Kiosha Boyles showed our members the power and presence of each major social media network. View her presentation for a quick and simple understanding of each platform and how to sign up!
Using Social Media for Your Wedding BusinessLessing-Flynn
This document provides guidance on using social media to build a wedding business. It discusses establishing an online presence through websites, blogs and social media platforms like Facebook, Twitter, Flickr, FourSquare and LinkedIn. The goals of social media marketing for a wedding business are to build credibility, create awareness, attract new clients and get referrals. The document provides tips on setting up profiles and accounts, curating engaging content and interacting with others on each platform. Examples of successful wedding professionals utilizing social media effectively are also showcased.
This document provides a social media strategy for small and medium businesses. It discusses how to use social media platforms like LinkedIn, Facebook, Twitter, blogs and personal websites to brand yourself, generate new business opportunities, and position yourself for future work. The strategy involves creating an online presence, engaging with connections and customers, and consistently posting relevant content to differentiate yourself and be found online.
This document provides information on using social media for small businesses. It discusses developing content for various social media platforms like Facebook, Twitter, and Instagram. It also discusses relationship marketing and using websites, search engine optimization, and social media as steps in relationship marketing. Finally, it discusses specific social media management tools like Sprout Social and Hootsuite and the importance of search engine optimization.
Personal Brand Exploration- Rachel BalashRachel Balash
Rachel Balash is exploring her personal brand as a digital marketer. She identifies her brand archetype as the caregiver, who is giving, empathetic and devoted to helping people. Her goals are to get a job in digital marketing, build her clientele over time, and eventually open her own firm. She plans to develop her skills in areas like CRM software, presentation skills, and social media marketing. Rachel aims to position her brand as providing top-of-the-line digital marketing that helps businesses make their products more prevalent online.
Building digital eminence: How to look great onlinelaurapnicholas
The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.
1. The document provides steps for setting up and promoting a business fan page on Facebook. It outlines strategies for determining goals and audience, creating the page, adding content regularly, and engaging with fans to build relationships and generate business.
2. Key steps include choosing a category and page type, adding information and images, setting a vanity URL, and promoting the page through social media, emails, and contests to gain fans.
3. Regular updates and engaging content are emphasized to build brand awareness and retain existing clients while cultivating new prospects.
The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.
Using Social Media for Your Wedding BusinessLessing-Flynn
This document provides guidance on using social media to build a wedding business. It discusses establishing an online presence through websites, blogs and social media platforms like Facebook, Twitter, Flickr, FourSquare and LinkedIn. The goals of social media marketing for a wedding business are to build credibility, create awareness, attract new clients and get referrals. The document provides tips on setting up profiles and accounts, curating engaging content and interacting with others on each platform. Examples of successful wedding professionals utilizing social media effectively are also showcased.
This document provides a social media strategy for small and medium businesses. It discusses how to use social media platforms like LinkedIn, Facebook, Twitter, blogs and personal websites to brand yourself, generate new business opportunities, and position yourself for future work. The strategy involves creating an online presence, engaging with connections and customers, and consistently posting relevant content to differentiate yourself and be found online.
This document provides information on using social media for small businesses. It discusses developing content for various social media platforms like Facebook, Twitter, and Instagram. It also discusses relationship marketing and using websites, search engine optimization, and social media as steps in relationship marketing. Finally, it discusses specific social media management tools like Sprout Social and Hootsuite and the importance of search engine optimization.
Personal Brand Exploration- Rachel BalashRachel Balash
Rachel Balash is exploring her personal brand as a digital marketer. She identifies her brand archetype as the caregiver, who is giving, empathetic and devoted to helping people. Her goals are to get a job in digital marketing, build her clientele over time, and eventually open her own firm. She plans to develop her skills in areas like CRM software, presentation skills, and social media marketing. Rachel aims to position her brand as providing top-of-the-line digital marketing that helps businesses make their products more prevalent online.
Building digital eminence: How to look great onlinelaurapnicholas
The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.
