Rachel Balash is exploring her personal brand as a digital marketer. She identifies her brand archetype as the caregiver, who is giving, empathetic and devoted to helping people. Her goals are to get a job in digital marketing, build her clientele over time, and eventually open her own firm. She plans to develop her skills in areas like CRM software, presentation skills, and social media marketing. Rachel aims to position her brand as providing top-of-the-line digital marketing that helps businesses make their products more prevalent online.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
2014 Social Media Forecasts From The ExpertsHeidi Cohen
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
Reed & Associates Marketing (R&A) presented at Frye Properties' national manager's meeting in March 2016. Social media expert, Gillian Luce, shared why social media is so crucial for property managers and top five tips they can use to help make their community stand apart.
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
This is a Social Media Strategy for my personal brand. I highlight the tactics and goals I need for Facebook, twitter, Instagram and LinkedIn.
PUR3622 Social Media Management Summer A at UF prof. Lisa Buyer
Amber creates and cultivates magnetic brands for business owners by strategically creating digital assets, growth plans and focusing on community movements. At Full Sail University, Amber is pursuing a Bachelor of Science in Digital Marketing and is expected to graduate in the spring of 2022.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
2014 Social Media Forecasts From The ExpertsHeidi Cohen
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
Reed & Associates Marketing (R&A) presented at Frye Properties' national manager's meeting in March 2016. Social media expert, Gillian Luce, shared why social media is so crucial for property managers and top five tips they can use to help make their community stand apart.
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
This is a Social Media Strategy for my personal brand. I highlight the tactics and goals I need for Facebook, twitter, Instagram and LinkedIn.
PUR3622 Social Media Management Summer A at UF prof. Lisa Buyer
Amber creates and cultivates magnetic brands for business owners by strategically creating digital assets, growth plans and focusing on community movements. At Full Sail University, Amber is pursuing a Bachelor of Science in Digital Marketing and is expected to graduate in the spring of 2022.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. I am a kind, caring and down to earth
individual. As a mother I pride myself on
being an honest and loyal person.
Growing up in a small town has made me
passionate about helping people and
giving things my all. I have experience
working as the director of marketing and
sales for a family owned private
investigation firm. I hope to one day own
my own digital marketing/public relations
firm which I plan to call Balash Marketing
and Communication Solutions
IDENTITY
3. PROFESSION
Potential Job Titles:
• Market Research
• Web and Digital Interface
Designers
• Public Relations Specialist
BRAND ARCHETYPE -
The Caregiver Archetype is
giving, empathetic, and
devoted. I put my focus on my
people and their needs.
Marketing Manager for Marketing Industry
4. • DEMOGRAPHICS: Age 50,
female, married,Master’s
Degree ,Florida, Caucasian
• PSYCHOGRAPHICS: Caring
and hard working,
interested in inspiring
change and growth. Sense
of humor and desire to have
fun.
• IDEAL AUDIENCE
MEMBERS:
• Jayne Parker, CHRO
• Zenia Mucha, CCO
Upper Level Management at the Walt Disney Co.
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation,
2022)
• Get a job a a digital marketing firm and grow
my brand awareness.
‣I will grow my brands social media
following by 15% by posting relevant and
engaging content.
Mid Term: (2027)
• Build up my clientele and continue to grow
my brand awareness.
‣I will use different types of content to
attract my clients and build up my
clientele and brand awareness by 10%.
Long Term: (2037)
• Open my own firm.
‣I will share success stories and other
relevant content and increase my
clientele and brand awareness by 30%.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
CRM Software 75%
Office Suite Software 95%
Written Communication 99%
Leadership 90%
SOFT
HARD
Presentation Software 85%
CRM Software 75%
Active Listening 100%
Time Management 90%
SOFT
HARD
7. I promise to help business grow
through kindness, honesty and
effective social media marketing. I am
devoted to getting my clients results
they can see.
PROMISE
8. CREDENTIALS
Work Experience:
• Director of marketing and Sales,
Walsh Investigation and Security
Consultants
• Assistant Manager, Washington
Harbour Ice Rink
• Owner, Eventful Seasons
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022
Awards:
• Course Director’s Award for Storytelling Full Sail
University
Volunteer Work:
• Digital Marketing Volunteer, MoyaMoya
Foundation
9. COMPETITION
Ronnie Rodriguez
Industry Experience:
• Small Business Owner
Education:
• Digital Marketing, BS, Full Sail University (Exp.
