Why Social Media?
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This document discusses social media marketing strategies for brands. It recommends having separate social media profiles for individual brands as well as the overarching company brand. The document provides specific guidance on using platforms like Facebook, Twitter, LinkedIn and Quora to promote both people as brands and companies as brands. It emphasizes the importance of engaging communities and providing valuable content across multiple social media networks to effectively market brands online.
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This document discusses personal branding and strategies for developing an effective personal brand. It provides tips on creating a personal brand strategy with goals and objectives, defining one's vision and persona. It emphasizes the importance of selecting a consistent name and profile, building social media presences on key networks like Facebook, Twitter, LinkedIn and blogs. It also discusses content strategies like storytelling and thought leadership to engage others and build communities and networks.
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- 1. Stage 1 The Preliminary Round Team Name: Name of first member:Naresh Kumar College Name: PSG Institute of Management Name of second member: Gautam Ns College Name: PSG Institute of Management
- 2. ARE YOU ABLE TO SURF MY PRESENTATION? • We both ( Gautam and Naresh ) have done this presentation sitting in Coimbatore. • How do you think at present you are seeing this presentation? • You can see this presentation anywhere in the world using “SlideShare “ as the platform. • That’s one way I am marketing my presentation.
- 3. WHAT IS SOCIAL MEDIA ? • Social media is an umbrella term that defines the various activities that integrate technology,social,interaction and construction of words, pictures and audio. • It is an art of producing traffic to site for generating business through online social group. • It helps to build important business contact and run a reputed business on internet. • Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure. • It is simple and low cost way if increasing sales is the motive of the company.
- 4. THE TWO METHODS : “People as a brand” • Something which needs to be learned and executed. • Helps direct sales. For example : Ever imagined why apple made steve jobs the person who he was? The PR folks of apple made it happen . “ Company as a brand “ • A company itself is a brand. • Super Brand : Several sub brands clubbed together to form a common super brand. For example : Microsoft and colgate Colgate focuses on individual brands whereas Microsoft promote their company.
- 5. FACEBOOK AND LINKEDIN: LinkedIn • Even if you do nothing on LinkedIn as a day to day function, the profile of the leader has to be completely filled. • Anyone interested in the leaders profile they might view and do the needful. Facebook • Build a page for the leader. • Focus on promoting thoughts, talk about industry issues and more. • Back the content with good creative content. • If the content is a presentation or a video provide links. • Promote the page and build a community around the person. • Keep engaging with the community but don’t respond
- 6. TWITTER AND QUORA : Twitter • Twitter is more important, make it branded with the company logo and colours. • Have a good image of the leader and a well filled bio of him or her. • Post occasional updates. • Make sure all messages are attended. Quora • Find out the areas of interest of your leader. • Find relevant questions and send it to the leader. • Post answers to quoara.
- 7. BRANDS AND MORE BRANDS: • There are many brands in and around us. • A normal statistical data says a person comes across 5000 brands in a day. • How many people know “Unilever” has more number of shampoos in the market. • They have several brands like sunsilk,Head and shoulders,and dove. • Unilever has done this to create a separate identify for each sub brand.
- 8. HOW TO CHOOSE YOUR NETWORK? • Quora: Have an official company group.You may have group page for individual brands as well. • Blogs forum and company sites: While posting official views of the company on matters related to articles or questions, always use the company name and not the brand. • Facebook and twitter: Have a bigger community in the company’s name but still run product pages. • Youtube,Slideshare and scribd : You may just have one channel.Make it robust and huge. • Pinterest: Make different pin boards for different products. • linkedIn: I would suggest going for company groups and company level profiles for q&a.
- 9. ENDING THOUGHTS : • There are two ways of marketing : Kick ass or cover ass. • As a marketer you need to be aggressive.Give that feeling to the community,you are there to let people know what you stand for and what you have to offer ti the people.Be bold and kick ass. • You as a marketer will not be appreciated for not getting kicked.you will be judged by the number of asses u kicked.
- 10. • Thank you :D