1. The document provides steps for setting up and promoting a business fan page on Facebook. It outlines strategies for determining goals and audience, creating the page, adding content regularly, and engaging with fans to build relationships and generate business.
2. Key steps include choosing a category and page type, adding information and images, setting a vanity URL, and promoting the page through social media, emails, and contests to gain fans.
3. Regular updates and engaging content are emphasized to build brand awareness and retain existing clients while cultivating new prospects.
The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.
This document provides an overview of Pinterest, including statistics about its users and how businesses can use it. Pinterest allows users to share images and "pin" them to virtual pinboards. It has over 21 million unique visitors monthly and is driving more traffic to websites than other social networks. The document outlines best practices for businesses to engage on Pinterest, such as pinning visually appealing content and getting employees involved. It also provides examples of companies like Whole Foods and Birchbox that are using Pinterest effectively.
From the zen of social media marketing by shama hyder kabaniKimani Nduta
The document provides 11 dos and 7 don'ts for marketing on Facebook. It advises brands to attract people to their website, build trust, and gain visibility on Facebook to lead to sales. The dos include spending time on an outstanding profile, letting personality shine through, reaching out professionally, building loyal followers, leveraging status updates and notes, attracting people to the site with value, having a friending policy, building a community around topics, being proactive in networking, and sharing relevant photos and videos. The don'ts are to avoid being pushy, writing links on others' walls, sending frivolous friend requests, using the business name as the profile name, posting crude content, expecting social media to work
MFR Social Media Workshop - 27th March 2012snowmarketing
The document provides information about using social media for business purposes. It discusses the benefits of social media including raising brand awareness, increasing website traffic, finding new customers, and building relationships. It recommends starting with Facebook and Twitter and provides tips on what to post and avoid. The document also lists specific social media platforms and local businesses to check out, and emphasizes creating a social media plan with goals, timing of posts, and methods for measuring success.
Why social media is essential
Steps to determine what social media to use
The big 7 social media platforms
Tips for incorporating social media into your marketing
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
Social Media Business Practice and ImplementationManny Sarmiento
Implement the concepts learned in previous modules to successfully manage Social Media campaigns, create a social media marketing plan and effectively run a social media marketing business.
Making Sense Of Social Media General PresentationTyson Goodridge
The document provides an overview of social media and how to make sense of it. It discusses key platforms like LinkedIn, Facebook, Twitter and video/YouTube. It encourages participating in dialogues rather than just promoting. Measurement of social media is difficult but improving. The key takeaways are to treat others well online, listen more than you speak, and give value to others before expecting anything in return.
Social media is the most powerful medium to promote your business and increase revenue. Check some of the social media tips which are helpful to grow your online business.
Real, No B.S. Social Media Marketing StrategiesManny Sarmiento
What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
Reed & Associates Marketing (R&A) presented at Frye Properties' national manager's meeting in March 2016. Social media expert, Gillian Luce, shared why social media is so crucial for property managers and top five tips they can use to help make their community stand apart.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
This document analyzes real estate developers' social media strategies and provides recommendations. It finds that currently developers only use social media for brochures and ads without valuable content. It recommends creating engaging content for both customers and the general audience to build the brand, engaging with customers online as there are no referrals, and using visual storytelling rather than just ads and brochures to provide an online experience for potential buyers. It also provides a weekly social media content plan focused on highlighting customer experiences and qualities of developments to engage the community.
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
This document provides an overview and agenda for a social media training course. The course will cover selecting appropriate social media platforms, best practices for using platforms like Twitter, Facebook, LinkedIn and Google+, and how to connect social media use to business goals. It includes the course timetable, objectives, and introductory content on key topics like the importance of social media and general guidelines.
