New to Audience Search? Watch this presentation and prepared to be wowed. This presentation, originally presented at SMX East, provides an understanding of how Catalyst has married programmatic audience buying and paid search advertising to revolutionize how paid search performs and works in the wider media mix. Recognized as a 2016 Landy Award finalist and US Search Award finalist, Audience Search is creating a cohesive consumer experience across all digital touch points and greatly improving return on clients’ paid search investments. Check out this presentation to learn how you can leverage Audience Search to improve campaign performance!

1. Catalyst | Booth #345
Join us for cocktails during the SMX East
afternoon session breaks!
CatalystDigital.com
SMX EAST
INTRODUCING
AUDIENCE SEARCH
Malinda Gagnon | Edwin Chu
INNOVATION TO INCREASE CONVERSION & ROI

2. www.CatalystDigital.com
OUR SPEAKERS
Malinda Gagnon
Sr. Partner, Head of Product Development & Technology, Catalyst
Edwin Chu
Product Development Manager, Xaxis

3. www.CatalystDigital.com
EXPENSIVE SEARCH KEYWORDS

4. www.CatalystDigital.com
EXPENSIVE SEARCH KEYWORDS

5. www.CatalystDigital.com
QUALIFIED AUDIENCES CONVERT HIGHER, FOR LESS
7x 50%
cost per lead goalmore likely to convert

6. www.CatalystDigital.com
LEVERAGED DMP AUDIENCES SEARCHING HIGH-VOLUME KEYWORDS
In
Market
CRM
Cross
over
Luxury
+ =“SUV”
Programmatic (DMP) Audiences

7. www.CatalystDigital.com
EXPENSIVE SEARCH KEYWORDS
“Our performance with Audience Search is
outstanding. We’re thrilled to be first-to-market
with this innovative new media offering. This will
be a standard element of our media mix moving
forward given the results we’re seeing.”
– Kim Kyaw, Manager - Digital Marketing, Social Media & CRM, Jaguar Land Rover North America

8. www.CatalystDigital.com
THE IMPACT OF AUDIENCE SEARCH POWERED BY XAXIS
We create a more relevant ad experience for users
and increased ROI for advertisers

9. www.CatalystDigital.com
XAXIS PROPRIETARY AUDIENCES
CUSTOM MODELED
AUDIENCE
XAXIS PROPRIETARY
AUDIENCE DMP
ADVERTISER’S 1ST
PARTY SEED DATA
(E.G. SITE VISITOR,
CRM)
3RD PARTY DATA PROVIDERS

10. www.CatalystDigital.com
BEST OF BOTH WORLDS – HIGHLY QUALIFIED AUDIENCES AT SCALE
Remarketing
Site Visitors
Precision, No Scale
Remarketing CRM
Precision
DMP Audiences
Precision with Scale
Audience Search Powered by
It’s is a revolutionary
first-to-market media offering
that marries programmatic
audience buying and paid
search advertising.

11. www.CatalystDigital.com
AUDIENCE SEARCH USE CASES
CONVERSION AWARENESS
Display Video Mobile Search
UNITY
Competitive Keyword
Qualification
Higher-Funnel
Keyword Expansion
Cross-Channel
Sequencing &
Optimization
• Bids aggressively on highly
competitive keywords
• Ads are only served to
highly qualified audience
• Opens paid search to a
whole new strategy
• Bid on upper-funnel
keywords previously too
expensive
• Unified targeting across
channels
• In-flight audience
optimization

12. www.CatalystDigital.com
POWER OF XAXIS PROPRIETARY AUDIENCES
Xaxis Audiences Are…
Optimized
Inflight
Customized
to KPIs

13. www.CatalystDigital.com
GETTING STARTED WITH AUDIENCE TARGETING
1. What’s your strategy for audience targeting?
2. Do you have audience data?
3. How are you tracking success?

14. www.CatalystDigital.com
Q&A

15. 617-663-1247 | www.CatalystDigital.com
© 2016 Catalyst | All Rights Reserved
Malinda Gagnon
Sr. Partner, Head of Product Development &
Technology, Catalyst
James Cooley
Partner, Group Director, Catalyst
Edwin Chu
Product Development Manager, Xaxis
See You At The Next #SMX
THANK YOU!
Stop by Booth #345 and join us for
cocktails during SMX East
afternoon session breaks!