This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.

2. Introduction
 Social Media is a vital element for the online business.
 It is an art of producing traffic to site for generating business through
online social group.
 It help to build important business contact and to run a reputed business on
the internet.
 Social media marketing is used as a branding tool and can increase
conversion, sales tracking, page views and add exposure.
 It is simple and low cost way if increasing sale and to bring traffic to the
website.
 This will bring many people to the site and help for link building to get good
ranking in search engines.
 It increases the site popularity & to bring the potential customers to our
niche area.

3. Finding a Way Through Social Media
▫ Lots of people are “doing” social media marketing
▫ Seek an efficient and effective path
▫ Avoid random direction approaches
▫ Apply a decisive strategy for success
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4. Popular Social Media Sites, as of December 2012
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5. What Is Social Media Marketing?
• Social media marketing (SMM) uses social media portals
to positively influence consumers toward a website,
company, brand, product, service, or a person. Typically, the
end goal of social media marketing is a “conversion,” such
as the purchase of a product, subscription to a newsletter,
registration in an online community, or some other desirable
consumer action.

6. The Seven Myths of Social Media Marketing
1. Social Media is Just a Fad
2. Social Media is Just for the Young
3. There is No Return in Social Media Marketing
4. Social Media Marketing isn’t Right for This
Business
5. Social Media Marketing is New
6. Social Media Marketing is Too Time-Consuming
7. Social Media is Free
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7. Social Media Myth #1: Social Media Is Just A Fad
•Instead, social media is:
• Founded in community, socialization, and word-of-
mouth marketing
• Based on a stable premise that people are social and want
to connect with other people
• Related to technological evolution that continues to provide
new and attractive means for people to interact
• Rooted in core trends and behaviors in social media
interaction that remain stable over time

8. Social Media Usage Outpaces Traditional Media

9. Social Media Myth #2:
Social Media Is Just For The Young
• Instead, the reality is:
• Older users are among the fastest growing demographics on most
social media sites.
• YouTube - 18 to 55, evenly divided between males and females
• Facebook - 61% of those 35 to 54 and 48% of people over 55 have
Facebook pages
• Users span all age and income brackets
• Social networks are increasingly being adopted by older
populations

10. Social Media Myth #3:
There Is No Return In Social Media Marketing
• Instead, social media returns are:
• Difficult to measure, and many businesses do not currently
measure their social media efforts
• A frequent topic for conferences of online marketing
experts
• Measured in a variety of different ways such as: savings in
customer service, online word-of-mouth promotion (buzz),
improved brand awareness and reputation, increased brand
loyalty, and sale lead generation

11. Social Media Myth #4:
Social Media Marketing Isn’t Right For This Business
• Instead, social media marketing:
• Is just as relevant to B2B companies as to B2C firms
• Has a powerful ability to drive word-of-mouth or
recommendations from friends
• Influences search as a resource because search
results frequently include social media sites
•Even if businesses don’t believe in the value of engaging in social
conversations as a part of marketing, there is no denying the value of a
strong business or product presence in search results.

12. Social Media Myth #5: Social Media Marketing Is New
• Instead, what’s new is:
• Technology and media are changing the role social,
behavioral, and economic concepts play in modern
marketing efforts
• Conversations are now public, online, and viewable for the
indefinite future
•Consumers are already on social sites, talking about businesses on their
Facebook pages, blogs, and Twitter accounts, whether a business
acknowledges this or not.

13. Social Media Myth #6:
Social Media Is Too Time-consuming
• Three key ways to limit the time investment in social media
marketing:
1. Look for underutilized employees who can spend some of
their time on social media marketing
2. Leverage efficiency tools top streamline social media efforts
3. Use mobile devices to boost efficiency

14. Social Media Myth #7: Social Media Is Free
• While most sites do not have a fee for usage, costs include:
• Time and resources
• Fees for producing and creating content
• Fees for consultants or agencies involved in building and
executing the social media strategy

15. The History of Social Media Marketing
• 1978: first “spam” email message was sent
• 1979: USENET “newsgroups”
• 1985: The WELL bulletin board system (BBS)
• 1999: Napster
• 2001: Wikipedia
• 2003: MySpace, Delicious, SecondLife, and Facebook
• 2004: Flickr
• 2005: YouTube
• 2006: Twitter