The document discusses social media and how professional services can benefit from it. It defines social media as media designed for sharing through social interaction. It contrasts Web 1.0 static sites to Web 2.0 interactive sites. Popular social media tools discussed are Facebook and Twitter, noting their large user bases. Benefits listed for professional services include building customer networks, sharing information to build expertise, and conducting community marketing. Tips are provided on setting up business pages and profiles on Facebook and Twitter to engage customers and promote brands.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
The document discusses upcoming changes to the Fair Labor Standards Act (FLSA) regarding exemptions from overtime pay for white collar workers. Beginning December 1, 2016, the salary threshold for exempt employees will increase from $455/week to $913/week. Employers will need to ensure exempt employees meet the new salary level or reclassify them as non-exempt and pay overtime. The regulations will be automatically adjusted every three years to keep pace with inflation. Employers should analyze their current classifications and compliance in light of the changes.
This document provides an overview of Pinterest, including statistics about its users and how businesses can use it. Pinterest allows users to share images and "pin" them to virtual pinboards. It has over 21 million unique visitors monthly and is driving more traffic to websites than other social networks. The document outlines best practices for businesses to engage on Pinterest, such as pinning visually appealing content and getting employees involved. It also provides examples of companies like Whole Foods and Birchbox that are using Pinterest effectively.
From the zen of social media marketing by shama hyder kabaniKimani Nduta
The document provides 11 dos and 7 don'ts for marketing on Facebook. It advises brands to attract people to their website, build trust, and gain visibility on Facebook to lead to sales. The dos include spending time on an outstanding profile, letting personality shine through, reaching out professionally, building loyal followers, leveraging status updates and notes, attracting people to the site with value, having a friending policy, building a community around topics, being proactive in networking, and sharing relevant photos and videos. The don'ts are to avoid being pushy, writing links on others' walls, sending frivolous friend requests, using the business name as the profile name, posting crude content, expecting social media to work
MFR Social Media Workshop - 27th March 2012snowmarketing
The document provides information about using social media for business purposes. It discusses the benefits of social media including raising brand awareness, increasing website traffic, finding new customers, and building relationships. It recommends starting with Facebook and Twitter and provides tips on what to post and avoid. The document also lists specific social media platforms and local businesses to check out, and emphasizes creating a social media plan with goals, timing of posts, and methods for measuring success.
Why social media is essential
Steps to determine what social media to use
The big 7 social media platforms
Tips for incorporating social media into your marketing
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
Social Media Business Practice and ImplementationManny Sarmiento
Implement the concepts learned in previous modules to successfully manage Social Media campaigns, create a social media marketing plan and effectively run a social media marketing business.
Making Sense Of Social Media General PresentationTyson Goodridge
The document provides an overview of social media and how to make sense of it. It discusses key platforms like LinkedIn, Facebook, Twitter and video/YouTube. It encourages participating in dialogues rather than just promoting. Measurement of social media is difficult but improving. The key takeaways are to treat others well online, listen more than you speak, and give value to others before expecting anything in return.
Social media is the most powerful medium to promote your business and increase revenue. Check some of the social media tips which are helpful to grow your online business.
Real, No B.S. Social Media Marketing StrategiesManny Sarmiento
What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
Reed & Associates Marketing (R&A) presented at Frye Properties' national manager's meeting in March 2016. Social media expert, Gillian Luce, shared why social media is so crucial for property managers and top five tips they can use to help make their community stand apart.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
This document analyzes real estate developers' social media strategies and provides recommendations. It finds that currently developers only use social media for brochures and ads without valuable content. It recommends creating engaging content for both customers and the general audience to build the brand, engaging with customers online as there are no referrals, and using visual storytelling rather than just ads and brochures to provide an online experience for potential buyers. It also provides a weekly social media content plan focused on highlighting customer experiences and qualities of developments to engage the community.
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
This document provides an overview and agenda for a social media training course. The course will cover selecting appropriate social media platforms, best practices for using platforms like Twitter, Facebook, LinkedIn and Google+, and how to connect social media use to business goals. It includes the course timetable, objectives, and introductory content on key topics like the importance of social media and general guidelines.
