Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media in Business by The Social Media Advisor

1,010 views

Published on

Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Media in Business by The Social Media Advisor

  1. 1. Changing the way people do business. Don’t get left behind! SOCIAL MEDIA SUPPORT
  2. 2. • LinkedIn - Over 175 million active users • Facebook - Over 800 million active users • RSS / Blog - Over 29.2 million blog posts monthly • YouTube - Over 800 million unique users monthly • Twitter - Over 140 million users with over 340 million tweets daily THE MOST POPULAR SOCIAL SITES FOR BUSINESS
  3. 3. • LinkedIn – you should have a strong LinkedIn Individual Profile for each of your employees and executive team • It is important to ensure keywords are correctly utilized for optimal search results within LinkedIn • The profile is not intended to be a resume • LinkedIn – a LinkedIn Company Profile for the employees and potential employees to know where to find you. • Products and Services • Recommendations • YouTube Video feature • Follower Feature WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS?
  4. 4. LINKEDIN PROFILE SAMPLES
  5. 5. WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS? • Facebook Company Page – is different from an Individual Profile • Clean Cover Photo • Company Logo for the Profile Picture Square • About Us Information • Website and other social links • Corporate Pictures • Corporate Events • Active Content is key • Messages via email, text, Facebook platform or Smart devices
  6. 6. FACEBOOK PAGE SAMPLES
  7. 7. Similar characteristics to Facebook content sharing, Google Plus (G+) is another avenue for photos, links, videos, sharing and brand building. Instead of “Friending” or “Liking” Google+ content, you can build relationship “Circles” to share your messages and conversations. The corporate brand will also be able to easily utilize YouTube video sharing within its profile. • Cover Photo • Company Logo for the Profile Picture • About Us information with specific “keywords” • Website and other social links • Corporate pictures / video / status updates • Application integration • Activity maintains relationships and visibility with your audience • Messages via email, Google+ platform or smart devices WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS?
  8. 8. GOOGLE+ FEED SAMPLES
  9. 9. WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS? • RSS Feed or Blog – Provides a dynamic and organic means of communicating with your viewers, clients and potential clients of industry information, tips, information about events, products, etc. • Keyword/Label/Tag capability making your post searchable on search engines • Backlinks increase click through rates to your site and other sites on the Internet • Pictures provide a nice fluid flow of color eliminating the white paper feel • Ease of sharing via social mediums and email • Messages via email, text, browser, Outlook or Smart devices
  10. 10. RSS FEED SAMPLES
  11. 11. WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS? • YouTube – Visual color providing viewers with quick information, visual recognition and wide range mass message sharing • Keyword/Label/Tag capability making your post searchable on the platform • Centralized medium of sharing many messages condensed into an easy to find space • Profile formatting to match your company brand • About Us section enhancing brand extension • Ease of sharing via social mediums and email
  12. 12. YOUTUBE PROFILE SAMPLE
  13. 13. WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS? • Twitter – Status Update Resource used to quickly share short messages, pictures, videos, documents and links to a large audience • Keywords are searchable within the platform via the 140 character content • Profile formatting for brand extension • Brief About Us section including a link to your website • Active content is key for your followers • Sharing via Retweet, Reply and Direct Message • Messages via email, text, Twitter platform or Smart devices
  14. 14. TWITTER PROFILE SAMPLES
  15. 15. WHAT TYPES OF PROFILES ARE GOOD FOR MY BUSINESS? The popularity of Pinterest brings many opportunities to showcase specialties, products and portfolios. Users can share photo and video messages through the tools using the online photo / video sharing boards by “Pinning” images and videos to their profile walls. It is a great way for your visitor to instantly see your character, the things that interest you and some of the products and/or services you offer. • Keywords are searchable within the platform • Profile formatting for brand extension • Brief About Us section including a link to your website • Attractive content is key for your followers • Sharing via Pins, Boards and Followers • Application integration • Activity maintains relationships and visibility with your audience • Messages via email, Pinterest platform or smart devices
  16. 16. PINTEREST PROFILE SAMPLES
  17. 17. • Build your brand extensions on these social networks • Build your connections • Build a consistent routine of content on a monthly basis • Maintain your keywords • Develop Company Policies for social media • Maintain Content, comments and feedback via social pages • Team coaching, training and process development for social presence • Establish tools for tracking click-throughs, activity and comment moderation WHAT WE CAN DO TO HELP YOU
  18. 18. • How often should content be share on the social spaces? • Every business is built differently. We want to understand your process, how you operate to give you a good guide for the consistency of activity that will be posted on your profiles • How often will statistics be reported? • You will receive email notifications from the 3rd party providers on a weekly or monthly basis detailing specifics to your activity. • We can help develop a reporting system that works for you. • Not all of the social sites offer reporting options • How often do my followers see my information? • Your followers are each unique. There is no way to know how frequently each individual will visit your profiles. But, with consistent activity on the social platforms, your business will have the ability to remain visible to your viewers. HOW OFTEN . . . ?
  19. 19. WHAT ARE SOME OF THE MATRIX USED TO REPORT BY THE SOCIAL PROVIDERS? Facebook LinkedIn Hootsuite
  20. 20. WHAT ARE THE FINAL RESULTS? • Consistent activity in front of your customers and potential customers • Multiple spaces for your audience to find your information and “follow” your business • Dynamic activity and potential for increased visibility • Brand extension separate from a static website • Brand reminders for your consumer • Multiple share capabilities on many platforms • Mass message marketing opportunities • Mass promotion marketing opportunities • Tools to manage the profiles long term
  21. 21. WHY CONSIDER SOCIAL MEDIA? • Over 15 years ago, having a website became just as important as having a business card in your hand at a networking event • 10 Years ago most business transactions happened over email • 5 Years ago, many companies began the process of going paperless • In the last 2 years, the social hosts have developed their platforms to be more business friendly • Now – having a social presence is just as important as having a website, business cards in hand, communication over email, instant messaging and alternate means of marketing • Your customers are searching for you. It is better to have active presence in the most popular social spaces, then no presence at all. Don’t get left behind.
  22. 22. WHAT TO DO NEXT? Contact us today to see what we can do for you. 303-927-7398 www.thesocialpro.net

×