Go social with your business
•
1 like•535 views
Why social media is essential Steps to determine what social media to use The big 7 social media platforms Tips for incorporating social media into your marketing
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (13)
Similar to Go social with your business
Similar to Go social with your business (20)
Recently uploaded
Recently uploaded (20)
Go social with your business
- 1. Go Social withYour Business TBDC Business Incubator Program June 12, 2013 Marilyn Kay CEO and Founder
- 3. Agenda
- 4. In other words.... • Why social media is essential • Steps to determine what social media to use • The big 7 social media platforms • Tips for incorporating social media into your marketing • Ways to measure your results
- 5. Why Social Media Is ESSENTIAL
- 9. Social SHARING on THEIR TERMS Image: courtesy of photostock/FreeDigitalPhotos.net Image: Courtesy of Ambro/FreeDigitalPhotos.net
- 10. Step 1:Ask, Listen and Learn
- 11. Ways to LISTEN
- 12. KNOWYour MARKET
- 13. KNOW What they THINK Image: Courtesy photostock/FreeDigitalPhotos.net Images: Courtesy Ambro/FreeDigitalPhotos.net Image: Courtesy Hartswood Films, BBC One. Image: Courtesy imagerymajestic/FreeDigitalPhotos.net
- 14. FRESHContent customer SUPPORT DEALS/Contests EDuTainment HOW Tos What Do They NEED?
- 15. WHERE do they HANG out?
- 16. Where are your ideal customers?
- 17. Step 2: DecideYour Social Media Goals
- 18. •Get more profile? •Expand your network? •Get more leads? •Get more ideas? •Reinvent yourself? WHAT DoYOU Want?
- 20. Goals Identified by Businesses
- 21. Step 3: DecideYour Tool/s
- 22. Be WHERE your customers need you, WHEN they WANT you. •Blog •Twitter •Facebook •LinkedIn •Pinterest •YouTube •Google+
- 23. Blog
- 24. Blogging PROS •97% more Sales Conversions •Share Tips, How Tos and Photos •Improve SEO •Build a List •Show WhoYou are,Your Abilities/ Services
- 25. •Need Regular Content •Need Resources to find/create images and other content •Need to Promote Readership •Need to Encourage Engagement Blogging CONS Image: Courtesy of David Castillo Dominici/ FreeDigit alPhot os.net
- 26. Tumblr
- 27. Tumblr • FREE • Very easy to use • Free and Premium themes • Emphasis on images • Fastest growing blog platform • Popular with millennials
- 29. Blogger • Free, secure platform • Easy to use • Easier to add text • Integrates with other social media • Can monetize with AdWords visit: http://www.accessprofilesblog.com/
- 30. WordPress.com - Free, but w/Limitations
- 31. WordPress.com •FREE, secure platform •Fairly easy to use •Website + Blog •Free and Premium Themes •More social integration •No monetization
- 32. WordPress - Host onYour Domain
- 33. Self-Hosted WordPress Site •Fairly easy to moderately difficult to use •Security and update responsibilities •Website + Blog •Unlimited functionality •More social integration •Can easily monetize
- 34. How could content marketing fit into your marketing mix?
- 35. Twitter - Pros •Quick sound bites •Find out what people want •Get ideas for development •Develop relationships and conversation •Promote your products •Find new customers •Fast customer support
- 36. Twitter - Cons •Needs lots of care and feeding •Needs timely responses •Needs lots of work to get followers •Quick sound bites
- 37. •Friends already on it •Great for local businesses •Engage with your fans •Customer support •Promote your business •Cheap,Targeted Ads •Contests Facebook - Pros https://www.facebook.com/funkywomandesigns
- 38. Facebook - Cons • Friends aren’t guaranteed fans • High maintenance: time and resources • You must advertise or risk only 16% or less of fans seeing your posts • Constantly changing
- 39. LinkedIn - Personal •Network with Decision Makers •Be an Expert •Get Known in Search •Get Referrals •PromoteYour Services/ Products Image: Courtesy Ambro/FreeDigitalPhotos.net
- 40. LinkedIn - Company •Promote your company •Recruit employees •Advertise products/ services •Gain followers
- 41. LinkedIn - Cons • Requires Completed Profile to be effective • Requires Status Updates, active Group Participation, Replies, Offering and Seeking Recommendations • Better for B2B than B2C • Ads targeted, but more expensive than Facebook
- 42. Pinterest - Pros • Easy to use • Drives more traffic than Facebook or Twitter • Easier contests than Facebook • Growing quickly • Ideal for visual products and services • Can add prices to images
- 43. •Need to produce lots of great images and videos •Need to really engage with fellow Pinners •Need to verify your website for credibility and analytics •Only one profile allowed Pinterest - Cons
- 44. YouTube •More captivating content •Possibility to go viral •Doesn’t take a lot of equipment •Even the camera shy can create videos
- 45. YouTube - Cons •Need to learn video basics •Need to have video camera (can be an iPhone) and mike, but a webcam and mike can also work •Need to learn simple video editing •Can require a lot of time to produce •Must optimize and engage with commenters for best results onYouTube
- 46. Google + Pros •Google love and Google+ Local •Share conversations •Promote your authorship •Promote your blog •Hangouts connected to YouTube •Collaborative features
- 47. Google+ Cons •Linking Gmail accounts andYouTube can be tricky •Reputation for Geeks •Can be confusing to use •Google+ Local can be problematic
- 48. Step 4: Plan and Schedule
- 51. 49% of Small Businesses have increased their time spent on social media in 2013 Manta's Q1 SMB Wellness Index, April 2013
- 52. Create a Content Calendar •Weekly •Monthly •Holidays •Special Events
- 53. Set Up a Daily Routine
- 54. Schedule and Manage Content
- 55. Crisis Plan
- 57. Step 5: Measure and Tweak
- 58. MEASURE More Than “Likes”
- 59. MEASURE More than Likes
- 60. Analytics Tools
- 61. Look at your goals. Decide what you will measure.Then measure.
- 62. Questions?
- 64. Marilyn Kay CEO and Founder marilyn@triskeleconsulting.com http://triskeleconsulting.com Twitter: @triskeleweb Facebook: https://www.facebook.com/triskeleconsulting