The document discusses social media and how professional services can benefit from it. It defines social media as media designed for sharing through social interaction. It contrasts Web 1.0 static sites to Web 2.0 interactive sites. Popular social media tools discussed are Facebook and Twitter, noting their large user bases. Benefits listed for professional services include building customer networks, sharing information to build expertise, and conducting community marketing. Tips are provided on setting up business pages and profiles on Facebook and Twitter to engage customers and promote brands.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
The document discusses upcoming changes to the Fair Labor Standards Act (FLSA) regarding exemptions from overtime pay for white collar workers. Beginning December 1, 2016, the salary threshold for exempt employees will increase from $455/week to $913/week. Employers will need to ensure exempt employees meet the new salary level or reclassify them as non-exempt and pay overtime. The regulations will be automatically adjusted every three years to keep pace with inflation. Employers should analyze their current classifications and compliance in light of the changes.
The document provides guidance on conducting a marketing communications planning process. It begins by emphasizing the importance of understanding the customer perspective. The planning process involves a strategy audit using a consumer purchase cycle framework to evaluate the current strategy, followed by forward planning to develop new strategic objectives and solutions. Key steps include identifying challenges, setting measurable objectives, focusing resources, and producing a written marketing plan.
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
This document discusses the history and evolution of brands from the 16th century to present day. It explains how brands started as a way to identify ownership or source of goods and developed into a way to create desire, identity, and value through the ideas and lifestyles they represent. Over time the focus has shifted from products to brands and building brand equity through emotional connections with consumers.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
What is Account Planning? (and what do account planners do exactly?)blaiq
This document provides a history and definition of account planning. It begins by explaining how account planning originated in the 1960s at advertising agencies in London through the work of Stephen King and Stanley Pollitt. They sought to better incorporate consumer research and insights into advertising development. The role has since expanded beyond advertising to include other marketing functions. The document then provides a detailed overview of the various roles fulfilled by account planners, including market researcher, data analyst, focus group moderator, and more. It emphasizes that account planners are responsible for understanding consumers and applying insights to develop effective brand strategies and communications.
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Brand Planning Roadmap for Digital Success
Session name: Integrated Digital Brand Planning
Speaker: Salman Abedin, Consultant & Masters Programme, Media Sciences, SZABIST.
Andrew Padnick Advertising and Marketing ProfessionalAndrew Padnick
Andrew Padnick is marketing professional with extensive experience researching and planning advertising campaigns, negotiating contracts, media planning, and brand management.
Getting Strategic with Digital - Analytics and Digital StrategynForm User Experience
Tim Schneider is the Director of Digital Analytics at the University of Alberta. He presented his insights on Analytics and Digital Strategy at the Getting Strategic with Digital conference.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
This document discusses brand planning and positioning. It introduces the brand resonance model, which outlines steps to build customer-based brand equity through increasing levels of brand awareness, meaning, response, and relationships. The goal is to create brand resonance where customers feel in sync with the brand. It also covers the brand positioning model, including identifying competitive frames of reference, points of parity/difference, and developing brand mantras. Tools like these can help guide strategic brand planning and implementation.
Brand building in a digital world (Intro to Digital for Grads)David Carr
This document discusses brand building in a digital world. It begins by noting that technology is defined differently by generations and that the world is now digital for most people under 22. It then asks how brands should approach brand building in this digital world. It discusses the importance of manifesting a brand's inherent behaviors to achieve measurable marketing goals like increasing sales or brand share. It also discusses the importance of engagement and defines engagement as creating windows of enhanced attention to influence behaviors and motivations. The document then discusses various considerations for digital planning, including understanding people, channels, and experiences. It emphasizes putting people before technology and the importance of participation that is actually useful and relevant to people. In summary, the document provides guidance on how brands can build
The document discusses advertising and the advertising planning process. It defines advertising and provides definitions from various sources. It outlines the objectives of advertising such as creating demand, facing competition, and informing customers. It also discusses advertising strategies, the creative process, media planning and buying, and methods for measuring the effectiveness of advertising. Finally, it provides examples of top advertising spenders in India and leading advertising agencies. In summary, the document covers the key concepts, objectives, process and methods involved in advertising planning.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
This document discusses using LinkedIn for business purposes. It provides information on setting up personal and company profiles, using groups, and developing a content strategy. Some key points include that LinkedIn has over 300 million users and is a business-oriented networking platform, personal profiles with photos and summaries receive more views, and companies should post regular, engaging content and link their LinkedIn page to their website.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
This document discusses the importance of online presence and reputation management. It emphasizes that a professional, well-designed website is critical as the center of one's online universe. Additionally, it stresses building an online presence on various social media platforms like LinkedIn, Facebook, Twitter, YouTube and Google in order to be searchable and allow others to endorse your reputation. The key is providing useful, valuable information while interacting consistently in a professional manner across all online venues to build trust and allow others to promote you through positive recommendations and testimonials. Homework involves setting up profiles on LinkedIn, YouTube and Twitter to start developing an online brand.
