Social Media for SMB presentation to the Dallas PMP Forum at University of Texas - Dallas

1. Social Media Strategy for SMB
“How to generate business, and set the
stage for future business. Branding your
services within social media.”
By:
Peter Gailey - PIM Coach
214.336.1286
pgailey@gmail.com
http://www.linkedin.com/in/petergailey
http://www.pgailey.wordpress.com/

2. So you are a PMP!!!
• Just completed a great project!!!
• Where do I go now that I am done???
• I am on the “Bench” with no new
projects in the pipeline……….
• THIS IS YOUR STRATEGY TO GET
WORK!!

3. Social Networks – Where do you Stand?
YOU
ARE
HERE

4. What's So Special About Social
Media? How Social Are You?
• REALITY: You can't ignore it. Hundreds of millions of people are
involved so far, and it's just a few years old.
• Social networking - Facebook
• Business people - LinkedIn
• 140 characters sent to thousands in a second -Twitter
• For videos, it's YouTube
• Photos, it's Flickr
• Private messaging - Texting
• Individual expressions - Blogs
• Chronologging - Wikipedia
• Personal website and Business website.

5. GET FOCUSED!!!
• Create your personal tagline (Brand)
• Appear focused
• Create your 30 second elevator pitch
• Point out your “RELEVANT” skills
• Explain your experience
• Distinguish yourself from the crowd
• How will you help them?

6. BRAND YOU
• UNIQUE and AUTHENTIC to you
• Relevant to your field
• Current content
EXERCISE:
• Picture a funnel:
• Top attributes, Passions, Strengths, Values,
Purposes, Goals, Vision
• Bottom: Personal Brand Statement

7. THE GOOD NEWS:
• Everything you do in social media is documented on
Google. And those documentations affect your
ranking
•
– Social media is an opportunity, a space in
cyberspace that gives you an individual place to
build awareness of you, to brand yourself,
DIFFERENTIATE YOURSELF!!
– Generate Business and opportunities

8. Call to Action!!!
• Get Ready
– Resume, “Brand Statement” Content, White Papers,
Projects, Pictures, Recommendations, References
• Get Set
– Pick your social Sites – I recommend LinkedIn, FaceBook,
Twitter, YouTube, a BLOG, a Personal Website
• GO!!!
– Communicate your BRAND via Social Media!!
– Build out your profiles with KEY WORDS, Get Connected,
Generate content, Become an EXPERT in your field

9. Peter Gailey - Brand Statement
Focused High Tech Sales Leader who grows
the top line, bottom line, and market share by
setting strategy and building teams that
execute that strategy directly, or through
channel Alliance Partners. Has grown start-up
companies, Divisions within Fortune 100
companies. Helped create and grow new
entities within Fortune 100 companies.
Manages major accounts and starts and
manages sales campaigns from scratch.
Expert in channel sales.

10. Personal Web Page

11. LinkedIn profile

12. LinkedIn search for Vice
President Sales

13. Peter Gailey’s BLOG

14. Facebook – BranchOut Profile

15. Peter Gailey

16. Get going and get positioned, so that
your future can be secured:
Woody Allen says, "80% of success is
showing up.“
• Sign on.
• Establish an account on each of the major sites.
• Post something.
• Tweet something.
• Connect with someone.
• Do it yourself!!!!!!
• Do it every day!!!!!
• And learn by updating as much as you can on your
own. - Jeffrey Gitomer

17. LinkedIn - Business
Get connected
– Be able to be found (Key Words!!)
– Previous employment
– Education
– Websites
– Twitter
– Recent activity
– Status
– Groups and Associations
– Additional applications

18. 12 Essential Tips for Success
•
in Social Media
1. Establish Clear Business Objectives and Metrics
• 2. Reset Your Notion of Marketing Communications
• 3. Clarify Your Positioning (Brand)
• 4. Identify the Influencers (Connections)
• 5. Listen Before You Launch (See Others)
• 6. Integrate Social Media with SEO (Key Words)
• 7. Engage Your Audience (Questions and Answers)
• 8. Engage Your Employees - LinkedIn
• 9. Engage Your Customers - LinkedIn
• 10. Be Honest and Authentic
• 11. Define Metrics According to Business Objectives
• 12. Fail Quickly. Fail Cheaply by - MotiveLab

19. Social Marketing Content Strategy
High
Website
Email Marketing
Content
Depth
Low
Low Frequency of High
Interaction

20. Social Marketing Content
Content
Generation
Content
Distribution

21. The Hub and Spoke Model - Your Website
Social Media Attracts and Drives Web Traffic

22. Parting shots!!
• Create / Fix Your Profiles – Look good!
– Think Keywords
– Be Complete – Be Relevant
• Check Your Other Sites
– Be Consistent
• Be Social
– Have Meaningful Conversations
– Provide Value
– Be Present!
– Be able to be Found

23. How to build and propagate
“BRAND YOU” to generate
NEW BUSINESS
LinkedIn
Facebook
References Personal
Business
What's So Social About Social Media? How Social Are You?
Repeat
BRAND YOU Twitter
Business
Word of Mouth BLOG
News Letter

24. Credits
• Deane Delisle – LinkedIn Webinars and
presentations in Slide Share
• Jeff Gitomer – Book “Social Boom”
• David Lanners – “Key to higher
LinkedIn Rankings” (Find this within my linkedIn profile as
an attachment.)
• Tom Jackson – SailFish Marketing
• HubSpot.Blog – Great Content!!

25. Social Media Strategy for SMB
Peter Gailey – PIM Coach
214.336.1286
pgailey@gmail.com
http://www.linkedin.com/in/petergailey
http://www.pgailey.wordpress.com/