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Social searchhawaiilife
This document provides an introduction to search engine optimization (SEO) and social media optimization (SMO) for web marketing. It discusses getting websites found on search engines through compelling content and social sharing, and recommends setting up accounts on key social media platforms like LinkedIn, Facebook, Google+, and YouTube to develop an online presence. The document emphasizes using a "hub and spoke" approach to promote content across various channels and pull visitors back to a central online hub. It cautions against ineffective practices and stresses building relationships over time through trusted expertise.
Social searchhawaiilife
- 1. Search and Social Essentialsof Understanding Web Marketing
- 2. Welcome! Julie Ziemelis- DigitalMarketing Trainer Blogger for: Facebook.com/Tips4RealtorsUsingNewMedia Facebook.com/365Kona www.365Kona.com
- 3. Socialnomics: Social Media Revolution •http://bit.ly/HawaiiLifeDemo
- 4. The basic conceptof Social and Search: • Getting “found” on the search engines • Having compelling and educational content to drive interest • Having others talking about you and providing “social proof” to do business with you.
- 5. First things first: What is SEARCH?
- 7. What IS SEO? •Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
- 8. • Other formsof search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's
- 9. • SEO maytarget different kinds of search, including image search, local search, video search, academic search, news search and industry-specific search engines. This gives a website web presence. • As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search
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- 12. When you liveon an island… • How do you think people from the Mainland and other parts of the world are going to find you? • When they find you, what does the “web” say about you? • What are OTHERS saying about you?
- 13. “Business follows social. Socialactions build trust. Trust shows you the money”
- 14. So..who is usingsocial media?
- 15. • According toa survey of millionaires from Fidelity Investments, 85% of respondents use text-messaging, smartphone applications and social media. One third use social media professionally, with 28% using LinkedIn.
- 16. West Hawaii Specific •20% of businesses who blog, say they get a 20% lead rate • Use of YouTube for marketing up by 78% since 2010. • 7 out of 10 small biz in W. Hawaii are using social media • Survey Results: West Hawaii Social Media Survey: Kinoshita Communications
- 17. Developing a Webpresence requires a marriage of: SEO (Search Engine Optimization) and SMO (Social Media Optimization)
- 20. 1. Get anaccount on LinkedIN LinkedIn is the top online directory of professionals and companies. Individuals and companies use LinkedIn for professional networking, recruiting, job searching, career building, and for staying in touch with their connections.
- 24. 2. Get AnAccount on Facebook • 600 million people can’t be wrong, right?
- 26. 3. Get aGoogle Profile • Your profile is the way you present yourself on Google products and across the web. With your profile, you can manage the information--such as your bio, contact details, and links to other sites about you or created by you--that people see. • At a minimum, your first name, last name, and photo will be public on the Internet. You can then provide a variety of additional information about yourself in your profile. You can also enable people to contact you without displaying your contact information.
- 28. 4. About.me About.me letsyou quickly build simple and visually elegant splash pages that points visitors to your content from around the web.
- 30. 5. Create aYouTube Channel • YouTube is a video-sharing website on which users can upload, share and view videos. Displays a wide variety of user- generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
- 31. YouTube cont. • Mostof the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Hulu and other organizations offer some of their material via the site. • Unregistered users may watch videos, and registered users may upload an unlimited number of videos.
- 33. 6. Create ABlog • A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. • Blog can also be used as a verb, meaning to maintain or add content to a blog.Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes
- 34. How To Createa Blog • WordPress.org • WordPress.com • Blogger.com • Facebook/Twitter as microblogging sites
- 35. Blogging 101 Let’s go online!
- 36. Hub and SpokeConcept Create the content and then promote it via various promotions channels
- 38. The Hub andSpoke Approach The big picture goal 1. Increase visibility and engagement with your customers (or potentials) on their playing field. Get found by potential clients throughout the places they frequent and where it makes sense for your business to be present.
- 39. 2. Attract orpull them back to your online hub as traffic, ultimately leading to a lead and sale. 3. Make it easy for them to connect with you via comments, social buttons and a capture form.
- 40. What Social/Search isNOT • You talking about yourself • Your big fat photo saying “PICK ME!” • You derailing your competition • Asking for contact information without an incentive • Expecting a ton of leads on one hour a week of work using social tools.
- 41. More of NOT! •Thinking that if you write enough content, you’ll be found • Using the “Wishing, hoping, praying” method when you create a blog post • Pushing the “publish” button and thinking that you are done.
- 42. Manage Your Expectations •Expect to invest 12-18 months into perfecting these systems. • Does not mean you will not get leads or results. • Your system needs to mature to gather the funnels that bring business back to you. • Social Media will not replace what you are doing now-it’s going to amplify your marketing message. 42
- 43. • Remember: TheROI is relationships • What you are investing in and selling is relationships with other people. 43
- 44. Best Practice • Dowhat you do already, demonstrate your expertise offline • Become a Trusted Advisor online via your Website & social channels: Facebook, Twitter, Linkedin, YouTube, etc.
- 45. • Utilize locationbased networks like Yelp & Foursquare to provide tips and suggestions for your local market • Answer expertise related questions & give/ get recommendations on professional networks like Quora & Linkedin or Trulia/ Zillow
- 46. Questions/Comments • What’s yourexperience? • Have you created engagement on your social sites? • Have you gotten leads that turned into sales? • How often are you online working with your marketing plan?
- 47. Mahalo! • Go toFacebook.com/ ZiemelisDigitalMarketing for upcoming classes, TweetUps, and info. • Get marketing tips by liking Facebook.com/RealtorTips4NewMedia • Join me at Facebook.com/365Kona