Content is the Fire, Social Media is the GasolineSarah Zink
The document provides information on strategic social media use for businesses. It discusses how social media can increase efficiency, enhance reputation, improve client retention and more. It then describes common social media platforms like Facebook, LinkedIn, Twitter and YouTube and provides best practices for using each one. The document concludes with sample social media posting schedules and recommendations for posting apps like Hootsuite and Buffer.
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
Digital Media Now for Yogis: 11-4-2012 Melodie Tao
Melodie Tao presented on personal branding on social media. She discussed optimizing personal profiles on Facebook, LinkedIn, and Twitter to be cohesive with business brands. Tao provided tips for using platforms like Instagram, blogs, and hashtags to engage audiences and humanize brands. The presentation aimed to teach leveraging social media to build personal connections and fill classes or services.
This document discusses strategies for using various social media platforms for marketing purposes. It provides overviews of Facebook, LinkedIn, Twitter, Google+, and YouTube, outlining their key features and user statistics. For each platform, it describes why businesses should use it and provides 3-4 essential tactics, such as developing Facebook page likes, optimizing LinkedIn business pages, engaging on Twitter through organic and promoted tweets, and optimizing video content on YouTube. The overall document aims to explain the value of an integrated social media strategy for business marketing.
This document discusses social media marketing strategies for brands. It recommends having separate social media profiles for individual brands as well as the overarching company brand. The document provides specific guidance on using platforms like Facebook, Twitter, LinkedIn and Quora to promote both people as brands and companies as brands. It emphasizes the importance of engaging communities and providing valuable content across multiple social media networks to effectively market brands online.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
This document discusses how social media can help grow a business. It defines social media and lists popular channels like blogs, Facebook, Twitter, LinkedIn and YouTube. It provides details on setting up and using profiles and pages on each channel to engage customers, build relationships and promote the business. The document stresses the importance of creating a social media marketing plan with goals and measuring results to understand return on investment.
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
This document provides an introduction to search engine optimization (SEO) and social media optimization (SMO) for web marketing. It discusses getting websites found on search engines through compelling content and social sharing, and recommends setting up accounts on key social media platforms like LinkedIn, Facebook, Google+, and YouTube to develop an online presence. The document emphasizes using a "hub and spoke" approach to promote content across various channels and pull visitors back to a central online hub. It cautions against ineffective practices and stresses building relationships over time through trusted expertise.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
This document is a newsletter from the Greater Lexington Chamber of Commerce announcing upcoming local events in Lexington, South Carolina in February and March 2018. It provides information on ribbon cuttings, luncheons, and a candidate forum happening between February 15th and March 1st. It also lists the nominees for the Chamber's annual awards luncheon on February 27th in categories like small business of the year, large business of the year, and young professional of the year.
The document is a newsletter from the Greater Lexington Chamber of Commerce announcing upcoming events in Lexington, South Carolina in December 2017 and January 2018. It includes information on ribbon cuttings, holiday parties, marketing meetups, and calls for speakers for an educational lunch series and promotions for a teacher recruitment fair. It also provides information on upcoming nomination forms for chamber awards and opportunities for businesses to host after hours events. The newsletter concludes by listing new chamber members and member discounts.