16. Why Social Media Marketing is Different
• Traditional Approach
• Controls content seen by
audience
• One-way
communication
• Domineering approach
• Exclusivity agreements
•Social Media Approach
• Emphasizes audience
contribution
• Two-way
communication
• Discussion approach
• Trust building

17. Social Media Marketing using facebook
• Side banner showing the company details such as what we are, what we do,
contact us etc
• We can include our new product details - banner
• We can publish notes and create groups.
• We can put like box in out site.
• We can create page for products, organization, celebrity etc
• We can upload photos, post links that direct to our site/blog.
• We can create events like recent activities, upcoming events etc.
• Create advertisements about the new & existing & upcoming products (adds
are paid based on click & rate /day).
• View insight menu consist of daily, monthly, weekly user details, pageviews,
unique page view etc
• We can create multiple admin for a page.
• We can apply theme for the fan pages based on product introduction,
product description etc.
• We can send links, products details to the members, groups for getting
opinion , reviews etc

18. • We can send offers, promotional codes, discounts coupon to the members,
groups etc.
• Facebook allows to send messages to users you have no connection with we
can make use of it.
• Facebook provides classified add services.
• We can make friends from our competitors. We have to send request to
many friends (through competitors or through search ).
• Try to implement cross selling in website/product page (comparisons of
products).
• We need to add personal touch in marketing for it to work. Customize our
communication inorder to stand out.
• Highlight our brand we cannot make any compromise in quality and Brand
establishment.

19. • Focus on Brand promotions & microblogging (140 characters).
• Build strong & powerful relation ship with prospective customers.
• Attractive bio increases popularity .
• Educate them with our new product their uses, advantages etc and create an
awareness and necessity
• Filling up the page with quick technique & tips.
• Use search.twitter.com & twellow.com to find more users.
• We can easily gain followers by following the active members in twitter.
• We will get followers by following the followers of experts, gurus or of our
competitors in twitter.
• When we follow 100 members we will get atleast 70 followers.
• For getting the followers we have to follow many in a consecutive manner.
• We can post a product, link etc and ask for opinion and reviews.
• We can use affiliate marketing & micro blogging.
• Create banner about products, organizations etc
• We can post promotional codes for products such as discount coupon, buy 3 get
1 etc
Social Media Marketing using Twitter

20. • Build a personal relation ship with the followers & create a trustworthiness
among them.
• Upload genuine photo, company logo or product logo.
• Try to be human and give respect the values.
• Don’t take the customer directly to the product page. Give them details
description before taking them to the product page.
• The followers want something from us so we always want to sell some thing
more than they expect.
• Try to implement cross selling in website (pack include coke when we buy
pizza ).
• We need to add personal touch in marketing for it to work. Customize our
communication inorder to stand out.
• Highlight our brand we cannot make any compromise in quality and Brand
establishment.
By following the above techniques we can achieve a good traffic and sales
using twitter.

21. Social media marketing using linkedln
• We can create group and make others to follow us
• We can request for the opinion and suggestion.
• We can expose our skill set.
• We can follow the companies and make other to follows us
• We can create a professional network ask for opinion and reviews etc.
• Increase your visibility.
• Improve your connect ability.
• Improve your Google Page Rank.
• Enhance your search engine results.
• Perform blind, “reverse,” and company reference checks.
• Increase the relevancy of your job search.
• Make your interview go smoother.
• Gauge the health of a company.
• Gauge the health of an industry.
• Track startups.
• Ask for advice. (LinkedIn Answers)

22. What are the Characteristics of a Successful
Social Media Marketer?
• Technical Skills
• Basic computer skills
• Proficiency with search
engines
• Proficiency with
navigating the web
• Knowledge of coding or
graphic design helpful
•Personal Attributes
• Personable
• Good listening skills
• Diverse vocabulary
• Strong reading and
comprehension skills
• Creativity and passion
• Professionalism in
response to negative
comments

23. Careers in Social Media Marketing
• Spending on social media is forecast to expand
substantially between 2009 and 2014
• Demand for social media marketers is likely to increase
in the near future
• The majority of the jobs in social media are freelance
rather than full-time
• The first step toward landing a social media job is getting
involved

24. Firm Spending on Social Media Marketing