2022)
Leadership Experience:
• Small Business Owner
• Vacuum Infusion Lead
Skills and Proficiencies:
• Photoshop- 0 endorsements
• Web Content Writing- 0 endorsements
• Creative Writing- 0 endorsements
Rachel Balash
Overall Online Presence:
• 500+ connections, banner image is customized,
semi Professional headshot, profile could use a
little more information, no published articles,
LinkedIn URL is customized
• Grade:Average, 85 out of 100
Industry Experience:
• Director of Marketing and Sales
• Business Owner
• Assistant Manager
Education:
• Digital Marketing, BS, Full Sail University
(EXP.2022)
Leadership Experience:
• Assistant Manager
• Business Owner
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Management - 0 endorsements
• Event Planning- 1 endorsement
Overall Online Presence:
• 44 connections, banner image is generic?,
headshot is professional, profile could use more
information, no published articles, active on
Facebook and Instagram, LinkedIn URL is
customized
• Grade: Average, 75 out of 100
10. COMPETITION
Chelsea La Marca
Noteworthy Experience:
• Danish Institute for Study abroad,
communications and media studies
• Promotions Assistant
HEADSHOT
Industry Experience:
• Marketing and Event manager
Education:
• Communication and Media Studies, BS, Suny
Oneonta
Skills and Proficiencies:
• Social Media Markeing- 2 endorsements
• SMicrosoft Office - 2 endorsements
• Public Relations- 2 endorsements
Overall Online Presence:
• 348 connections, no banner image,headshot not
very professional, profile is not detailed it could
use more information, no published articles,
active on other social media, LinkedIn URL is not
customized
• Grade: Average, 80 out of 100
Rachel Balash
Industry Experience:
• Director of Marketing and Sales
• Business Owner
• Assistant Manager
Education:
• Digital Marketing, BS, Full Sail University
(EXP.2022)
Leadership Experience:
• Assistant Manager
• Business Owner
•
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Management - 0 endorsements
• Event Planning- 1 endorsement
Overall Online Presence:
• 44 connections, banner image is generic?,
Headhsot is professional, profile could use more
information, no published articles, active on
Facebook and Instagram, LinkedIn URL is
customized
• Grade: Average, 75 out of 100
11. BRAND POSITION
For businesses who want to make their
products or services more prevalent online
but don’t have the time for marketing, I
provide top of the line digital marketing
because I put my all into making your
products or services seen by your target
market and beyond.
“RACH”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ 2022|
• Digital Marketing World Forum North America
‣ March, 2021| Online
• DigiMarCon
‣ November 2021| Online
Digital Marketing
• Primary Content: I will post YouTube videos that I can
share across my different social media platforms. I
will share blog post to my blog as well.
• Primary Tools: I will post weekly YouTube videos
relevant to digital marketing. I will also share useful
information on Facebook and Instagram on a weekly
basis. I will start a blog and post 2 blog posts about
digital marketing a month.
• Website: I will share my digital portfolio on my resume
and on my social media pages such as , Facebook,
LinkedIn and Instagram.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor with digital marketing
and public relations experience. This person will
have years of experience in the field.
• DATE TO EST. PARTNERSHIP, 2022
Formal Education
• Digital Marketing, BS, Full Sail University
(Exp.2022)
Technical Skills
• Take linked in classes to learn more on CRM
software
• ,1/2021
• Take courses in social media marketing , 8/2021
• Use LinkedIn learning to establish a better
foundation or Microsoft office.1/2021 YEAR
Soft Skills
• Practice oral communication to gain exquisite
communication skills 1/2021
• Volunteer as a lead digital marketer to establish
industry related management experience,
3/2021
• Work on my presentation skills durning my
degree program , 7/2020
14. Rachel Balash
You know how most people don’t know how
to use social media marketing to its full potential? Well, what I do
is teach companies how to use social media to reach their full
target market. In fact, I recently helped a client to grow her
business by 20% using social media marketing.
“
15. REFERENCES
American Marketing Association. (n.d.). Retrieved January 12, 2021,
from https://www.ama.org/
Craig, E. (2019, November 15). 7 Digital Marketing Techniques That
Are Evergreen. Retrieved January 12, 2021, from https://
blog.markgrowth.com/7-digital-marketing-techniques-that-
are-evergreen-57ffdaf90349
DigiMarCon World 2021 · Digital Marketing, Media and Advertising
Conference · Nov 17 - 19, 2020 · Online: Live & On Demand.
(n.d.). Retrieved January 12, 2021, from https://
digimarconworld.com/
Digital & Social Marketing Conference North America Online: March
2021. (2020, December 17). Retrieved January 12, 2021, from
https://www.digitalmarketing-conference.com/northamerica/
Https://www.linkedin.com/in/chelsea-la-marca-89792661/. (n.d.).
Retrieved January 10, 2021, from https://www.linkedin.com/in/
chelsea-la-marca-89792661/
Https://www.linkedin.com/in/mr-ronnie-rodriguez/. (n.d.). Retrieved
January 10, 2021, from https://www.linkedin.com/in/mr-ronnie-
rodriguez/
Jayne Parker. (n.d.). Retrieved January 12, 2021, from https://
thewaltdisneycompany.com/leaders/jayne-parker/
#:~:text=Jayne%20Parker%20serves%20as%20Senior,for%20Th
e%20Walt%20Disney%20Company.
(n.d.). Retrieved from https://www.linkedin.com/jobs/search/?
currentJobId=2329056406&keywords=marketing%20manager
Quick Search for: Marketing. (n.d.). Retrieved January 12, 2021, from
https://www.onetonline.org/find/quick?s=Marketing
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved January 12, 2021, from https://www.onetonline.org/
link/summary/11-2021.00
Summary Report for: 27-3031.00 - Public Relations Specialists. (n.d.).
Retrieved January 12, 2021, from https://www.onetonline.org/
link/summary/27-3031.00
Summary Report for: 15-1255.00 - Web and Digital Interface
Designers. (n.d.). Retrieved January 12, 2021, from https://
www.onetonline.org/link/summary/15-1255.00
Zenia Mucha. (n.d.). Retrieved January 12, 2021, from https://
thewaltdisneycompany.com/leaders/zenia-mucha/