This document provides information about upcoming events organized by the Greater Lexington Chamber and other local organizations in Lexington, South Carolina. It announces that the Chamber is seeking speakers for its 2018 education lunch series and accepting applications for its Ambassador program. It also provides information about discounts and services available to Chamber members.
This document is a newsletter from the Greater Lexington Chamber providing information on upcoming events in Lexington, SC in August 2017. It announces several ribbon cuttings and meetings for local businesses happening throughout the month. It also provides information on the 2017 Lexington Craft Beerfest in October and how the Chamber will help view the solar eclipse on August 21. Brief member spotlights and news are included at the end.
This month, members shared their concerns at Sept. 8's breakfast meeting with speaker Ted Pitts, President and CEO of the SC Chamber of Commerce, so he could give them answers and take their issues to the next level.
Ted also gave a recap of the 2015 Legislative Session and addressed developments in infrastructure and workforce.
Couldn't make it to the breakfast, but still have a question you want answered? Email randy@lexingtonsc.org and we will pass it along!
Enjoy a round of golf at one of the Top 5 courses in the Midlands at the 2015 Greater Lexington Chamber Fall Golf Classic on September 28, presented by Lexington Medical Center.
With Golden Hills Golf & Country Club’s newly renovated greens, the rebuilding of several tees and cart path repairs, the playing conditions will be perfect!
Lunch, snacks and beverages will all be provided.
Tournament Style: Captain’s Choice
Flight: Based on team’s handicaps
Tournament Schedule
Lunch: Noon
Chick-fil-A provided by Rep. Todd Atwater
Tee Off: 1 PM
Awards Presentation: Catered by Carpenter Catering
This document is a newsletter from the Lexington Chamber of Commerce in South Carolina announcing upcoming business events in June and July 2015. It provides information on 5 "Breakfast Briefs" to be held at local businesses from June 10 to June 19th. It also announces a "Business LEXPO" vendor fair on July 14th where over 325 people attended the previous year. The newsletter lists new chamber members and the staff of the Greater Lexington Chamber and Visitors Center. It concludes by announcing the next chamber breakfast meeting on July 14th.
Didn't get to make it to the Greater Lexington Chamber's May Breakfast Meeting? No worries!
Here are all of the upcoming events - many ribbon cuttings, the 25th Annual Spring Golf Tournament and Business After Hours at Holiday Inn & Suites Columbia Airport - and promotional opportunities this month.
Didn't get to make it to our first breakfast meeting of 2015? No worries!
Here are all of the upcoming events and promotional opportunities for membership this month.
The document announces upcoming events hosted by the Greater Lexington Chamber, including ribbon cuttings, a business after hours event, and annual awards night and golf tournament. It welcomes new member businesses and names the ambassador of the month.
Hear what SC Chamber of Commerce President & CEO Otis B. Rawl Jr. had to say about the future of South Carolina's roads, highways and bridges at the Lexington Chamber's November Breakfast Meeting.
This document provides information about the Ryder Cup 2014 golf tournament to be held on September 25th at the Golden Hills Golf & Country Club in Lexington, South Carolina. It gives the registration details including a two-man team cost of $195 and instructions for paying by check or credit card. It also lists the tournament schedule including a pre-tournament steak dinner the evening of September 24th and a noon shotgun start for the tournament on the 25th featuring a best ball and captain's choice format. Proceeds will benefit the Doris Burkett Scholarship Fund and the Greater Lexington Chamber of Visitors Center.
More from Greater Lexington Chamber and Visitor Center (17)
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
3. What is Social Media?
Social media are web-based communication tools that enable
people to interact with each other by both sharing and consuming
information.
• Relationships
• Branding
• Learning
#GetDigitized
6. Facebook
How is it beneficial
• Long lasting relationships with customers. Creating a community.
• Increasing brand awareness and loyalty. Gathering new leads.
• Increasing your website traffic.
• Offering specials, events, discounts, information instantly.
• Tracking Competitors.
How to Start?
• Create a business page.
• Follow brands and people already socially connected.
• Create and share content like photos, videos and status updates.
#GetDigitized
11. Twitter
• How is it beneficial?
