great job of recognizing the community around them. Highlighting anyone who is talking about them. They recognize their volunteer base and thanks people for their hard work. Basically, we value you! As a result, it is increasingly likely that people will either donate again or volunteer more time.
Social media has taken on such a huge role within the media industry this past year. As more outlets and journalists adopted guidelines, created social media editor positions and set up fan pages.To summarize, if you are relatively new to social media or not. My best advice is to do what you do best. Make it industry specific and be willing to change and adapt to the ever-growing and changing world of social media. HAND IN HAND…Continue to look at your overall goal? Why are you on social media in the first place? Is it to reach out to media? Heads in Beds? Increase sales or brand awareness? Don’t get bogged down or overwhelmed by the vast amounts of platforms and new tools to use. Sure try them, but continue to look at the big picture. And remember, don’t do social media “just because everyone else is doing it.” Twitter is a great tool to connect with journalists, bloggers, travel writers. You can track their work and compliment them via a tweet. Once you have built that online relationship, then you can think about pitching them story ideas or if you’re on the other side of the microphone, using Twitter to gather story ideas. It isn’t THAT recent in Abilene. Twitter has become a way for news orgs to break news, while different social media platforms allow deeper engagements within their communities. Delicious is a great tool to document coverage. We use it every time Abilene is mentioned in a publication or if we have a local story published about the tourism industry. Our PR firm also uses it in the same way to document coverage of their clients – any time there is a link to a story – you can use it! Don’t treat bloggers like 2nd class media. If you have a blogger who isn’t technically “A-list” but has a large following and an audience that is perfect for your company. Don’t ignore them! Bloggers have an engaged audience, who trust them, believe in them and follow their recommendations. So to me, why would it matter if they weren’t A-list? Also, some bloggers will say “Why are PR pros telling me what to write when giving me something to review?” We need to continue to “earn” our media coverage even when it comes to new technologies. This means building relationships, online…yes, even with the bloggers. The backbone of our industry hasn’t changed, even with the web. Relationships can develop through selfless acts and through helpfulness and kindness. Pitching blindly can create a negative response. Also in the local news media, I think it remains to be seen whether stations will create original content for their online viewers to re-use the day’s video. Nevertheless, online and social media is another way to get your story aired. If it is a re-hash and your story made it the first time if might make it on again in this medium. Lastly, consider incorporating Social Media into your crisis plan. I believe that with all of the channels available, we should prepare for a crisis and add the following social media components to our existing communication plan. You don’t have to go to the extremes that Dell did, and make social media the function of everyone there…but set up a “social media staff” or one person that can maintain visibility across your channels. Same with monitoring. You can go the free route or subscribe to social media monitoring software, such as Radian6 or Buzz Logic, etc. if you need your reporting to be more formalized. Rapid response team, set up social media channels BEFORE the crisis occurs. Not during. Deliver your message – but don’t forget social media channels! Also, in the same way as traditional PR, stay connected and readily available throughout the crisis.Overall, we as PR professionals have to pay attention to more platforms than ever – web, chatrooms, social media as well as print/TV/radio. Add mobile platforms to the list and array of pitching possibilities continue to grow.
As we have seen throughout the following presentation, social media platforms are very useful tools to connect with your audience on a site they visit each and everyday. You can broadcast messages to a larger audience, spark convos that provide your company with valuable feedback, and encourage fans to create content for you. But there are some common mistakes companies make on social media, such as: Duplicating your Twitter strategy on Facebook. It is an entirely different tool. While you may want to tweet several times a day, this might annoy your Facebook audience and end up making them hide your updates. Rework your tweets for facebook. Hashtags are not for facebook the @reply is not for facebook either. Post links, post videos and photos with your status updates. Maybe a question? Mix up the content so it is fun and interesting. Not allowing your fans/likes post to your wall defeats the purpose of having a Facebook. They want to share their thoughts and ideas! They may want to share a photo of them using your product? Visiting your city, maybe? You are really missing out if you don’t enable this feature.