• Learning, sharing/gathering information. Researching trends.
• Customized real time newspaper on topics/people you’re interested in.
• Effective communication and lead generation tool.
• Seeking feedback and providing customer service.
• How to Start?
• Sign up & create your profile.
• Find and follow others that interest you.
• Build Your Voice.
• Retweet messages you’ve found from others and reply.
• Create your own 140 character messages.
• Mention others with @username to show recognition.
• Include hashtags in your tweets to categorize their subject matter.
• Ex. #SocialMedia #Construction #ColumbiaSC #FamouslyHot
#GetDigitized
14. LinkedIn
• How is it beneficial?
• Creating a online resume.
• Building your credibility, brand through recommendations and skills.
• Networking with other professionals.
• Connecting with professional organizations.
• Attracting new staff and business partners.
• How to Start?
• Create a profile/online resume with experience, skills, education.
• Make connections. See “People You May Know” page.
• Join groups and follow companies.
• Post professional updates and share relevant content.
• Create business LinkedIn page.
#GetDigitized
19. YouTube
• How is it beneficial?
• Entertaining. Educating. Connecting.
• Demonstrating products and expertise.
• Providing a visual representation of your staff and brand.
• Leveraging events and promotions.
• How to Start?
• You don’t need to sign-up to watch videos.
• If you want to comment, follow channels and upload your
own videos, you must create an account.
#GetDigitized
22. Pinterest
• How is it beneficial?
• Create visual collections (pin boards) of images based on interests,
services, products, etc.
• Share and connect with other boards.
• Demonstrate new products, ideas and people.
• How to Start?
• Join Pinterest.
• Follow prospects, organization and competitors you are interested in.
• Create board boards based on products, services, interests, etc.
• Repin images to your board or upload pins from Internet images.
• Include calls to action on your boards and in pin descriptions.
#GetDigitized
25. Instagram
• How is it beneficial?
• Offering a personal touch. Make your business relatable.
• Building a network of interconnected people.
• Marketing your products and services in creative ways.
• How to Start?
• Download the app.
• Create your profile.
• Follow potential customer, organizations and competition.
• Share pictures and videos to promote your brand.
#GetDigitized
28. Snapchat
• How is it beneficial?
• Leading social platform to reach 13 to 34 year olds.
• Offering a personal touch. Make your business relatable.
• Launch teaser videos and pictures to create buzz.
• Provide behind the scenes access to capture your company’s culture.
• How to Start?
• Download the app.
• Create your profile.
• Promote your account through other marketing channels.
• Share pictures and videos to promote your brand.
#GetDigitized
Quick Snapshot: Kiosha Gregg, owner of a social media agency, Digitize Marketing. Columbia College & UofSC Grad. Certified Inbound Marketing Specialist. Worked with a host of local and regional businesses, organizations and events.
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Ok. Humor me a bit…we’re going somewhere. Think back and simply blurt out the oldest audio format, you’ve used in your lifetime. For me, it was cassette tapes and the walk man. How about you?
Vinyl. Dictet. Cassette. 8-track. Compact Disc-CD. Mp3 file and digital file formats.
Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. There was a straightforward consumption model.
Today, services like Pandora, Spotify, SoundCloud, YouTube are fundamentally changing the way people listen to and engage with music. (Still hearing new music. Introduced through social media, online radio, and other new platforms, etc. Instead of BUYING from the record store, we are going to iTunes, Beats Music, etc. And- Because people are now recording video during concerts or the show provides live streaming you can watch a full concert on YouTube from the comfort of your home.)
We are experiencing this same shift in how we share and discover new products, services, new programs in almost every industry.
Let’s take a look at the current state of media:
TV being replaced with DVR/Netflix/Hulu. Instead of radio, people are opting for CD/IPod/Pandora. And Print…really? Blogs/Online publications/Twitter are becoming the mainstream news sources. Consumers are shutting off the traditional world of marketing.
In essence, the rules of marketing have changed. You can reach the entire world with the click of the button.
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. The lack of effectiveness relates to the marketing strategy, not simply the platform.
Social Media is a conversation supported by online tools.
How Big is Social Media?
FB: Over 1 million
Tw: If a country, 12th largest in the world. 750 tweets per second
LinkedIn: 2 new members every second.
YouTube: average visitor spends 15 minutes a day. 2nd largest search engine after Google.
Pinterest:
Google Plus:
South Carolina Social Stats:
South Carolina- Over 2.2 million FB users
Columbia- over 220,000 FB users
29210- over 16,400 FB users
Largest social network in the world
Just hit 1 billion users in October
More than 7 billion visits a week
What is it: mini blog/news feed/ text message with the masses.
Information sharing
140 character messages called “tweets”
Online TV where users upload, watch and share short video clips
Bought by Google
3rd most popular website in the world
Virtual collages or collections of images
Now #3 social media network in the U.S.
80% of users are women
Over 150 million people use Instagram, with 55 million photos being uploaded every day. Take advantage of this incredibly large, active network of people. Connect with potential prospects!
Post behind-the-scenes photos of your business
Update people on your latest offers and promotions.
Visual Marketing
Over 150 million people use Instagram, with 55 million photos being uploaded every day. Take advantage of this ncredibly large, active network of people. Connect with potential prospects!
Post behind-the-scenes photos of your business
Update people on your latest offers and promotions.
Visual Marketing
So, given this shift, the question becomes…how do you market your agency into this new, digital marketplace. Today, I’m going to share with you three simple steps I use with my clients.
The 3 steps are:
Before you branch out into the digital marketplace, my first question is: Who are you? Why does it matter? There are hundreds, if not thousands of businesses similar to you socially. Why should I connect with your brand?
Example of Javis Tax Service. Found her BRAND STORY.
How will you convey your brand and mission with your audiences? Show Me vs. Tell me. How do you do this? With remarkable content.
QUESTIONS
Before you branch out into the digital marketplace, my first question is: Who are you? Why does it matter? There are hundreds, if not thousands of businesses similar to you socially. Why should I connect with your brand?
Example of Javis Tax Service. Found her BRAND STORY.
How will you convey your brand and mission with your audiences? Show Me vs. Tell me. How do you do this? With remarkable content.
QUESTIONS
Marketing is impossible without great content. Content strategy comes before your social media strategy. Before you think about how many times you are going to tweet, first think about what the heck you are doing to say.
Content should tell your brand story. Example of tax client, since we wanted to promote the company as family friendly/local touch….where all of the other tax services were promoting deals and specials…we promoted pictures of our staff with clients and their children. Showed pictures of their play area. Shared post that said, Heading to prepare your taxes after work, we have a snack bar ready for you. Understood the needs of our clients and appealed to them on areas more valuable than simply price and deals (although we had these as well).
Do this same thing with your company. Brainstorm methods to deliver cutting-edge, innovative content that tells your brand story.
Post messages that positions you as a brand expert
The general rule of thumb is that it takes Nine seconds to grab your customer’s attention. What are you doing to make a statement.
Stay relevant or you’ll become the next Blockbuster of your industry. (Redbox, Netflix, etc.)
Content: Video, Posts on Facebook, Tweets on Twitter. More advanced: webinars, eBooks, ecommerce, etc.
QUESTIONS:
Social networks such as Facebook, Twitter, LinkedIn, YouTube, and many others have broken down the "invisible curtains" between brands and fans, enabling people to connect, create, and share content more easily than ever before.
We now have direct, real-time access to local, regional and national brands.
As a business owner and marketer, this is to your advantage. You know have a direct line of communication with your audience. You don’t have to cross your fingers and hope that you will receive airtime on the radio or TV affiliates. You can take this into your own hands by using social media to garner exposure promoting your products and services directly to your audience.
Another question to ask yourself is who do you want to communicate your brand and mission with? This will affect what type of content you share and which social media networks you will use. For instance, we are seeing youth flock to twitter and Instagram. Baby boomers are one of the fastest growing users on Facebook.